Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Col, Iceal E. Hambleton, U.S. Air Force, has been a forgotten hero since 1972. As North Vietnam's hammer was beating out South Vietnam's submission, Hambleton was shot down 12 miles south of the DMZ. He later received the Silver Star and lesser medals. They don't seem enough. For "Bat-21" reveals a military man amidst 12 days of continuous valor, above and beyond other moments of bloody bravery. And it is certainly worth noting that Hambleton, quite out of his element as an airman ducking on the ground, was 53 years old—too ancient for such combat. A navigator aboard an EB-66 radar plane, Hambleton's body was peppered by flak and jolted by ejection after a surface-to-air missile exploded his aircraft. He parachuted, not behind North Vietnamese lines, but into the middle of a major advance. Despite injuries, Hambleton buried himself in a shallow grave while American aircraft ringed his position with gravel, lemon-sized mines to block North Vietnamese searchers. They wanted him. We wanted him. Hambleton's head was stuffed with electronic surveillance secrets. In the literal tug-of-war that followed, with helicopter rescue made impossible by enemy gunfire, Hambleton used his survival radio to call in air strikes against gun emplacements and troop movements in his area. His diet was rainwater and raw corn. He fought pain, infection and eventual dysentery. He survived earth tremors when, for the first time in the history of air search and rescue, a B-52 strike was used to sterilize hostile ground around his hideaway. His movements constantly quarterbacked by a forward air controller orbiting a light plane overhead, Hambleton was eventually ordered to crawl to freedom at night. North Vietnamese were known to be monitoring rescue frequencies, So a code was devised; he was given distances and directions toward freedom that overlaid golf courses he had played. Hazards for Hambleton's deadly 18 holes were a polluted river, leeches, snakes, exhaustion, starvation, dehydration, illness, hallucination and an encounter with a North Vietnamese soldier Hambleton killed in a knife fight. It is a tense, ascending narrative, written capably by Anderson so long after the event. He catches the jargon and humor of airmen. He has no difficulty pegging the depression and euphoria of a man in the middle, the unexpected stamina born of stubbornness and, through it all, the frustration of a 53-year-old man forcing himself to generate the vitality of a 24-year-old."

     Cdr. Richard Jadick's story is one of the most extraordinary to come out of the war in Iraq. At thirty-eight, the last place the Navy doctor was expected to be was on the front lines. He was too old to be called up, but not too old to volunteer. In November 2004, with the military reeling from an acute doctor shortage, Jadick chose to accompany the First Battalion, Eighth Marine Regiment (the "1/8") to Iraq. During the Battle of Fallujah, Jadick and his team worked tirelessly and courageously around the clock to save their troops in the worst street fighting Americans had faced since Vietnam. It is estimated that without Jadick at the front, the Marines would have lost an additional thirty men. Of the hundreds of men he treated, only one died after reaching a hospital. This is the inspiring story of his decision to enter into the fray, a fascinating glimpse into wartime triage, and a compelling account of courage under fire.

    The book includes a new chapter on what happened to the platoon members when they came home.

    Although almost six centuries old, the Battle of Agincourt still captivates the imaginations of men and women on both sides of the Atlantic. It has been immortalized in high culture (Shakespeare's Henry V) and low (the New York Post prints Henry's battle cry on its editorial page each Memorial Day). It is the classic underdog story in the history of warfare, and generations have wondered how the English -- outnumbered by the French six to one -- could have succeeded so bravely and brilliantly. Drawing upon a wide range of sources, eminent scholar Juliet Barker casts aside the legend and shows us that the truth behind Agincourt is just as exciting, just as fascinating, and far more significant. She paints a gripping narrative of the October 1415 clash between outnumbered English archers and heavily armored French knights. But she also takes us beyond the battlefield into palaces and common cottages to bring into vivid focus an entire medieval world in flux. Populated with chivalrous heroes, dastardly spies, and a ferocious and bold king, Agincourt is as earthshaking as its subject -- and confirms Juliet Barker's status as both a historian and a storyteller of the first rank.

    Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on technology and national security, was one of the first to sound the alarm. More than four months before the 2016 election, he warned that Russian military intelligence was "carefully planning and timing a high-stakes political campaign to disrupt the democratic process. But as crafty as such so-called active measures have become, they are not new.The story of modern disinformation begins with the post-Russian Revolution clash between communism and capitalism, which would come to define the Cold War. In Active Measures, Rid reveals startling intelligence and security secrets from materials written in more than ten languages across several nations, and from interviews with current and former operatives. He exposes the disturbing yet colorful history of professional, organized lying, revealing for the first time some of the century's most significant operations--many of them nearly beyond belief. A White Russian ploy backfires and brings down a New York police commissioner; a KGB-engineered, anti-Semitic hate campaign creeps back across the Iron Curtain; the CIA backs a fake publishing empire, run by a former Wehrmacht U-boat commander, that produces Germany's best jazz magazine. Rid tracks the rise of leaking, and shows how spies began to exploit emerging internet culture many years before WikiLeaks. Finally, he sheds new light on the 2016 election, especially the role of the infamous "troll farm" in St. Petersburg as well as a much more harmful attack that unfolded in the shadows.Active Measures takes the reader on a guided tour deep into a vast hall of mirrors old and new, pointing to a future of engineered polarization, more active and less measured--but also offering the tools to cut through the deception.

    Everyone knows about Navy SEALs and Green Berets but nobody knows about the deep recce, sabotage, and direct action missions conducted by the Rhodesian SAS. The Rhodesian Light Infantry was a killing machine, participating in combat jumps every night during the heat of the Bush War. The Selous Scouts were perhaps the most innovative and daring unconventional warfare unit in history which would pair white soldiers with turncoat black “former” terrorists who would then infiltrate enemy camps.US military veteran and historian Dan Tharp covers each of these three units in depth.(18,000 words)

    Maybe I’ll have another five years. Maybe, with the advances in oncology, they’ll find new treatments for my cancer that will extend my life. Maybe I’ll be gone before you read this. My predicament is, well, rather unpredictable. But I’m prepared for either contingency, or at least I’m getting prepared. I have some things I’d like to take care of first, some work that needs finishing, and some people I need to see. And I want to talk to my fellow Americans a little more if I may.So writes John McCain in this inspiring, moving, frank, and deeply personal memoir. Written while confronting a mortal illness, McCain looks back with appreciation on his years in the Senate, his historic 2008 campaign for the presidency against Barack Obama, and his crusades on behalf of democracy and human rights in Eastern Europe and the Middle East.Always the fighter, McCain attacks the “spurious nationalism” and political polarization afflicting American policy. He makes an impassioned case for democratic internationalism and bi-partisanship. He tells stories of his most satisfying moments of public service, including his work with another giant of the Senate, Edward M. Kennedy. Senator McCain recalls his disagreements with several presidents, and minces no words in his objections to some of President Trump’s statements and policies. At the same time, he offers a positive vision of America that looks beyond the Trump presidency.The Restless Wave is John McCain at his best.

    Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here

    “Kelly” Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed “Skunk Works” cemented his reputation as a legendary figure in American aerospace management.

    Over 200 soldiers of the 101st Airborne and 10th Mountain Divisions flew into Afghanistan's Shahikot valley - and into the mouth of a buzz-saw. They were about to pay a bloody price for strategic, higher-level miscalculations that underestimated the enemy's strength and willingness to fight.After the attacks of September 11, 2001, Coalition forces quickly toppled the Taliban regime from the seat of government. But, believing the war to be all but over, the Pentagon and US Central Command refused to commit the forces required to achieve total victory in Afghanistan. Instead, they delegated responsibility for fighting the war's biggest battle to a tangle of untested units thrown together at the last moment.Then the world watched as Anaconda seemed to unravel.Denied the extra infantry, artillery and close air support with which they trained to go to war, the soldiers of this airborne assault fought for survival in brutal high-altitude combat. Backed up by a small, but crucial, team of special forces, they were all that stood between the Coalition and a military disaster.

    His letters reveal his personal warmth, bravery and concern for the South during and after the war. No other collection of source materials gives such a whole and rewarding picture of one of the South's greatest sons and heroes.

