Snow described science and the humanities as "two cultures," separated by a "gulf of mutual incomprehension." And the humanists had all the cultural power--the low prestige of science, Snow argued, left Western leaders too little educated in scientific subjects that were increasingly central to world problems: the elementary physics behind nuclear weapons, for instance, or the basics of plant science needed to feed the world's growing population.Now, Chris Mooney and Sheril Kirshenbaum, a journalist-scientist team, offer an updated "two cultures" polemic for America in the 21st century. Just as in Snow's time, some of our gravest challenges--climate change, the energy crisis, national economic competitiveness--and gravest threats--global pandemics, nuclear proliferation--have fundamentally scientific underpinnings. Yet we still live in a culture that rarely takes science seriously or has it on the radar.For every five hours of cable news, less than a minute is devoted to science; 46 percent of Americans reject evolution and think the Earth is less than 10,000 years old; the number of newspapers with weekly science sections has shrunken by two-thirds over the past several decades. The public is polarized over climate change--an issue where political party affiliation determines one's view of reality--and in dangerous retreat from childhood vaccinations. Meanwhile, only 18 percent of Americans have even met a scientist to begin with; more than half can't name a living scientist role model.For this dismaying situation, Mooney and Kirshenbaum don't let anyone off the hook. They highlight the anti-intellectual tendencies of the American public (and particularly the politicians and journalists who are supposed to serve it), but also challenge the scientists themselves, who despite the best of intentions have often failed to communicate about their work effectively to a broad public--and so have ceded their critical place in the public sphere to religious and commercial propagandists.A plea for enhanced scientific literacy, Unscientific America urges those who care about the place of science in our society to take unprecedented action. We must begin to train a small army of ambassadors who can translate science's message and make it relevant to the media, to politicians, and to the public in the broadest sense. An impassioned call to arms worthy of Snow's original manifesto, this book lays the groundwork for reintegrating science into the public discourse--before it's too late.

    It takes an incredible lot of time, and often for no measurable results in sales. Some of you may have spent hours, days, weeks, even months, writing blogs, getting active on Facebook and Twitter in order to promote your book. Then you look at your sales figures for the last weeks or months, and your heart sinks. Why isn’t this working? So, have you ever wondered how other books seem to come out of nowhere and become Best Sellers? Ever suspected that there are some tricks you don’t know about that others are using to promote their book? Well, you would be right. In this book I’m going to show you the secrets many of the more successful authors use to help promote and sell their books on Amazon. These are rock solid proven methods that are sure to make your book more visible on the only online store that counts – Amazon. This Secret Guide To Becoming A Best Seller reveals many of the lesser known tactics to promoting your Book on Amazon, including: The Best Way To Promote Your Book The Wrong Way To Promote Your Book What They Won't Tell You About Promoting Your Book How To Measure The Effectiveness Of Your Marketing Campaigns Finding The Best Revenue Opportunities Finding Engaged Readers Who Will Read Your Book How The Best Seller System Works What It Takes To Get You There Hot New Releases - How To Get Your Book There Investigating The Secrets Of Amazon's Search Box The Best Ways To Advertise Your Book To New Readers Book Reviews And Why They Are So Important And More … This book is literally a secret guide to your biggest challenge on Amazon: getting discovered.

    Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.

    While medication can sometimes help, it won't fully address the underlying causes of your osteoporosis or osteopenia. To restore bone health, you'll need a targeted program combining the best bone-building strategies from traditional and holistic medicine. The Whole-Body Approach to Osteoporosis distills these complex strategies into a whole-body plan you can begin today to dramatically improve your bone strength and overall vitality.This comprehensive guide includes information on:What to eat for stronger bonesChoosing bone-building supplements and osteoporosis medicationsFoods and medications that may be contributing to bone lossSigns and symptoms that can help you monitor your bone healthHow lab tests can help you personalize your plan

    Finding out where you invest your energetic currency can show you how to manage your power as opposed to being managed by it. When you’re working well with your energy, you’re also making the best expression of it and living in accord with your Sacred Contract.     Caroline Myss shows you how to discover your archetypal patterns, both symbolically and literally, and how to find the four archetypes we all share and the eight that are uniquely ours. By using these patterns, she teaches you how to use the “Archetypal Wheel” as an intuitive method to interpret the behind-the-scenes patterns of your life, revealing that your experiences and relationships to be spiritual dramas that are filled with opportunities for personal transformation.

    Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior. Discover:• How palms and handshakes are used to gain control• The most common gestures of liars• How the legs reveal what the mind wants to do• The most common male and female courtship gestures and signals• The secret signals of cigarettes, glasses, and makeup• The magic of smiles–including smiling advice for women• How to use nonverbal cues and signals to communicate more effectively and get the reactions you wantFilled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself.

     From the practical aspects on the training ground to the collective strength of the coaching community, some of the smartest minds in the game take you closer to understanding the human aspects required to nurture young professionals. Germany’s model is not perfect and constantly evolving so there’s also a look at what should be the next step for Germany’s coaching after a disastrous 2018 World Cup. As English players look to Germany to further their own careers, Mensch looks at what the wider football world can learn from a country and a coaching culture so clearly in love with the beautiful game.

    He makes clear that these categories are not tied to a chronology but instead are to be found in the English department in one form or another during each decade of the century. His historical treatment includes an examination of the formation of the English department, the founding of the NCTE and its role in writing instruction, the training of teachers of writing, the effects of progressive education on writing instruction, the General Education Movement, the appearance of the CCCC, the impact of Sputnik, and today’s “literacy crisis.”

    In over 30 essays, written over 20 years, one of the world's great story-tellers meditates on story-telling. Warm, funny, generous, entertaining, and above all, deeply considered, they offer thoughts on a wide variety of topic, including the origin and composition of Philip's own stories, the craft of writing and the story-tellers who have meant the most to him. The art of story-telling is everywhere present in the essays themselves, in the instantly engaging tone, the vivid imagery and the striking phrases, the resonant anecdotes, the humour and learnedness. Together, they are greater than the sum of their parts.

    The Portable MFA gives you all of the essential information you would learn in the MFA program in one book. Covering fiction, memoirs, personal essays, magazine articles, poetry, and playwriting, this book provides you with:Inspiration and tips on revision, stamina, and productivityClear instruction on the craft behind the artDetailed reading lists to expand your literary horizonsExercises to improve your writing endeavorsBy heeding the advice in The Portable MFA, you will gain the wisdom and experience of some of today's greatest teachers, all for just the price of a book.

    Using this unique Japanese system, artists can plot and cross-section elements on a matrix diagram to create an infinite number of original characters, creatures, and multiformed beasts. Angels, demons, dragons, monsters, and robots are all included in this book, along with descriptions of costumes and personalities for each.Manga Matrix is unlike any other manga instructional guide and is an invaluable resource for both the budding artist and the polished professional.

    Puchner introduces us to numerous visionaries as he explores sixteen foundational texts selected from more than four thousand years of world literature and reveals how writing has inspired the rise and fall of empires and nations, the spark of philosophical and political ideas, and the birth of religious beliefs. Indeed, literature has touched the lives of generations and changed the course of history.At the heart of this book are works, some long-lost and rediscovered, that have shaped civilization: the first written masterpiece, the Epic of Gilgamesh; Ezra’s Hebrew Bible, created as scripture; the teachings of Buddha, Confucius, Socrates, and Jesus; and the first great novel in world literature, The Tale of Genji, written by a Japanese woman known as Murasaki. Visiting Baghdad, Puchner tells of Scheherazade and the stories of One Thousand and One Nights, and in the Americas we watch the astonishing survival of the Maya epic Popol Vuh. Cervantes, who invented the modern novel, battles pirates both real (when he is taken prisoner) and literary (when a fake sequel to Don Quixote is published). We learn of Benjamin Franklin’s pioneering work as a media entrepreneur, watch Goethe discover world literature in Sicily, and follow the rise in influence of The Communist Manifesto. We visit Troy, Pergamum, and China, and we speak with Nobel laureates Derek Walcott in the Caribbean and Orhan Pamuk in Istanbul, as well as the wordsmiths of the oral epic Sunjata in West Africa.Throughout The Written World, Puchner’s delightful narrative also chronicles the inventions—writing technologies, the printing press, the book itself—that have shaped religion, politics, commerce, people, and history. In a book that Elaine Scarry has praised as “unique and spellbinding,” Puchner shows how literature turned our planet into a written world.

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.