While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    The process of finding these elite athletes is not simply a matter of jotting down some movements on a piece of a paper. Nor is it random, although the best athletes are prepared for any physical challenge. The purpose of this book is to chronicle the process used to develop and refine the events that tested the best athletes in the world in 2017. Dave Castro, Director of the CrossFit Games, will take you from the early stages of the season to the end of the final event in Madison, and he’ll share detailed thoughts on every aspect of the competition, including the workouts of the Open and Regional rounds. In 2017, this is how Castro constructed the tests that defined the CrossFit Games and determined the Fittest on Earth.

    She believes you can too.

    This oral history of the famed hotel peers behind the iconic façade and delves into the mayhem, madness, and brilliance that stemmed from the hotel in the 1980s and 1990s. Providing a window into the late Bohemia of New York during that time, countless interviews and firsthand accounts adorn this social history of one of the most celebrated and culturally significant landmarks in New York City.

    In the early hours of 19 June 2004, 16-year-old Liam Kelly was lured to a location in Liverpool and shot dead. The following year, another Liverpudlian, 22-year-old mother of three, Lucy Hargreaves, was shot dead in her own home. Her partner and their 2-year-old daughter escaped after the house was set alight by leaping from a first-floor bedroom window. How could Parle have evaded national and international crime investigators for so long? Who is harbouring him? Bleksley is determined to find the answers. Immersing himself in the world of serious and organised crime, he has vowed not to rest until Parle is found. Two murders, one fugitive and a hunter tracking down the target. This is the gripping true story of hunting Britain’s most wanted murderer, going behind the scenes of the hit BBC Sounds podcast, Manhunt: Finding Kevin Parle. Author, investigator, broadcaster and the former Chief on Channel 4’s hit shows Hunted and Celebrity Hunted, Peter Bleksley has lived an astonishing life since retiring as a Scotland Yard Detective, where he earned a glittering reputation as a fearless undercover cop.

    Liberating and emboldening the beginning writer are the goals of Ted Kooser and Steve Cox in this spirited book of practical wisdom that brings to bear decades of invaluable experience in writing, teaching, editing, and publishing. Unlike “how to write” books that dwell on the angst and the agony of the trade, Writing Brave and Free is upbeat and accessible. The focus here is the work itself: how to get started and how to keep going, and never is heard a discouraging word such as “no,” “not,” or “never.” Because of the wealth of their experience, the authors can offer the sort of practical publishing advice that novices need and yet rarely find. Organized in brief, user-friendly chapters—on everything from sensory details to a work environment, from creating suspense to revising and taking criticism—the book allows aspiring (and practicing) writers to dip in anywhere and find something of value.

    Mary was found guilty of manslaughter due to diminished responsibility and was sentenced to 'detention' for life. What would induce a young child to murder two other young children? In this short book, Sylvia Perrini, looks at Mary’s tragic life, her years in prison and life since prison. This short book follows in the tradition of great true crime writers such as Ann Rule, M. William Phelps and R J Parker.

    It may be hard to believe but it was against the background of all this that Eamonn won the WBU world welterweight and Commonwealth light welterweight titles. The author, Paul Gibson, has managed to decipher a very dark, very troubled, very flawed individual who happened to have an exceptional gift to box at the highest world level. The Lost Soul of Eamonn Magee reads like the screenplay of the kind of gritty rags-to-riches-to-rags boxing story that Hollywood producers seem to love.

    It rejoices in men and women made of the Wrong Stuff: writers who believed in the power of words, but could never quite find the rights ones; artists and performers who indulged their creative impulse with a passion, if not a sense of the ridiculous, an eye for perspective or the ability to hold down a tune; scientists and businessmen who never quite managed to quit while they were ahead; and sportsmen who seemed to manage always to snatch defeat from the jaws of victory. Like Walter Oudney, one of three men chosen to find the source of the River Niger in Africa, who could not ride a horse, nor speak any foreign languages and who had never travelled more than 30 miles beyond his native Edinburgh; or the explorer-priest Michel Alexandre de Baize, who set off to explore the African continent from east to west equipped with 24 umbrellas, some fireworks, two suits of armor, and a portable organ; or the Scottish army which decided to invade England in 1349 - during the Black Death. Entries include: briefest career in dentistry; least successful bonding exercise; most futile attempt to find a lost tribe; most pointless lines of research by someone who should have known better; least successful celebrity endorsement; least convincing excuse for a war; worst poetic tribute to a root vegetable; least successful display of impartiality by a juror; Devon Loch - sporting metaphor for blowing un unblowable lead; least dignified exit from office by a French president; and least successful expedition by camel.

