Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Halpern is funny. He is handsome. He likes to laugh. I love Mr. Halpern. How can I top that? Who doesn't want to be funny, handsome, laugh all the time, and be loved by their students? What they don't know is I left a dreary cubicle job for the exciting, never boring life of a kindergarten teacher eight years ago and never looked back. I have seen and heard some crazy, hilarious, and even touching moments. Look at My Happy Rainbow is my account of the first few years working in a kindergarten classroom experiencing the day to day trials and tribulations and trying to see the world a little more through the eyes of a five-year-old. From the first time a child reached up to take my hand to learning the true value of zipping a coat, being a 'rooster in a world of hens' my unique perspective on teaching and children will (hopefully) warm your heart, make you laugh, and might even help you remember what it felt like to be in kindergarten. Warning: I have a very short attention span (this is why I'm so well suited to teach kindergarten). Some of the chapters are short. One is less than one page. I think this makes the book 'charming', but please know - this is not War and Peace.

    The author takes us with him to experience combat from behind an infantryman's rifle, to walk the minefields of My Lai, to crawl into the ghostly tunnels, and to explore the ambiguities of manhood and morality in a war gone terribly wrong. Beautifully written and searingly heartfelt, If I Die in a Combat Zone is a masterwork of its genre.Now with Extra Libris material, including a reader’s guide and bonus content

    Volumes have been written about them, past and present. Understandably, most of these revolve around the skill, cunning and bravery that characterizes this distinctive band of brothers, but there are other dimensions to those who take to the skies to do battle that have not been given the emphasis they deserve - until now.You do not have to be an aviation aficionado to enjoy Colonel Steve Ladd's fascinating personal tale, woven around his 28-year career as a fighter pilot. This extremely engaging account follows a young man from basic pilot training to senior command through the narratives that define a unique ethos. From the United States to Southeast Asia; Europe to the Middle East; linking the amusing and tongue-in-cheek to the deadly serious and poignant, this is the lifelong journey of a fighter pilot.The anecdotes provided are absorbing, providing an insight into life as an Air Force pilot, but, in this book, as Colonel Ladd stresses, the focus is not on fireworks or stirring tales of derring-do. Instead, this is an articulate and absorbing account of what life is really like among a rare breed of arrogant, cocky, boisterous and fun-loving young men who readily transform into steely professionals at the controls of a fighter aircraft.From F-4 Phantom to A-10 Warthog is a terrific read: the legacy of a fighter pilot.

    To figure out why this is happening and how to put an end to it, child psychologist Dr. Charlotte Peterson has been spending six months every five years living in indigenous villages and observing their parenting practices. What she's found is that the people of peaceful cultures, particularly the Tibetan, Bhutanese, and Balinese people, know something we Westerners, despite our modernity, don't, and their children are happier, healthier, and more balanced because of it.What Dr. Peterson has found is that the children in these cultures are raised with a high degree of cherishing and empathy. Attachments are promoted by intensive nurturing of infants and gentle, clear limit-setting with toddlers that teaches self-control and builds self-esteem. The result, as Dr. Peterson has found after visiting these places again and again, is children who are trusting, enjoyable, and kind, —not “spoiled,” as we might imagine.The Mindful Parent brings together Dr. Peterson's village interviews, observations, research, and over thirty-five years of work as a psychologist to teach modern parents how to raise healthier, more well-balanced, and kinder children. It includes creative ideas from parents who are currently adopting these practices and balancing other aspects of their personal, career, and financial responsibilities to assure their children get the support they need to thrive.

    Its characters range from men on the battlefield to the Pentagon and the White House. Fighter pilots and Special Forces warriors try to do their best but are hampered by President Johnson, Secretary of Defense McNamara, and their staff members who despise the military. Only one aging USAF general, who fought in Korea and WWII, is on their side. His clashes with his Commander in Chief, Lyndon Johnson, are epic in proportion and startling in content.In Rolling Thunder, the time is late 1965 and 1966 in war zone places such as Saigon, Hanoi, Bien Hoa, Da Nang, and Tahkli. While back in Washington, LBJ sits over lunch and personally picks bombing targets in an attempt to fight a limited war. In Vietnam the war knows no limits.There, as the hostilities escalate, the fates of three men intertwine: USAF Captain Court Bannister, overshadowed by a famous movie star father (who fought in WWII as a B-17 gunner), driven to confront missiles, MiGs, and nerve-grinding bombing raids in order to prove his worth to his comrades -- and to himself...Air Force First Lieutenant Toby Parker, fresh from the States, who hooks up with an intelligence unit for a lark, and quickly finds his innocence buried away by the lessons of war...and Special Forces Major Wolf Lochert, who ventures deep into the jungle to rescue a downed pilot -- only to discover a face of the enemy for which he is unprepared.Four airline stewardesses fly the civilian contract flights that bring American soldiers to and from the war zone in Vietnam have difficult love affairs with G.I.s and fighter pilots. After one flight they come under attack while on an airbase.Through their eyes, and those of many others -- pilots, soldiers, lovers, enemy agents, commanders, politicians, profiteers -- Rolling Thunder shows us Vietnam as few other books have, or can. Berent captures all the intensity and drama of that searing war, and more, penetrates to the heart and soul of those who fought it. Rolling Thunder rings with authenticity.

