Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    Groovy in Action is a comprehensive guide to Groovy programming, introducing Java developers to the new dynamic features that Groovy provides. To bring you Groovy in Action, Manning again went to the source by working with a team of expert authors including both members and the Manager of the Groovy Project team. The result is the true definitive guide to the new Groovy language.Groovy in Action introduces Groovy by example, presenting lots of reusable code while explaining the underlying concepts. Java developers new to Groovy find a smooth transition into the dynamic programming world. Groovy experts gain a solid reference that challenges them to explore Groovy deeply and creatively.Because Groovy is so new, most readers will be learning it from scratch. Groovy in Action quickly moves through the Groovy basics, including:Simple and collective Groovy data types Working with Closures and Groovy Control Structures Dynamic Object Orientation, Groovy styleReaders are presented with rich and detailed examples illustrating Groovy's enhancements to Java, includingHow to Work with Builders and the GDK Database programming with GroovyGroovy in Action then demonstrates how to Integrate Groovy with XML, and provides:Tips and Tricks Unit Testing and Build Support Groovy on WindowsAn additional bonus is a chapter dedicated to Grails, the Groovy Web Application Framework.Purchase of the print book comes with an offer of a free PDF eBook from Manning. Also available is all code from the book.

    This practical guide from renowned software architect Neal Ford helps you transition from a Java-writing imperative programmer to a functional programmer, using Java, Clojure, and Scala as examples.Rather than focus on specific language features, Functional Thinking looks at a variety of common practices in OOP languages and then shows you how to solve the same problems with a functional language. For instance, you know how to achieve code-reuse in Java via mechanisms such as inheritance and polymorphism. Code reuse is also possible in functional languages, using high-order functions, composition, and multi-methods.Ford encourages you to value results over steps, so you can begin to think like a functional programmer. Expect your mind to be bent, but you’ll finish with a much better understanding of both the syntax and semantics of functional languages.

    Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the latest features of Excel 2013, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to VBA Features invaluable advice from Mr. Spreadsheet himself, bestselling author John Walkenbach, who demonstrates all the techniques you need to create Excel applications, both large and small Covers navigating the Excel interface, formatting worksheets, interacting with other Office applications, working with collaboration tools, and using sample workbooks and John Walkenbach's award-winning Power Utility Pak to help enhance your Excel skills Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you wont find anywhere else Excel 2013 Power Programming with VBA is packed with procedures, tips, and ideas for achieving Excel excellence with VBA.

    With this hands-on reference, you'll focus on implementation rather than theory, and discover why the RESTful method is far better than technologies like CORBA and SOAP. It's easy to get started with services based on the REST architecture. RESTful Java with JAX-RS includes a technical guide that explains REST and JAX-RS, how they work, and when to use them. With the RESTEasy workbook that follows, you get step-by-step instructions for installing, configuring, and running several working JAX-RS examples using the JBoss RESTEasy implementation of JAX-RS.Work on the design of a distributed RESTful interface, and develop it in Java as a JAX-RS serviceDispatch HTTP requests in JAX-RS, and learn how to extract information from themDeploy your web services within Java Enterprise Edition using the Application class, Default Component Model, EJB Integration, Spring Integration, and JPADiscover several options for securing your web servicesLearn how to implement RESTful design patterns using JAX-RSWrite RESTful clients in Java using libraries and frameworks such as java.net.URL, Apache HTTP Client, and RESTEasy Proxy

    It won’t crush you. It’s light as a feather (because I haven’t finished it yet—hehe). And there’s a reason this book will stay light: because Ruby is simple to learn.[Why’s (Poignant) Guide to Ruby is released under the Attribution-ShareAlike License. So, yes, please distribute it and print it and read it leisurely in your housecoat.]

    With this practical guide, you'll learn how PHP has become a full-featured, mature language with object-orientation, namespaces, and a growing collection of reusable component libraries.Author Josh Lockhart--creator of PHP The Right Way, a popular initiative to encourage PHP best practices--reveals these new language features in action. You'll learn best practices for application architecture and planning, databases, security, testing, debugging, and deployment. If you have a basic understanding of PHP and want to bolster your skills, this is your book.Learn modern PHP features, such as namespaces, traits, generators, and closuresDiscover how to find, use, and create PHP componentsFollow best practices for application security, working with databases, errors and exceptions, and moreLearn tools and techniques for deploying, tuning, testing, and profiling your PHP applicationsExplore Facebook's HVVM and Hack language implementations--and how they affect modern PHPBuild a local development environment that closely matches your production server

    Using the latest research in neurobiology, cognitive science, and learning theory to craft a multi-sensory SQL learning experience, Head First SQL has a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep. Maybe you've written some simple SQL queries to interact with databases. But now you want more, you want to really dig into those databases and work with your data. Head First SQL will show you the fundamentals of SQL and how to really take advantage of it. We'll take you on a journey through the language, from basic INSERT statements and SELECT queries to hardcore database manipulation with indices, joins, and transactions. We all know "Data is Power" - but we'll show you how to have "Power over your Data". Expect to have fun, expect to learn, and expect to be querying, normalizing, and joining your data like a pro by the time you're finished reading!

    If you have read the Swift Programming Guide, and want to explore more, this book is for you.Swift is a great language for systems programming, but also lends itself for very high-level programming. We'll explore both high-level topics (for example, programming with generics and protocols), as well as low-level topics (for example, wrapping a C library and string internals).

