Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

    It puts humanity's place in the universe into necessary perspective. Despite a history of controversy, the evidence for evolution continues to accumulate as a result of many separate strands of amazing scientific sleuthing.In The Story of Evolution in 25 Discoveries, Donald R. Prothero explores the most fascinating breakthroughs in piecing together the evidence for evolution. In twenty-five vignettes, he recounts the dramatic stories of the people who made crucial discoveries, placing each moment in the context of what it represented for the progress of science. He tackles topics like what it means to see evolution in action and what the many transitional fossils show us about evolution, following figures from Darwin to lesser-known researchers as they unlock the mysteries of the fossil record, the earth, and the universe. The book also features the stories of animal species strange and familiar, including humans--and our ties to some of our closest relatives and more distant cousins. Prothero's wide-ranging tales showcase awe-inspiring and bizarre aspects of nature and the powerful insights they give us into the way that life works.Brisk and entertaining while firmly grounded in fundamental science, The Story of Evolution in 25 Discoveries is a captivating read for anyone curious about the evidence for evolution and what it means for humanity.

    First published as ALL THE MYRIAD WAYS (1971), this new volume also contains Larry Niven’s comments after each story (added in a 2011 edition) and now a new Introduction (2017) by the author. "Great storytelling is still alive in science fiction because of Larry Niven." - Orson Scott Card, author of ENDER'S GAME "The scope of Larry Niven's work is so vast that only a writer of supreme talent could disguise the fact as well as he can." - Tom Clancy, author of THE HUNT FOR RED OCTOBER "His tales have grit, authenticity, colorful characters and pulse-pounding narrative drive. Niven is a true master!" - Frederik Pohl "Larry Niven is one of the giants of modern science fiction." writer." - The Baltimore Sun "Niven ... lifts the reader far from the conventional world -- and does it with dash." - The Los Angeles Times "Niven ... juggles huge concepts of time and space that no one else can lift." - Charles Sheffield "In creating a geologic world and in the interactions between humans and aliens, Niven is superb." - Boston Sunday Globe "One of the genre's most prolific and accessible talents." - Library Journal about the author: Born April 30, 1938 in Los Angeles, California. Attended California Institute of Technology; flunked out after discovering a book store jammed with used science fiction magazines. Graduated Washburn University, Kansas, June 1962: BA in Mathematics with a Minor in Psychology, and later received an honorary doctorate in Letters from Washburn. Interests: Science fiction conventions, role playing games, AAAS meetings and other gatherings of people at the cutting edges of science. Comics. Filk singing. Yoga and other approaches to longevity. Moving mankind into space by any means, but particularly by making space endeavors attractive to commercial interests. Several times we’ve hosted The Citizens Advisory Council for a National Space Policy. I grew up with dogs. I live with a cat, and borrow dogs to hike with. I have passing acquaintance with raccoons and ferrets. Associating with nonhumans has certainly gained me insight into alien intelligences. In 2015, Larry Niven received the Grand Master Award, given by The Science Fiction & Fantasy Writers of America.

    But every year thousands of research papers are published, some of which contradict each other. How can busy teachers know which research is worth investing time in reading and understanding? And how easily is that academic research translated into excellent practice in the classroom?In this thorough, enlightening and comprehensive book, Carl Hendrick and Robin Macpherson ask 18 of today's leading educational thinkers to distill the most up-to-date research into effective classroom practice in 10 of the most important areas of teaching. The result is a fascinating manual that will benefit every single teacher in every single school, in all four corners of the globe.Contributors: Assessment, marking & feedback: Dylan Wiliam & Daisy Christodoulou; Behaviour: Tom Bennett & Jill Berry; Classroom talk and questioning: Martin Robinson & Doug Lemov; Learning myths: David Didau & Pedro de Bruyckere; Motivation: Nick Rose & Lucy Crehan; Psychology and memory: Paul Kirschner & Yana Weinstein; SEN: Jarlath O Brien & Maggie Snowling; Technology: Jose Picardo & Neelam Parmar; Reading and literacy: Alex Quigley & Dianne Murphy

    George's parents, who have always been wary of technology, warn him about their new neighbors: Eric is a scientist and his daughter, Annie, seems to be following in his footsteps. But when George befriends them and Cosmos, their super-computer, he finds himself on a wildly fun adventure, while learning about physics, time, and the universe. With Cosmos's help, he can travel to other planets and a black hole. But what would happen if the wrong people got their hands on Cosmos? George, Annie, and Eric aren't about to find out, and what ensues is a funny adventure that clearly explains the mysteries of science. Garry Parsons' energetic illustrations add humor and interest, and his scientific drawings add clarity; there are also eight 4-page full-color inserts of scientific photos.

