Bandit Algorithms for Website Optimization


John Myles White - 2012
    Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business


Alex Genadinik - 2014
     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

Business Intelligence for Dummies


Swain Scheps - 2007
    But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.You'll find out how to:Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you're the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

The Node Beginner Book


Manuel Kiessling - 2011
    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.

Ajax in Action


Dave Crane - 2005
    They get frustrated losing their scroll position; they get annoyed waiting for refresh; they struggle to reorient themselves on every new page. And the list goes on. With asynchronous JavaScript and XML, known as "Ajax," you can give them a better experience. Once users have experienced an Ajax interface, they hate to go back. Ajax is new way of thinking that can result in a flowing and intuitive interaction with the user.Ajax in Action helps you implement that thinking--it explains how to distribute the application between the client and the server (hint: use a "nested MVC" design) while retaining the integrity of the system. You will learn how to ensure your app is flexible and maintainable, and how good, structured design can help avoid problems like browser incompatibilities. Along the way it helps you unlearn many old coding habits. Above all, it opens your mind to the many advantages gained by placing much of the processing in the browser. If you are a web developer who has prior experience with web technologies, this book is for you. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

Head First Programming: A Learner's Guide to Programming Using the Python Language


Paul Barry - 2008
    This book offers concrete examples and exercises in the dynamic and versatile Python language to demonstrate and reinforce these concepts. Learn the basic tools to start writing the programs that interest you, and get a better understanding of what software can (and cannot) do. When you're finished, you'll have the necessary foundation to learn any programming language or tackle any software project you choose. With a focus on programming concepts, this book teaches you how to:Understand the core features of all programming languages, including: variables, statements, decisions, loops, expressions, and operatorsReuse code with functionsUse library code to save time and effortSelect the best data structure to manage complex dataWrite programs that talk to the WebShare your data with other programsWrite programs that test themselves and help you avoid embarrassing coding errors.Contents Intro xxiii1 Starting to Code: Finding Your Way2 Textual Data: Every String Has Its Place3 Functions: Let’s Get Organized4 Data Files and Arrays: Sort It Out5 Hashes and Databases: Putting Data in Its Place6 Modular Programming: Keeping Things Straight7 Building a Graphical User Interface: Going All Gooey8 GUIs and Data: Data Entry Widgets8 1/2 Exceptions and Message Boxes: Get the Message? 9 Graphical Interface Elements: Selecting the Right Tool10 Custom Widgets and Classes: With an Object in MindAppendix i Leftovers: The Top Ten Things (We Didn’t Cover)

Principles of Information Security


Michael E. Whitman - 2002
    Principles of Information Security, Third Edition builds on internationally recognized standards and bodies of knowledge to provide the knowledge and skills that information systems students need for their future roles as business decision-makers. Coverage includes key knowledge areas of the CISSP (Certified Information Systems Security Professional), as well as risk management, cryptography, physical security, and more. The third edition has retained the real-world examples and scenarios that made previous editions so successful, but has updated the content to reflect technology's latest capabilities and trends. With this emphasis on currency and comprehensive coverage, readers can feel confident that they are using a standards-based, content-driven resource to prepare them for their work in the field.

Spring Boot in Action


Craig Walls - 2015
    In it, you’ll learn how to bypass configuration steps so you can focus on your application’s behavior. Spring expert Craig Walls uses interesting and practical examples to teach you both how to use the default settings effectively and how to override and customize Spring Boot for your unique environment. Along the way, you’ll pick up insights from Craig’s years of Spring development experience.

97 Things Every Programmer Should Know: Collective Wisdom from the Experts


Kevlin Henney - 2010
    With the 97 short and extremely useful tips for programmers in this book, you'll expand your skills by adopting new approaches to old problems, learning appropriate best practices, and honing your craft through sound advice.With contributions from some of the most experienced and respected practitioners in the industry--including Michael Feathers, Pete Goodliffe, Diomidis Spinellis, Cay Horstmann, Verity Stob, and many more--this book contains practical knowledge and principles that you can apply to all kinds of projects.A few of the 97 things you should know:"Code in the Language of the Domain" by Dan North"Write Tests for People" by Gerard Meszaros"Convenience Is Not an -ility" by Gregor Hohpe"Know Your IDE" by Heinz Kabutz"A Message to the Future" by Linda Rising"The Boy Scout Rule" by Robert C. Martin (Uncle Bob)"Beware the Share" by Udi Dahan

Programming JavaScript Applications: Robust Web Architecture With Node, HTML5, and Modern JS Libraries


