The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

The Little Book of Life Hacks: How to Make Your Life Happier, Healthier, and More Beautiful


Yumi Sakugawa - 2017
    An absolute gem of a book!" -Keiko Agena, award-winning actress on Gilmore Girls, Shameless, and Transformers: Dark of the Moon Author, illustrator and comic book artist Yumi Sakugawa shares a wide range of useful and unexpected tips for looking and feeling better, streamlining and improving your home life, and creating fun and artsy DIY projects that can brighten your living space. Inspired by her popular “Secret Yumiverse” tips originally posted on WonderHowTo.com, The Little Book of Life Hacks offers a wide range of practical advice and fun tips for everything from how to:- Remove dark circles from under your eyes- Make cold brew iced coffee at home- Throw the perfect apartment party on a budget- Work out at home without a gym membership- Take the perfect afternoon power nap...and more!Featuring Yumi’s signature hand-drawn illustrations throughout, The Little Book of Life Hacks is a distinctive and perfect gift for recent graduates and young working women who want to learn practical ways to organize and improve their daily life while still having fun.

Many Lives, Many Masters: The True Story of a Prominent Psychiatrist, His Young Patient, and the Past Life Therapy That Changed Both Their Lives


Brian L. Weiss - 1988
    As a traditional psychotherapist, Dr. Brian Weiss was astonished and skeptical when one of his patients began recalling past-life traumas that seemed to hold the key to her recurring nightmares and anxiety attacks. His skepticism was eroded, however, when she began to channel messages from the space between lives, which contained remarkable revelations about Dr. Weiss' family and his dead son. Using past-life therapy, he was able to cure the patient and embark on a new, more meaningful phase of his own career.

Period Power: Harness Your Hormones and Get Your Cycle Working For You


Maisie Hill - 2019
    But what if instead of just trying to plan for our dark days, women were equipped with ways to improve them? What if our desire to improve ourselves could be combined with our need to know just what our womb and ovaries are getting up to every month? Not to mention how to take advantage of the natural superpowers that sit in each phase of our cycle, so that we can plan our month to perform at our best. Maisie Hill is uniquely placed, as an acupuncturist, women’s health practitioner and doula, to explain just how we can achieve this, as well as focusing on particular milestones that require an altered approach, such as coming off hormonal birth control, infertility, pregnancy, motherhood and the perimenopausal years. Using what Hill calls the cycle strategy--a woman’s secret weapon when it comes to improving her relationships, career and health--she will apply the principles of Eastern and Western medicine to give women all they need to make sense of their cycles, as well as accessible and practical suggestions through which readers can improve their physical symptoms, and stop berating themselves because of the way that they evolve through each menstrual month.

Visual Intelligence: Sharpen Your Perception, Change Your Life


Amy E. Herman - 2015
    How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief?   In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.   Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.

Roy G Biv


Jude Stewart - 2013
    We use it to interpret the world-red means stop, blue means water, orange means construction. But it is also written into our metaphors, of speech and thought alike: yellow means cowardice; green means envy-unless you're in Germany, where yellow means envy, and you can be “beat up green and yellow.”Jude Stewart, a design expert and writer, digs into this rich subject with gusto. What color is the universe? We might say it's black, but astrophysicists think it might be turquoise. Unless it's beige. To read about color from Jude Stewart is to unlock a whole different way of looking at the world around us-and bringing it all vividly to life.The book itself is organized around the rainbow and is lavishly designed, with cross-references that liven up each page. (Follow the thread of imperialism, for example, from the pink-colored colonies on maps of the British Empire to the green wallpaper that might have killed Napoleon.) A lovingly packaged, distinctive book, it will be the only one of its kind.ROY G. BIV is a reference and inspiration for designers and artists, as well as a unique, beautiful, and irresistible book for just about anyone.

The Alphabet Versus the Goddess: The Conflict Between Word and Image


Leonard Shlain - 1998
    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

Liespotting: Proven Techniques to Detect Deception


Pamela Meyer - 2010
    None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day.  Now there’s something we can do about it. Liespotting links three disciplines--facial recognition training, interrogation training, and a comprehensive survey of research in the field--into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions. Some of the nation's leading business executives have learned to use these methods to root out lies in high stakes situations. Liespotting for the first time brings years of knowledge--previously found only in the intelligence community, police training academies, and universities--into the corporate boardroom, the manager's meeting, the job interview, the legal proceeding, and the deal negotiation.   WHAT'S IN THE BOOK? Learn communication secrets previously known only to a handful of scientists, interrogators and intelligence specialists. Liespotting reveals what’s hiding in plain sight in every business meeting, job interview and negotiation: • The single most dangerous facial expression to watch out for in business & personal relationships • 10 questions that get people to tell you anything • A simple 5-step method for spotting and stopping the lies told in nearly every high-stakes business negotiation and interview • Dozens of postures and facial expressions that should instantly put you on Red Alert for deception • The telltale phrases and verbal responses that separate truthful stories from deceitful ones • How to create a circle of advisers who will guarantee your success

