Craving the opportunity to finally see some action after a disappointing tour in Iraq, he now had the chance to put his elite marksmanship training to the test. To his disappointment, the Taliban proved to be nothing like a traditional enemy and their hit and run ambush tactics mean that more often than not Dean and his men are cooped up inside a Viking armoured personnel carrier, desperate to get out and take the fight to the Taliban on the ground. During one such ambush, Dean's Platoon is attacked from all sides, and Dean's Viking is immobilised. Going up on top of the carrier to fend off the assailants with his rifle, an RPG explodes next to him, covering him with burning diesel. Continuing his stubborn defence, and enabling his men to scramble out the back door of the stricken vehicle, Dean takes a direct hit from an RPG ending his brave covering fire. Dragged from the burning Viking, he is flown back to England with little expectation of surviving the flight home. Dean's next battle was the hardest he ever had to face.

    Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!