But rather an essential tool for direction, motivation and innovation. No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes. Scroll up and grab a copy today.

    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    You simply move more deeply into them. For anyone - the kettlebell novice to the 15-year veteran - this short (read: just 30 page) ebook provides the perfect foundation or refresher of the fundamental kettlebell techniques, including the kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. Each movement has detailed instructions plus step-by-step photos to help the reader understand the movements as well as safely and effectively execute them. After we discuss the hows of each of the basic movements, we move into applying what we've learned with a simple, straightforward kettlebell program for strength, muscle, mobility, conditioning, and (for those who want it) weight loss. This 7-day program can be run through just once as a refresher or for up to six weeks as a standalone program. This book includes: *The following kettlebell exercises: Kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. *Each kettlebell exercise features a detailed description of the movement, step-by-step photos and key points. *A straightforward and simple 7-day program (repeatable for up to 6 weeks) to help the novice acclimate to kettlebell training or for the kettlebell veteran hone their technique and skills.

    You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.

    The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don’t. This system brings more of the right people to your website, and turns them into paying clients. It’s this proven, step-by-step system you’ll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you’re a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you’ll: - Get total clarity on your target market, so you know exactly who you’re serving (and why). - Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. - Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. - Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! About the Author Amanda Cook is a digital marketer, award winning health coach, and host of The Wellpreneur Podcast, one of the top business podcasts on iTunes, reaching over 10,000 wellness entrepreneurs each month. She has interviewed more than 100 successful wellness entrepreneurs about how they built healthy businesses online, and has spoken at events on five continents. Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger. Amanda teaches wellness entrepreneurs around the world to grow their business through digital marketing in her Wellpreneur Marketing Bootcamp, and lives in London and Hong Kong.

    I met Veronika while exploring Old Town Tallinn. When I found out Veronika was an Airbnb host, I asked to see her listing. I saw potential, but her online listing wasn’t much. I told Veronika about how I optimize Airbnb listings. We agreed that I would stay at her listing for a small discount in exchange for a fully optimized Airbnb listing. As of November 2017, Veronika has 10 5-star reviews.I wrote Optimize YOUR Airbnb to reach more hosts like Veronika. This book contains the culmination of my five-year experience with Airbnb from being an employee and a guest, to a host, to Superhost, and to starting an Airbnb property management company. I’ve hosted everything from a living room couch to a 3-story, 5-bedroom hillside mansion. The information in this book is more complete and effective than anything on the market. Trouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. You can read my review of these books on Amazon. Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (250+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience."Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip ConleyYou will learn how to: Optimize your Airbnb listing to achieve a high Airbnb search rank Leverage tools to automate 80%+ of your Airbnb Interior design without professional help Successfully navigate slow season Identify problem Airbnb guests before they book Master your Airbnb title and text Take high-quality photos with your smart phone Create additional streams of revenue based on your Airbnb “The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” - Customer of OptimizeMyAirbnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book“I am an Airbnb expert…then I found you…you are the top!” - Blog comment on OptimizeMyAirbnb.com“Danny – You might be a magician. I made a bunch of your suggested updates to the listing and I’ve had $660 in bookings (only 2 nights!) in the last 24 hours.” - Prior customer of OptimizeMyAirbnb.com“If you don’t read this book, there will be a lot that you don’t know that you don’t know.” - Symon He, foreword Optimize YOUR Airbnb

    Liliana is a beautiful and educated young Jewish woman. She marries Henry and becomes a mother to Rebecca. She has a full life ahead of her in Poland, or so it seems. The time period is the beginning of World War II, when the Germans invade Poland. To protect her, Liliana and Henry entrust Rebecca to their Christian friends. Shortly thereafter, Henry is among those taken to the concentration camp. Time passes, and Liliana knows little about the fate of her husband or daughter. To survive, Liliana (now known as Helena) assumes the identity of a Polish aristocrat and ends up working for a German officer named Robert. In a twist of fate, Robert and Helena fall in love with each other and get married. Unknown to Liliana, Henry survives and reunites with their daughter Rebecca. He finds a way to communicate with Liliana, only to find out that she started a new life. Liliana has yet to reveal her true identity to her German husband. Filled with guilt and longing for Rebecca, she thinks of putting an end to all of the lies. Will Liliana finally overcome her fears and reunite with her daughter? Parallel Lives is based on a true story. It brings the reader on a captivating journey of the "parallel lives" of a family who was separated by war. The journey takes the reader though a myriad of human emotions, including: love, jealousy, fear, despair, and freedom.