    Kerry Stokes is a remarkable Australian. Not because he is one of this country's wealthiest and most powerful people but because of what he overcame to get there and because he has endured when others didn't. He is the last mogul. His rise has intrigued the business world for decades but there is so much more to him than takeover targets and balance sheets. Behind the laconic front is a human story as tough and touching as a Dickens tale: Oliver Twist with great self-expectations. It is the story of a poor boy who stared down poverty, ignorance and the stigma of his birth to achieve great wealth and fulfilment. A compelling story that, until now, he has not told. Now he oversees a multi-billion dollar media, machinery and property empire. He is renowned for his art collection and for philanthropy, spending millions of dollars to buy Victoria Crosses from soldiers' families to donate to the Australian War Memorial. But he's a private man. A man apart. He made his name in the West but kept his distance from the buccaneering band of entrepreneurs who forged fabulous fortunes in Perth from the 1960s until the 1987 crash. Bond went to jail, Holmes a Court died; Connell did both. Lesser lights flickered and faded but Stokes grew stronger, becoming a player alongside Murdoch, Packer and Lowy. His story fascinates all the more because he has spent most of his life guarding it. But now he's telling it, to one of Australia's great storytellers. This book will tell his story, scars and all.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    But Colin Cowherd knows what really goes on—and he’s not afraid to share the vivid details of everything ESPN doesn’t show. From hotel parties for athletes and other industry professionals, to gossip from the road between games, to what happens behind closed doors, Cowherd—who has interviewed everyone from President Barack Obama to Kate Upton—draws on personal experiences to offer you an exclusive look into the rarefied, outrageous, ego-mad sports world. With unparalleled candor and the signature, brazen voice his fans have come to know and love, Cowherd offers a unique vantage point of places and events otherwise curtained to the general sports audience, while weaving in his opinions on aspects of competition, tradition, and all things refereed. If you want honest, unvarnished opinions on current sports rivalries, scandals, and statistics, it’s all in Raw—from one of America’s most outspoken sports broadcasters on air today.

    

    On any given Saturday, in dozens of stadiums across America, you will find crowds in excess of 75,000 gathered to root on their teams. This book is their Bible???a rich and comprehensive reference guide to the game??'s history, tradition and lore. Based on three years of research by the nation??'s foremost football experts, the book features: ???? ???? ??Capsule histories for each of the 119 Division 1-A programs, the Ivy League schools and teams from the SWAC, MEAC and historically black colleges ??????????????Year-by-year schedules and records ??????????????Statistical leaders from every school ??????????????Fightsong lyrics ??????????????Box scores for every bowl game ever played ??????????????4-color insert illustrating the evolution of each school??'s helmet design ??????????????Weekly polls dating back to 1936 ??????????????Essays by the game??'s top wordsmiths (Dan Jenkins, Beano Cook, Chris Fowler, Gene Wojciechowski) ??????????????Plus a lively round table discussion with ESPN??'s popular Game Day Team (Fowler, LeeCorso and Kirk Herbstreit) Packed with tables and charts and designed in an easy-to-read style, the updated ESPN College Football Encyclopedia will continue to dazzle even the most knowledgeable fan.

    The men spend a week in the port city of Odessa, hoping to find true love and a Ukrainian bride to bring home. The country has a huge dating and marriage industry, but it quickly becomes apparent that all is not what it seems. Walker uncovers scams and disappointments, wounded hearts and broken lives as he journeys to the very bottom of Odessa’s sinister marriage industry. There are many twists and turns to the tale that are as shocking as they are unexpected. Odessa Dreams is by turns hilariously funny, poignantly tragic and deeply disturbing. It is a roller coaster journey that will leave the reader feeling uncomfortable for quite some time. Shaun Walker is Moscow Correspondent for The Guardian, and previously for The Independent. He studied Russian History at Oxford University and has lived in Moscow for a decade.