So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

    Routing TCP/IP, Volume II, provides you with the expertise necessary to understand and implement Border Gateway Protocol Version 4 (BGP-4), multicast routing, Network Address Translation (NAT), IPv6, and effective router management techniques. Jeff Doyle's practical approach, easy-to-read format, and comprehensive topic coverage make this book an instant classic and a must-have addition to any network professional's library. Routing TCP/IP, Volume II, expands upon the central theme of Volume I: scalability and management of network growth. Volume II moves beyond the interior gateway protocols covered in Volume I to examine both inter-autonomous system routing and more exotic routing issues such as multicasting and IPv6. This second volume follows the same informational structure used effectively in Volume I: discussing the topic fundamentals, following up with a series of configuration examples designed to show the concept in a real-world environment, and relying on tested troubleshooting measures to resolve any problems that might arise. This book helps you accomplish more than earning the highly valued CCIE number after your name; it also helps you develop the knowledge and skills that are essential to perform your job at an expert level. Whether you are pursuing CCIE certification, need to review for your CCIE recertification exam, or are just looking for expert-level advice on advanced routing issues, Routing TCP/IP, Volume II, helps you understand foundation concepts and apply best practice techniques for effective network growth and management.

    It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected. In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge. The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans. The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What hap­pens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others?  Who knows—maybe there’s a bot learning to do your job this minute.

    This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

    He has succeeded in telling the unclassified story of the journey taken by an extraordinary group of men who built the first operational “Super Nuke” and effectively shared what they developed with others in the entire US nuclear submarine force. He created the SSN Pre Deployment training program, consolidated developments made on the Ray to create the highly useful Geographic Plot (Geo Plot) and wrote the tactical doctrine for the SSN based electronic intelligence collection system, AN/WLR-6. Well done, Charlie. I am proud to have had you as a shipmate.” Albert L. Kelln Rear Admiral, United States Navy (Ret.) Former Commanding Officer and Plank Owner USS RAY (SSN 653) - The original “Super Nuke” “Charlie Jett succeeds in providing an unclassified account of what it was like to be a nuclear qualified submariner who had the unique experience of building and serving aboard the first operational “Super Nuke” - the most modern fast attack nuclear submarine designed specifically to face the Soviet Navy during the Cold War. He describes the contributions of the commissioning crew in developing sonar techniques and operational tactics and how these lessons were ultimately and effectively communicated to later “Super Nukes.” Charlie provided the initial idea and was instrumental in establishing and implementing a new concept of training which significantly improved the operational readiness of the nuclear attack submarine force. He created the “Geographic Plot” to improve operational safety and wrote the tactical doctrine for a new and sophisticated nuclear attack submarine electronic intelligence gathering system. “Super Nuke” is a good read for those who have an interest in life as a submarine officer and how these marvelous machines and their crews contributed to winning the Cold War.” The Honorable John H. Dalton Former Nuclear Submarine Officer and 70th Secretary of the Navy “This is a most interesting work on the U.S. Navy’s program to combat the Soviet submarine threat during the long Cold War. Charlie was in at the beginning and accurately describes the significant efforts, both in individual sacrifice and technical development that led to U.S. undersea superiority. As a junior officer his individual accomplishments were most significant. The submarine efforts were probably the most important U.S. competitive strategy that drove the Soviets to the poor house and led to the demise of the Soviet Union.” Bruce DeMars Admiral, United States Navy (Ret.) Former Commanding Officer, USS CAVALLA (SSN 684) - a subsequent “Super Nuke” Former Director of Naval Reactors

