We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    With meticulous illustrations and detailed descriptions of plants and animals found in every corner of the continent, this newly updated and revised edition is the perfect companion in the field and a storehouse of information for the armchair naturalist or student.

    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.

    Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.

    This great beginner's guide also provides an easy introduction to reading and playing music - so whether you have no previous musical experience OR are simply new to the keyboard, this clear and concise guide will have you playing tunes on your new keyboard in no time ! For kids under the age of 10, you may prefer Ben's My First Keyboard book instead - created especially for the youngest beginner. Search under Ben Parker. * Easy to follow instructions and illustrations * Simple exercises to follow and practice * Learn at your own pace * Fun and easy songs, exercises and tunes to play * Simply follow the lessons in the book and you will be playing Keyboard in no time ! Ben Parker's best-selling range of beginner's music tuition books for adults and children include the 'How To Play'...and also the 'My First' series of books covering: Keyboard, Piano, Guitar, Ukulele, Banjo, Harmonica and Recorder.

    He didn't want to open a bakery or whatever else executives do when they quit a lucrative but unfulfilling job. He didn't want to think about his failed relationship with "the one" or his potential for ruining a new relationship with "the next one." And he almost certainly didn't want to think about turning forty. And so instead he went birding.Birding was a lifelong passion. It was only among the birds that Neil found a calm that had eluded him in the confusing world of humans. But this time he also found competition. His growing list of species reluctantly catapulted him into a Big Year--a race to find the most birds in one year. His peregrinations across twenty-eight states and six provinces in search of exotic species took him to a hoarfrost-covered forest in Massachusetts to find a Fieldfare; to Lake Havasu, Arizona, to see a rare Nutting's Flycatcher; and to Vancouver for the Red-flanked Bluetail. Neil's Big Year was as unplanned as it was accidental: It was the perfect distraction to life.Neil shocked the birding world by finding 749 species of bird and breaking the long-standing Big Year record. He also surprised himself: During his time among the hummingbirds, tanagers, and boobies, he found a renewed sense of confidence and hope about the world and his place in it.

    A best-selling, fully illustrated, and comprehensive book, this large-format volume has been required reading for every angler for the past two decades. Included here are instructions for tackle selection; casting and presentation; flies and their specific uses; successful techniques on stream, pond, or ocean; and the select tackle, flies, and methods for pursuing every major gamefish in fresh and salt water, from bass to bonefish, tarpon to trout.

    They would establish a British colony, find gold, and discover a water route to Asia. But what awaited them was far different - fire, hunger, sickness, death, even cannibalism. Here, from the noted historian Marshall W. Fishwick, is the dramatic story of Jamestown and the struggle of its leader, Captain John Smith, who, with the help of Pocahontas, daughter of the Algonquian chief Powhatan, succeeded against all odds.

    We use these names so often that few of us ever pause to wonder about their origins. What do they mean? Where did they come from? And who created them?The words we use to name birds are some of the most lyrical and evocative in the English language. They also tell incredible stories: of epic expeditions, fierce battles between rival ornithologists, momentous historical events and touching romantic gestures.Through fascinating encounters with birds, and the rich cast of characters who came up with their names, in Mrs Moreau's Warbler Stephen Moss takes us on a remarkable journey through time. From when humans and birds first shared the earth to our fraught present-day coexistence, Moss shows how these names reveal as much about ourselves and our relationship with the natural world as about the creatures they describe.

    “What we found just blew me away. Jaguars, pumas, river otters, howler monkeys. The place was like a Noah’s Ark for all the endangered species driven out of the rest of Central America. There was so much life! That expedition was when I first saw the macaws.”As a young woman, Sharon Matola lived many lives. She was a mushroom expert, an Air Force survival specialist, and an Iowa housewife. She hopped freight trains for fun and starred as a tiger tamer in a traveling Mexican circus. Finally she found her one true calling: caring for orphaned animals at her own zoo in the Central American country of Belize.Beloved as “the Zoo Lady” in her adopted land, Matola became one of Central America’s greatest wildlife defenders. And when powerful outside forces conspired with the local government to build a dam that would flood the nesting ground of the last scarlet macaws in Belize, Sharon Matola was drawn into the fight of her life.In The Last Flight of the Scarlet Macaw, award-winning author Bruce Barcott chronicles Sharon Matola’s inspiring crusade to stop a multinational corporation in its tracks. Ferocious in her passion, she and her confederates–a ragtag army of courageous locals and eccentric expatriates–endure slander and reprisals and take the fight to the courtroom and the boardroom, from local village streets to protests around the world.As the dramatic story unfolds, Barcott addresses the realities of economic survival in Third World countries, explores the tension between environmental conservation and human development, and puts a human face on the battle over globalization. In this marvelous and spirited book, Barcott shows us how one unwavering woman risked her life to save the most beautiful bird in the world.

    Yuval Zommer’s distinctive illustrations show off some of the most colorful, flamboyant, impressive, and wacky birds of the sky. Picture-book charm pairs with informative nonfiction to make a beautiful, large-format title for parents to share with young children and for older children to read by themselves.The book draws in children and parents alike with captivating information about and charming illustrations of hummingbirds, peacocks, flamingos, bald eagles, secretary birds, puffins, red-crowned cranes, and more. The book also invites young bird-watchers to protect birds where they live and make their gardens bird-friendly. The text is chatty, funny, and full of remarkable facts.Yuval Zommer’s illustrations and fresh approach are what make this series feel distinct. His glorious and quirky pictures appeal to young children, who will relish the flighty questions and pithy facts about the most exciting creatures of the sky.

    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

    If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "