Harris, the national politics editor of The Washington Post, tell the story of how two families–the Bushes and the Clintons–have held the White House for nearly a generation and examine Hillary Clinton’s prospects for extending this record in 2008. Based on years of research, including private campaign memos and White House communications, The Way to Win reveals the surprising details of how the Bushes and Clintons have closely studied each the other’s successes and failures and used these lessons to shape their own strategies for winning elections and wielding power.In the case of George W. Bush, the strategic genius is Karl C. Rove, arguably the most influential White House aide in history. For the first time, Halperin and Harris cut through the myths and controversies surrounding Rove to illuminate in brilliant, behind-the-scenes detail what he actually does–his Trade Secrets for winning elections.In the case of the Clintons, the chief strategist is Bill Clinton himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style, identifying the methods that all candidates can use in their pursuit of the White House.The Way to Win takes a lively and irreverent approach, but Halperin and Harris also show the disturbing ways that American politics has become a Freak Show–their name for a political culture that provides incentives for candidates, activists, interest groups, and the news media to emphasize ideological extremism and personal attack. For the first time, Halperin and Harris describe how Freak Show campaigns orchestrated by the likes of Internet pioneer Matt Drudge forced Al Gore and John Kerry to lose control of their public images (with considerable help from the candidates’ own ineptitude) and lose the White House.On the brink of what will be one of the most intense, most exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must read for everyone who follows American politics.From the Hardcover edition.

    Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas—fuel, convenience, and food—all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa’s growth, development, and expansion. It’s the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

    That first year was the epitome of Raiders football-- the silver-and-black team of renegades steamrolled opponents and defeated the Washington Redskins in the Super Bowl. For nearly ten years, Huizenga lived in the real NFL trenches, a battlefield atmosphere where getting hurt and partying hard was the name of the game. Jam-packed with close-up anecdotes about football's warriors, this book reveals:* The mind games and methods of mysterious Raiders owner Al Davis* The truth about drug and steroid use in the NFL* The pressure on players to perform even when threatened by serious injury* Harrowing and hilarious true stories about the side of football fans never see* The wild life and tragic death of Lyle Alzado

    

    Laura M. Ahearn shows that young Nepalese people are applying their newly acquired literacy skills to love-letter writing, fostering a transition that involves not only a shift in marriage rituals, but also a change in how villagers conceive of their own ability to act and attribute responsibility for events. These developments have potential ramifications that extend far beyond the realm of marriage and well past the Himalayas.The love-letter correspondences examined by Ahearn also provide a deeper understanding of the social effects of literacy. While the acquisition of literary skills may open up new opportunities for some individuals, such skills can also impose new constraints, expectations, and disappointments. The increase in female literacy rates in Junigau in the 1990s made possible the emergence of new courtship practices and facilitated self-initiated marriages, but it also reinforced certain gender ideologies and undercut some avenues to social power, especially for women. Scholars, and students in such fields as anthropology, women's studies, linguistics, development studies, and South Asian studies will find this book ethnographically rich and theoretically insightful. Laura M. Ahearn is Assistant Professor of Anthropology, Rutgers University.

    Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel. 448 pp. Author tour. National ads. 30,000 print.

    The author, a specialist in early Christianity, reveals the light that leading theologians of the early church shed on contemporary discussions of what it means to be human. Each chapter explores a different facet of the divine image and likeness and maps out a path that can lead toward wholeness and holiness. This fresh approach to theological anthropology brings Greek patristic theology to students in a readable fashion.

    More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you Practice problems with full explanations that reinforce knowledge Coverage of the most up-to-date developments in your course field In-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved.

    

    The chapters may be read independently of one another. But when read in order, they tell a more or less continuous story. We begin with some reflections about the legacy of Socrates and then go on to the existence of God, which is perhaps the most basic philosophical question of all because our answer to it influences how we will answer all the others. This leads naturally to a discussion of death and the soul, and then to more modern ideas about the nature of persons. The later chapters are about whether it is possible for us to have objective knowledge in either science or ethics. James Rachels, from the Preface Problems from Philosophy and The Truth About the World: Basic Readings in Philosophy are at once James Rachels' newest contributions to philosophy and his last. In these two books, Rachels found a culminating expression for his love of philosophy.

    Includes interviews with fifty-nine waitresses in forty-three towns and cities.

    Fueled by the authors' conviction that skills inform principles; principles inform skills, Interpersonal Communication: Relating to Others maintains a careful balance between theoretical and skills-oriented material. This book integrates a key emphasis on diversity with examples drawn from a variety of age and ethnic groups and special boxes that focus on gender and diversity issues. A chapter on intercultural communication supplements this integral material by relating it to the other-oriented approach

    Everyone in Caitlin's class wrote to an unknown student somewhere in a distant place. All the other kids picked countries like France or Germany, but when Caitlin saw Zimbabwe written on the board, it sounded like the most exotic place she had ever heard of--so she chose it. Martin was lucky to even receive a pen pal letter. There were only ten letters, and forty kids in his class. But he was the top student, so he got the first one.That letter was the beginning of a correspondence that spanned six years and changed two lives.In this compelling dual memoir, Caitlin and Martin recount how they became best friends --and better people--through letters. Their story will inspire readers to look beyond their own lives and wonder about the world at large and their place in it.

    that the science is settled. Author Lawrence Solomon an internationally renowned environmentalist shows these men have faced a vicious campaign of intimidation by those who, like Al Gore, seek to pervert science and silence dissent to advance their own political agenda. Some have been intimidated into silence. Others have seen their funding denied and their labs shut down as a result of political pressure. But the testimony of their work remains too powerful to deny. Extensively footnoted including URLs to crucial scientific papers (and lively e-mails detailing the inside politics of global warming) and lavishly illustrated with charts and graphs, The Deniers will do more than spark controversy. The Deniers is destined to become the most reliable and provocative sourcebook on the real global warming debate.

    . . Excellent."*A century ago, the curious idea that spirits not only survive death but can be contacted on the "other side" was widespread. Psychic mediums led countless seances, claiming to connect the grieving with their lost relations through everything from frenzied trance writing to sticky expulsions of ectoplasm.The craze caught Harry Houdini's attention. Well-known by then as most renowned magician and escape artist, he began to investigate these spiritual phenomena. Are ghosts real? Can we communicate with them? Catch them in photographs? Or are all mediums "flim-flammers," employing tricks and illusions like Houdini himself?Peopled with odd and fascinating characters, Houdini's gripping quest will excite readers' universal wonderment with life, death, and the possibility of the Beyond.*School Library Journal, starred review of Ten Days a Madwoman