Eric Elliott - 2012
    By applying the design patterns outlined in this book, you’ll learn how to write flexible and resilient code that’s easier—not harder—to work with as your code base grows.JavaScript has become one of the most widely used—and essential—programming languages for the Web, on both the client-side and server-side. In the real world, JavaScript applications are fragile, and when you change them things often break. Author Eric Elliott shows you how to add features without creating bugs or negatively impacting the rest of your code during the course of building a large JavaScript application.Examine the anatomy of a modern JavaScript applicationLearn best practices for code organization, modularity, and reuseApply Model-View-Controller architectures to client-side web developmentDelve into client-side (browser) and server-side (Node) approachesUse Node to design and program RESTful APIsLearn the processes teams use to build, test, deploy, and scale large JavaScript applicationsExpand your application’s reach through platform targets and internationalization

APIs: A Strategy Guide


Daniel Jacobson - 2011
    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

Learning Node


Shelley Powers - 2012
    This guide offers a friendly way to master Node fundamentals with clear and concise information you can use right away.Built on Google’s V8 JavaScript engine, Node offers high performance and easy scalability for server-side applications. Learning Node walks you through the differences and parallels between client-side and server-side programming, with practical examples of programming and deployment.* Quickly learn how to install and deploy Node* Understand how to use Node and related components to build sites and applications efficiently* Manage Node modules with npm* Create pages easily with template systems* Apply client-side skills, tools, and techniques on the server* Maintain a connection between browser and server with web sockets

Cloud Architecture Patterns: Using Microsoft Azure


Bill Wilder - 2012
    You’ll learn how each of these platform-agnostic patterns work, when they might be useful in the cloud, and what impact they’ll have on your application architecture. You’ll also see an example of each pattern applied to an application built with Windows Azure.The patterns are organized into four major topics, such as scalability and handling failure, and primer chapters provide background on each topic. With the information in this book, you’ll be able to make informed decisions for designing effective cloud-native applications that maximize the value of cloud services, while also paying attention to user experience and operational efficiency.Learn about architectural patterns for:Scalability. Discover the advantages of horizontal scaling. Patterns covered include Horizontally Scaling Compute, Queue-Centric Workflow, and Auto-Scaling.Big data. Learn how to handle large amounts of data across a distributed system. Eventual consistency is explained, along with the MapReduce and Database Sharding patterns.Handling failure. Understand how multitenant cloud services and commodity hardware influence your applications. Patterns covered include Busy Signal and Node Failure.Distributed users. Learn how to overcome delays due to network latency when building applications for a geographically distributed user base. Patterns covered include Colocation, Valet Key, CDN, and Multi-Site Deployment.

How the Internet Works (How It Works)


Preston Gralla - 1991
     The Internet has changed the world... and, with everything from blogs to podcasts, Internet phones to video, it's still changing the world. Now, it's easy to understand how it all works! This book's big, brilliant, full-color illustrations and clear explanations make it all incredibly simple! DISCOVER HOW THE INTERNET REALLY WORKS... IT'S AMAZINGLY EASY! This new edition has been completely updated for today's hottest Internet technologies, Web connections, hardware, communications and entertainment services, and much more! - See how the Internet can deliver any kind of information, anywhere: web pages, email, music, video, phone calls, and more! - Understand the most exciting new Internet technologies, from blogs and podcasting to wikis and BitTorrent - Discover how your connection to the Internet works... wireless, cable modem, DSL, even cellphones - Go behind the scenes with today's most sophisticated websites, applications, and services - Protect yourself from the latest Internet dangers, including phishing, web surveillance, and wireless hacking Preston Gralla is the award-winning author of more than 30 books, including How the Internet Works, Complete Idiot's Guide to Internet Privacy and Security, Complete Idiot's Guide to Protecting Your Child Online, and How Wireless Works. He has written frequently about security issues, computer technology, the Internet, and has been a columnist for many magazines, websites and newspapers.

The Little Schemer


Daniel P. Friedman - 1974
    The authors' enthusiasm for their subject is compelling as they present abstract concepts in a humorous and easy-to-grasp fashion. Together, these books will open new doors of thought to anyone who wants to find out what computing is really about. The Little Schemer introduces computing as an extension of arithmetic and algebra; things that everyone studies in grade school and high school. It introduces programs as recursive functions and briefly discusses the limits of what computers can do. The authors use the programming language Scheme, and interesting foods to illustrate these abstract ideas. The Seasoned Schemer informs the reader about additional dimensions of computing: functions as values, change of state, and exceptional cases. The Little LISPer has been a popular introduction to LISP for many years. It had appeared in French and Japanese. The Little Schemer and The Seasoned Schemer are worthy successors and will prove equally popular as textbooks for Scheme courses as well as companion texts for any complete introductory course in Computer Science.