    When Owen Deathstalker, unwilling head of his clan, seeks to avoid the perils of the Empire's warring factions, he unexpectedly finds a price on his head. He flees to Mistworld, where he begins to build an unlikely force to topple the throne. With the help of his crew, Deathstalker takes the first step on a far more dangerous journey to claim the role for which he has been destined since before his birth.

    It makes us aware of the world around us and our own self. How all this emerges from a kilogram of brain cells is one of the greatest unanswered questions. In Your Conscious Mind leading brain scientists and New Scientist take you on a journey through the mind to discover what consciousness really is, and what we can learn when it goes awry. Find out if we will ever build conscious machines, what animal consciousness can tell us about being human and explore the enigma of free will. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

    A project of CERN, the European Organization for Nuclear Research, its audacious purpose is to re-create, in a 16.5-mile-long circular tunnel under the French-Swiss countryside, the immensely hot and dense conditions that existed some 13.7 billion years ago within the first trillionth of a second after the fiery birth of our universe. The collider is now crashing protons at record energy levels never created by scientists before, and it will reach even higher levels by 2013. Its superconducting magnets guide two beams of protons in opposite directions around the track. After accelerating the beams to 99.9999991 percent of the speed of light, it collides the protons head-on, annihilating them in a flash of energy sufficient—in accordance with Einstein’s elegant statement of mass-energy equivalence, E=mc2—to coalesce into a shower of particles and phenomena that have not existed since the first moments of creation. Within the LHC’s detectors, scientists hope to see empirical confirmation of key theories in physics and cosmology.In telling the story of what is perhaps the most anticipated experiment in the history of science, Amir D. Aczel takes us inside the control rooms at CERN at key moments when an international team of top researchers begins to discover whether this multibillion-euro investment will fulfill its spectacular promise. Through the eyes and words of the men and women who conceived and built CERN and the LHC—and with the same clarity and depth of knowledge he demonstrated in the bestselling Fermat’s Last Theorem—Aczel enriches all of us with a firm grounding in the scientific concepts we will need to appreciate the discoveries that will almost certainly spring forth when the full power of this great machine is finally unleashed.Will the Higgs boson make its breathlessly awaited appearance, confirming at last the Standard Model of particles and their interactions that is among the great theoretical achievements of twentieth-century physics? Will the hidden dimensions posited by string theory be revealed? Will we at last identify the nature of the dark matter that makes up more than 90 percent of the cosmos? With Present at the Creation, written by one of today’s finest popular interpreters of basic science, we can all follow the progress of an experiment that promises to greatly satisfy the curiosity of anyone who ever concurred with Einstein when he said, “I want to know God’s thoughts—the rest is details.”

    Game Theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually. One of the problems with game analysis is the fact that, as a player, it's very hard to know what would benefit each of the other players; some of us are not even clear about our own goals or what might actually benefit us. Haim Shapira uses multiple examples to explain what Game Theory is and how the different interactions between decision-makers can play out. In this book you will: Meet the Nobel Laureate John F Nash and familiarize yourself with his celebrated equilibrium Learn the basic ideas of the art of negotiation Visit the gladiators' ring and apply for a coaching position Build an airport and divide inheritance Issue ultimatums and learn to trust

    This is not a "how-to" book in any sense. Korn wants to get at the why of craft, in particular, and at the satisfactions of creative work, in general to understand their essential nature. How does the making of objects both reflect and refine our own identities? What is it about craft and creative work that makes them so rewarding? What is the nature of those rewards? How do the products of creative work inform society?

