HOW RISKY IS IT, REALLY?International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear — too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

    From the early Greek influences to the Middle Ages and the Renaissance to the end of the 19th century, trace the fascinating foundation of mathematics as it developed through the ages. Aristotle, Galileo, Kepler, Newton: you know the names. Now here's what they really did, and the effect their discoveries had on our culture, all explained in a way the layperson can understand. Begin with the basis of arithmetic (Plato and the introduction of geometry), and discover why the use of Arabic numerals was critical to the development of both commerce and science. The development of calculus made space travel a reality, while the abacus prefigured the computer. The greats examined in depth include Leonardo da Vinci, a brilliant mathematician as well as artist; Pascal, who laid out the theory of probabilities; and Fermat, whose intriguing theory has only recently been solved.

    Each self-contained chapter consists of three sections. The first describes the statistic, including how it is used and what information it provides. The second section reviews how it works, how to calculate the formula, the strengths and weaknesses of the technique, and the conditions needed for its use. The final section provides examples that use and interpret the statistic. A glossary of terms and symbols is also included.New features in the second edition include:an interactive CD with PowerPoint presentations and problems for each chapter including an overview of the problem's solution; new chapters on basic research concepts including sampling, definitions of different types of variables, and basic research designs and one on nonparametric statistics; more graphs and more precise descriptions of each statistic; and a discussion of confidence intervals.This brief paperback is an ideal supplement for statistics, research methods, courses that use statistics, or as a reference tool to refresh one's memory about key concepts. The actual research examples are from psychology, education, and other social and behavioral sciences.Materials formerly available with this book on CD-ROM are now available for download from our website www.psypress.com. Go to the book's page and look for the 'Download' link in the right-hand column.

    Today Nash's beautiful math has become a universal language for research in the social sciences and has infiltrated the realms of evolutionary biology, neuroscience, and even quantum physics. John Nash won the 1994 Nobel Prize in economics for pioneering research published in the 1950s on a new branch of mathematics known as game theory. At the time of Nash's early work, game theory was briefly popular among some mathematicians and Cold War analysts. But it remained obscure until the 1970s when evolutionary biologists began applying it to their work. In the 1980s economists began to embrace game theory. Since then it has found an ever expanding repertoire of applications among a wide range of scientific disciplines. Today neuroscientists peer into game players' brains, anthropologists play games with people from primitive cultures, biologists use games to explain the evolution of human language, and mathematicians exploit games to better understand social networks. A common thread connecting much of this research is its relevance to the ancient quest for a science of human social behavior, or a Code of Nature, in the spirit of the fictional science of psychohistory described in the famous Foundation novels by the late Isaac Asimov. In A Beautiful Math, acclaimed science writer Tom Siegfried describes how game theory links the life sciences, social sciences, and physical sciences in a way that may bring Asimov's dream closer to reality.

    Escher -- goes to some of the strangest spots imaginable. It takes us to a place where the purely intellectual enters our daily world: where our outraged senses, overloaded with grocery bills, the price of gas, and what to eat for lunch, are expected to absorb really bizarre ideas. And no better guide to this weird universe exists than the brilliant thinker Clifford A. Pickover, the 21st century's answer to Buckminster Fuller. Come along as Pickover traces the origins of the Mobius strip from the mid-1800s, when the visionary scientist Dr. August Mobius became the first to describe the properties of one-sided surfaces, to the present, where it is an integral part of mathematics, magic, science, art, engineering, literature, and music. It has become a metaphor for change, strangeness, looping, and rejuvenation. Touching on everything from molecules and metal sculptures to postage stamps, architectural structures, and models of our entire universe, The Mobius Strip is lavishly illustrated and gives readers a glimpse into other worlds and new ways of thinking as Pickover reaches across cultures and dimensions.

    Escher's mesmerizing artworks create a realm of enchantment and illusion, and tens of thousands of people everywhere have fallen under his spell. This exciting new book deepens our understanding of this artist, who has been the subject of some of the most successful books Abrams has published over the past half century.Brilliantly interweaving well-known prints with numerous unpublished drawings, incredible details, the artist's eloquent words, and observations by Escher expert J.L. Locher, this fresh presentation -- which includes 10 dynamic full-color gatefolds -- reveals Esther's tireless quest for new visual concepts of space and time. Here at last is a book that does justice to Escher's invention, which is, if anything, increasingly relevant in today's sophisticated world of 3-D computer graphics.

    Many people regard mathematicians as a race apart, possessed of almost supernatural powers. While this is very flattering for successful mathematicians, it is very bad for those who, for one reason or another, are attempting to learn the subject.'W.W. Sawyer's deep understanding of how we learn and his lively, practical approach have made this an ideal introduction to mathematics for generations of readers. By starting at the level of simple arithmetic and algebra and then proceeding step by step through graphs, logarithms and trigonometry to calculus and the dizzying world of imaginary numbers, the book takes the mystery out of maths. Throughout, Sawyer reveals how theory is subordinate to the real-life applications of mathematics - the Pyramids were built on Euclidean principles three thousand years before Euclid formulated them - and celebrates the sheer intellectual stimulus of mathematics at its best.

