B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    ROBOT, SCANDAL and MAD MEN. Story Maps: TV Drama offers the first beat sheet for television screenwriters ("Save the Cat" for TV). This is the structural template that aspiring and professional TV writers have been looking for. A clear, practical, step-by-step method to write a pilot that adheres to Hollywood standards. How to write a TV pilot has never been easier. Writing a pilot begins here. This book first introduces you to the key formats, genres and terminology of modern TV shows, then details the major signpost beats of a teleplay and the crucial characteristics that must be present in each act, using specific examples from our new "Golden Age of Television." Story Maps: TV Drama has been endorsed by many INDUSTRY PROFESSIONALS in Hollywood, including: "Story Maps: TV Drama is a handy, practical guide that walks writers through the process of creating a compelling TV drama. Using examples from some of the most respected shows on television, writers will learn to master the form from outline to Fade Out. I wish I'd had this book when I was first starting out!" — Hilary Weisman Graham, Writer, Bones (Fox), Orange is the New Black (Netflix) “I plan to use Calvisi's process on our upcoming show in development at Starz." — Kirkland Morris, Producer, Tomorrow, Today (STARZ) "An excellent resource.” — M-L Erlbach, Writer, Masters of Sex (Showtime) “This book blows all others out of the water! There’s no other TV writing book that offers this level of detail when it comes to how to structure a one-hour television drama pilot.” — Larry Reitzer, Writer, Melissa & Joey, Just Shoot Me!, Ugly Betty “I’ve worked in film and television for years and I can say for certain that there is nothing else like Calvisi’s book anywhere out there. His system is truly unique and breaks TV pilot structure down step-by-step, using very specific examples from some of the great pilots of recent years.” — Fritz Manger, Producer, A Deadly Adoption with Will Ferrell and Kristen Wiig "I've turned to Calvisi for notes on several scripts in the past, and this new book is well-timed as the industry makes a huge shift toward television. This is a fantastic primer in developing a rock-solid one-hour TV pilot. I recommend this book to writers as the foundation in creating excellent story structure.” — Richard J. Bosner, Producer, Fruitvale Station, Other People, The Wannabe "Calvisi has a firm grasp on the nature of the one-hour drama for television. I have little doubt that by following his guidelines and doing your homework, he can lead you to create a great pilot of your own!" — Jenny Frankfurt, Literary Manager, High Street Management “The bottom line is, don’t learn the hard way like I did. Use Dan’s book instead.

    Thus begins a five-year journey into the culture of one of the world’s oldest delicacies. Walsh’s through-the-looking-glass adventure takes him from oyster reefs to oyster bars and from corporate boardrooms to hotel bedrooms in a quest for the truth about the world’s most profitable aphrodisiac.On the Atlantic, the Pacific, and the Gulf coasts of the U.S., as well as the Canadian Maritimes, Ireland, England, and France, the author ingests thousands of oysters—raw, roasted, barbecued, and baked—all for the sake of making a fair comparison. He also considers the merits of a wide variety of accompanying libations, including tart white wines in Paris, Guinness in Galway, martinis in London, microbrews in the Pacific Northwest, and tequila in Texas.Sex, Death and Oysters is a record of a gastronomic adventure with illustrations and recipes—a fascinating collection of the most exciting, instructive, poignant, and just plain weird experiences on a trip into the world of the most beloved and feared of all seafoods.

    It was originally published by the author under his own Tala Comics Publishing in four issues in 1999, and was collected into a special edition by Adarna House in September of 2005.The story centers on University of the Philippines Anthropology student Nicole Lacson, a girl who holds a passionate love for Filipino myths passed down from her grandfather. Together with a motley assortment of companions, she meets the mysterious Mrs. Enkanta and races to recapture enkantos (supernatural creatures) who have escaped and are causing havoc in the human world. The story also references historical and mythological Filipino heroes like Kubin, Sulayman and Lam-ang.(from http://en.wikipilipinas.org/)

    In this new book, his first update, Perret offers readers a treasure trove of guidelines and suggestions covering a broad range of comedy writing situations, along with many all-important insights into the selling of one’s work. Perret covers all aspects of comedy writing in his uniquely knowledgeable and anecdotal fashion.

