In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    Kendo: The Definitive Guide is the first book in English to provide a practical and truly comprehensive approach to the subject. Everything that the novice needs to know, from basic information about purchasing, wearing, and maintaining essential equipment to competing in international tournaments, is explained in simple, straightforward language. Step-by-step explanation of fundamental techniques needed to be mastered to attain black belt level is illustrated in easy-to-follow line drawings. With appendices giving the rules at international competitions and important information about Kendo clubs outside Japan, Kendo is the definitive guide for all non-Japanese Kendoists. A special section about the history and development of this martial art and guidelines for running practice sessions also make it a unique resource for all teachers of Kendo.

    In his latest tome, he bares his chest about why C-Town's football faithful can't give up on their hometown favorites. (P.S. Not to rub it in, but over the last seven seasons, the Brownies record has been 38-74. Now that's true fan love.)

    In The Essence of Karate, Funakoshi creates, in his own words, a narrative of modern karate. He explains the philosophical and spiritual underpinnings and includes memories of his own training, as well as recollections of other karate masters and the history of the martial art. He also discusses the importance of winning without fighting, and the reason why many great martial artists improve with age.The preface has been contributed by Hirokazu Kanazawa, President of the Shotokan Karate-do International Federation (and Funakoshi's disciple). He fondly writes of his memories of Gichin Funakoshi during his youth and what he learned from the master. In the afterword, the founder's great-nephew, Gisho Funakoshi, shares previously unknown personal anecdotes about his "Uncle Funakoshi."

    A ground-breaking book that sets out to demonstrate that Japanese is “simple, logical and beautiful” and that most of the apparently “arbitrary rules” that you “just have to learn” can be reduced to simple, easily intuitive patterns if you just understand how the language really works.

    For patients to achieve maximum benefits of this surgical correction, they need understand and manage many important details both before and in the first year after surgery.This comprehensive guide explains everything from the preoperative decision-making process to the surgery itself, how to prepare your home for post-surgery rehabilitation, and a week by week description of how to rehabilitate yourself following your TKA. The road to recovery is laid out clearly in this book in such detail that there are no surprises. It concentrates extensively on postoperative rehabilitation, which is vital to the success of a TKA, and as important as the surgery itself.This book contains 145 exercises, 190 illustrations and photos, and questions and answers at the end of each chapter. It empowers patients with the knowledge they need to take charge of their own rehabilitation program.

    Out and Back recounts Allen's fight to rehabilitate her body, rebuild her belief in herself, and return to the life and sport she loves.

    The chafing restrictions of a typical upbringing in upper-class, small town Alabama simply did not apply to Zelda, who was described as an unusual child and permitted to roam the streets with little supervision. Zelda refused to blossom into a typical 'Southern belle' on anyone's terms but her own and while still in high school enjoyed the status of a local celebrity for her shocking behavior. Everybody in town knew the name Zelda Sayre. Queen of the Montgomery social scene, Zelda had a different beau ready and willing to show her a good time for every day of the week. Before meeting F. Scott Fitzgerald, Zelda's life was a constant pursuit of pleasure. With little thought for the future and no responsibilities to speak of, Zelda committed herself fully to the mantra that accompanied her photo in her high school graduation book: "Why should all life be work, when we all can borrow. Let's think only of today, and not worry about tomorrow." But for now Zelda was still in rehearsal for her real life to begin, a life she was sure would be absolutely extraordinary. Zelda Sayre married F. Scott Fitzgerald on the 3rd of April 1920 and left sleepy Montgomery behind in order to dive headfirst into the shimmering, glamourous life of a New York socialite. With the publication of Scott's first novel, This Side of Paradise, Zelda found herself thrust into the limelight as the very epitome of the Flapper lifestyle. Concerned chiefly with fashion, wild parties and flouting social expectations, Zelda and Scott became icons of the Jazz Age, the personification of beauty and success. What Zelda and Scott shared was a romantic sense of self-importance that assured them that their life of carefree leisure and excess was the only life really worth living. Deeply in love, the Fitzgeralds were like to sides of the same coin, each reflecting the very best and worst of each other. While the world fell in love with the image of the Fitzgeralds they saw on the cover of magazines, behind the scenes the Fitzgerald's marriage could not withstand the tension of their creative arrangement. Zelda was Scott's muse and he mercilessly mined the events of their life for material for his books. Scott claimed Zelda's memories, things she said, experiences she had and even passages from her diary as his possessions and used them to form the basis of his fictional works. Zelda had a child but the domestic sphere offered no comfort or purpose for her. The Flapper lifestyle was not simply a phase she lived through, it formed the very basis of her character and once the parties grew dull, the Fitzgeralds' drinking became destructive and Zelda's beauty began to fade, the world held little allure for her. Zelda sought reprieve in work and tried to build a career as a ballet dancer. When that didn't work out she turned to writing but was forbidden by Scott from using her own life as material. Convinced that she would never leave her mark on the world as deeply or expressively as Scott had, Zelda retreated into herself and withdrew from the people she knew in happier times. The later years of Zelda's life were marred by her detachment from reality as, diagnosed with schizophrenia, Zelda spent the last eighteen years of her life living in and out of psychiatric hospitals. As Scott's life unraveled due to alcohol abuse, Zelda looked back on the years they had spent together, young and wild and beautiful, as the best of her life. She may have been right but she was wrong about one thing, Zelda did leave her mark on the world and it was a deep and expressive mark that no one could have left but her. Zelda Fitzgerald: The Biography

