In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist. This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google. The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications." Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

    Told in the same fanciful, irreverent style as the Hitchhiker trilogy, with scraps of scripts, letters and comments from Adams, Don't Panic is the perfect companion to one of the most successful series in publishing history.

    I THINK.In Napalm & Silly Putty, George Carlin, the thinking person's comic, offers a hilarious new collection of razor-sharp observations on God, language, death, pets, driving, food, sports, airplanes, advertising, news, businessmen, and much, much more!* Just when I discovered the meaning of life, they changed it.* If people climb Mt. Everest because it's hard to do, why do they go up on the easy side?* With a little effort, oxen can be trained to genuflect and whistle softly in the moonlight.* How can it be a spy satellite if they announce on TV that its a spy satellite?* If people stand in a circle long enough, they will eventually begin to dance.* Guys don't seem to be called "Lefty" anymore.* No one quite knows what's next, but everybody does it.* I think it would be great if you could make a guy's head explode just by staring at him.* Am I the only one who's noticed that the Lone Ranger and Tonto never got their laundry done?You'll learn what Carlin thinks of saving the planet, his suggestion for revamping the prison system, and why he prays to Joe Pesci. Add to the mix "The Ten Most Embarrassing Songs of All Time," "The 20th Century Hostility Scoreboard," and "People I Can Do Without," and you have an irresistible assortment of quips, probes, thrusts, and verbal ordeals that are as smart as they are infectiously funny.

    It's a wise and wacky look at our recent past seen through a fun-house mirror...it's a satire on our violent, inexplicable, wonderful world...and it's a mind trip inward to expose our deepest hopes and fears.The missing plutonium a terrorist group turns into nuclear devices, the Mad Fishmonger, the future America called Unistat, our hero Benny "Eggs" Benedict, and the Invisible Hand are real but beyond the Black Hole, out of space, out of time—in the universe next door.

    Its humorous title begins with the punch line of a classic joke about someone who is baffled by technology. It was written by a 40-year computer veteran who wants to take the mystery out of computers and allow everyone to gain a true understanding of exactly what computers are, and also what they are not. Years of writing, diagramming, piloting and editing have culminated in one easy to read volume that contains all of the basic principles of computers written so that everyone can understand them. There used to be only two types of book that delved into the insides of computers. The simple ones point out the major parts and describe their functions in broad general terms. Computer Science textbooks eventually tell the whole story, but along the way, they include every detail that an engineer could conceivably ever need to know. Like Momma Bear's porridge, But How Do It Know? is just right, but it is much more than just a happy medium. For the first time, this book thoroughly demonstrates each of the basic principles that have been used in every computer ever built, while at the same time showing the integral role that codes play in everything that computers are able to do. It cuts through all of the electronics and mathematics, and gets right to practical matters. Here is a simple part, see what it does. Connect a few of these together and you get a new part that does another simple thing. After just a few iterations of connecting up simple parts - voilà! - it's a computer. And it is much simpler than anyone ever imagined. But How Do It Know? really explains how computers work. They are far simpler than anyone has ever permitted you to believe. It contains everything you need to know, and nothing you don't need to know. No technical background of any kind is required. The basic principles of computers have not changed one iota since they were invented in the mid 20th century. "Since the day I learned how computers work, it always felt like I knew a giant secret, but couldn't tell anyone," says the author. Now he's taken the time to explain it in such a manner that anyone can have that same moment of enlightenment and thereafter see computers in an entirely new light.

    Part intellectual journey, part memoir, Hamlet's BlackBerry sets out to solve what William Powers calls the conundrum of connectedness. Our computers and mobile devices do wonderful things for us. But they also impose an enormous burden, making it harder for us to focus, do our best work, build strong relationships, and find the depth and fulfillment we crave.Hamlet's BlackBerry argues that we need a new way of thinking, an everyday philosophy for life with screens. To find it, Powers reaches into the past, uncovering a rich trove of ideas that have helped people manage and enjoy their connected lives for thousands of years. New technologies have always brought the mix of excitement and stress that we feel today. Drawing on some of history's most brilliant thinkers, from Plato to Shakespeare to Thoreau, he shows that digital connectedness serves us best when it's balanced by its opposite, disconnectedness.Using his own life as laboratory and object lesson, Powers demonstrates why this is the moment to revisit our relationship to screens and mobile technologies, and how profound the rewards of doing so can be. Lively, original, and entertaining, Hamlet's BlackBerry will challenge you to rethink your digital life.