    Even the simplest numbers can become powerful forces when manipulated by politicians or the media, but in the case of the law, your liberty -- and your life -- can depend on the right calculation. In Math on Trial, mathematicians Leila Schneps and Coralie Colmez describe ten trials spanning from the nineteenth century to today, in which mathematical arguments were used -- and disastrously misused -- as evidence. They tell the stories of Sally Clark, who was accused of murdering her children by a doctor with a faulty sense of calculation; of nineteenth-century tycoon Hetty Green, whose dispute over her aunt's will became a signal case in the forensic use of mathematics; and of the case of Amanda Knox, in which a judge's misunderstanding of probability led him to discount critical evidence -- which might have kept her in jail. Offering a fresh angle on cases from the nineteenth-century Dreyfus affair to the murder trial of Dutch nurse Lucia de Berk, Schneps and Colmez show how the improper application of mathematical concepts can mean the difference between walking free and life in prison. A colorful narrative of mathematical abuse, Math on Trial blends courtroom drama, history, and math to show that legal expertise isn't't always enough to prove a person innocent.

    This book, which accompanies the major Channel 4 series, brings to life the hidden history of codes and code breaking. Since the birth of writing, there has also been the need for secrecy. The story of codes is the story of the brilliant men and women who used mathematics, linguistics, machines, computers, gut instinct, logic and detective work to encrypt and break these secrect messages and the effect their work has had on history. In each episode of "The Science of Secrecy" Simon Singh tells us a fascinating story from the history of codes: how the course of Crimean War was changed by the cracking of "unbreakable" Vigenere code; how the well-timed cracking of a single encoded telegram altered the course of World War I or how the mysteries of the Rosetta stone were revealed. The programme, and book, also investigates present day concerns about privacy on the internet and public key cryptography and looks to the future and the possibilities that quantum computing will radically change the science of secrecy in the 21st century.

    In "Musimathics," Loy teaches us the tune, providing a friendly and spirited tour of the mathematics of music -- a commonsense, self-contained introduction for the nonspecialist reader. It is designed for musicians who find their art increasingly mediated by technology, and for anyone who is interested in the intersection of art and science.In Volume 1, Loy presents the materials of music (notes, intervals, and scales); the physical properties of music (frequency, amplitude, duration, and timbre); the perception of music and sound (how we hear); and music composition. Calling himself "a composer seduced into mathematics," Loy provides answers to foundational questions about the mathematics of music accessibly yet rigorously. The examples given are all practical problems in music and audio.Additional material can be found at http: //www.musimathics.com.

    You'll find out how to unknot your DNA, how to count like a supercomputer and how to become famous for solving mathematics' most challenging problem.

    

    Written By Two Of Today'S Most Respected Computer Science Educators, Nell Dale And John Lewis, The Text Provides A Broad Overview Of The Many Aspects Of The Discipline From A Generic View Point. Separate Program Language Chapters Are Available As Bundle Items For Those Instructors Who Would Like To Explore A Particular Programming Language With Their Students. The Many Layers Of Computing Are Thoroughly Explained Beginning With The Information Layer, Working Through The Hardware, Programming, Operating Systems, Application, And Communication Layers, And Ending With A Discussion On The Limitations Of Computing. Perfect For Introductory Computing And Computer Science Courses, Computer Science Illuminated, Third Edition's Thorough Presentation Of Computing Systems Provides Computer Science Majors With A Solid Foundation For Further Study, And Offers Non-Majors A Comprehensive And Complete Introduction To Computing.

    But from the perspective of mathematics, groupings of ten are arbitrary, and can have serious shortcomings. Twelve would be better for divisibility, and eight is smaller and well suited to repeated halving. Grouping by two, as in binary code, has turned out to have its own remarkable advantages.Paul Lockhart reveals arithmetic not as the rote manipulation of numbers--a practical if mundane branch of knowledge best suited for balancing a checkbook or filling out tax forms--but as a set of ideas that exhibit the fascinating and sometimes surprising behaviors usually reserved for higher branches of mathematics. The essence of arithmetic is the skillful arrangement of numerical information for ease of communication and comparison, an elegant intellectual craft that arises from our desire to count, add to, take away from, divide up, and multiply quantities of important things. Over centuries, humans devised a variety of strategies for representing and using numerical information, from beads and tally marks to adding machines and computers. Lockhart explores the philosophical and aesthetic nature of counting and of different number systems, both Western and non-Western, weighing the pluses and minuses of each.A passionate, entertaining survey of foundational ideas and methods, Arithmetic invites readers to experience the profound and simple beauty of its subject through the eyes of a modern research mathematician.

    If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. You'll learn how to:Determine which data sources to use for collecting information Assess data quality and distinguish signal from noise Build basic data models to illuminate patterns, and assimilate new information into the models Cope with ambiguous information Design experiments to test hypotheses and draw conclusions Use segmentation to organize your data within discrete market groups Visualize data distributions to reveal new relationships and persuade others Predict the future with sampling and probability models Clean your data to make it useful Communicate the results of your analysis to your audience Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.