Introducing Microsoft SQL Server 2012


Ross Mistry - 2012
    This book is for anyone who has an interest in SQL Server 2012 and wants to understand its capabilities, including database administrators, application developers, and technical decision makers.

Objects on Rails


Avdi Grimm - 2012
    This book is aimed at the working Rails developer who is looking to grow and evolve Rails projects while keeping them flexible, maintainable, and robust. The focus is on pragmatic solutions which tread a “middle way” between the expedience of the Rails “golden path”, and rigid OO purity.

Expert Oracle Database Architecture: Oracle Database 9i, 10g, and 11g Programming Techniques and Solutions


Thomas Kyte - 2005
    Tom has a simple philosophy: you can treat Oracle as a black box and just stick data into it or you can understand how it works and exploit it as a powerful computing environment. If you choose the latter, then you’ll find that there are few information management problems that you cannot solve quickly and elegantly. This fully revised second edition covers the latest developments in Oracle Database 11g. Each feature is taught in a proof-by-example manner, not only discussing what it is, but also how it works, how to implement software using it, and the common pitfalls associated with it. Don’t treat Oracle Database as a black-box. Get this book. Get under the hood. Turbo-charge your career. Fully-revised to cover Oracle Database 11g Proof-by-example approach: Let the evidence be your guide Dives deeply into Oracle Databases’s most powerful features What you’ll learn Develop an evidence-based approach to problem solving Manage transactions in highly concurrent environments Speed access to data through table and index design Manage files and memory structures for performance and reliability Scale up through partitioning and parallel processing Load and unload data to interface with external systems Think for yourself; don’t take Tom’s word for it! Who this book is for This book is aimed at Oracle Database administrators, at PL/SQL and Java developers writing code to be deployed inside the database, and at developers of external applications who use Oracle Database as a data store. It is the go to book for those wishing to create efficient and scalable applications.

Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business


Alex Genadinik - 2014
     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

Essential PHP Security


Chris Shiflett - 2005
    It also works beautifully with other open source tools, such as the MySQL database and the Apache web server. However, as more web sites are developed in PHP, they become targets for malicious attackers, and developers need to prepare for the attacks.Security is an issue that demands attention, given the growing frequency of attacks on web sites. Essential PHP Security explains the most common types of attacks and how to write code that isn't susceptible to them. By examining specific attacks and the techniques used to protect against them, you will have a deeper understanding and appreciation of the safeguards you are about to learn in this book.In the much-needed (and highly-requested) Essential PHP Security, each chapter covers an aspect of a web application (such as form processing, database programming, session management, and authentication). Chapters describe potential attacks with examples and then explain techniques to help you prevent those attacks.Topics covered include:Preventing cross-site scripting (XSS) vulnerabilitiesProtecting against SQL injection attacksComplicating session hijacking attemptsYou are in good hands with author Chris Shiflett, an internationally-recognized expert in the field of PHP security. Shiflett is also the founder and President of Brain Bulb, a PHP consultancy that offers a variety of services to clients around the world.

Pro ASP.NET MVC 4


Adam Freeman - 2012
    It provides a high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET.ASP.NET MVC 4 contains a number of significant advances over previous versions. New mobile and desktop templates (employing adaptive rendering) are included together with support for jQuery Mobile for the first time. New display modes allow your application to select views based on the browser that's making the request while Code Generation Recipes for Visual Studio help you auto-generate project-specific code for a wide variety of situtations including NuGet support.In this fourth edition, the core model-view-controller (MVC) architectural concepts are not simply explained or discussed in isolation, but are demonstrated in action. You'll work through an extended tutorial to create a working e-commerce web application that combines ASP.NET MVC with the latest C# language features and unit-testing best practices. By gaining this invaluable, practical experience, you'll discover MVC's strengths and weaknesses for yourself--and put your best-learned theory into practice.The book's authors, Steve Sanderson and Adam Freeman, have both watched the growth of ASP.NET MVC since its first release. Steve is a well-known blogger on the MVC Framework and a member of the Microsoft Web Platform and Tools team. Adam started designing and building web applications 15 years ago and has been responsible for some of the world's largest and most ambitious projects. You can be sure you are in safe hands.

Advanced Programming in the UNIX Environment


W. Richard Stevens - 1992
    Rich Stevens describes more than 200 system calls and functions; since he believes the best way to learn code is to read code, a brief example accompanies each description.Building upon information presented in the first 15 chapters, the author offers chapter-long examples teaching you how to create a database library, a PostScript printer driver, a modem dialer, and a program that runs other programs under a pseudo terminal. To make your analysis and understanding of this code even easier, and to allow you to modify it, all of the code in the book is available via UUNET.A 20-page appendix provides detailed function prototypes for all the UNIX, POSIX, and ANSI C functions that are described in the book, and lists the page on which each prototype function is described in detail. Additional tables throughout the text and a thorough index make Advanced Programming in the UNIX Environment an invaluable reference tool that all UNIX programmers - beginners to experts - w

SQL and Relational Theory: How to Write Accurate SQL Code


C.J. Date - 2009
    On the other hand, if you're not well versed in the theory, you can fall into several traps. In SQL and Relational Theory, author C.J. Date demonstrates how you can apply relational theory directly to your use of SQL. With numerous examples and clear explanations of the reasoning behind them, you'll learn how to deal with common SQL dilemmas, such as:Should database access granted be through views instead of base tables? Nulls in your database are causing you to get wrong answers. Why? What can you do about it? Could you write an SQL query to find employees who have never been in the same department for more than six months at a time? SQL supports "quantified comparisons," but they're better avoided. Why? How do you avoid them? Constraints are crucially important, but most SQL products don't support them properly. What can you do to resolve this situation? Database theory and practice have evolved since Edgar Codd originally defined the relational model back in 1969. Independent of any SQL products, SQL and Relational Theory draws on decades of research to present the most up-to-date treatment of the material available anywhere. Anyone with a modest to advanced background in SQL will benefit from the many insights in this book.