    You've got the programming chops, you're up on the latest tech, you're sitting at your workstation... now what? New Programmer's Survival Manual gives your career the jolt it needs to get going: essential industry skills to help you apply your raw programming talent and make a name for yourself. It's a no-holds-barred look at what really goes on in the office--and how to not only survive, but thrive in your first job and beyond. Programming at industry level requires new skills - you'll build programs that dwarf anything you've done on your own. This book introduces you to practices for working on large-scale, long-lived programs at a professional level of quality. You'll find out how to work efficiently with your current tools, and discover essential new tools. But the tools are only part of the story; you've got to get street-smart too. Succeeding in the corporate working environment requires its own savvy. You'll learn how to navigate the office, work with your teammates, and how to deal with other people outside of your department. You'll understand where you fit into the big picture and how you contribute to the company's success. You'll also get a candid look at the tougher aspects of the job: stress, conflict, and office politics. Finally, programming is a job you can do for the long haul. This book helps you look ahead to the years to come, and your future opportunities--either as a programmer or in another role you grow into. There's nothing quite like the satisfaction of shipping a product and knowing, "I built that." Whether you work on embedded systems or web-based applications, in trendy technologies or legacy systems, this book helps you get from raw skill to an accomplished professional.

    Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

    A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: - The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) - Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) - Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

    Demonstrates the programming language's strength as a Web development tool, covering syntax, data types, built-ins, the Python standard module library, and real world examples

    Wearing a saddle.... But worse than this was when the proprietor exclaimed to a cheering crowd, “We are taking the dinosaurs back from the evolutionists!” He knew then and there it was time to try and salvage the Land of the Enlightened, buried somewhere in this new Home of the Uninformed.With his razor-sharp wit and erudite reasoning, Pierce delivers a gut-wrenching, side-splitting lament about the glorification of ignorance in the United States, and how a country founded on intellectual curiosity has somehow deteriorated into a nation of simpletons more apt to vote for an American Idol contestant than a presidential candidate.With Idiot America, Pierce's thunderous denunciation is also a secret call to action, as he hopes that somehow, being intelligent will stop being a stigma, and that pinheads will once again be pitied, not celebrated.

    Heinlein, author of multiple New York Times best sellers, on subjects ranging from Crime and Punishment to the Love Life of the American Teenager; from Nuclear Power to the Pragmatics of Patriotism; from Prophecy to Destiny; from Geopolitics to Post-Holocaust America; from the Nature of Courage to the Nature of Reality; it's all here and it's all great - straight from the mind of the finest science fiction writer of them all.For the Millions of Heinlein Fans-a Guided Tour Through the Thoughts and Insights of "One of the Most Influential Writers in American Literature" –The New York Times Book ReviewContents:ForewordLife-LineSuccessful OperationBlowups HappenSolution UnsatisfactoryThe Last Days of the United StatesHo to Be a SurvivorPie from the SkyThey Do It With MirrorsFree MenNo Bands Playing, No Flags Flying—A Bathroom of Her OwnOn the Slopes of VesuviusNothing Ever Happens on the MoonPandora's BoxWhere To?Cliff and the CaloriesRay Guns and Rocket ShipsThe Third Millennium OpensWho Are the Heirs of Patrick Henry?"Pravda" Means "Truth"Inside TouristSeachlightThe Pragmatics of PatriotismPaul Dirac, Antimatter, and YouLarger Than LifeSpinoffThe Happy Days Ahead

    Madhusudhan Konda provides an overview of these, including strings in switch statements, multi-catch exception handling, try-with-resource statements, the new File System API, extensions of the JVM, support for dynamically-typed languages, and the fork and join framework for task parallelism.

    Vaughn Vernon couples guided approaches to implementation with modern architectures, highlighting the importance and value of focusing on the business domain while balancing technical considerations.Building on Eric Evans’ seminal book, Domain-Driven Design, the author presents practical DDD techniques through examples from familiar domains. Each principle is backed up by realistic Java examples–all applicable to C# developers–and all content is tied together by a single case study: the delivery of a large-scale Scrum-based SaaS system for a multitenant environment.The author takes you far beyond “DDD-lite” approaches that embrace DDD solely as a technical toolset, and shows you how to fully leverage DDD’s “strategic design patterns” using Bounded Context, Context Maps, and the Ubiquitous Language. Using these techniques and examples, you can reduce time to market and improve quality, as you build software that is more flexible, more scalable, and more tightly aligned to business goals.