Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.

    Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaign’s winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

    He helped to create a solid Republican south. And he became notorious for turning national politics back into a blood sport, not only using nasty attacks but reveling in his image as the bad boy of Washington. Then, at the age of 39, Atwater was struck by a brain tumor. In thirteen months, cancer ended the most controversial career in modern politics—the charismatic, colorful, and contradictory life of Lee Atwater.Even today Atwater is a fallen leader Republicans love and a rival Democrats love to hate. He was the first political handler as mediagenic as his candidates—certainly the first chairman of the Republican National Committee to record a blues album. His campaigns represent the high-water mark of the GOPs postwar dominance of the presidency, and his techniques set the tone for races across the country. Watching Washington since his death, politicians and pundits still wonder, What if Lee Atwater had lived? Bad Boy reveals how Lee Atwater began his career controlling crowds as jittery class clown, traumatized by the agonizing death of his little brother. In college he discovered the subtle intercourse of policy and public opinion and grew from party animal to party man. Bad Boy details Atwater's political strategies from the grass roots to the national level. Even more ruthless were the behind-the-scenes power games as he crossed paths, and occasionally crossed swords, with nearly every major Republican of the 1980s: Reagan, Bush, Baker, Ailes, Rollins, and many more.In Bad Boy, we also see the faces Atwater tried to spin away. He was a compulsive womanizer, climbing through windows to avoid reporters. He played radical politics but promoted ”big tent” Republicanism. Even his last public moment is controversial. Did Atwater's deathbed words really repudiate entire campaigns, or were they twisted by political enemies and second-hand reporting? Was his repentance sincere or simply one last gasp of press manipulation? Was he responsible for the infamous Willie Horton ads, or was he unfairly blamed by 1988s losers, trying for a moral victory? Is Lee Atwater, a master of spin, now being spun in his grave?In its sudden end, Atwater's remarkable life resembled the rise and fall of a fine political novel. With the probing insights of an expert interviewer and a rare stylistic verve, John Brady tells that whole frantic, fascinating story—the life of the baddest boy in D.C.

    

    Unfortunately, there's some truth to that: there are few places in the world where the turncoats and careerists are so highly rewarded and where loyalty is equated with stupidity. Luckily, another bit of wisdom about the Beltway is also true: the people in Washington aren't like the ones in the rest of the country. The American people treasure loyalty. They stick by a friend when he needs them. They forgive him when he's wrong. They understand the difference between politics and friendship. They are true to their ideals and their schools, loyal to their families and their God.In "Stickin'," the always colorful and insightful political strategist James Carville, who has been accused of being loyal, examines this much-maligned and misunderstood political good. Along the way, he looks at loyalty in the family and among friends, in theory and in practice. He praises some loyal people and skewers some deserving backstabbers. And, of course, it wouldn't be a Carville book if he didn't provide recipes for some good home cooking.

    Indeed, American students lag behind their peers in other nations, but America remains on the leading edge economically, scientifically, technologically, and militarily. The reason for this paradox, explains Barone in this brilliant essay, is that “from ages six to eighteen Americans live mostly in what I call Soft America—the parts of our country where there is little competition and accountability. But from ages eighteen to thirty Americans live mostly in Hard America—the parts of American life subject to competition and accountability.” While Soft America coddles, Hard America plays for keeps. Educators, for example, protect children from the rigors of testing, ban dodgeball, and promote just about any student who shows up. But most adults quickly figure out that how they do depends on what they produce. Barone sweeps readers along, showing how we came to the current divide—for things weren’t always this way. In fact, no part of our society is all Hard or all Soft, and the boundary between Hard America and Soft America often moves back and forth. Barone also shows where America is headed—or should be headed. We don’t want to subject kindergartners to the rigors of the Marine Corps or leave old people uncared for. But Soft America lives off the productivity, creativity, and competence of Hard America, and we have the luxury of keeping part of our society Soft only if we keep most of it Hard.Hard America, Soft America reveals: • How the American situation is unique: In Europe, schooling is competitive and demanding, but adult life is Soft, with generous welfare benefits, short work hours, long vacations, and state pensions• How the American military has reclaimed the Hard goals and programs it abandoned in the Vietnam era• How Hardness drives America’s economy—an economy that businesses and economists nearly destroyed in the 1970s by spurning competition • How America’s schools have failed because they are bastions of Softness—but how they are finally showing signs of Hardening• The benefits of Softness: How government programs like Social Security were necessary in what was a harsh and unforgiving America• Hard America, Soft America is a stunningly original and provocative work of social commentary from one of this country’s most respected political analysts.From the Hardcover edition.

