What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

    Within one generation, China has transformed from an impoverished, repressive state into an economic and political powerhouse. In China in the 21st Century: What Everyone Needs to Know, Jeffrey Wasserstrom provides cogent answers to the most urgent questions regarding the newest superpower and offers a framework for understanding its meteoric rise.Focusing his answers through the historical legacies--Western and Japanese imperialism, the Mao era, and the massacre near Tiananmen Square--that largely define China's present-day trajectory, Wasserstrom introduces readers to the Chinese Communist Party, the building boom in Shanghai, and the environmental fall-out of rapid Chinese industrialization. He also explains unique aspects of Chinese culture such as the one-child policy, and provides insight into how Chinese view Americans.Wasserstrom reveals that China today shares many traits with other industrialized nations during their periods of development, in particular the United States during its rapid industrialization in the 19th century. Finally, he provides guidance on the ways we can expect China to act in the future vis-�-vis the United States, Russia, India, and its East Asian neighbors.

    Sutter emphasizes how amazing it is that we are part of such a huge, complex, and mysterious place. Through metaphors and uncomplicated language, Sutter breathes life into the science of astrophysics, unveiling how particles, forces, and fields interplay to create the greatest of cosmic dramas. Touched with the author's characteristic breezy, conversational style--which has made him a breakout hit on venues such as The Weather Channel, the Science Channel, and his own popular Ask a Spaceman! podcast--he conveys the fun and wonder of delving deeply into the physical processes of the natural universe. He weaves together the past and future histories of our universe with grounded descriptions of essential modern-day physics as well as speculations based on the latest research in cosmology. Topics include our place in the Milky Way galaxy; the cosmic web--a vast web-like pattern in which galaxies are arranged; the origins of our universe in the big bang; the mysteries of dark matter and dark energy; how science has dramatically changed our relationship to the cosmos; conjectures about the future of reality as we know it; and more.For anyone who has ever stared at the starry night sky and wondered how we humans on Earth fit into the big picture, this book is an essential roadmap.

    Laughlin transports us two centuries into the future, when we've ceased to use carbon from the ground--either because humans have banned carbon burning or because fuel has simply run out. Boldly, Laughlin predicts no earth-shattering transformations will have taken place. Six generations from now, there will still be soccer moms, shopping malls, and business trips. Firesides will still be snug and warm.How will we do it? Not by discovering a magic bullet to slay our energy problems, but through a slew of fascinating technologies, drawing on wind, water, and fire. Powering the Future is an objective yet optimistic tour through alternative fuel sources, set in a world where we've burned every last drop of petroleum and every last shovelful of coal.The Predictable: Fossil fuels will run out. The present flow of crude oil out of the ground equals in one day the average flow of the Mississippi River past New Orleans in thirteen minutes. If you add the energy equivalents of gas and coal, it's thirty-six minutes. At the present rate of consumption, we'll be out of fossil fuels in two centuries' time. We always choose the cheapest gas. From the nineteenth-century consolidation of the oil business to the California energy crisis of 2000-2001, the energy business has shown, time and again, how low prices dominate market share. Market forces--not green technology--will be the driver of energy innovation in the next 200 years. The laws of physics remain fixed. Energy will still be conserved, degrade entropically with use, and have to be disposed of as waste heat into outer space. How much energy a fuel can pack away in a given space is fixed by quantum mechanics--and if we want to keep flying jet planes, we will need carbon-based fuels. The Potential: Animal waste. If dried and burned, the world's agricultural manure would supply about one-third as much energy as all the coal we presently consume. Trash. The United States disposes of 88 million tons of carbon in its trash per year. While the incineration of waste trash is not enough to contribute meaningfully to the global demand for energy, it will constrain fuel prices by providing a cheap supply of carbon. Solar energy. The power used to light all the cities around the world is only one-millionth of the total power of sunlight pouring down on earth's daytime side. And the amount of hydropump storage required to store the world's daily electrical surge is equal to only eight times the volume of Lake Mead. PRAISE FOR ROBERT B. LAUGHLIN -Perhaps the most brilliant theoretical physicist since Richard Feynman---George Chapline, Lawrence Livermore National Laboratory -Powerful but controversial.--- Financial Times -[Laughlin's] company ... is inspirational.- --New Scientist

    As the river of life dries up, with each passing moment, our dreams of childhood give way to the reality of life, which is not always pleasant or fair. There is so much we don’t control and can’t change. In these difficult and lonely moments, we wonder if there is anyone in this world or any other whom we can count on. If faith moves mountains, then how do we build such faith and how do we know it will work for us? What is faith, anyway? From a physicist to a physician, an injured bird to an erudite Brahmin, people from different walks of life and religions share their incredible stories of rapid transformation, all united by the common thread of faith in one person – Om Swami. Every story makes you think and dares you to see the world differently. The Book of Faith is unlike anything ever written in the modern times.NAVJOT GAUTAM is a postgraduate in Journalism and Mass Communication from Punjabi University, Patiala. She has worked with top organizations in the fields of health, education, IT and hospitality.SADHVI VRINDA OM is an award-winning poet and author. She graduated from Sophia College, Ajmer, and went on to pursue an MBA. The turning point of her life though was to pen a mesmerizing non-fiction, Om Swami: As We Know Him. It has been hailed transformational by readers.

    It is full of startling revelations, exploding the myth of the Long March, and showing a completely unknown Mao: he was not driven by idealism or ideology; his intimate and intricate relationship with Stalin went back to the 1920s, ultimately bringing him to power; he welcomed Japanese occupation of much of China; and he schemed, poisoned, and blackmailed to get his way. After Mao conquered China in 1949, his secret goal was to dominate the world. In chasing this dream he caused the deaths of 38 million people in the greatest famine in history. In all, well over 70 million Chinese perished under Mao's rule -- in peacetime.

    Ranging through history, literature, folklore, linguistics, and sociology, this is a breezy, straightforward primer of surprising breadth.

    Readers take an extraordinary trip, starting in the 1600s with an alchemist's air conditioning of Westminster Abbey and scientists' creation of thermometers. Later, while entrepreneurs sold Walden Pond ice to tropical countries -- packed in "high-tech" sawdust -- researchers pursued absolute zero and interpreted their work as romantically as did adventurers to remote regions. Today, playing with ultracold temperatures is one of the hottest frontiers in physics, with scientists creating useful particles Einstein only dreamed of. Tom Shachtman shares a great scientific adventure story and its characters' rich lives in a book that has won a grant from the prestigious Alfred P. Sloan Foundation. Absolute Zero is for everyone who loves history and science history stories, who's eager to explore Nobel Prize-winning physics today, or who has ever sighed with pleasure on encountering air conditioning.

    Graham provides a detailed look at the entire SR-71 story beginning with his application to be an SR pilot through commanding an entire wing.

    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

    But behind the wall’s intimidating exterior—and the myths that have built up around it—is a complex history that has both defined and undermined China. Author Julia Lovell has written a new and important history of the Great Wall that guides the reader through the conquests and cataclysms of the Chinese empire, from the second millennium BC to the present day.In recent years, the Wall has become an ever more potent symbol of Chinese nationalism, of a determination to resist foreign domination. But how successful was the Wall in reality, and what was its real purpose? Was it a precursor, albeit on a huge scale, of the Berlin Wall—a barrier designed to keep its population in as much as undesirables out? Lovell looks behind the modern mythology of the Great Wall, uncovering a three-thousand-year history far more fragmented and less illustrious than its crowds of visitors imagine today. The story of the Wall winds through that of the Chinese state and the frontier policy that defined it, through the lives of the millions of individuals who supported, criticized, built, and attacked it.