Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    It explains how it was a premeditated, orchestrated deception, using science to impose a political agenda. It fooled a majority including most scientists. They assumed that other scientists would not produce science for a political agenda. German Physicist and meteorologist Klaus-Eckart Puls finally decided to look for himself. Here is what he discovered. Ten years ago I simply parroted what the IPCC told us. One day I started checking the facts and data—first I started with a sense of doubt but then I became outraged when I discovered that much of what the IPCC and the media were telling us was sheer nonsense and was not even supported by any scientific facts and measurements. To this day I still feel shame that as a scientist I made presentations of their science without first checking it.…scientifically it is sheer absurdity to think we can get a nice climate by turning a CO2 adjustment knob. This book uses the same approach used in investigative journalism. It examines the Who, What, Where, When, Why, and How.

    No other triathlon resource focuses on the unique needs of newcomers to the sport. Inside you will learn how to:- design your own triathlon training calendar and logbook, - choose the proper equipment to fit you and your budget, - eat during training and ""load up"" for racing, - prevent overtraining and recover quickly from common injuries, - swim and navigate safely in open water, - smoothly transition from one sport to the next, and- taper your training to peak on race day.Sample training programs, photos featuring the best and most current equipment and correct technique, and expert advice from top pros and coaches-Terry Laughlin, Lauren Jensen, and Troy Jacobson-are provided to help you get off to a great start. Success stories from triathletes who started just like you will increase your motivation and confidence.Spare yourself the trial-and-error experiences that discourage many from the sport. Be a smart triathlete from the start. Take the best course available for developing multisport athletes-"Triathlon 101."

    His reply to the crowd: "A republic, if you can keep it." Now America's most respected governor explains just how close we've come to losing the republic, and how we can restore it to greatness.Indiana Governor Mitch Daniels has been called "the most presidential man in America." He has brought more change to his state in a few years than most see in decades.During his tenure, Daniels turned a $700 million deficit into a billion dollar surplus, balanced Indiana's budget even during the recession, converted its once unattractive business climate into one of the strongest for private sector job growth.The Hoosier state is now a model of good and efficient governance. Its public sector payroll is now the smallest per capita in the nation. And yet services have improved across the board. Even its Bureau of Motor Vehicles -- the ultimate symbol of dysfunctional bureaucracy - has been rated the best in the country.Daniels has done this by focusing on government's core responsibilities, cutting taxes, empowering citizens, and performing what he calls an "old tribal ritual" - spending less money than his state takes in, while distinguishing between skepticism towards big government and hostility towards all government.Unfortunately few politicians have the discipline or courage to follow his lead. And worse, many assume that Americans are too intimidated, gullible or dim-witted to make wise decisions about their health care, mortgages, the education of their kids, and other important issues. The result has been a steady decline in freedom, as elite government experts -- "our benevolent betters," in Daniels' phrase -- try to regulate every aspect of our lives.Daniels bluntly calls our exploding national debt "a survival-level threat to the America we have known." He shows how our underperforming public schools have produced a workforce unprepared to compete with those of other countries and ignorant of the requirements of citizenship in a free society. He lays out the risk of greatly diminished long term prosperity and the loss of our position of world leadership. He warns that we may lose the uniquely American promise of upward mobility for all.But, the good news is that it's not too late to save America. However, real change can't be imposed from above. It has to be what he calls "change that believes in you" -- a belief that Americans, properly informed of the facts, will pull together to make the necessary changes and that they are best- equipped to make the decisions governing their own lives. As he puts it:"I urge great care not to drift into a loss of faith in the American people. We must never yield to the self-fulfilling despair that these problems are immutable, or insurmountable. Americans are still a people born to liberty. Addressed as free-born, autonomous men and women of God-given dignity, they will rise yet again to drive back a mortal enemy."

