Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

    It is an easy to understand, pocket sized manual with a durable, water resistant cover. It contains illustrations such as solving rolling offsets, centers of 15o, 22-1/2o and 60o butt weld elbows cut from a 90o elbow. It also contains layouts for a true Y layout, common pipe angles and their solutions, special offsets and solutions, mitered pipe cuts, multi-piece mitered turns and much more.

    The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly sixty-five thousand bridges in the United States as "structurally deficient." This crisis--and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis--shows little sign of abating short of a massive change in attitude amongst politicians and the American public.In The Road Taken, acclaimed historian Henry Petroski explores our core infrastructure from historical and contemporary perspectives and explains how essential their maintenance is to America's economic health. Recounting the long history behind America's highway system, Petroski reveals the genesis of our interstate numbering system (even roads go east-west, odd go north-south), the inspiration behind the center line that has divided roads for decades, and the creation of such taken-for-granted objects as guardrails, stop signs, and traffic lights--all crucial parts of our national and local infrastructure. His history of the rebuilding of the San Francisco-Oakland Bay Bridge reveals the complex and challenging interplay between government and industry inherent in the conception, funding, design, and building of major infrastructure projects, while his forensic analysis of the street he lives on--its potholes, gutters, and curbs--will engage homeowners everywhere.A compelling work of history, The Road Taken is also an urgent clarion call aimed at American citizens, politicians, and anyone with a vested interest in our economic well-being. The road we take in the next decade toward rebuilding our aging infrastructure will in large part determine our future national prosperity.

    They are converted to metric units using realistic data to help students grasp what is feasible in engineering practice.

    The book covers the syllabus for Engineering chemistry course offered to first year B.E/B.Tech students of various India University

    

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    Comprehensive coverage includes traditional analog systems, as well as modern digital techniques. Extensive discussion of today's modern wireless systems- including cellular, radio, paging systems, and wireless data networks- is also included. In addition, sections on data communication and the internet, high-definition television, and fiber optics have been updated in this edition to enable readers to keep pace with the latest technological advancements. A block-diagram approach is emphasized throughout the book, with circuits included when helpful to lead readers to an understanding of fundamental principles. Instructive, step-by-step examples using MultiSIM, in addition to those that use actual equipment and current manufacturer's specifications, are also included. Knowledge of basic algebra and trigonometry is assumed, yet no calculus is required.

    If she didn’t marry the man her parents had chosen for her, they would lose everything. Nandini wasn’t willing to sacrifice her life for the sake of paying her father’s gambling debts. And the groom, while handsome and very successful, was not the kind her parents would ever pick under ideal circumstances. In fact, he would be the most unsuitable groom since he didn't have a long line of royal ancestors like Nandini's family. But something about the groom’s proposal touched Nandini's heart. Will Nandini agree to marry the man her parents had picked? Find out in—The Proposal Note: This is a fictional short story with an approximate length of 4500 words or 25 pages. It is a lighthearted and clean romance that is meant for entertainment purposes only.

    As traffic volume and data demands increase, these applications become more complicated and brittle, exposing risks and compromising availability. This practical guide shows IT, devops, and system reliability managers how to prevent an application from becoming slow, inconsistent, or downright unavailable as it grows.Scaling isn't just about handling more users; it's also about managing risk and ensuring availability. Author Lee Atchison provides basic techniques for building applications that can handle huge quantities of traffic, data, and demand without affecting the quality your customers expect.In five parts, this book explores:Availability: learn techniques for building highly available applications, and for tracking and improving availability going forwardRisk management: identify, mitigate, and manage risks in your application, test your recovery/disaster plans, and build out systems that contain fewer risksServices and microservices: understand the value of services for building complicated applications that need to operate at higher scaleScaling applications: assign services to specific teams, label the criticalness of each service, and devise failure scenarios and recovery plansCloud services: understand the structure of cloud-based services, resource allocation, and service distribution

    When you flick on your light switch the light goes on--how? When you put out your garbage, where does it go? When you flush your toilet, what happens to the waste? How does water get from a reservoir in the mountains to your city faucet? How do flowers get to your corner store from Holland, or bananas get there from Ecuador? Who is operating the traffic lights all over the city? And what in the world is that steam coming out from underneath the potholes on the street? Across the city lies a series of extraordinarily complex and interconnected systems. Often invisible, and wholly taken for granted, these are the systems that make urban life possible. The Works: Anatomy of a City offers a cross section of this hidden infrastructure, using beautiful, innovative graphic images combined with short, clear text explanations to answer all the questions about the way things work in a modern city. It describes the technologies that keep the city functioning, as well as the people who support them-the pilots that bring the ships in over the Narrows sandbar, the sandhogs who are currently digging the third water tunnel under Manhattan, the television engineer who scales the Empire State Building's antenna for routine maintenance, the electrical wizards who maintain the century-old system that delivers power to subways. Did you know that the Verrazano-Narrows Bridge is so long, and its towers are so high, that the builders had to take the curvature of the earth's surface into account when designing it? Did you know that the George Washington Bridge takes in approximately $1 million per day in tolls? Did you know that retired subway cars travel by barge to the mid-Atlantic, where they are dumped overboard to form natural reefs for fish? Or that if the telecom cables under New York were strung end to end, they would reach from the earth to the sun? While the book uses New York as its example, it has relevance well beyond that city's boundaries as the systems that make New York a functioning metropolis are similar to those that keep the bright lights burning in big cities everywhere. The Works is for anyone who has ever stopped midcrosswalk, looked at the rapidly moving metropolis around them, and wondered, how does this all work?

    This book provides students with a clear and thorough presentation of the theory and application of structural analysis as it applies to trusses, beams, and frames. Emphasis is placed on teaching students to both model and analyze a structure. Procedures for Analysis, Hibbeler's problem solving methodologies, provides students with a logical, orderly method to follow when applying theory.

    Table of contents: supply systems mechanical design of overhead lines overhead line insulators corona transmission line constants performance of short and medium transmission lines performance of long transmission lines underground cables dc distribution ac distribution insulation resistance of a system interference of power lines with neighboring communication lines extra high voltage ac transmission high voltage direct current (hvdc) transmission construction, testing and commissioning of overhead lines neutral grounding voltage control power system stability power flow studies objective type questions with answers index

    

    Gordon strips engineering of its confusing technical terms, communicating its founding principles in accessible, witty prose.For anyone who has ever wondered why suspension bridges don't collapse under eight lanes of traffic, how dams hold back--or give way under--thousands of gallons of water, or what principles guide the design of a skyscraper, a bias-cut dress, or a kangaroo, this book will ease your anxiety and answer your questions.Structures: Or Why Things Don't Fall Down is an informal explanation of the basic forces that hold together the ordinary and essential things of this world--from buildings and bodies to flying aircraft and eggshells. In a style that combines wit, a masterful command of his subject, and an encyclopedic range of reference, Gordon includes such chapters as "How to Design a Worm" and "The Advantage of Being a Beam," offering humorous insights in human and natural creation.Architects and engineers will appreciate the clear and cogent explanations of the concepts of stress, shear, torsion, fracture, and compression. If you're building a house, a sailboat, or a catapult, here is a handy tool for understanding the mechanics of joinery, floors, ceilings, hulls, masts--or flying buttresses.Without jargon or oversimplification, Structures opens up the marvels of technology to anyone interested in the foundations of our everyday lives.