There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

    The answer: with the essentials. Now, finally satisfy your desire for scientific inquiry in a way that makes this enormous field accessible, understandable, and undeniably captivating. Professor Viskontas boils down the scientific world into 12 key concepts every educated person should know. Devoting two lectures to each concept to give you more time to engage with it, her 24-lecture series is an engaging and enlightening introduction to everything from the behavior of subatomic particles to the latest theories about the Big Bang. Throughout, you'll get accessible looks at key building blocks of scientific knowledge, including brain plasticity, fluid mechanics, electromagnetism, genetics, quantum theory, emergence, evolution, thermodynamics, the Big Bang, and the nature of matter. Each concept is presented in a clear, concise way that will inform and delight you, and that will give you the opportunity to probe the invisible life of living cells, visit the universe seconds after its birth, and much more. Concepts that may have eluded you in school, that you may not be familiar with, or that you simply never appreciated for their intricate beauty are now brought to vivid life in a way that sticks. Welcome to the world of science - reduced to its powerful essence.