    Over time, eight key technologies gradually freed us from the limitations of our animal origins.The fabrication of weapons, the mastery of fire, and the technologies of clothing and shelter radically restructured the human body, enabling us to walk upright, shed our body hair, and migrate out of tropical Africa. Symbolic communication transformed human evolution from a slow biological process into a fast cultural process. The invention of agriculture revolutionized the relationship between humanity and the environment, and the technologies of interaction led to the birth of civilization. Precision machinery spawned the industrial revolution and the rise of nation-states; and in the next metamorphosis, digital technologies may well unite all of humanity for the benefit of future generations.Synthesizing the findings of primatology, paleontology, archeology, history, and anthropology, Richard Currier reinterprets and retells the modern narrative of human evolution that began with the discovery of Lucy and other Australopithecus fossils. But the same forces that allowed us to integrate technology into every aspect of our daily lives have also brought us to the brink of planetary catastrophe. Unbound explains both how we got here and how human society must be transformed again to achieve a sustainable future.Technology: “The deliberate modification of any natural object or substance with forethought to achieve a specific end or to serve a specific purpose.”

    In it you will learn: What is a memory palace? How to build your first couple of memory palace. Learn the one secret to why some information stick to your mind, and other types don't How to easily build up to 15 memory palaces, based on the first two. Building memory palaces based on walks/journeys. How to build virtual memory palaces. How to memorize any fact or information using memory palaces. Unlike other popular books on the subject, like "Moonwalking with Einstein", the book "How to Build a Mnemonic Memory Palace" focuses on practical, hands on advice. Information that will get you started making your own memory palaces from day one.  This short, but informative book is virtually packed with information. Tips that simply work. Memory palaces are an ancient, yet somehow forgotten method of memorizing all kinds of information. Before the printing press was invented, content was passed on verbally from person to person. And using the Greek tradition of memory palaces, scholars could store vast amounts of information.  These techniques have seen an increased interest lately, and many people who have been inspired by memory palaces from TV-series like "Sherlock" or books like "Hannibal", want to find a way to easily get started making memory palaces. "How to Build a Mnemonic Memory Palace" literally takes you by the hand and walks you through the process, step by step. And thanks to the many examples, these ancient methods become very clear. In many ways, this book starts where others, like "Moonwalking With Einstein" stop.  Download a sample, or get the set of two books today. Learn how you can use the powerful techniques of memory palaces in order to memorize vitually anything.  A full, practical guide to getting started memorizing all types of information using memory palaces Equally useful for students, as adults Find out the perfect method for memorizing speeches Never forget another keyword

    In this course brought to you in partnership with HISTORY, you will be visiting some of history’s deepest rabbit-holes, across centuries and continents, in search of secret societies in all their varieties. You will journey to some very dark places, and frankly some odd and sometimes silly ones as well. During 24 eye-opening lectures, Dr. Richard B. “Rick” Spence, Professor of History at the University of Idaho, guides you through the fascinating, often mystifying - sometimes disturbing - world of brotherhoods, sisterhoods, orders, cults, and cabals that have influenced human culture from ancient times to the present.You’ll understand how and why secret societies have attracted some of history’s most brilliant, and some of its most evil, minds. Often demonized by their enemies, many secret societies have become the stuff of myths and conspiracy theories. Why do they exist? And when they are invented or imagined, why would someone pretend they exist? What do secret societies believe? Who do they recruit? Most important, what influence do they have? Buckle up and get ready to find out.

    Listen how the idea first came about and what it was like to be part of the production. This also includes an interview with Douglas Adams, the indispensable guide to the 'guide'.

    Our senses are not equipped to see the universe as it is, and routinely let us down in that quest—the world appears flat, the stars seem fixed in the heavens. That is why we invented math and science—the ultimate toolkit to explain how the world really works.In this book, mathematician Hannah Fry and geneticist Adam Rutherford investigate everyday mysteries (does your dog love you?) alongside the burning questions of time, space, and the origin of the universe. What will the end of the world look like, and when will it happen? What is time, and where does it come from? Approaching these questions and more with science and math rigorous and playful, Rutherford and Fry celebrate the weirdness of the cosmos, and reveal its secrets along the way.