    McRaven, US Navy (Ret.). The most moving and powerful war stories ever told, by the men and women who lived them.*Walk in my Combat Boots* is a powerful collection crafted from hundreds of original interviews by James Patterson, the world’s #1 bestselling writer, and First Sergeant US Army (Ret.) Matt Eversmann, part of the Ranger unit portrayed in the movie *Black Hawk Down*.These are the brutally honest stories usually only shared amongst comrades in arms. Here, in the voices of the men and women who’ve fought overseas from Vietnam to Iraq and Afghanistan, is a rare eye-opening look into what wearing the uniform, fighting in combat, losing friends and coming home is *really* like. Readers who next thank a military member for their service will finally have a true understanding of what that thanks is for

    General Tom Franks embodies those qualities: strength, experience, a keen mind, energy, honor, good humor, and a deep loyalty to his troops and to his country. "Tom Franks is truly a soldier's soldier."-- Secretary of Defense Donald Rumsfeld The Commander in Chief of the United States Central Command from July 2000 through July 2003, General Tommy Franks made history by leading American and Coalition forces to victory in Afghanistan and Iraq -- the decisive battles that launched the war on terrorism.In this riveting memoir, General Franks retraces his journey from a small-town boyhood in Oklahoma and Midland, Texas, through a lifetime of military service -- including his heroic tour as an Artillery officer in Vietnam, where he was wounded three times. A reform-minded Cold War commander and a shrewd tactician during Operation Desert Storm, Franks took command of CENTCOM at the dawn of what he calls a "crease in history" -- becoming the senior American military officer in the most dangerous region on earth.Now, drawing on his own recollections and military records declassified for this book, Franks offers the first true insider's account of the war on terrorism that has changed the world since September 11, 2001. He puts you in the Operations Center for the launch of Operation Enduring Freedom just weeks after 9/11, capturing its uncertain early days and the historic victory that followed. He traces his relationship with the demanding Donald Rumsfeld, as early tensions over the pace of the campaign gave way to a strong and friendly collaboration.When President Bush focused world attention on the threat of Iraq, Franks seized the moment to implement a bold new vision of joint warfare in planning Operation Iraqi Freedom. Rejecting Desert Storm–style massive troop deployment in favor of flexibility and speed, Franks was questioned by the defense establishment -- including Secretary of State Colin Powell. Yet his vision was proven on the ground: Within three weeks, Baghdad had fallen.American Soldier is filled with revelation. Franks describes the covert diplomacy that helped him secure international cooperation for the war, and reveals the role of foreign leaders -- and a critical double agent code-named "April Fool" -- in the most successful military deception since D-Day in 1944. He speaks frankly of intelligence shortcomings that endangered our troops, and of the credible WMD threats -- including eleventh-hour warnings from Arab leaders -- that influenced every planning decision. He offers an unvarnished portrait of the "disruptive and divisive" Washington bureaucracy, and a candid assessment of the war's aftermath. Yet in the end, as American Soldier demonstrates, the battles in Afghanistan and Iraq remain heroic victories -- wars of liberation won by troops whose valor was "unequalled," Franks writes, "by anything in the annals of war."Few individuals have the chance to contribute so much of themselves to the American story as General Tommy Franks. In American Soldier, he captures it all.

    Britain is at war. The horrors of blitzkrieg have seen one western European democracy after another fall in rapid succession to Nazi boot and shell. Invasion seems mere hours away. Just days after becoming Prime Minister, Winston Churchill must deal with this horror—as well as a skeptical King, a party plotting against him, and an unprepared public. Pen in hand and typist-secretary at the ready, how could he change the mood and shore up the will of a nervous people? In this gripping day-by-day, often hour-by-hour account of how an often uncertain Churchill turned Britain around, the celebrated Bafta-winning writer Anthony McCarten exposes sides of the great man never seen before. He reveals how he practiced and re-wrote his key speeches, from ‘Blood, toil, tears and sweat’ to ‘We shall fight on the beaches’; his consideration of a peace treaty with Nazi Germany, and his underappreciated role in the Dunkirk evacuation; and, above all, how 25 days helped make one man an icon. Using new archive material, McCarten reveals the crucial behind-the-scenes moments that changed the course of history. It’s a scarier—and more human—story than has ever been told. “McCarten's pulse-pounding narrative transports the reader to those springtime weeks in 1940 when the fate of the world rested on the shoulders of Winston Churchill. A true story thrillingly told. Thoroughly researched and compulsively readable.”—Michael F. Bishop, Executive Director of the International Churchill Society