    . . . Put this one on your must-have list if you have software, love software, hate programmers, or even ARE a programmer, because Mr. Platt (who teaches programming) has set out to puncture the bloated egos of all those who think that just because they can write a program, they can make it easy to use. . . . This book is funny, but it is also an important wake-up call for software companies that want to reduce the size of their customer support bills. If you were ever stuck for an answer to the question, 'Why do good programmers make such awful software?' this book holds the answer."--John McCormick, Locksmith columnist, TechRepublic.com "I must say first, I don't get many computing manuscripts that make me laugh out loud. Between the laughs, Dave Platt delivers some very interesting insight and perspective, all in a lucid and engaging style. I don't get much of that either!"--Henry Leitner, assistant dean for information technology andsenior lecturer on computer science, Harvard University "A riotous book for all of us downtrodden computer users, written in language that we understand."--Stacy Baratelli, author's barber "David's unique take on the problems that bedevil software creation made me think about the process in new ways. If you care about the quality of the software you create or use, read this book."--Dave Chappell, principal, Chappell & Associates "I began to read it in my office but stopped before I reached the bottom of the first page. I couldn't keep a grin off my face! I'll enjoy it after I go back home and find a safe place to read."--Tsukasa Makino, IT manager "David explains, in terms that my mother-in-law can understand, why the software we use today can be so frustrating, even dangerous at times, and gives us some real ideas on what we can do about it."--Jim Brosseau, Clarrus Consulting Group, Inc. A Book for Anyone Who Uses a Computer Today...and Just Wants to Scream! Today's software sucks. There's no other good way to say it. It's unsafe, allowing criminal programs to creep through the Internet wires into our very bedrooms. It's unreliable, crashing when we need it most, wiping out hours or days of work with no way to get it back. And it's hard to use, requiring large amounts of head-banging to figure out the simplest operations.It's no secret that software sucks. You know that from personal experience, whether you use computers for work or personal tasks. In this book, programming insider David Platt explains why that's the case and, more importantly, why it doesn't have to be that way. And he explains it in plain, jargon-free English that's a joy to read, using real-world examples with which you're already familiar. In the end, he suggests what you, as a typical user, without a technical background, can do about this sad state of our software--how you, as an informed consumer, don't have to take the abuse that bad software dishes out.As you might expect from the book's title, Dave's expose is laced with humor--sometimes outrageous, but always dead on. You'll laugh out loud as you recall incidents with your own software that made you cry. You'll slap your thigh with the same hand that so often pounded your computer desk and wished it was a bad programmer's face. But Dave hasn't written this book just for laughs. He's written it to give long-overdue voice to your own discovery--that software does, indeed, suck, but it shouldn't.

    The National Security Agency grew out of the legendary codebreaking programs of World War II that turned the tide of Allied victory by cracking the famed Enigma machine and other seemingly impenetrable German and Japanese codes. But things became murky in the postwar years, when our intelligence community found itself targeting not battlefield enemies, but suspected spies, foreign leaders, and even American citizens. Now Stephen Budiansky--a longtime expert in cryptology--tells the fascinating story of how the NSA came to be, and of its central, often fraught and controversial role in the major events of the Cold War, from the Korean War to the Cuban Missile Crisis to Vietnam and beyond. He also guides us through the fascinating challenges faced by cryptanalysts, and how they broke some of the most complicated codes of the twentieth century. A riveting, essential history of the underbelly of the Cold War.

    Cassandra: The Definitive Guide provides the technical details and practical examples you need to assess this database management system and put it to work in a production environment.Author Eben Hewitt demonstrates the advantages of Cassandra's nonrelational design, and pays special attention to data modeling. If you're a developer, DBA, application architect, or manager looking to solve a database scaling issue or future-proof your application, this guide shows you how to harness Cassandra's speed and flexibility.Understand the tenets of Cassandra's column-oriented structureLearn how to write, update, and read Cassandra dataDiscover how to add or remove nodes from the cluster as your application requiresExamine a working application that translates from a relational model to Cassandra's data modelUse examples for writing clients in Java, Python, and C#Use the JMX interface to monitor a cluster's usage, memory patterns, and moreTune memory settings, data storage, and caching for better performance