    In this stage version by Philip Wilson, you’ll meet the familiar characters – Little Red Riding Hood, Rapunzel, Hansel and Gretel – and some unexpected ones too, such as Hans-My-Hedgehog, the Goose Girl at the Spring and the remarkable Thousandfurs.Full of deliciously dark twists and turns, the tales come to life in all their glittering, macabre brilliance – a delight for children and adults alike.These Grimm Tales were first performed as immersive storytelling experiences underneath Shoreditch Town Hall, London, in 2014, and Bargehouse on the South Bank in 2015. They also offer plentiful opportunities for youth theatres, schools and amateur companies looking for a vivid new version of the classic fairytales.

    They don't even know what they throw away. India is beginning to prosper. But beyond the luxury hotels surrounding Mumbai airport is an obstacle, amakeshift slum. It's home to foul mouthed Zehrunisa and her garbage sorting son Abdul, entrepreneurs both. Sunil, twelve, picks plastic. Manju, schoolteacher, hopes to be the settlement's first woman to gain a degree. Asha, go-to woman, exploits every scam to become a first-class person. And Fatima, One Leg, is about to make an accusation that will destroy herself and shatter the neighbourhood. Katherine Boo spent three years under the flight-path, recording the lives of Annawadi's diverse inhabitants. Now from Boo's book, which won the National Book Award for Non-Fiction in 2012, David Hare has fashioned an epic play for the stage which details the ingenious and sometimes violent ways in which the poor and disadvantaged negotiate with corruption to seek a handhold on capitalism's lowest rungs.David Hare's stage adaptation of Behind the Beautiful Forevers premiered at the National Theatre, London, in November 2014.

    This book is Constantino's attempt at a major breakthrough in Philippine historiography: he looks at the oppression of the Filipino masses from earliest time to 1941 and the struggle of men like himself to crack through the stereotypes hitherto propagated by Spaniards and Americans about the Filipinos.

    No library can be complete without this classic, timeless treasure.

    Reading quickly and accurately is often the key to success in school. Without it, many dyslexics struggle and fail. Some, however, go on to achieve wild success. How?In this true story, dyslexic high school student Aidan Colvin decides to ask them. Over the course of one year, he writes 100 letters to successful dyslexics. He doesn't expect anyone to write back, and is genuinely surprised when people do. This book features letters from Writer John Irving, Arctic Explorer Ann Bancroft, Surgeon and CEO DelosCosgrove, Sculptor Thomas Sayre, Poet Phillip Schultz and others. It also features conversations with Comedian Jay Leno and Filmmaker Harvey Hubbel.This is a story about growing up, fostering grit and humor in the face of challenges, and seeing one's differences in a new light. It is also a story about the importance of heroes -- for kids like Aidan, but also for anyone. Throughout the book, Aidan shares tips that have helped him succeed in the classroom.

    Macbeth is a distinguished warrior hero, who over the course of the play, transforms into a brutal, murderous villain and pays an extraordinary price for committing an evil act. A man consumed with ambition and self-doubt, Macbeth is one of Shakespeare’s most vital meditations on the dangerous corners of the human imagination. Award-winning writer and beloved professor Harold Bloom investigates Macbeth’s interiority and unthinkable actions with razor-sharp insight, agility, and compassion. He also explores his own personal relationship to the character: Just as we encounter one Anna Karenina or Jay Gatsby when we are seventeen and another when we are forty, Bloom writes about his shifting understanding—over the course of his own lifetime—of this endlessly compelling figure, so that the book also becomes an extraordinarily moving argument for literature as a path to and a measure of our humanity. Bloom is mesmerizing in the classroom, wrestling with the often tragic choices Shakespeare’s characters make. He delivers that kind of exhilarating intimacy and clarity in Macbeth, the final book in an essential series.