    Powered by Wiley's EduGen system, this site includes a vast array of high-quality content including: Homework Management: An Assignment tool allows instructors to create student homework and quizzes, using dynamic versions of end-of-chapter problems from Fundamentals of Physics or their own dynamic questions. Instructors may also assign readings, activities, and other work for students to complete. A Gradebook automatically grades and records student assignments. This not only saves time, but also provides students with immediate feedback on their work. Each student can view his or her results from past assignments at any time. An Administration tool allows instructors to manage their class rosters on-line. A Prepare and Present tool contains a variety of the Wiley-provided resources (including all the book illustrations, Java applets, and digitized video) to help make preparation time more efficient. instructors to meet the needs of each course. Self-Assessment. A Study and Practice area links directly to the multimedia version of Fundamental of Physics, allowing students to review the text while they study and complete homework assignments. In addition to the complete on-line text, students can also access the Student Solutions Manual, the Student Study Guide, interactive simulations, and the Interactive LearningWare Program. Interactive LearningWare. Interactive LearningWare leads the student step-by-step through solutions to 200 of the end-of-chapter problems from the text. And there's lots more! You'll need to see it to believe it. Check out the Halliday/Resnick/Walker site at: www wiley.com/college/halliday

    His voluminous notebooks, the great storehouse of his theories and discoveries, are presented here in 1566 extracts that reveal the full range of Leonardo's versatile interest: all the important writings on painting, sculpture, architecture, anatomy, astronomy, geography, topography, and other fields are included, in both Italian and English, with 186 plates of manuscript pages and many other drawings reproduced in facsimile size.The first volume, which contains all of Leonardo's writings on aspects of painting, includes discussions of such basic scientific areas as the structure of the eye and vision, perspective, the science of light and shade, the perspective of disappearance, theory of color, perspective of color, proportions and movements of the human figure, botany for painters, and the elements of landscape painting. A section on the practice of painting includes moral precepts for painters and writings on composition, materials, and the philosophy of art. The second volume contains writings on sculpture, architecture (plans for towns, streets, and canals, churches, palaces, castles, and villas, theoretical writings on arches, domes, fissures, etc.), zoology, physiology (including his amazingly accurate theories of blood circulation), medicine, astronomy, geography (including has famous writings and drawings on the movement of water), topography (observations in Italy, France, and other areas), naval warfare, swimming, theory of flying machines, mining, music, and other topics.A selection of philosophical maxims, morals, polemics, fables, jests, studies in the lives and habits of animals, tales, and prophecies display Leonardo's abilities as a writer and scholar. The second volume also contains some letters, personal records, inventories, and accounts, and concludes with Leonardo's will. The drawings include sketches and studies for some of Leonardo's greatest works of art — The Last Supper, the lost Battle of Anghiari, The Virgin of the Rocks, and the destroyed Sforza monument.

    Best-Selling Preparedness Author and Survival Retreat Consultant, Jonathan Hollerman, will present evidence that America as we know it could be destroyed from the loss of our nation's electric grid or other societal collapse scenarios. Many preparedness "experts" severely underestimate the threat posed by millions of starving, desperate people. This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully- stocked survival retreat. Hollerman's in-depth expertise and recommendations cover Bug Out Bags, SHTF Weapons, Tactical Gear, Survival Tools, Knives, Long Term Food Storage, Livestock, Bug Out Locations, Survival Retreat Recommendations, and much much more...

    There are more than 5000 fintech startups operating, and 50 of them have already reached a billion-dollar valuation. The scope of this market goes way beyond online payments. Financial technology promises to change the way we manage our money online, disrupting the landscape of the financial services industry is being disrupted. Understanding its many facets is the key to navigating the complex nuances of this global industry.Fintech in a Flash is your comprehensive guide to the future of banking and insurance. The book aims to break down the key concepts in a way that will help you understand every aspect so that you can take advantage of new technologies. Inside you’ll find an array of hot topics such as online payments, crowdfunding, challenger banks, online insurance, digital lending, big data, and digital commerce. It will make you rethink the way that you manage your money online, and even find new ways of making online payments. Comprehensive, organized, and detailed, this guide is your go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry.If you decide to buy this book now, you'll get: Easy to understand explanations of the 14 main areas of fintech The author's view on the future of each of these areas Insight into the main fintech hubs in the world Insight into the so called Unicorns, the fintech firms that have made it past a $1 billion valuation More than 100 upcoming fintech companies to watch About the Author: Agustín Rubini is an argentinean-born economist, master in international business, and Director at Banking Innovations. Passionate about building the future of financial services, Agustín spends much of his time speaking and writing on financial technology and advising businesses on innovation and digital transformation. He is a specialist in driving changes in top class banks that want to lead in how customers manage their money online. Tags: fintech, financial technology, financial services technology, money online, online payment, online insurance, insurtech, investing online, wealth management online, wealthtech, regtech, cybercrime, digital lending, digital commerce, ecommerce, e-commerce. Get started immediately Download now and take the first step on your very own road to mastering fintech. Scroll to the top of the page and hit the buy button.

