The power of a business's mission statement. If you can dial a telephone, you can do anything. These are the lessons to be learned from "Star Trek." First a hit television show, and then a pop culture phenomenon, "Star Trek" is now the basis for inspiration and guidance in our daily lives. ALL I REALLY NEED TO KNOW I LEARNED FROM WATCHING STAR TREK is an anthology of valuable lessons that can be found within the episodes of "Star Trek." Discover why its dangerous to wear a plain red shirt, why Captain Kirk was such a superb leader, and why you should always help people in need.

    Since serving as television columnist for the London Observer from 1972 to 1982, James has witnessed a radical change in content, format, and programming, and in the very manner in which TV is watched. Here he examines this unique cultural revolution, providing a brilliant, eminently entertaining analysis of many of the medium’s most notable twenty-first-century accomplishments and their not always subtle impact on modern society—including such acclaimed serial dramas as Breaking Bad, The West Wing, Mad Men, and The Sopranos, as well as the comedy 30 Rock. With intelligence and wit, James explores a television landscape expanded by cable and broadband and profoundly altered by the advent of Netflix, Amazon, and other “cord-cutting” platforms that have helped to usher in a golden age of unabashed binge-watching.