    Almost one hundred years later, a groom-to-be prepares for his gay wedding.Queers celebrates a century of evolving social attitudes and political milestones in British gay history, as seen through the eyes of eight individuals.Poignant and personal, funny, tragic and riotous, these eight monologues for male and female performers cover major events - such as the Wolfenden Report of 1957, the HIV/AIDS crisis, and the debate over the age of consent - through deeply affecting and personal rites-of-passage stories.Curated by Mark Gatiss, the monologues were commissioned to mark the anniversary of the 1967 Sexual Offences Act, which decriminalised homosexual acts in private between two men over the age of twenty-one. They were broadcast on BBC Four in 2017, directed and produced by Gatiss, and starring Alan Cumming, Rebecca Front, Ian Gelder, Kadiff Kirwan, Russell Tovey, Gemma Whelan, Ben Whishaw and Fionn Whitehead. They were staged at The Old Vic in London.This volume includes:The Man on the Platform by Mark GatissThe Perfect Gentleman by Jackie CluneSafest Spot in Town by Keith JarrettMissing Alice by Jon BradfieldI Miss the War by Matthew BaldwinMore Anger by Brian FillisA Grand Day Out by Michael DennisSomething Borrowed by Gareth McLean

    He was resident director of Chicago's famed Second City and house metaphysician for Saturday Night Live, a talent in his own right, and one of the brightest and wackiest theater gurus ever. Jeff Griggs was a student of Close's at the ImprovOlympic in Chicago when he was asked to help the aging mentor (often in ill health) by driving him around the city on his weekly errands. The two developed a volatile friendship that shocked, angered, and amused both of them--and produced this hilarious and ultimately endearing chronicle of Close's last years. With all the elements of a picaresque novel, Guru captures Close at his zaniest but also shows him in theatrical situations that confirm his genius in conceptualizing and directing improvisational theater. Between comic episodes, Jeff Griggs gives the reader the essentials of Close's biography: his childhood in Kansas, early years as an actor, countercultural exploits in the 1960s (he toured with Ken Kesey and the Merry Pranksters and designed light shows for the Grateful Dead), years with the Compass Players and then with Second City, and continuing experimentation with every drug imaginable, which pretty much cost him his health and ultimately his life. He was comedian, director, teacher, writer, actor, poet, fire-eater, junkie, and philosopher. Being a really good actor does not necessarily guarantee that you will be a very good improviser, Close liked to say. Being an actual, complete, hopeless, wretched geek in real life doesn't disqualify you from being a solid improviser, either. He approached improv the same way he conducted his life--in bizarre, dark, and dangerous fashion. Guru captures it.

    These parlances might not fit the modern hoity toity rhetoric you're used to seeing in print or hearing on TV, and that's exactly why they're more refreshing than an ice cube in July. In Butter My Butt and Call Me a Biscuit, Author Allan Zullo offers up more than 200 vernacular verses presented in themes, such as:* Admitting You're Wrong--The easiest way to eat crow is while it's still warm, 'cause the colder it gets the harder it is to swallow.* Congress--Gettin' a politician to do somethin' good for our country is like tryin' to poke a cat out from under the porch with a rope.* Ego--Some people are so full of themselves, you'd like to buy 'em for what they're worth and sell 'em for what they think they're worth.* Teenage Boys--You kinda wish they used their heads for somethin' besides hat racks.* Revenge--Two wrongs don't make a right, but they sure do make it even.* Surprises--Sometimes you get so surprised by life there ain't nothin' else to say but, 'Butter my butt and call me a biscuit.'"

    The company had been a fixture on the national opera scene--as the populist antithesis of the grand Metropolitan Opera, a nurturing home for young American talent, and a place where new, lively ideas shook up a venerable art form. But NYCO's demise represented more than the loss of a cherished organization: it was a harbinger of massive upheaval in the performing arts--and a warning about how cultural institutions would need to change in order to survive.Drawing on extensive research and reporting, Heidi Waleson, one of the foremost American opera critics, recounts the history of this scrappy company and reveals how, from the beginning, it precariously balanced an ambitious artistic program on fragile financial supports. Waleson also looks forward and considers some better-managed, more visionary opera companies that have taken City Opera's lessons to heart.Above all, Mad Scenes and Exit Arias is a story of money, ego, changes in institutional identity, competing forces of populism and elitism, and the ongoing debate about the role of the arts in society. It serves as a detailed case study not only for an American arts organization, but also for the sustainability and management of nonprofit organizations across the country.