Jumping into C++


Alex Allain - 2013
    As a professional C++ developer and former Harvard teaching fellow, I know what you need to know to be a great C++ programmer, and I know how to teach it, one step at a time. I know where people struggle, and why, and how to make it clear. I cover every step of the programming process, including:Getting the tools you need to program and how to use them*Basic language feature like variables, loops and functions*How to go from an idea to code*A clear, understandable explanation of pointers*Strings, file IO, arrays, references*Classes and advanced class design*C++-specific programming patterns*Object oriented programming*Data structures and the standard template library (STL)Key concepts are reinforced with quizzes and over 75 practice problems.

Seven Databases in Seven Weeks: A Guide to Modern Databases and the NoSQL Movement


Eric Redmond - 2012
    As a modern application developer you need to understand the emerging field of data management, both RDBMS and NoSQL. Seven Databases in Seven Weeks takes you on a tour of some of the hottest open source databases today. In the tradition of Bruce A. Tate's Seven Languages in Seven Weeks, this book goes beyond your basic tutorial to explore the essential concepts at the core each technology. Redis, Neo4J, CouchDB, MongoDB, HBase, Riak and Postgres. With each database, you'll tackle a real-world data problem that highlights the concepts and features that make it shine. You'll explore the five data models employed by these databases-relational, key/value, columnar, document and graph-and which kinds of problems are best suited to each. You'll learn how MongoDB and CouchDB are strikingly different, and discover the Dynamo heritage at the heart of Riak. Make your applications faster with Redis and more connected with Neo4J. Use MapReduce to solve Big Data problems. Build clusters of servers using scalable services like Amazon's Elastic Compute Cloud (EC2). Discover the CAP theorem and its implications for your distributed data. Understand the tradeoffs between consistency and availability, and when you can use them to your advantage. Use multiple databases in concert to create a platform that's more than the sum of its parts, or find one that meets all your needs at once.Seven Databases in Seven Weeks will take you on a deep dive into each of the databases, their strengths and weaknesses, and how to choose the ones that fit your needs.What You Need: To get the most of of this book you'll have to follow along, and that means you'll need a *nix shell (Mac OSX or Linux preferred, Windows users will need Cygwin), and Java 6 (or greater) and Ruby 1.8.7 (or greater). Each chapter will list the downloads required for that database.

Programming Windows 8 Apps with HTML, CSS, and JavaScript


Kraig Brockschmidt - 2012
    

What Is Node?


Brett McLaughlin - 2011
    It’s the latest in a long line of “Are you cool enough to use me?” programming languages, APIs, and toolkits. In that sense, it lands squarely in the tradition of Rails, and Ajax, and Hadoop, and even to some degree iPhone programming and HTML5.Dig a little deeper, and you’ll hear that Node.js (or, as it’s more briefly called by many, simply “Node”) is a server-side solution for JavaScript, and in particular, for receiving and responding to HTTP requests. If that doesn’t completely boggle your mind, by the time the conversation heats up with discussion of ports, sockets, and threads, you’ll tend to glaze over. Is this really JavaScript? In fact, why in the world would anyone want to run JavaScript outside of a browser, let alone the server?The good news is that you’re hearing (and thinking) about the right things. Node really is concerned with network programming and server-side request/response processing. The bad news is that like Rails, Ajax, and Hadoop before it, there’s precious little clear information available. There will be, in time — as there now is for these other “cool” frameworks that have matured — but why wait for a book or tutorial when you might be able to use Node today, and dramatically improve the maintainability.

Data Analysis Using SQL and Excel


Gordon S. Linoff - 2007
    This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.

PostgreSQL: Up and Running


Regina O. Obe - 2012
    Not only will you learn about the enterprise class features in the 9.2 release, you’ll also discover that PostgeSQL is more than just a database system—it’s also an impressive application platform.With numerous examples throughout this book, you’ll learn how to achieve tasks that are difficult or impossible in other databases. If you’re an existing PostgreSQL user, you’ll pick up gems you may have missed along the way.Learn basic administration tasks, such as role management, database creation, backup, and restoreApply the psql command-line utility and the pgAdmin graphical administration toolExplore PostgreSQL tables, constraints, and indexesLearn powerful SQL constructs not generally found in other databasesUse several different languages to write database functionsTune your queries to run as fast as your hardware will allowQuery external and variegated data sources with Foreign Data WrappersLearn how to replicate data, using built-in replication features

Practical Object Oriented Design in Ruby


Sandi Metz - 2012
    The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. Sandi Metz has distilled a lifetime of conversations and presentations about object-oriented design into a set of Ruby-focused practices for crafting manageable, extensible, and pleasing code. She shows you how to build new applications that can survive success and repair existing applications that have become impossible to change. Each technique is illustrated with extended examples, all downloadable from the companion Web site, poodr.info. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. This guide will help you Understand how object-oriented programming can help you craft Ruby code that is easier to maintain and upgrade Decide what belongs in a single Ruby class Avoid entangling objects that should be kept separate Define flexible interfaces among objects Reduce programming overhead costs with duck typing Successfully apply inheritance Build objects via composition Design cost-effective tests Solve common problems associated with poorly designed Ruby code