His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    A book that breaks new ground, dispels myths, and reinforces the special nature of being a redhead, with a look at multiple disciplines, including science, religion, politics, feminism and sexuality, literature, and art. With an obsessive fascination that is as contagious as it is compelling, author Jacky Colliss Harvey (herself a redhead) begins her exploration of red hair in prehistory and traces the redhead gene as it made its way out of Africa with the early human diaspora to its emergence under Northern skies. She goes on to explore red hair in the ancient world; the prejudice manifested against red hair across medieval Europe; red hair during the Renaissance as both an indicator of Jewishness during the Inquisition and the height of fashion in Protestant England, under the reign of Henry VIII and Elizabeth I; the modern age of art and literature, and the first positive symbols of red hair in children's characters; modern medicine and science and the genetic and chemical decoding of red hair; and finally, red hair in contemporary culture, from advertising and exploitation to "gingerism" and the new movement against bullying.

    I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice.

    The Sociology Book takes on some of humankind's biggest questions: What is society? What makes it tick? Why do we interact in the way that we do with our friends, coworkers, and rivals? The Sociology Book profiles the world's most renowned sociologists and more than 100 of their biggest ideas, including issues of equality, diversity, identity, and human rights; the effects of globalization; the role of institutions; and the rise of urban living in modern societyEasy to navigate and chock-full of key concepts, profiles of major sociological thinkers, and conversation starters galore, this is a must-have, in-a-nutshell guide to some of the most fascinating questions on earth.The Sociology Book is part of the award-winning Big Ideas Simply Explained series, designed to distill big ideas and elusive theories into graspable, memorable concepts, using an approachable graphic treatment and creative typography.

    But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

    The truth is, today's methods and procedures for home-canning, freezing, and drying food are simpler and easier than ever. And now, with this easy-to-follow book, you'll get the information you need to can and preserve food safely."Canning and Preserving For Dummies" makes putting up fruits and vegetables in your home as easy as pie. Featuring up-to-date safety guidelines and simple, fun techniques, this practical, friendly guide is for anyone who wants to enjoy delicious, do-it-yourself treats year-round--or even give them as gifts! You get all the juicy details on: Water-bath canningPressure canningFreezingDryingFinding the right supplies and equipment"Canning and Preserving For Dummies" also features yummy, eas y-to-do recipes that include preparation times, cooking times, processing times, and the yield you should expect from your efforts. You'll see how to make everything from apple butter, pear-raspberry jam, and bread and butter pickles to chicken stock, tomatillo salsa, and white chili. You'll also discover how to: Know the acidity level of your foodPick and prepare fresh fruitLine your jars with liquidCreate jams, jellies, and marmaladesPreserve chutneys, relishes, and saucesPickle vegetablesCombine foods for convenienceSelect food for freezingProtect the life of your dried foodProviding troubleshooting tips for home-canned creations, sources for locating equipment suppliers, a metric conversion guide, and definitions of preserving terms, "Canning and Preserving For Dummies" has just what you need to fill your pantry with savory homemade fare.

    Until now, that is.Steve Stack has catalogued well over one hundred objects, traditions, cultural icons and, well, other stuff that is at risk of extinction. Some of them have vanished already.Cassette tapes, rotary dial phones, half-day closing, milk bottle deliveries, Concorde, handwritten letters, typewriters, countries that no longer exist, white dog poo… all these and many more are big a fond farewell in this nostalgic, and sometimes irreverent, trip down memory lane.

    She doesn’t talk about high finance or managing money; instead, she goes far deeper to explore debt as an ancient and central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, from the stories we tell of revenge and sin to the way we order social relationships, Atwood argues that the idea of what we owe may well be built into the human imagination as one of its most dynamic metaphors. Her final lecture addresses the notion of a debt to nature and the need to find new ways of interacting with the natural world before it is too late.

    But for some of the most influential figures in history, death marked the start of a new adventure.The famous deceased have been stolen, burned, sold, pickled, frozen, stuffed, impersonated, and even filed away in a lawyer’s office. Their fingers, teeth, toes, arms, legs, skulls, hearts, lungs, and nether regions have embarked on voyages that crisscross the globe and stretch the imagination.Counterfeiters tried to steal Lincoln’s corpse. Einstein’s brain went on a cross-country road trip. And after Lord Horatio Nelson perished at Trafalgar, his sailors submerged him in brandy—which they drank.From Mozart to Hitler, Rest in Pieces connects the lives of the famous dead to the hilarious and horrifying adventures of their corpses, and traces the evolution of cultural attitudes toward death.

    Each one has become a bestseller, establishing Russ as the leader in gathering and disseminating the hidden history, forgotten facts, secret stories and covert coverups that "they" don't want you to know!

    This engaging overview of the field combines an accessible account of some of the discipline's guiding principles and methodology with abundant examples and illustrations of anthropologists at work. Peter Just and John Monaghan begin by discussing anthropology's most important contributions to modern thought: its investigation of culture as a distinctively human characteristic, its doctrine of cultural relativism, and its methodology of fieldwork and ethnography. Drawing on examples from their own fieldwork in Indonesia and Mesoamerica, they examine specific ways in which social and cultural anthropology have advanced our understanding of human society and culture. Including an assessment of anthropology's present position, and a look forward to its likely future, Social and Cultural Anthropology will make fascinating reading for anyone curious about this social science. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    This text uses place names to describe some of these meanings.

    Now, read the true story of one man's attempt to get inside the mind of the Green River Killer July 15, 1982: a woman's strangled body was found, caught on the pilings of Washington state's Green River. Before long, the "Green River Killer" would be suspected in at least forty-nine more homicides, with no end in sight. Then the authorities received an unbelievable letter from the infamous serial killer Ted Bundy -- then on Florida's death row -- offering to help catch the Green River Killer. But he would only talk to one man: Robert Keppel, the former homicide detective who had helped track Bundy's cross-county killing spree. Now these conversations are revealed, in which Bundy speculates about the motive and methods of the Green River Killer -- and reveals his own twisted secrets as well. Now, as never before, we look into the face of evil...and into the heart of a killer.

    Sam Halpern, who is "like Socrates, but angrier, and with worse hair," has never minced words, and when Justin moved back home, he began to record all the ridiculous things his dad said to him:"That woman was sexy. . . . Out of your league? Son, let women figure out why they won't screw you. Don't do it for them.""Do people your age know how to comb their hair? It looks like two squirrels crawled on their heads and started fucking.""The worst thing you can be is a liar. . . . Okay, fine, yes, the worst thing you can be is a Nazi, but then number two is liar. Nazi one, liar two."More than a million people now follow Mr. Halpern's philosophical musings on Twitter, and in this book, his son weaves a brilliantly funny, touching coming-of-age memoir around the best of his quotes. An all-American story that unfolds on the Little League field, in Denny's, during excruciating family road trips, and, most frequently, in the Halperns' kitchen over bowls of Grape-Nuts, Sh*t My Dad Says is a chaotic, hilarious, true portrait of a father-son relationship from a major new comic voice.

     Marvel at the thief who steals electrical wires without shutting off the current. Gape at the lawnchair jockey who floats to a height of 16,000 feet suspended by helium balloons. Learn from the man who peers into a gasoline can using a cigarette lighter. All three -- and many more -- contend for Darwin Awards when their choices culminate in magnificent misadventures. These tales of trial and awe-inspiring error--verified by the author and endorsed by website readers--illustrate the ongoing saga of survival of the fittest in all its selective glory.