Lanza has teamed with Bob Berman, the most widely read astronomer in the world, to produce Biocentrism, a revolutionary new view of the universe.Every now and then a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationship with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western, natural philosophy is undergoing a sea change again, increasingly being forced upon us by the experimental findings of quantum theory, and at the same time, towards doubt and uncertainty in the physical explanations of the universe’s genesis and structure. Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around.In this paradigm, life is not an accidental byproduct of the laws of physics. Biocentrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe—our own—from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism will shatter the reader’s ideas of life—time and space, and even death. At the same time it will release us from the dull worldview of life being merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal.The 21st century is predicted to be the Century of Biology, a shift from the previous century dominated by physics. It seems fitting, then, to begin the century by turning the universe outside-in and unifying the foundations of science with a simple idea discovered by one of the leading life-scientists of our age. Biocentrism awakens in readers a new sense of possibility, and is full of so many shocking new perspectives that the reader will never see reality the same way again.

    The pictorial models are useful in understanding relationships. The models also abound in descriptive detail.

    124 photographs in full color.

    He decried the internment of Japanese-Americans in World War Two, agitated against nuclear weapons, promoted vitamin C as a cure for the common cold and researched the idea of DNA.

    The book's hallmark values-accuracy, currency, and passion for teaching and learning-have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from "BIOLOGY's"clear explanations, carefully crafted artwork, and student-friendly narrative style.Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment, Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell, Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy, Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression, Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea, Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates, Plant Structure, Growth, and Development, Transport in Vascular Plants, Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals, Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System, Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development, Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.For readers interested in learning the basics of Biology.

    Examples of analytical techniques are drawn from such areas as life sciences, clinical chemistry, air and water pollution, and industrial analyses. New to this edition: Excel spreadsheets on CD-ROM * New chapters on good laboratory practice, as well as genomics and proteomics * A more modern flavor.

    Whatever your circumstances, you can create the life you desire by following simple, counterintuitive steps; not the steps society wants you to follow. Unfortunately, you cannot even trust yourself when it comes to creating the life that you desire, because you’re programmed by your past, an accumulation of hundreds of thousands of years, a mind still adapted for a hunter-gatherer time period. What does this mean? It means every day you’re battling your emotions, logic versus emotion. Logically, you want to do one thing, but emotionally, you are drawn to something else. First, if this sounds familiar, then great, because it means you are human. But, if you’re going to win the game of life, you cannot sit around and wait for things to happen, because you’ll be living a life of supreme comfort and sameness; ultimately, a great sin. You are destined for great things, capable of forging dreams and living your aspirations. Maybe you’ve forgotten about this truth: that you are capable, worthy, and ready. Maybe you’ve been beaten into the ground by life, a teacher who doesn’t care if you’re rich or poor, weak or strong, ready or not, because life will continue forward regardless, waiting for no one. Fortunately, there’re things you can do to set yourself apart from the millions that will ultimately suffer and fail. One such thing, perhaps the most powerful of all, is by studying the great, people who have succeeded and who have gone beyond what is humanly thought possible. When it comes to studying someone great, there’s one name that stands tall, Stephen Hawking, a person who has persevered and flourished. Not only has he conquered great adversity, but he has inspired millions around the world with his brilliant mind. There is a reason why people compare him with the once living Albert Einstein, the genius. What follows are Stephen Hawking’s greatest life lessons, gems of wisdom that you can easily apply to your own life, which will help you live a more abundant, stronger life. If you’re in need of inspiration, a boost of confidence, or just a friendly reminder of the wonders in life, you’ve come to the right place. See for yourself why millions study his work and regard him as a genius. Scroll up and grab your copy today.*** Limited time offer ***

    A fast-paced, sure-to-astonish scientific adventure from “one of our finest science journalists” (Jonah Lehrer), Weiner’s Long for This World addresses the ageless question, “Is there a secret to eternal youth?” And has it, at long last, been found?

    It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    Among the findings: parental love makes our brain bigger, sex and orgasm make it healthier, social isolation makes it miserable-and although the craving for romantic love can be described as an addiction, friendship may actually be the most important loving relationship of your life.Based on recent studies and articles culled from the prestigious Scientific American and Scientific American Mind magazines, The Scientific American Book of Love, Sex, and the Brain offers a fascinating look at how the brain controls our loving relationships, most intimate moments, and our deep and basic need for connection.