    From its inception, Pan American Airways operated as the ?wings of democracy,? spanning six continents and placing the country at the leading edge of international aviation. At the same time, it was clandestinely helping to fight America?s wars. Utilizing government documents, declassified Freedom of Information Act material, and company documents, the authors have uncovered stories of Pan Am?s stunning role as an instrument of American might: The airline?s role in building air bases in Latin America and countering Axis interests that threatened the Panama Canal Creating transatlantic and trans-Africa supply lines for sending Lend-Lease equipment to Britain Cooperation with Chiang Kai-shek and the Chinese nationalist government to pioneer the dangerous ?Hump? route over the Himalayas The dangerous seventeen-thousand-mile journey that took President Roosevelt to the high-stakes Casablanca Conference with Winston Churchill The daring flight that delivered uranium for the atomic bomb. Filled with larger-than-life characters, and revelations of the vision and technology it took to dominate the skies, Pan Am at War provides a gripping unknown history of the American Century.

    There he gained entree into a culture that he would ultimately respect greatly and admire deeply. Cornett's most challenging military duty began when he joined the Phoenix Program. As part of AK squad, he dressed in enemy uniform and roamed the deadly Central Highlands, capturing high-ranking VC officers in hot firefights and ambushes. It was there, deep in enemy territory, where the smallest mistake meant sudden death, that the Vietnamese fighting men earned his utmost respect.While offering rare glimpses of an aspect of the war most of the military and media never saw, Cornett tells the full, gut-wrenching story of his Vietnam. He also gives an unsparing view of himself - telling a no-holds-barred story of an American soldier who made sacrifices far beyond the call of duty . . . a soldier who, in defiance of the U.S. government, refused to turn his back on the Vietnamese.

    Financial statements are a critical source of the information you need.In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and concepts and shows you how you can apply this information to make better business decisions for long-term profit. You will learn to use and interpret financial data; find out what we can learn from Pepsi, Krispy Kreme, General Motors, and other companies; learn how to evaluate investment strategies; and apply your financial know-how to develop a coherent business strategy.

    All of Sergeant John Burford's missions with F Company, 58th Infantry were deep in hostile territory. As leader of a six-man LRRP team, he found the enemy, staged ambushes, called in precision strikes, and rescued downed pilots. The lives of the entire team depended on his leadership and their combined skill and guts. A single mistake—a moment of panic—could mean death for everyone.Whether describing ambushes in the dreaded A Shau Valley or popping smoke to call in artillery only yards away from his position, Burford demonstrates the stuff the LRRPs are made of—the bravery, daring, and sheer guts that make the LRRPs true heroes. . . .

    Men look to be of service. Emmy Award–nominated actor best known for his role on Queen Sugar and transformational speaker Dondré Whitfield challenges us to be real men in this provocative look at the power found in serving others.Too many males abuse the power they have.Often those males grow up without healthy role models and so, while they look like men, they act like boys. Only now there are adult consequences to their actions.And many of us are caught in the shifting cultural ideas about manhood, unsure of how to make sound decisions or truly be a man. Every day we find evidence that the role of men at home, at work, and out in the world is deeply misinterpreted.In Male vs. Man, Dondré Whitfield equips us to become men rather than simply "grown males." Men are healthy and productive servant-leaders who bring positive change to their communities. Males are self-serving and stuck in negative cycles that we hear and read about daily. They create chaos instead of cultivating calm.Male vs. Man is an uplifting playbook for men who want to level up. It will help men and women alike understand what real manhood is, based on biblical wisdom as well as hard-earned lessons from someone who has been there. With practical guidance and a strong spiritual foundation, Dondré shows how to cultivate the life-changing spiritual, emotional, and psychological attributes of servant leadership at home, at work, and in our communities.

     So why can it be so hard to achieve the results we crave? Working harder rarely has the desired effect. The answer is to work smarter, and with – not against – our natural strengths. Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you ‘sets and reps for the brain’. When you read this book, and implement Jamie Alderton’s proven strategies, you will be able to: Develop your brain and build new habits that hard-wire you for success Map out exactly what you need to do in order to achieve your physical, business and financial goals Move forward confidently and take action to build the business, body and lifestyle of your dreams Finally get in the best physical and mental shape of your life Know with certainty you can achieve whatever it is you set out to do Mindset with Muscle urges you to wake up and realise you have the choice in life to achieve pretty much anything you set your mind to.

    It proposes answers to such questions as “Why were the Allies unprepared?”, “Why did France collapse so quickly?”, “Why didn’t the British government accept Hitler’s peace proposals?” and “Why did the Germans allow Hitler to obtain life and death control over them?”But the book’s main purpose is to provide an account of Winston Churchill’s actions and their intended consequences – as well as some of the unintended ones – for readers who are unlikely to read a military history book of 800 pages. The author has pared down the details of this at once fascinating and frightening story to an accessible length of how the world nearly ended in the 1940s. How Churchill Saved Civilization was written in honor of all those who sacrificed their lives in the War, and to caution readers that it could very easily happen again, as key factors like complacency, ignorance, and weakness continue to play a role in international diplomacy.Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    Hundreds of American soldiers were being killed every week in that war ravaged country. Rocky Olson, a newly trained and indoctrinated American infantryman, was sent as a combat replacement into that maelstrom of politics, suffering, and death. He was given an "experienced" M-16, and was provided with endless opportunities to force "Sir Charles" to give his last full measure of devotion to the communist cause.This true, amazing, first-hand account of that brutal war has touched thousands.Book includes 29 original color photographs taken by the author during his tour of combat. Area of operation maps are also included.

    Between their children’s educational needs; their roles as spouse, parent, and more; and their own individual desires and goals, these mothers and fathers struggle to accomplish all that must be done. In Help for the Harried Homeschooler, experienced homeschooler, author, and mother of four Christine Field offers sound advice for parents who want not only to achieve homeschooling success but also to reach a balance in their lives.