    If you're working with a relational database--whether you're writing applications, performing administrative tasks, or generating reports--you need to know how to interact with your data. Even if you are using a tool that generates SQL for you, such as a reporting tool, there may still be cases where you need to bypass the automatic generation feature and write your own SQL statements.To help you attain this fundamental SQL knowledge, look to "Learning SQL," an introductory guide to SQL, designed primarily for developers just cutting their teeth on the language."Learning SQL" moves you quickly through the basics and then on to some of the more commonly used advanced features. Among the topics discussed: The history of the computerized databaseSQL Data Statements--those used to create, manipulate, and retrieve data stored in your database; example statements include select, update, insert, and deleteSQL Schema Statements--those used to create database objects, such as tables, indexes, and constraintsHow data sets can interact with queriesThe importance of subqueriesData conversion and manipulation via SQL's built-in functionsHow conditional logic can be used in Data StatementsBest of all, "Learning SQL" talks to you in a real-world manner, discussing various platform differences that you're likely to encounter and offering a series of chapter exercises that walk you through the learning process. Whenever possible, the book sticks to the features included in the ANSI SQL standards. This means you'll be able to apply what you learn to any of several different databases; the book covers MySQL, Microsoft SQL Server, and Oracle Database, but the features and syntax should apply just as well (perhaps with some tweaking) to IBM DB2, Sybase Adaptive Server, and PostgreSQL.Put the power and flexibility of SQL to work. With "Learning SQL" you can master this important skill and know that the SQL statements you write are indeed correct.

    The twelve-factor app is a methodology for building software-as-a-service apps that: - Use declarative formats for setup automation, to minimize time and cost for new developers joining the project; - Have a clean contract with the underlying operating system, offering maximum portability between execution environments; - Are suitable for deployment on modern cloud platforms, obviating the need for servers and systems administration; - Minimize divergence between development and production, enabling continuous deployment for maximum agility; - And can scale up without significant changes to tooling, architecture, or development practices.The twelve-factor methodology can be applied to apps written in any programming language, and which use any combination of backing services (database, queue, memory cache, etc).

    New JVM-based languages like Groovy, Scala, and Clojure are redefining what it means to be a Java developer. The core Standard and Enterprise APIs now co-exist with a large and growing body of open source technologies. Multicore processors, concurrency, and massive data stores require new patterns and approaches to development. And with Java 7 due to release in 2011, there's still more to absorb.The Well-Grounded Java Developer is a unique guide written for developers with a solid grasp of Java fundamentals. It provides a fresh, practical look at new Java 7 features along with the array of ancillary technologies that a working developer will use in building the next generation of business software.

    Jason Briggs, author of the popular online tutorial "Snake Wrangling for Kids," begins with the basics of how to install Python and write simple commands. In bite-sized chapters, he instructs readers on the essentials of Python, including how to use Python's extensive standard library, the difference between strings and lists, and using for-loops and while-loops. By the end of the book, readers have built a game and created drawings with Python's graphics library, Turtle. Each chapter closes with fun and relevant exercises that challenge the reader to put their newly acquired knowledge to the test.

    Planes could fly faster, further and at higher altitude; opening the door to foreign holidays to the masses. But, it came at a price. In the early days this new advanced era of aviation faced multiple unforeseen problems, resulting in catastrophic accidents and inevitably the loss of human lives. From the first jetliner, the ill-fated Comet, to an horrific Boeing 747 mid-air collision at Tenerife, award-winning Macarthur Job – one of the world’s foremost aviation writers, and himself a pilot - tells the stories and unpicks the causes of eighteen fateful air disasters. Based on accident reports and extensive research he reveals how these calamities led to the development of the safest and most reliable form of transport in the world. Illustrated with photographs and technical drawings by aviation artist Matthew Tesch, 'Air Disaster 2: The Jet Age' covers the period between 1952 and 1977. Other books in the series: Air Disaster 1: The Propeller Era Air Disaster 3: Terror In The Sky

    Now he's sharing his collection of antipatterns--the most common errors he's identified in those thousands of requests for help. Most developers aren't SQL experts, and most of the SQL that gets used is inefficient, hard to maintain, and sometimes just plain wrong. This book shows you all the common mistakes, and then leads you through the best fixes. What's more, it shows you what's behind these fixes, so you'll learn a lot about relational databases along the way. Each chapter in this book helps you identify, explain, and correct a unique and dangerous antipattern. The four parts of the book group the anti​patterns in terms of logical database design, physical database design, queries, and application development. The chances are good that your application's database layer already contains problems such as Index Shotgun, Keyless Entry, Fear of the Unknown, and Spaghetti Query. This book will help you and your team find them. Even better, it will also show you how to fix them, and how to avoid these and other problems in the future. SQL Antipatterns gives you a rare glimpse into an SQL expert's playbook. Now you can stamp out these common database errors once and for all. Whatever platform or programming language you use, whether you're a junior programmer or a Ph.D., SQL Antipatterns will show you how to design and build databases, how to write better database queries, and how to integrate SQL programming with your application like an expert. You'll also learn the best and most current technology for full-text search, how to design code that is resistant to SQL injection attacks, and other techniques for success.