    

    When the boy's eyes were healed they removed the bandages and, waving a hand in front of the child's physically perfect eyes, asked him what he saw. "I don't know," was his only reply. What he saw was only a varying brightness in front of him. However, when allowed to touch the hand as it began to move, he cried out in a voice of triumph, "It's moving!" He could feel it move, but he still needed laboriously to learn to see it move. Light and eyes were not enough to grant him sight. How, then, do we see? What's the difference between seeing and perception? What is light?From ancient times to the present, from philosophers to quantum physicists, nothing has so perplexed, so fascinated, so captivated the mind as the elusive definition of light. In Catching the Light, Arthur Zajonc takes us on an epic journey into history, tracing how humans have endeavored to understand the phenomenon of light. Blending mythology, religion, science, literature, and painting, Zajonc reveals in poetic detail the human struggle to identify the vital connection between the outer light of nature and the inner light of the human spirit. He explains the curiousness of the Greeks' blue and green "color blindness": Odysseus gazing longingly at the "wine-dark sea"; the use of chloros (green) as the color of honey in Homer's Odessey; and Euripides' use of the color green to describe the hue of tears and blood. He demonstrates the complexity of perception through the work of Paul Cézanne--the artist standing on the bank of a river, painting the same scene over and over again, the motifs multiplying before his eyes. And Zajonc goes on to show how our quest for an understanding of light, as well as the conclusions we draw, reveals as much about the nature of our own psyche as it does about the nature of light itself. For the ancient Egyptians the nature of light was clear--it simply was the gaze of God. In the hands of the ancient Greeks, light had become the luminous inner fire whose ethereal effluence brought sight. In our contemporary world of modern quantum physics, science plays the greatest part in our theories of light's origin--from scientific perspectives such as Sir Isaac Newton's "corpuscular theory of light" and Michael Faraday's "lines of force" to such revolutionary ideas as Max Planck's "discrete motion of a pendulum" (the basis of quantum mechanics), Albert Einstein's "particles of light" and "theory of relativity," and Niels Bohr's "quantum jumps." Yet the metaphysical aspects of the scientific search, Zajonc shows, still loom large. For the physicist Richard Feynman, a quantum particle travels all paths, eventually distilling to one path whose action is least--the most beautiful path of all. Whatever light is, here is where we will find it.With rare clarity and unmatched lyricism, Zajonc illuminates the profound implications of the relationships between the multifaceted strands of human experience and scientific endeavor. A fascinating search into our deepest scientific mystery, Catching the Light is a brilliant synthesis

    Heart rate serves as a window into the body, giving you minute-to-minute feedback on your physical condition based on all the factors affecting it—exercise intensity, diet, temperature, humidity, altitude, fatigue, and more.Total Heart Rate Training explains:•Heart function during exercise•How heart rate monitors work•Simple ways to use a heart rate monitor•Advanced heart rate training techniquesWith Total Heart Rate Training, you can design a personalized program that practically guarantees you’ll achieve your fitness goals. You’ll be able to determine the precise and optimal heart rate for each day’s workout by using your heart rate monitor to keep you on target. It’s like having a personal trainer telling you when to go harder and when to back off.This book also shows how powermeters and accelerometers enable you to compare your body’s input, as measured by heart rate, with its output-power or pace. It’s a combination that allows you to train at your peak for that competitive edge.

