Win Bigly: Persuasion in a World Where Facts Don't Matter


Scott Adams - 2017
     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

An Inconvenient Book: Real Solutions to the World's Biggest Problems


Glenn BeckCarol Lynne - 2007
    The solutions to these problems aren't convenient, but radio and TV host Glenn Beck doesn't care about being convenient.

Blackout: How Black America Can Make Its Second Escape from the Democrat Plantation


Candace Owens - 2020
    What do you have to lose? This question, posed by then-presidential candidate Donald Trump to potential black voters, was mocked and dismissed by the mainstream media. But for Candace Owens and many others, it was a wake-up call. A staunch Democrat for all of her life, she began to question the left’s policies toward black Americans, and investigate the harm they inflict on the community. In Blackout, social media star and conservative commentator Owens addresses the many ways that liberal policies and ideals are actually harmful to African Americans and hinder their ability to rise above poverty, live independent and successful lives, and be an active part of the American Dream. Weaving in her personal story that brought her from the projects to 1600 Pennsylvania Avenue, she demonstrates how she overcame her setbacks and challenges despite the cultural expectation that she should embrace a victim mentality. Owens argues that government assistance is a double-edged sword, that the left dismisses the faith so important to the black community, that Democratic permissiveness toward abortion disproportionately affects the black babies, that the #MeToo movement hurts black men, and much more. Well-researched and intelligently argued, Blackout lays bare the myth that all black people should vote Democrat—and shows why turning to the right will leave them happier, more successful, and more self-sufficient.

The Price of Civilization


Jeffrey D. Sachs - 2010
    Sachs has been at the forefront of international problem solving. But Sachs turns his attention back home in 'The Price of Civilization,' a book that is essential reading for every American. In a forceful, impassioned, and personal voice, he offers not only a searing and incisive diagnosis of our country's economic ills but also an urgent call for Americans to restore the virtue of fairness, honesty, and foresight as the foundations of national prosperity." Inside book cover comments.

Revolution for Dummies: Laughing through the Arab Spring


Bassem Youssef - 2017
    Comedy shouldn’t take courage, but it made an exception for Bassem.” --Jon StewartSemi-Finalist in the Humor category in the Goodreads Choice Awards."The Jon Stewart of the Arabic World"—the creator of The Program, the most popular television show in Egypt’s history—chronicles his transformation from heart surgeon to political satirist, and offers crucial insight into the Arab Spring, the Egyptian Revolution, and the turmoil roiling the modern Middle East, all of which inspired the documentary about his life, Tickling Giants.Bassem Youssef’s incendiary satirical news program, Al-Bernameg (The Program), chronicled the events of the 2011 Egyptian Revolution, the fall of President Hosni Mubarak, and the rise of Mubarak’s successor, Mohamed Morsi. Youssef not only captured his nation’s dissent but stamped it with his own brand of humorous political criticism, in which the Egyptian government became the prime laughing stock.So potent were Youssef’s skits, jokes, and commentary, the authoritarian government accused him of insulting the Egyptian presidency and Islam. After a six-hour long police interrogation, Youssef was released. While his case was eventually dismissed, his television show was terminated, and Youssef, fearful for his safety, fled his homeland.In Revolution for Dummies, Youssef recounts his life and offers hysterical riffs on the hypocrisy, instability, and corruption that has long animated Egyptian politics. From the attempted cover-up of the violent clashes in Tahrir Square to the government’s announcement that it had created the world’s first "AIDS cure" machine, to the conviction of officials that Youssef was a CIA operative—recruited by Jon Stewart—to bring down the country through sarcasm. There’s much more—and it’s all insanely true.Interweaving the dramatic and inspiring stories of the development of his popular television show and his rise as the most contentious funny-man in Egypt, Youssef’s humorous, fast-paced takes on dictatorship, revolution, and the unforeseeable destiny of democracy in the Modern Middle East offers much needed hope and more than a few healing laughs. A documentary about his life, Tickling Giants, debuted at the Tribeca Film Festival in 2016, and is now scheduled for major release.

Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right


Jane Mayer - 2016
    But as Jane Mayer shows in this powerful, meticulously reported history, a network of exceedingly wealthy people with extreme libertarian views bankrolled a systematic, step-by-step plan to fundamentally alter the American political system.The network has brought together some of the richest people on the planet. Their core beliefs—that taxes are a form of tyranny; that government oversight of business is an assault on freedom—are sincerely held. But these beliefs also advance their personal and corporate interests: Many of their companies have run afoul of federal pollution, worker safety, securities, and tax laws.The chief figures in the network are Charles and David Koch, whose father made his fortune in part by building oil refineries in Stalin’s Russia and Hitler’s Germany. The patriarch later was a founding member of the John Birch Society, whose politics were so radical it believed Dwight Eisenhower was a communist. The brothers were schooled in a political philosophy that asserted the only role of government is to provide security and to enforce property rights.When libertarian ideas proved decidedly unpopular with voters, the Koch brothers and their allies chose another path. If they pooled their vast resources, they could fund an interlocking array of organizations that could work in tandem to influence and ultimately control academic institutions, think tanks, the courts, statehouses, Congress, and, they hoped, the presidency. Richard Mellon Scaife, the mercurial heir to banking and oil fortunes, had the brilliant insight that most of their political activities could be written off as tax-deductible “philanthropy.”These organizations were given innocuous names such as Americans for Prosperity. Funding sources were hidden whenever possible. This process reached its apotheosis with the allegedly populist Tea Party movement, abetted mightily by the Citizens United decision—a case conceived of by legal advocates funded by the network.The political operatives the network employs are disciplined, smart, and at times ruthless. Mayer documents instances in which people affiliated with these groups hired private detectives to impugn whistle-blowers, journalists, and even government investigators. And their efforts have been remarkably successful. Libertarian views on taxes and regulation, once far outside the mainstream and still rejected by most Americans, are ascendant in the majority of state governments, the Supreme Court, and Congress. Meaningful environmental, labor, finance, and tax reforms have been stymied.Jane Mayer spent five years conducting hundreds of interviews-including with several sources within the network-and scoured public records, private papers, and court proceedings in reporting this book. In a taut and utterly convincing narrative, she traces the byzantine trail of the billions of dollars spent by the network and provides vivid portraits of the colorful figures behind the new American oligarchy.Dark Money is a book that must be read by anyone who cares about the future of American democracy.

The Truth with Jokes


Al Franken - 2005
    Now, this master of political humor strikes again with a powerful and provocative message for all of us.In these pages, Al reveals the alarming story of how:Bush (barely) beat Kerry with his campaign of “fear, smear, and queers,” and then claimed a nonexistent mandate.“Casino Jack” Abramoff, the Republicans’ nearest and dearest friend, made millions of dollars off of the unspeakable misery of the poor and the powerless. And, also, Native Americans.The administration successfully implemented its strategy to destroy America’s credibility and goodwill around the world.Complete with new material for this paperback edition, The Truth (with jokes) is more than just entertaining, intelligent, and insightful. It is at once prescient in its analysis of right-wing mendacity and incompetence, and inspiring in its vision of a better tomorrow for all Americans (except Jack Abramoff).

Dignity: Seeking Respect in Back Row America


Chris Arnade - 2019
    Arnade's raw, deeply reported accounts cut through today's clickbait media headlines and indict the elitists who misunderstood poverty and addiction in America for decades.After abandoning his Wall Street career, Arnade decided to document poverty and addiction in the Bronx. He began interviewing, photographing, and becoming close friends with homeless addicts, and spent hours in drug dens and McDonald's. Then he started driving across America to see how the rest of the country compared. He found the same types of stories everywhere, across lines of race, ethnicity, religion, and geography.The people he got to know, from Alabama and California to Maine and Nevada, gave Arnade a new respect for the dignity and resilience of what he calls America's Back Row--those who lack the credentials and advantages of the so-called meritocratic upper class. The strivers in the Front Row, with their advanced degrees and upward mobility, see the Back Row's values as worthless. They scorn anyone who stays in a dying town or city as foolish, and mock anyone who clings to religion or tradition as naive.As Takeesha, a woman in the Bronx, told Arnade, she wants to be seen she sees herself: "a prostitute, a mother of six, and a child of God." This book is his attempt to help the rest of us truly see, hear, and respect millions of people who've been left behind.

A Warning


Anonymous - 2019
    An unprecedented behind-the-scenes portrait of the Trump presidency from the anonymous senior official whose first words of warning about the president rocked the nation's capital.

The Meritocracy Trap: How America's Foundational Myth Feeds Inequality, Dismantles the Middle Class, and Devours the Elite


Daniel Markovits - 2019
    Even as the country divides itself at every turn, the meritocratic ideal - that social and economic rewards should follow achievement rather than breeding - reigns supreme. Both Democrats and Republicans insistently repeat meritocratic notions. Meritocracy cuts to the heart of who we are. It sustains the American dream.But what if, both up and down the social ladder, meritocracy is a sham? Today, meritocracy has become exactly what it was conceived to resist: a mechanism for the concentration and dynastic transmission of wealth and privilege across generations. Upward mobility has become a fantasy, and the embattled middle classes are now more likely to sink into the working poor than to rise into the professional elite. At the same time, meritocracy now ensnares even those who manage to claw their way to the top, requiring rich adults to work with crushing intensity, exploiting their expensive educations in order to extract a return. All this is not the result of deviations or retreats from meritocracy but rather stems directly from meritocracy's successes.This is the radical argument that Daniel Markovits prosecutes with rare force. Markovits is well placed to expose the sham of meritocracy. Having spent his life at elite universities, he knows from the inside the corrosive system we are trapped within. Markovits also knows that, if we understand that meritocratic inequality produces near-universal harm, we can cure it. When The Meritocracy Trap reveals the inner workings of the meritocratic machine, it also illuminates the first steps outward, towards a new world that might once again afford dignity and prosperity to the American people.

