Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.

    Data Governance should not be about command-and-control, yet at times could become invasive or threatening to the work, people and culture of an organization. Non-Invasive Data Governance™ focuses on formalizing existing accountability for the management of data and improving formal communications, protection, and quality efforts through effective stewarding of data resources. Non-Invasive Data Governance will provide you with a complete set of tools to help you deliver a successful data governance program. Learn how: Steward responsibilities can be identified and recognized, formalized, and engaged according to their existing responsibility rather than being assigned or handed to people as more work. Governance of information can be applied to existing policies, standard operating procedures, practices, and methodologies, rather than being introduced or emphasized as new processes or methods. Governance of information can support all data integration, risk management, business intelligence and master data management activities rather than imposing inconsistent rigor to these initiatives. A practical and non-threatening approach can be applied to governing information and promoting stewardship of data as a cross-organization asset. Best practices and key concepts of this non-threatening approach can be communicated effectively to leverage strengths and address opportunities to improve.

    So are we on the edge of an AI-pocalypse, with super-intelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of Utopia, with machines doing a far better job at complex tasks than us? You might not realise it, but you interact with AIs every day. They route your phone calls, approve your credit card transactions and help your doctor interpret results. Driverless cars will soon be on the roads with a decision-making computer in charge. But how do machines actually think and learn? In Machines That Think, AI experts and New Scientist explore how artificial ingence helps us understand human intelligence, machines that compose music and write stories - and ask if AI is really a threat.--

    For the soldiers and officers of Australia's Special Air Service (SAS) Regiment, this is not just their professional motto, but a creed that shapes their lives. the SAS is among the world's most respected special forces units, a crack team of men from the Australian Defence Force who can be relied upon to handle the most difficult, strategically sensitive and dangerous of military tasks. Now The Amazing SAS provides a thrilling insight into the way this country's SAS soldiers are selected and trained, and reveals fascinating details about recent SAS deployments: East Timor, the 2000 Olympic games, the Tampa, the Afghanistan campaign and the regiment's action-packed mission in Iraq. The Amazing SAS draws on interviews with General Peter Cosgrove, Prime Minister John Howard, Chief of Army Lieutenant General Peter Leahy, former SAS commanding officers Gus Gilmore and tim McOwan, and many SAS soldiers and officers.

    Written in Michener's trademark intimate style--so loved by readers in his bestselling memoir The World Is My Home--this book is a must for all Americans in this election year.

    

    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

    She attended classes, hung out with students, listened to parents, and joined teachers on the front lines.She soon discovered that, post-Columbine, fears about loners and misfits, "Smoker's New Year" (a pot holiday), "Zero Tolerance" policies, and school lockdowns have become as much a part of a teen's high school experience as dating and Clearasil. But Burkett goes even deeper and makes some startling conclusions in this poignant exposé of the real problems facing educators, parents, and the children they try to teach.

    Crackling with caustic wit and insight, no aspect of American life is safe from Jimmy's hilarious scrutiny. He gets to the heart of the issues: why Republicans should support gay marriage or why the President shouldn't have Secret Security until the country has gun control, bringing clarity and hilarity to the incoherent noise of our punditocracy. This outrageously entertaining manifesto is an excellent resource for those who have survived long arguments during family dinners. And in a media environment dominated by corporate interests, Jimmy's take-no-prisoners approach is fearless: going after both political parties, and all corners of mainstream news. A David against an army of Goliaths. Equal measures of silliness and spleen-venting, Your Country IsJust Not That Into You is the most oddly uplifting political book ofthe year.

    These are astonishing stories of human endurance and endeavour.

    This interesting volume describes the struggles following the Civil War to decide how to deal with the newly freed slaves, through the years of Reconstruction, Jim Crow, sharecropping, and segregation.

    Yet the two have never been seriously compared at book length. Acclaimed historian Lewis Lehrman finds that Lincoln and Churchill led their wars in remarkably similar fashion, guided by fixed principles of honor, duty, and freedom. Gifted literary stylists, both also relied on the written and spoken word to steel their nation's hearts and give meaning to war's sacrifice. And though both unexpectedly left office near the end of their wars--Lincoln by the bullet, Churchill by the ballot--they had gained victory.

    Viewed through the lens of the fabled 1981 U.S. Open match between Bjorn Borg and John McEnroe, High Strung brings the golden age of tennis vibrantly alive once more. A fascinating chronicle that orbits around the four greatest, most enigmatic talents in the sport at the time—McEnroe, Borg, Jimmy Connors, and Vitas Gerulaitis—High Strung is a superior sports history, a must read for anyone who truly loves the game.

    As the CEO of the struggling Bare Escentuals, Blodgett shifted the company’s focus and launched bareMinerals. In a move that would revolutionize the beauty industry, she went on QVC and sold $45,000 worth of makeup in the first six minutes. Before long, she was selling $1.4 million an hour. In 2006 Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010 the company was acquired by Shiseido for $1.8 billion. Pretty Good Advice provides beauty secrets, business tips, life lessons, and lots of personal stories. Some ideas are common sense. Some are pretty unconventional. Most importantly, everything in this book is honest, all tried (and sometimes failed) by Blodgett. Fun, frank, and filled with actionable advice, Pretty Good Advice is a glimpse into the unlikely story of a successful beauty executive who approached her work and life a little bit differently.

    Wracked by boundary disputes, political intrigue, myriad wars and shifting centers of power, Russia was maintained throughout by a ruling elite as diverse as the lands they governed. The story of these rulers, told wit clarity and style in Czars, is in many ways the story of Russia itself.From the birth of the Kievan state in the second half of the ninth century under the Varangian Oleg to the murder of Czar Nicholas II and his family in 1918, authors Duffy and Ricci trace the long and twisted line of czarist rule in Russia, offering many insights on the uses and abuses of absolute power, as well as a glimpse at world history through the eyes of those who made it.Key players includes: Saint Olga, appointed regent in 945, and the first of several strong czarinas Ivan I, prince of Moscovy 1328-1341, who centralized power in Moscow Boris Godunov, Fedor II, Dmitri the Impostor, Basil IV, Dmitri and Ladislaus of Poland, the six czars who ruled, sometimes simultaneously, during the aptly named Time of Troubles, 1598-1612 Peter the Great, perhaps Russia's most progressive ruler Catherine the Great, who led a successful revolt against her husband, Czar Peter III, to become the fourth woman monarch of Russia Seventeen portraits of czars through the ages, several historical maps, genealogical charts, a thorough bibliography and a detailed index bring the reader as close to Russia's erstwhile monarchy as one would want to get. Ideal for students, historians and general readers from serf to sovereign, Czars is a vital new page in the literature of Russian history.