    In Inventing the Internet, Janet Abbate recounts the key players and technologies that allowed the Internet to develop; but her main focus is always on the social and cultural factors that influenced the Internets design and use. The story she unfolds is an often twisting tale of collaboration and conflict among a remarkable variety of players, including government and military agencies, computer scientists in academia and industry, graduate students, telecommunications companies, standards organizations, and network users.The story starts with the early networking breakthroughs formulated in Cold War think tanks and realized in the Defense Department's creation of the ARPANET. It ends with the emergence of the Internet and its rapid and seemingly chaotic growth. Abbate looks at how academic and military influences and attitudes shaped both networks; how the usual lines between producer and user of a technology were crossed with interesting and unique results; and how later users invented their own very successful applications, such as electronic mail and the World Wide Web. She concludes that such applications continue the trend of decentralized, user-driven development that has characterized the Internet's entire history and that the key to the Internet's success has been a commitment to flexibility and diversity, both in technical design and in organizational culture.

    I also hope that it will serve as a useful reference too for the many workers engaged in one type of solid state research activity or another, who may be without formal training in the subject.

    To make that move. To fulfill your vision. I want to take you closer to your goal, whether that be starting a billion-dollar unicorn, building a revolution, or just helping you better understand that change of any kind starts with you. You can be the Startup Hero. Startup Heroes are the ones that drive progress, and whether you bring us to another planet or make your neighborhood a nicer, happier place, you can become a Startup Hero. This book is the first step. It helps you take that first step. The step will be different for everyone. It might be to call that customer. It might be to draw up a design concept. It might be to talk to your boss. With this book, I hope to guide people to think big, drive change and go full speed ahead. I am giving them a pledge to do their work for good, and I am giving them some of the tools they need to accomplish their goals. This book is hard. It takes you through a variety of activities, questions, stories and challenges (even puzzles and poems) working both the right and left side of your brain and all the parts in between. The activities I propose are challenging and sometimes even embarrassing. The questions I ask are probing and provoking. The stories I tell are used as examples to guide you toward what I call Startup Heroism. So, why would you read this book? Well, I have worked for 30 years for entrepreneurs. I have supported, funded and coached Startup Heroes all my working life. And I have tested the concepts of this book on the students at Draper University and they have come out to be some of the most interesting, dynamic, and motivated people the world has ever seen. In fact, we have had about 1000 students from over 60 different countries come through the program at this writing, and they have started more than 300 companies! I wrote this book so that some of the thinking that I applied to Draper University could be spread wider, in hopes that these messages would reach other potential Startup Heroes (maybe you) who might make an impact on the world, be proactive about their work, or at the very least, improve their lives. So, I implore you. Read this book, try this book, do this book, play this book, absorb this book, experience this book. It might surprise you. It might thrill you. It might drive you. It might kill you. At the very least, I hope it will give you a perspective on how real progress is made, and at the very best, it might just change your life.

    Its recession-proof economy is the envy of the world. It's the planet's great lifestyle superpower. Its artistic exports win unprecedented acclaim. But never before has its politics been so brutal, narrow and facile, as well as being such a global laughing stock. A positive national story is at odds with a deeply unattractive Canberra story.The country should be enjoying The Australian Moment, so vividly described by the best-selling author George Megalogenis. But that description may turn out to be inadvertently precise. It could end up being just that: a fleeting moment.At present the country seems to be in speedy regression, with the nation's leaders, on both sides, mired in relatively small problems, such as the arrival of boat people, rather than mapping out a larger and more inspiring national future.In The Rise and Fall of Australia, BBC correspondent and author Nick Bryant offers an outsider's take on the great paradox of modern-day Australian life: of how the country has got richer at a time when its politics have become more impoverished. In this thoroughly entertaining and thought-provoking book, dealing with politics, racism, sexism, the country's place in the region and the world, culture and sport, the author argues that Australia needs to discard the out-dated language used to describe itself, to push back against Lucky Country thinking, to celebrate how the cultural creep has replaced the cultural cringe and to stop negatively typecasting itself. Rejecting most of the national stereotypes, Nick Bryant sets out to describe the new Australia rather than the mythic country so often misunderstood not just by foreigners but Australians themselves.