    Revised annually, this collection of articles by India's topmost economists and experts contains original readings, notes, and excerpts from plan documents, presenting a comprehensive and critical analysis of Indian economy since independence (1947–2006).

    There was no immediate response on my part, only a deep sense of fear entombed by a completely paralyzed inner spirit. Much to my surprise, he spoke again: "Sir, you've waited too long to get here. You're not going to make it." And he continued: "If you believe in God, this is the time to make peace." In that very moment, I said to myself, "What do you mean, 'If you believe in God?' Of course I believe in God! I'm a man of faith and a Catholic priest!" Fr. John Tourangeau, O. Praem., a Norbertine priest who had an afterlife experience following a major heart attack, emphatically states, "Heaven is for real!" Within this enlightening and hope-filled book, Fr. John weaves a powerful and dynamic tapestry of the Kingdom of God at hand through the exploration of Christian tradition, Sacred Scripture, Catholic teaching, as well as his own lived experiences. "While the fullness of heaven cannot be fully experienced in our life here on earth," Father explains, "we are able to more fully experience God's love for us through our relationships with others. For it is in and through these relationships that we draw closer to Christ and his promise for us."

    Chunk follows him along his crazy, overweight journey; from the chubby 10-year old who stole brownies and tricked his parents into thinking he’d lost weight, to the teenage boy who made regular after-school plans to eat entire pies, to the adult man who still hates working out and still loves Cinnabons. It’s a bracingly funny and delightfully uncomfortable collection of essays exploring food, fitness, and the funny things that happen when we try to slim down and grow up. Brian Donovan has written for Late Night with Jimmy Fallon, National Public Radio, and, most recently, ABC’s The Neighbors. His work has also appeared on Chapelle’s Show, Funny or Die, and Off Broadway in New York City. His “Not a Match: My True Tales of Online Dating Disasters” is currently being developed for television. Cover design by Adil Dara.

    Real stories about the patients, nurses, consulting physicians, and daily life of a busy Emergency Department. Get a glimpse inside the inner workings of an Emergency Department and the staff that works there, caring for patients and their families. From a toddler who can cuss a blue streak, a dead mouse brought into the Emergency Department, to critical resuscitations, these are stories that you will never forget.

    I searched for many years only to find that what I had been searching for, had been right in front of me all along.

    

    But the culture, the work, the bureaucracy, and the stress wore him out.He walked a thin line between inspiration and despair. Each new school year, he’d give his relationship with academia another try, rolling the dice and praying to avoid a breakup.Things improved when he started coping with his struggles by engaging with them through comedy, joining the Teachers Only Comedy Tour. He went from performing on local stages in Houston in front of a few dozen people to telling jokes in major arenas and theaters across the country.From Charlotte to New York City, Dallas to Biloxi, Baton Rouge to Seattle, Montgomery to Denver, and countless other cities across America, tens of thousands of supportive fans have welcomed him with open arms, loud cheers, and contagious laughter.Join the author as he shares the struggles of what it means to be a teacher and celebrates the significance of mentoring, educating, and encouraging students.