Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Why? Because on every other day of the week, McToad mows Big Island, but on Thursdays, McToad mows Tiny Island. To do so, he puts his mower on the back of a truck, which drives to a train, which goes to a helicopter, which flies to a boat, which uses a crane to put the lawn mower onto Tiny Island. There McToad mows and drinks some lemonade, and before you know it, it’s time to turn around and go back home. But first, the mower has to get lifted by a crane, to get put back on a boat, which is lifted by a helicopter, and . . . well . . . you get the idea. From master storyteller Tom Angleberger and celebrated illustrator John Hendrix comes this playful narrative that treasures the journey over the destination, with lots of planes, trains, and automobiles to boot. Also available by John Hendrix: Miracle Man

    When big sister Viola promises to help him, he comes to the table. But he finds broccoli on his plate, and carrots! Ever resourceful and imaginative, Viola convinces Ferdie that dinosaurs ate broccoli to escape their fiercest predators, and that carrots are just like the Orange Power Sticks that aliens eat for super vision. Doesn't Ferdie want to be just like them? Viola continues to persuade Ferdie to eat up, but when her energy finally flags, it's Ferdie's turn to create a wonderful surprise.Just as in A Few Blocks, an ordinary event seen through a child's eyes becomes an amazing adventure. This time the children switch back and forth between the lunch table and the elaborate fantasy worlds they imagine (shown in Cybele Young's intricate paper sculptures, which she has created from paintings of the children's surroundings). At the end of the story, the world of the imagination and the everyday magically come together, and Viola and Ferdie each enjoy a few bites.

    The people needed a green place to be -- a park with ponds to row on and paths for wandering through trees and over bridges. When a citywide contest solicited plans for creating a park out of barren swampland, Calvert Vaux and Frederick Law Olmsted put their heads together to create the winning design, and the hard work of making their plans a reality began. By winter, the lake opened for skating. By the next summer, the waterside woodland known as the Ramble opened for all to enjoy. Meanwhile, sculptors, stone masons, and master gardeners joined in to construct thirty-four unique bridges, along with fountains, pagodas, and band shells, making New York's Central Park a green gift to everyone. Included in the end matter are bios of Vaux and Olmsted, a bibliography, and engaging factual snippets.

    With a sock full of rags for a ball, Pelé honed his skills in a poor neighborhood in Brazil. He believed that, one day, he would lead his country to World Cup victory—and he was right! With Pelé and his super skills on the team, Brazil lifted the trophy three times. Today, he is widely regarded as the greatest soccer player who ever lived—and a hero off the pitch, too, using his voice to help the people who need it most. This inspiring book features stylish and quirky illustrations and extra facts at the back, including a biographical timeline with historical photos and a detailed profile of The King’s life.Little People, BIG DREAMS is a best-selling series of books and educational games that explore the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream. This empowering series offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardcover versions present expanded stories for beginning readers. Boxed gift sets allow you to collect a selection of the books by theme. Paper dolls, learning cards, matching games, and other fun learning tools provide even more ways to make the lives of these role models accessible to children.Inspire the next generation of outstanding people who will change the world with Little People, BIG DREAMS!

    Perfect Square is the perfect choice for teaching kids to think outside the box! This imaginative picture book is an excellent choice to share during homeschooling. Young readers will learn days of the week and colors of the rainbow, as well as emotional resilience.In brilliant, innovative collage artwork, Michael Hall illustrates how a happy square transforms itself after facing one challenge after another. Cut into pieces and poked full of holes? Time to become a burbling fountain! Torn into scraps? Grow into a garden! Day after day, the square reinvents itself, from simple and perfect to complex and perfect . . . and always happy. “A near perfect concept book . . . a book to revisit often, and with delight.”—The Horn Book“Pages are lusciously intense as we watch versatility trump geometry”—The Chicago Tribune

    Inspired by William Blake’s Songs of Innocence and Songs of Experience, this delightful collection of poetry for children brings to life Blake’s imaginary inn and its unusual guests.

    But Miss Cat has her own complaint: the cooking smells from the pigs downstairs. Happily, the wise owl landlord rearranges everybody so they can live in peace. This warm and funny story, slightly revised from the 1972 original, shows the young reader that you can learn to respect and live with others who are different from you.