    Thrown headfirst into the presidency by the assassination of his predecessor, he led with courage, character, and vision in the face of overwhelming challenges, whether busting corporate trusts or building the Panama Canal. Roosevelt has been a hero to millions of Americans for over a century and is a splendid model to help you master today's turbulent marketplace and be a hero and a leader in your own organization.

    The Conservative's Handbook provides a conservative viewpoint on a wide range of issues: guns, global warming, drugs, partial birth abortion, education, political correctness, entrepreneurs, and the wisdom of Ronald Reagan. If, as some have said, conservatives are ruled by facts and liberals by emotions, one would be hard-pressed to find a better illustration of the aphorism than popular radio talk-show host Phil Valentine's The Conservative's Handbook: Defining the Right Position on Issues from A to Z. The Conservative's Handbook provides a conservative viewpoint on a wide range of issues and ideas: Guns Global warming Drugs Partial birth abortion Education Political correctness Entrepreneurs And the wisdom of Ronald Reagan. The knowledge Valentine imparts is more than just information - it's ammunition for conservatives when they are caught up in discussions with friends and arguments with those on the Left. Many arguments between liberals and conservatives degenerate into name-calling and unsubstantiated claims. The Conservative's Handbook distills those raw emotions and extraneous thoughts into a cohesive argument for conservative principles and values, covering the full array of today's fiscal and social issues in a manner that is comprehensive without being overwhelming.

    And he demonstrates how much better off we'd be by making government much smaller. Most important, he provides a realistic blueprint for getting from where we are now to a small government and a freer, more prosperous society.

    

    It is high time for humanity to grow up and to transcend itself by embracing transhumanism.Transhumanism offers the most inclusive ideology for all ethnicities and races, the religious and the atheists, conservatives and liberals, the young and the old regardless of socioeconomic status, gender identity, or any other individual qualities. This book expounds on contemporary views and practical advice from more than 70 transhumanists.Astronaut Neil Armstrong said on the Apollo 11 moon landing in 1969, "One small step for a man, one giant leap for mankind." Transhumanism is the next logical step in the evolution of humankind, and it is the existential solution to the long-term survival of the human race.

    The threats as he sees them are Islamic terrorists and rogue dictatorships armed with nuclear or biological weapons; the removal of God from American public life; a loss of patriotism and sense of America's history; a decline in economic supremacy because of poor science and math education; and the increasing budgetary burden of Social Security and Medicare. To tackle these problems, Gingrich offers his "21st Century Contract with America," which he outlines in great detail in this bold and thought-provoking book. His updated contract, which comes a decade after the original Republican Contract with America that marked the high point of Gingrich's national power, calls for a dramatically simplified tax code that favors savings and investment; government investment in science and technology, particularly regarding space, energy, and the environment; transforming Social Security into personal savings accounts; overhauling the civil justice system to reduce the burden of lawsuits; and updating the federal government, including the privatization of some functions, so that it moves at the speed and effectiveness of the information age. And that's just the beginning. He also calls for tripling the size of America's intelligence community, reforming its election system, developing a more intelligent health care system that creates jobs and increases quality of life, and balancing the federal budget.Gingrich believes that this ambitious agenda can be accomplished, but only if it receives grassroots support. The entrenched political system, with its lobbyists, bloated bureaucracies, and the complicity of the media, is too self-serving to fix itself, he stresses. Concise and clearly presented, Winning the Future is long on specifics and short on rhetoric, and it succeeds as a springboard for political discourse. Gingrich's aim is clearly to inspire citizens to take responsibility for the county's direction by demanding more of their government and their leaders.

    The Conservatives had won their first Commons majority for twenty-three years and the Prime Minister had achieved the seemingly impossible: increasing his popularity while in government, winning more seats than in 2010 and confounding almost every pundit and opinion poll in the process. Within hours, his defeated rivals Ed Miliband, Nick Clegg and Nigel Farage had all resigned, stunned and devastated by the brutality of their losses. Political journalist Tim Ross reveals the inside story of the election that shocked Britain. Based on interviews with key figures at the top of the Conservative Party, and with private access to Cabinet ministers, party leaders and their closest aides, this gripping account of the 2015 campaign uncovers the secret tactics the Tories used to such devastating effect.

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    By examining the contradictions between the democratic and market principles proclaimed by those in power and those actually practiced, Chomsky critiques the tyranny of the few that restricts the public arena and enacts policies that vastly increase private wealth, often with complete disregard for social and ecological consequences. Combining detailed historical examples and uncompromising criticism, Chomsky offers a profound sense of hope that social activism can reclaim people's rights as citizens rather than as consumers, redefining democracy as a global movement, not a global market.