Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.

    Whether you are a student of medicine or biology, an artist, an athlete, or simply dying to know what your physician means when he mentions your plexus or your humerus, this is the quickest route to get under your own skin. Or, indeed, to understand exactly how your own skin works. Dissecting the detail of everything from your bones to your brain into 30-Second summaries, using no more than two pages, 300 words, and one picture, this is the hip way to understand the basic structures and systems that are you. Illustrated with gory graphics and supported by biographies of medical pioneers, time lines, and glossaries, it's the book of body parts that would have kept Burke and Hare in at nights.

    While unraveling the inner workings of the human mind it also introduces many of the luminaries in the field along the way, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?Wundt's introspection --Watson's behaviorism --Psychoanalysis - Profile: Sigmund Freud --The cognitive revolution --Evolutionary psychology --Positive psychology --Piaget's stages --Vygotsky's zone --Birth order --Profile: Jean Piaget --Harlow's monkeys --Kohlberg's moral stages --Neuroplasticity --Ekman's universal emotions --Festinger's boring task --James-Lange theory of emotion --Profile: William James --Damasio's emotional decision making --Wason's confirmation bias --Baumeister's ego depletion --Kahneman & Tversky's prospect theory --The bystander effect --Jansi's groupthink --Allport's contact hypothesis --Zimbardo's prison --Profile: Stanley Milgram --Milgram's obedience study --Stereotype threat --Follow the leader --The Lake Wobegon effect --The big five --Fundamental attribution error --Profile: Hans Eysenck --Nature via nurture --The Flynn effect --Ericsson's 10,000-hour rule --Nominative determinism --Sperry's split brains --Seligman's prepared learning --Charcot's hysteria --Rosenhan's insane places --Profile Aaron Beck --Kapur's aberrant salience --Maslow's humanistic psychology --Beck's cognitive therapy --Extreme male brains --The placebo effect --Pavlov's dogs --Sapir-Whorf hypothesis --Chomsky's universal grammar --Loftus's false memories --Profile: Elizabeth Loftus --Embodied cognition --Broadbent's bottleneck --Miller's seven --Consciousness

    30-Second Architecture

    From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.

    From moral ethics to the philosophies of religions, The Philosophy Book sheds a light on the famous ideas and thinkers from the ancient world through the present day. Including theories from Pythagoras to Voltaire and Mary Wollstonecraft to Noam Chomsky, The Philosophy Book offers anyone with an interest in philosophy an essential resource to the great philosophers and the views that have shaped our society.

    Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner to Freud and Jung, and is an essential reference for students and anyone with an interest in how the mind works.

    It is so important that it provides the fundamental underpinning of all modern sciences. Without it, we'd have no nuclear power or nuclear bombs, no lasers, no TV, no computers, no science of molecular biology, no understanding of DNA, no genetic engineering—at all. John Gribbin tells the complete story of quantum mechanics, a truth far stranger than any fiction. He takes us step-by-step into an ever more bizarre and fascinating place—requiring only that we approach it with an open mind. He introduces the scientists who developed quantum theory. He investigates the atom, radiation, time travel, the birth of the universe, superconductors and life itself. And in a world full of its own delights, mysteries and surprises, he searches for Schrödinger's Cat—a search for quantum reality—as he brings every reader to a clear understanding of the most important area of scientific study today—quantum physics.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

     The Science Book covers every area of science--astronomy, biology, chemistry, geology, math, and physics, and brings the greatest scientific ideas to life with fascinating text, quirky graphics, and pithy quotes.

    Each idea, no matter how complex, is explained in 300 words and one picture, all digestible in 30 seconds.30-Second Quantum Theory tackles a mindbendingly mysterious area of physics, introducing the 50 most significant quantum quandaries and ideas. In a world where the quantum physics of electronics is an everyday essential and new quantum developments make headline news, you will visit Parallel Worlds, ride Wave Theory, and learn just enough to talk with certainty about Uncertainty Theory and to untangle the mysteries of quantum entanglement.

    One hundred crystal-clear articles explore the Law Code of Hammurabi, the Renaissance, the American Revolution, World War II, and much, much more, bringing the events and people of history to life.As part of DK's award-winning Big Ideas Simply Explained series, The History Book uses infographics and images to explain key ideas and themes. Biographies of key leaders, thinkers, and warriors, from Julius Caesar to Barack Obama, offer insight into their lives and further historical insight into these world-changing episodes.The History Book makes the past 4,000 years of history accessible and provides enlightenment on the forces that shaped the world as we know it today, for students and history buffs alike.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics, along with straightforward and engaging writing, to make complex subjects easier to understand. These award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.Reviews:"[The Big Ideas Simply Explained books] are beautifully illustrated with shadow-like cartoons that break down even the most difficult concepts so they are easier to grasp. These step-by-step diagrams are an incredibly clever learning device to include, especially for visual learners." - Examiner.com"The visual layout promotes browsing with illustrations, pull quotes, and simple mind maps to explain concepts quickly." - Library Journal"Accessible guide to the great thinkers." - School Library Journal"Clever and engaging." - Booklist

    The Intellectual Devotional is a secular version of the same—a collection of 365 short lessons that will inspire and invigorate the reader every day of the year. Each daily digest of wisdom is drawn from one of seven fields of knowledge: history, literature, philosophy, mathematics and science, religion, fine arts, and music.Impress your friends by explaining Plato's Cave Allegory, pepper your cocktail party conversation with opera terms, and unlock the mystery of how batteries work. Daily readings range from important passages in literature to basic principles of physics, from pivotal events in history to images of famous paintings with accompanying analysis. The book's goal is to refresh knowledge we've forgotten, make new discoveries, and exercise modes of thinking that are ordinarily neglected once our school days are behind us. Offering an escape from the daily grind to contemplate higher things, The Intellectual Devotional is a great way to awaken in the morning or to revitalize one's mind before retiring in the evening.