    . .out, out, out he runs! flying through the garden--marigold, geranium, blackberry, raspberry--past the church with its tall steeple, down rolling hills and sandy paths meant for sheep, He dives at last into the velvety, violet heath, snuggles under a blanket of sapphire sky, and looks up, up, up . . . to visit with the stars. Vincent van Gogh often found himself unable to sleep and wandered under starlit skies. Those nighttime experiences provided the inspiration for many of his paintings, including his most famous, The Starry Night. Van Gogh sold only one painting in his lifetime--but he continued to pursue his unique vision, and ultimately became one of the most beloved artists of all time.

    A new generation of artists--as well as some who never abandoned figurative painting in the first place--is relishing the solitary, slow, subtle set of processes involved in not just painting, but painting people. They are choosing paint's unique ability to distill a lifetime of events rather than photography's glimpse of a frozen moment. Painting People, edited by the prominent London art historian and critic Charlotte Mullins, unites and contrasts the work of a key group of artists from around the world, and investigates their richly varied accomplishments in lucid text with detailed commentaries, accompanied by more than 150 reproductions. The list of contributing artists is stellar, ranging from photo-based painters like Luc Tuymans, Peter Doig and Marlene Dumas to Pop artists like Sigmar Polke and Alex Katz, photorealists like Chuck Close and Gerhard Richter, Neoexpressionists like Cecily Brown, and comics-inspired painters like Yoshitomo Nara, Inka Essenhigh and Takashi Murakami. There are erotic grotesques from John Currin and Lisa Yuskavage, meditations on the muse by Elizabeth Peyton and Lucian Freud, "Repro-realistic" work from Neo Rauch and of course self-portraits by Philip Akkerman and Marcel Dzama, among others.

    No matter how hard he tries, he can't seem to frighten anyone. Determined to succeed, Leonardo sets himself to training and research. Finally, he finds a nervous little boy, and scares the tuna salad out of him! But scaring people isn't quite as satisfying as he thought it would be. Leonardo realizes that he might be a terrible, awful monster--but he could be a really good friend.

    No one knew where he came from. He wasn’t an ant. He wasn’t a cricket. And he certainly wasn’t a flea. What was he? Follow along with lovable bug that tries to discover his true identity.

    It explores the ways in which nature and people are connected, tracking the people who lived on Manhattan from the Lenape Indians to Dutch settlers hunting for beaver pelts to early Americans and beyond, and how they've (literally) shaped the island (and vice versa). Jen Thermes highlights watershed moments where nature demanded action of New Yorkers--the Great Fire of 1835, the Great Blizzard of 1888, and Hurricane Sandy in 2012. In special sidebars, she closely traces specific threads of history and their lasting impact today--New York as a hub for immigration and the slave trade, for example. An epic volume that chronicles the rise of Manhattan through the lenses of geography, city planning, sociology, historiography, and more, Manhattan Maps is a groundbreaking format that will fascinate curious readers of all ages"--

    Hers was a school of faraway places. So when Lola's teacher asks the students to draw a picture of where their families immigrated from, all the kids are excited. Except Lola. She can't remember The Island—she left when she was just a baby. But with the help of her family and friends, and their memories—joyous, fantastical, heartbreaking, and frightening—Lola's imagination takes her on an extraordinary journey back to The Island. As she draws closer to the heart of her family's story, Lola comes to understand the truth of her abuela's words: “Just because you don't remember a place doesn't mean it's not in you.”

      Once there was a boy named Leonard who loved to sing and to act. His parents were immigrants who felt like aliens in America, and certainly didn’t understand Leonard’s drive to perform. “Learn to play the accordion,” his father told him. “Actors starve, but at least musicians can eke out a living.”   But Leonard reached for the stars . . . and caught them. He moved to Hollywood, where he took acting lessons, and drove a taxi and took every role he could get. He worked hard, learned his lines, showed up on time, and studied his craft. Until one day he was offered the role of an alien science officer on a new TV show called Star Trek. Leonard knew what it felt like to be an alien. But did he want the role?  Fascinating is the story of how one boy followed his dreams to become one of the most beloved figures of our time.