Everything is F*cked: A Book About Hope


Mark Manson - 2019
    We live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.What’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries.Now, in Everthing Is F*cked, Manson turns his gaze from the inevitable flaws within each individual self to the endless calamities taking place in the world around us. Drawing from the pool of psychological research on these topics, as well as the timeless wisdom of philosophers such as Plato, Nietzsche, and Tom Waits, he dissects religion and politics and the uncomfortable ways they have come to resemble one another. He looks at our relationships with money, entertainment and the internet, and how too much of a good thing can psychologically eat us alive. He openly defies our definitions of faith, happiness, freedom—and even of hope itself.With his usual mix of erudition and where-the-f*ck-did-that-come-from humor, Manson takes us by the collar and challenges us to be more honest with ourselves and connected with the world in ways we probably haven’t considered before. It’s another counterintuitive romp through the pain in our hearts and the stress of our soul. One of the great modern writers has produced another book that will set the agenda for years to come.

The Champion's Mind: How Great Athletes Think, Train, and Thrive


Jim Afremow - 2014
    These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their game may differ, athletes at every level have one thing in common: they want to excel. In The Champion’s Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including:• Tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble• How to progress within a sport and sustain excellence long-term• Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedThe Champion’s Mind distills actionable advice into clear and concise steps for athletes looking to find confidence, concentration, and mental preparedness—the mental edge that sets champions apart.

The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday


Rob Walker - 2019
    Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen.Enter Rob Walker's The Art of Noticing--an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.

Against Empathy: The Case for Rational Compassion


Paul Bloom - 2016
    Many of our wisest policy-makers, activists, scientists, and philosophers agree that the only problem with empathy is that we don’t have enough of it.Nothing could be farther from the truth, argues Yale researcher Paul Bloom. In AGAINST EMPATHY, Bloom reveals empathy to be one of the leading motivators of inequality and immorality in society. Far from helping us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and, ironically, often leads to cruelty. We are at our best when we are smart enough not to rely on it, but to draw instead upon a more distanced compassion.Basing his argument on groundbreaking scientific findings, Bloom makes the case that some of the worst decisions made by individuals and nations—who to give money to, when to go to war, how to respond to climate change, and who to imprison—are too often motivated by honest, yet misplaced, emotions. With precision and wit, he demonstrates how empathy distorts our judgment in every aspect of our lives, from philanthropy and charity to the justice system; from medical care and education to parenting and marriage. Without empathy, Bloom insists, our decisions would be clearer, fairer, and—yes—ultimately more moral.Brilliantly argued, urgent and humane, AGAINST EMPATHY shows us that, when it comes to both major policy decisions and the choices we make in our everyday lives, limiting our impulse toward empathy is often the most compassionate choice we can make.

The Selfish Gene


Richard Dawkins - 1976
    Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings.

Millenneagram: The Enneagram Guide for Discovering Your Truest, Baddest Self


Hannah Paasch - 2019
    It’s time to jump in, embrace your inner self, and release the things that are holding you back from wholeness. Enter the Millenneagram.The Enneagram is an ancient personality typing system that has a sneaky way of revealing who we are and why we do the things we do. Using nine types, it gets to the root of our fears and motivations, unveiling our inner-most selves.Millenneagram reinvigorates the Enneagram by putting a modern spin on the classic nine types. Hannah Paasch, creator of the popular #millenneagream threads on Twitter, reveals how this system acts as a map toward our authentic selves. For Hannah, the Enneagram is not about changing who we are, but rather nurturing and loving our whole selves, even the pain in the ass qualities. “Only from this position of wholeness, rootedness in who we are, what we believe, and what kind of story we are writing, will we be able to act bravely for the sake of justice and humanity – to approach our f*cked-up world with the grounded courage it asks of us.”With her trademark irreverent humor and empowering affirmations, Millenneagram reframes the classic Enneagram types with a fresh perspective and new names that cut right to the chase:#1 The Machine “I’m an Enneagram 1 and I Can Fix This!”#2 The Parent “I’m an Enneagram 2 and Can I Get You a Refill?”#3 The Winner “I’m an Enneagram 3 and All I Do Is Win.”#4 The Tortured Artist “I’m an Enneagram 4 and I’m Deeper Than You.”#5 The Detective “I’m an Enneagram 5 and I Read an Article About That.”#6 The Oracle “I’m an Enneagram 6 and I’m Loyal as Fuck.”#7 The Party “I’m an Enneagram 7 so This Might Be Vodka In My Mug.”#8 The Dragon “I’m an Enneagram 8 so Nice Try, Bitch.”#9 The Wallflower “I’m an Enneagram 9 so Let’s Just All Chill Out, Dude.”A powerful tool for self-discovery (that doesn’t take itself too seriously), Millenneagram is an invitation for introspection and growth. Hannah’s revamped Enneagram goes beyond simply identifying with a type: it gives us permission to be our truest, enough-as-is, bad-ass selves.

Why Men Don't Listen and Women Can't Read Maps: How We're Different and What to Do About It


Allan Pease - 1998
    Read this book and understand--at last!--why men never listen, why women can't read maps, and why learning each other's secrets means you'll never have to say sorry again.