    

    The sudden loss of both parents provided the author proof positive that life IS unfair. His personal countdown clock began ticking all the louder with both of his parents gone. The author suddenly understood the importance and the urgency of enjoying life all along the way. So what did he do with his new perspective on life? Buy a Ferrari? Run with the bulls? Start doing sit ups and wearing tight shirts in an attempt to look young again?No, he didn't. Your humble author re-prioritized his Bucket List by putting a decades long dream at the top-- riding a bicycle from one side of America to the other.Armed with a burning desire to ride a really long way on a bicycle, he mounted up and pedaled onward across the United States as a newly minted orphan. Along the way he met new people, saw new places, and discovered a hidden strength masked by his grief. He also discovered a nearly endless parade of characters that together underscored how terrific it is to be above ground and riding a bike. There is fun and adventure to be had when you’re cruising across the country, and the daily dose of random was just what the doctor ordered. "Take two wheels and call me in the morning." Since the whole thing—the bike trip, life—is all just a tad absurd in the first place, why not name your bike The Fun Mover and write a book about the stars of the show--the people met along the way?Middle-aged guy gets off couch and rides bike in the face of pending death. Adventure and hilarity ensues.Bike travel can be grueling, physically and mentally. The loss of your parents can be devastating. And getting older ain’t no picnic. But obstacles can be overcome and goals can be reached if you keep trying and just keep pedaling.

    

    The year before, I flew to Belgium for under $150.Airfares may be going up, but only for people willing to pay full price. I wrote How To Find Cheap Flights for the rest of us.This book is a step-by-step guide to finding cheap airfare. It’s a quick, easy read compiling dozens of tips and tricks for:- How to find mistake fares- How to avoid fees- Which flight search engine is best- How to save money on nearly every flightThe author is a travel expert who has earned millions of frequent flyer miles and travels tens of thousands of miles per year. He has flown around the earth 14.3 times since 2011, putting 30 different stamps in his passport along the way. He hates paying full price for flights, and won’t do it.

    Rowling's popular character, Severus Snape, and the roles he played in the Harry Potter series.

     Readers all over the US and Europe have discovered the joys of retiring and living full time in an RV after reading Jerry Minchey's Amazon #1 best-selling book in Senior Travel Guides, Motorhome, and RV Retirement Living: The Most Enjoyable and Least Expensive Way to Retire. Now in this new epic book, Secrets of RVing on Social Security, he shows you step-by-step how to enjoy the RVing lifestyle while traveling and living on just your Social Security income. Imagine leaping out of bed every morning ready to cherish every day of your new adventurous life. On top of the adventure, you'll experience the unsurpassed freedom to live where you want to. At every fork in the road, you will be free to go wherever whim and chance might take you. You will also discover how other retirees are supplementing their retirement income while living full-time in their motorhome. Many people are actually adding to their savings while having the time of their lives living the RV lifestyle. In this book, you will grasp how they are doing it, and how you can do it too. You'll comprehend the brutally honest pros and cons of the RV lifestyle. There are some downsides to the lifestyle you need to be prepared for. My guess is that you will adore your new RVing lifestyle, but you'll never know if it's the right lifestyle for you if you don't read this book. The book is designed to keep you on the path to accomplishing your goal of living an exciting retirement lifestyle while staying well within your budget. This book should be required reading for anyone who is retired or getting ready to retire. It provides never-before-answered questions about living the attractive RVing lifestyle on a budget.