Also suitable for home school programs and independent study. Reproductible. 85 Pages

    It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com

    government spends enormous resources each year on the gathering and analysis of intelligence, yet the history of American foreign policy is littered with missteps and misunderstandings that have resulted from intelligence failures. In Why Intelligence Fails, Robert Jervis examines the politics and psychology of two of the more spectacular intelligence failures in recent memory: the mistaken belief that the regime of the Shah in Iran was secure and stable in 1978, and the claim that Iraq had active WMD programs in 2002.The Iran case is based on a recently declassified report Jervis was commissioned to undertake by CIA thirty years ago and includes memoranda written by CIA officials in response to Jervis's findings. The Iraq case, also grounded in a review of the intelligence community's performance, is based on close readings of both classified and declassified documents, though Jervis's conclusions are entirely supported by evidence that has been declassified. In both cases, Jervis finds not only that intelligence was badly flawed but also that later explanations--analysts were bowing to political pressure and telling the White House what it wanted to hear or were willfully blind--were also incorrect. Proponents of these explanations claimed that initial errors were compounded by groupthink, lack of coordination within the government, and failure to share information. Policy prescriptions, including the recent establishment of a Director of National Intelligence, were supposed to remedy the situation.In Jervis's estimation, neither the explanations nor the prescriptions are adequate. The inferences that intelligence drew were actually quite plausible given the information available. Errors arose, he concludes, from insufficient attention to the ways in which information should be gathered and interpreted, a lack of self-awareness about the factors that led to the judgments, and an organizational culture that failed to probe for weaknesses and explore alternatives. Evaluating the inherent tensions between the methods and aims of intelligence personnel and policymakers from a unique insider's perspective, Jervis forcefully criticizes recent proposals for improving the performance of the intelligence community and discusses ways in which future analysis can be improved.

    Pollack, one of the world’s leading experts on Iraq, provides a masterly insider’s perspective on the crucial issues facing the United States as it moves toward a new confrontation with Saddam Hussein.For the past fifteen years, as an analyst on Iraq for the Central Intelligence Agency and the National Security Council, Kenneth Pollack has studied Saddam as closely as anyone else in the United States. In 1990, he was one of only three CIA analysts to predict the Iraqi invasion of Kuwait. As the principal author of the CIA’s history of Iraqi military strategy and operations during the Gulf War, Pollack gained rare insight into the methods and workings of what he believes to be the most brutal regime since Stalinist Russia.Examining all sides of the debate and bringing a keen eye to the military and geopolitical forces at work, Pollack ultimately comes to this controversial conclusion: through our own mistakes, the perfidy of others, and Saddam’s cunning, the United States is left with few good policy options regarding Iraq. Increasingly, the option that makes the most sense is for the United States to launch a full-scale invasion, eradicate Saddam’s weapons of mass destruction, and rebuild Iraq as a prosperous and stable society—for the good of the United States, the Iraqi people, and the entire region.Pollack believed for many years that the United States could prevent Saddam from threatening the stability of the Persian Gulf and the world through containment—a combination of sanctions and limited military operations. Here, Pollack explains why containment is no longer effective, and why other policies intended to deter Saddam ultimately pose a greater risk than confronting him now, before he gains possession of nuclear weapons and returns to his stated goal of dominating the Gulf region. “It is often said that war should be employed only in the last resort,” Pollack writes. “I reluctantly believe that in the case of the threat from Iraq, we have come to the last resort.”Offering a view of the region that has the authority and force of an intelligence report, Pollack outlines what the leaders of neighboring Arab countries are thinking, what is necessary to gain their support for an invasion, how a successful U.S. operation would be mounted, what the likely costs would be, and how Saddam might react. He examines the state of Iraq today—its economy, its armed forces, its political system, the status of its weapons of mass destruction as best we understand them, and the terrifying security apparatus that keeps Saddam in power. Pollack also analyzes the last twenty years of relations between the United States and Iraq to explain how the two countries reached the unhappy standoff that currently prevails.Commanding in its insights and full of detailed information about how leaders on both sides will make their decisions, The Threatening Storm is an essential guide to understanding what may be the crucial foreign policy challenge of our time.From the Hardcover edition.

    This eye-opening book shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions:* Should we restructure to meet our strategic goals?* What are the best structural options to achieve our success?* What lateral processes are necessary to support the new structure?* How do we staff the restructured organization to optimize results?Based on Galbraith's world-renowned approach, this guide includes examples and worksheets that pilot readers through the essential steps of organizational design.