A Libertarian Walks Into a Bear: The Utopian Plot to Liberate an American Town (And Some Bears)


Matthew Hongoltz-Hetling - 2020
    In 2004, they set their sights on Grafton, NH, a barely populated settlement with one paved road.When they descended on Grafton, public funding for pretty much everything shrank: the fire department, the library, the schoolhouse. State and federal laws became meek suggestions, scarcely heard in the town's thick wilderness.The anything-goes atmosphere soon caught the attention of Grafton's neighbors: the bears. Freedom-loving citizens ignored hunting laws and regulations on food disposal. They built a tent city in an effort to get off the grid. The bears smelled food and opportunity.A Libertarian Walks Into a Bear is the sometimes funny, sometimes terrifying tale of what happens when a government disappears into the woods. Complete with gunplay, adventure, and backstabbing politicians, this is the ultimate story of a quintessential American experiment -- to live free or die, perhaps from a bear.

Don't Burn This Book: Thinking for Yourself in an Age of Unreason


Dave Rubin - 2020
    This book is both an explanation of the current political upheaval and your guide to surviving it.America, and the West in general, is in the midst of an identity crisis that's headed towards an outright revolution. The progressive left, once the advocates of free expression and individual autonomy, now undermine these values at every turn. This uncomfortable truth has turned moderates and true liberals into the politically homeless class. In response, Dave Rubin launched his political talk show The Rubin Report in 2015 as a laboratory for anyone trying to make sense of our shifting political landscape. He discusses the most controversial issues of the day with people he both agrees and disagrees with, including those who have been dismissed, deplatformed, and even despised before they've had a chance to speak for themselves. Based on his own story as well as his experiences from the front lines of the free speech wars, this book will inspire you to make up your own mind about what you believe on any issue, and show you how to: * Check your facts, not your privilege: No matter your gender, economic class, or level of education, you're still allowed to have opinions (for now!). Rubin separates facts from feelings, dispelling today's most pervasive myths, like the wage gap, gun violence, racism, affirmative action, climate change, hate crimes, and more. * Learn to stand your ground: A difference of opinion should not be a deal-breaker for any relationship, professional or personal. Sadly, these days, it often is. Rubin will show you that losing a few friends is a small price to pay for standing up for what you believe in--and why choosing an authentic path is ultimately worth it. * Defend liberalism while you still can: Time is running out to defend individual rights, limited government, and free expression. Rubin provides a roadmap for true classically liberal principles regardless of your party affiliation, and shows you why freedom is impossible without them. Don't Burn This Book empowers you with time-tested and common-sense principles that can turn the tide against authoritarians on both sides in this increasingly polarized world. This book is a rallying cry for anyone who wants to live freely, which is quickly becoming the most radical belief you could have.

The Death Of Expertise: The Campaign Against Established Knowledge and Why it Matters


Thomas M. Nichols - 2017
    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

One Child: The Story of China's Most Radical Experiment


Mei Fong - 2016
    But at what cost? Now, as China closes the book on the policy after over three decades, it faces a population grown too old and too male, with a vastly diminished supply of young workers. Mei Fong has spent years documenting the policy's repercussions on every sector of Chinese society. In One Child, she explores its true human impact, traveling across China to meet the people who live with its consequences. Their stories reveal a dystopian reality: unauthorized second children ignored by the state, only children supporting aging parents and grandparents on their own, villages teeming with ineligible bachelors. Fong tackles questions that have major implications for China's future: whether its Little Emperor cohort will make for an entitled or risk-averse generation; how China will manage to support itself when one in every four people is over sixty-five years old; and above all, how much the one-child policy may end up hindering China's growth. Weaving in Fong's reflections on striving to become a mother herself, One Child offers a nuanced and candid report from the extremes of family planning.

Discrimination and Disparities


Thomas Sowell - 2018
    It is readable enough for people with no prior knowledge of economics. Yet the empirical evidence with which it backs up its analysis spans the globe and challenges beliefs across the ideological spectrum.The point of Discrimination and Disparities is not to recommend some particular policy "fix" at the end, but to clarify why so many policy fixes have turned out to be counterproductive, and to expose some seemingly invincible fallacies behind many counterproductive policies.The final chapter deals with social visions and their human consequences.