    In 2013, the New York Times published an obituary for Yvonne Brill. It began: “She made a mean beef stroganoff, followed her husband from job to job, and took eight years off from work to raise three children.” It wasn’t until the second paragraph that readers discovered why the Times had devoted several hundred words to her life: Brill was a brilliant rocket scientist who invented a propulsion system to keep communications satellites in orbit, and had recently been awarded the National Medal of Technology and Innovation. Among the questions the obituary—and consequent outcry—prompted were, Who are the role models for today’s female scientists, and where can we find the stories that cast them in their true light?      Headstrong delivers a powerful, global, and engaging response. Covering Nobel Prize winners and major innovators, as well as lesser-known but hugely significant scientists who influence our every day, Rachel Swaby’s vibrant profiles span centuries of courageous thinkers and illustrate how each one’s ideas developed, from their first moment of scientific engagement through the research and discovery for which they’re best known. This fascinating tour reveals these 52 women at their best—while encouraging and inspiring a new generation of girls to put on their lab coats.

    But how, exactly, do you find your purpose? And, once you find it, how can you be sure that it’s “safe” to follow that path in life? This book answers those two life-changing questions. Written as an inspirational fable in the style of previous Sports for the Soul books, Life to the Fullest reveals a powerful five-step process for finding your purpose while also dealing with the questions we all have about whether it’s “safe” to follow the dreams in our hearts. In a story that pays homage to the holiday classics, It’s a Wonderful Life and A Christmas Carol, John Callahan is a man who has spent his life listening to his heart and following his passion as a high school football coach just like his legendary father. But his dream life is suddenly being crushed. Just days before the state championship game, John receives news that his beloved school is declaring bankruptcy and will be shutting down at the end of the year. Everything John has worked his whole life for—his team, his community, his pension—is being taken away from him. John now finds himself angry at his long-deceased father for advising him to follow his heart and he’s angry at himself for not taking “better” opportunities when they came along. When all hope seems lost, John receives a miraculous visit from his father on the eve of his team’s final game. John is given the opportunity to revisit past moments in his life and to see how things would’ve turned out differently if he had chosen more “practical” opportunities. This is a story about fathers and sons. It’s a story about faith, family, and community. Most of all, it’s a story about having the courage to follow your heart and live your true purpose. As this story plays out, you will find the answers to two of life’s most important questions: How do I find my life’s purpose and is it safe to follow that purpose once I find it?

    That acclaimed book, as one reviewer put it, "made meteorologists the most unlikely heroes of recent literature." But, what if the warning system failed to provide a clear, timely notice of a major storm? Tragically, that scenario played out in Joplin, Missouri, on May 22, 2011. As a wedding, a high school graduation, and shopping trips were in progress, an invisible monster storm was developing west of the city. When it arrived, many were caught unaware. One hundred sixty-one perished and one thousand were injured. "When the Sirens Were Silent" is the gripping story of the Joplin tornado. It recounts that horrible day with a goal of insuring this does not happen again. The book gives you the tools you need to keep yourself and your family safe. Included are clever lift-out copies of the latest tornado safety rules for homes, schools, and offices.

    Real stories about the patients, nurses, consulting physicians, and daily life of a busy Emergency Department. Get a glimpse inside the inner workings of an Emergency Department and the staff that works there, caring for patients and their families. From a toddler who can cuss a blue streak, a dead mouse brought into the Emergency Department, to critical resuscitations, these are stories that you will never forget.

    This book will equally deepen the awareness of clinicians and enlighten the lay reader. It is a gift to both.' Donald M. Berwick, MD, MPPIn this highly articulate, down-to-earth, generous book, Dr David Galler tells stories of life and death from his position as Intensive Care specialist at Middlemore Hospital. Written lyrically and warmly, these stories are based on real life events describing the everyday dilemmas and challenges that doctors and patients commonly face.It aims to explain and demystify much of the work doctors do, cast light on the workings of the medical establishment and how medicine operates, in the hope that it will encourage patients to seek to be better informed and play a greater role in the decisions that will affect them and their loved ones.It speaks to the resilience of individuals and families and their extraordinary generosity and dignity under the most extreme pressure. This book is about realistic optimism and is a celebration of life.It is also a very personal story about David Galler's life, his family and about his own slow coming of age as a doctor, from the sadness and helplessness he felt about his father's death to at last feeling that he was of some use to his most important patient, his mother.