    There are two stories here.Hannah Mulvey left her island home as a teenager. But her stubborn, defiant mother is dying, and now Hannah has returned to Chesil, taking up a teaching post at the tiny schoolhouse, doing what she can in the long days of this final year.But though Hannah cannot pinpoint exactly when it begins, something threatens her small community. A girl disappears entirely from class. Odd reports and rumours reach her through her young charges. People mutter on street corners, the church bell tolls through the night and the island's women gather at strange hours...And then the miracles begin.A page-turning, thought-provoking portrayal of a remote community caught up in a collective moment of madness, of good intentions turned terribly awry. A blistering examination of truth and power, and how we might tell one from the other.'Catherine Noske's debut novel grapples with questions of familial obligation, complicity, remorse and the fallibility of memory...The Salt Madonna will appeal to readers who enjoyed Laura Elizabeth Woollett's Beautiful Revolutionary.' Books+Publishing'Catherine Noske's The Salt Madonna is Australian Gothic at its most sublime and uncanny. Superbly atmospheric and darkly unsettling, the characters are haunted by their colonial pasts, manifested in guilty silence...Noske's taut, subversive writing exposes unspeakable truths buried in dazzling stories, miracles and epiphanies.' Cassandra Atherton

    The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.

    His cult hit comic, Get Your War On, turned him into an underground phenomenon. His trash-talking karate comic, My New Fighting Technique Is Unstoppable, made him a publishing sensation. Now, combining Rees's trademark gangsta vocabulary with the merciless absurdity (and eerie, quotidian accuracy) of Office Space and an uproariously profane sense of humor, Rees unleashes his volatile energy on a new comic that brings back the foul-mouthed cubicle slaves who starred in Get Your War On to (panel by panel) knock Dilbert on his ass and establish Rees as the Lenny Bruce of clockwatchers.

    Daisy and June are now destitute and must go to the local orphanage. Once there, they take comfort in each other but they are robbed of even this consolation when they are parted because June is taken away for adoption. Years later, although out of touch and worlds apart, both share a disturbing childhood memory which will connect them forever. A memory that takes on a ghastly significance when June discovers the reason they were abandoned...

    But how did the rise in banana consumption in the United States affect the banana-growing regions of Central America? In this lively, interdisciplinary study, John Soluri integrates agroecology, anthropology, political economy, and history to trace the symbiotic growth of the export banana industry in Honduras and the consumer mass market in the United States.Beginning in the 1870s when bananas first appeared in the U.S. marketplace, Soluri examines the tensions between the small-scale growers, who dominated the trade in the early years, and the shippers. He then shows how rising demand led to changes in production that resulted in the formation of major agribusinesses, spawned international migrations, and transformed great swaths of the Honduran environment into monocultures susceptible to plant disease epidemics that in turn changed Central American livelihoods. Soluri also looks at labor practices and workers' lives, changing gender roles on the banana plantations, the effects of pesticides on the Honduran environment and people, and the mass marketing of bananas to consumers in the United States. His multifaceted account of a century of banana production and consumption adds an important chapter to the history of Honduras, as well as to the larger history of globalization and its effects on rural peoples, local economies, and biodiversity.

    Klein and Michael Pettis show in this book, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees.   Klein and Pettis trace the origins of today’s trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past thirty years. Across the world, the rich have prospered while workers can no longer afford to buy what they produce, have lost their jobs, or have been forced into higher levels of debt. In this thought-provoking challenge to mainstream views, the authors provide a cohesive narrative that shows how the class wars of rising inequality are a threat to the global economy and international peace—and what we can do about it.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Stoessinger, is built around ten case studies, culminating in the new wars that ushered in the twenty-first century: Iraq, Afghanistan, and the wars between Arabs and Israelis in Gaza and in Lebanon. The distinguishing feature of the book remains the author's emphasis on the pivotal role of the personalities of leaders who take their nations, or their following, across the threshold into war.

    An established industry expert and aesthetician, she knows what works, what doesn’t, what you need and what you absolutely do not.Whether you are a skincare pro or overwhelmed by information, Skincare: The New Edit covers where to start, how to build a routine, ingredients to look for and things to avoid, whatever your age, skin concerns or budget.Fully revised and updated, this book is packed with all the latest skincare recommendations, brandsand techniques… and no nonsense. Including:Brand new photographyAll new product recommendationsIndustry updatesFully restructured for maximum usabilityNew sections on black skin, SPF, maskne, perimenopause and menopause

    You are the achiever and status seeker of the zodiac. The signs of the zodiac can give us great insight into our day-to-day living as well as the many talents and qualities we possess. But in an increasingly unpredictable world, how can we make sense of them? And what do they mean? This insightful and introductory guide delves deep into your star sign, revealing unique traits and meanings which you didn't know. Along the way, you will discover how your sign defies your compatibility, how to improve your health and what your gifts are. ***The Pocket Astrology series will teach you how to live well and enhance every aspect of your life. From friendship to compatibility, careers to finance, you will discover new elements to your sign and learn about the ancient art of astrology. Other books in the series include: Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius,Capricorn, Aquarius, Pisces