    We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain.In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what’s at stake for Internet users and citizens. As cyberspace develops in unprecedented ways, powerful agents are scrambling for control. Predatory cyber criminal gangs such as Koobface have made social media their stalking ground. The discovery of Stuxnet, a computer worm reportedly developed by Israel and the United States and aimed at Iran’s nuclear facilities, showed that state cyberwar is now a very real possibility. Governments and corporations are in collusion and are setting the rules of the road behind closed doors.This is not the way it was supposed to be. The Internet’s original promise of a global commons of shared knowledge and communications is now under threat. Drawing on the first-hand experiences of one of the most important protagonists in the battle — the Citizen Lab and its global network of frontline researchers, who have spent more than a decade cracking cyber espionage rings and uncovering attacks on citizens and NGOs worldwide — Black Code takes readers on a fascinating journey into the battle for cyberspace. Thought-provoking, compelling, and sometimes frightening, it is a wakeup call to citizens who have come to take the Internet for granted. Cyberspace is ours, it is what we make of it, Deibert argues, and we need to act now before it slips through our grasp.

    Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday's management playbook. In months instead of years, you've gone from market leader to also-ran.This scenario is beginning to play out in every industry. Everything that can be digitized - from products and services to the entire value chain - is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality.In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do.In today's world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course - to compete with disruptors and win.

    No matter where else on earth conflicts raged, leaders on both sides understood that whoever won the Battle of the Atlantic would win the war. From the start, Germany had the advantage with the diabolically devised encryption machine known as Enigma. Breaking the Enigma codes became the singleminded obsession of a brilliant band of mathematicians, chess champions, and linguists who labored on behalf of the Allied cause behind closed doors at an English estate called Bletchley Park. In this book, cryptologist David Kahn recounts the story of the dramatic race between codemakers and codebreakers, focusing on the personalities involved, describing the at-sea captures of encryption keys that led to the Allied breakthrough, and depicting the enormous impact this information had on the most cataclysmic war in history. B&W photos.

    More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.Yet change brings fear, and many people--nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy--despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.In this shibboleth-destroying book, "Public Parts "argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg's invention, shifting power from old institutions to us all.Based on extensive interviews, "Public Parts "introduces us to the men and women building a new industry based on sharing. Some of them have become household names--Facebook's Mark Zuckerberg, Google's Eric Schmidt, and Twitter's Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways--how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices--and the responsibilities--lie with us. Jarvis makes an urgent case that the future of the internet--what one technologist calls "the eighth continent"--requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, "If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us." Jeff Jarvis has that vision and will be that guide.

    Until now, the journal has only been available online or printed and distributed for free at hacker conferences worldwide.Consistent with the journal's quirky, biblical style, this book comes with all the trimmings: a leatherette cover, ribbon bookmark, bible paper, and gilt-edged pages. The book features more than 80 technical essays from numerous famous hackers, authors of classics like "Reliable Code Execution on a Tamagotchi," "ELFs are Dorky, Elves are Cool," "Burning a Phone," "Forget Not the Humble Timing Attack," and "A Sermon on Hacker Privilege." Twenty-four full-color pages by Ange Albertini illustrate many of the clever tricks described in the text.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour—so, too, have we become gluttons for texts, instant messages, emails, RSS feeds, downloads, videos, status updates, and tweets.We're all battling a storm of distractions, buffeted with notifications and tempted by tasty tidbits of information. And just as too much junk food can lead to obesity, too much junk information can lead to cluelessness. The Information Diet shows you how to thrive in this information glut—what to look for, what to avoid, and how to be selective. In the process, author Clay Johnson explains the role information has played throughout history, and why following his prescribed diet is essential for everyone who strives to be smart, productive, and sane.In The Information Diet, you will:Discover why eminent scholars are worried about our state of attention and general intelligenceExamine how today’s media—Big Info—give us exactly what we want: content that confirms our beliefsLearn to take steps to develop data literacy, attention fitness, and a healthy sense of humorBecome engaged in the economics of information by learning how to reward good information providersJust like a normal, healthy food diet, The Information Diet is not about consuming less—it’s about finding a healthy balance that works for you