MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because itÂ's loaded with study tools, it will help you succeed on exams and in the course.

    They haunt us, we cherish them, and in our lives we collect more of them with each new experience. Without memory, you would not be able to maintain a relationship, drive your car, talk to your children, read a poem, watch television, or do much ofanything at all. Memory: A Very Short Introduction explores the fascinating intricacies of human memory. Is it one thing or many? Why does it seem to work well sometimes and not others? What happens when it goes wrong? Can it be improved or manipulated through techniques such as mnemonic rhymes orbrain implants? How does memory change as we age? And what about so-called recovered memories--can they be relied upon as a record of what actually happened in our personal past? This book brings together our most recent knowledge to address (in a scientifically rigorous but highly accessible way)these and many other important questions about how memory works, and why we can't live without it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    World War I was already appalling in its brutality, but it had until then been fought on the battlefield and by rules long agreed by convention. Suddenly those rules were abandoned when Germany forever altered the way war would be fought. On April 22, at Ypres, German canisters spewed poison gas at French and Canadian soldiers in their trenches; on May 7, the German submarine, U-20, without warning, torpedoed the passenger liner Lusitania, killing 1,198 civilians; and on May 31, a German zeppelin began the first aerial bombardment of London and its inhabitants. Each of these actions violated rules of war carefully agreed to at the Hague Conventions of 1898 and 1907 and were deliberately breached by Germany in an attempt to spread terror and force the Allies to surrender. While that failed, the psychological damage caused by these attacks far outweighed the casualties. The era of weapons of mass destruction had dawned.While each of these momentous events has been chronicled in histories of the war, celebrated historian Diana Preston links them for the first time, revealing the dramatic stories and the personalities behind them through the eyes of those who were there--whether making the decisions to use the weapons or experiencing their horrifying effect in the trenches, on board the Lusitania or on the streets of London. Placing the attacks in the context of the centuries-old debate over what constitutes "just war," Preston shows how, in their aftermath, the other combatants felt the necessity to develop extreme weapons of their own. In our current time of terror, when weapons of mass destruction are once again implemented and threatened and wartime atrocities abound in a very different kind of conflict, the vivid story of their birth is of great relevance.

    The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane

    They didn't know it, but they had discovered a New World. The First Americans is a fascinating re-creation of pre-Columbian Native American life, and it's an adventure of a lifetime! Hunt seals with the Inuit; harvest corn on a cliff-top mesa; hunt the mighty buffalo; and set sail with Leif Erickson, Columbus, and all the early great explorers--Cabot, Balboa, Ponce de Leon, Cortes, Henry the Navigator, and more--in this brilliantly told story of America before it was America.About the Series: Master storyteller Joy Hakim has excited millions of young minds with the great drama of American history in her award-winning series A History of US. Recommended by the Common Core State Standards for English Language Arts and Literacy as an exemplary informational text, A History of US weaves together exciting stories that bring American history to life. Hailed by reviewers, historians, educators, and parents for its exciting, thought-provoking narrative, the books have been recognized as a break-through tool in teaching history and critical reading skills to young people. In ten books that span from Prehistory to the 21st century, young people will never think of American history as boring again.

    In fact, the West Indies cricket legend has broken every batting record in the book: most runs and sixes in a career, most hundreds, most man-of-the-match awards . . . He is untouchable. Off the pitch he's no less notorious—known for his excessive partying, he will regularly pull an all-nighter, eat his trademark pancake breakfast, and then play another record innings. Now the man known and loved for his supersize bats, huge frame, and even bigger smile opens up his world. Funny, riveting, outrageous . . . welcome to the Six Machine, the big-hitting cricket legend's funny, outrageous memoir.

    With enormous intelligence and enthusiasm, he guides the reader through this vastly complex and rich tradition, finely balancing historical background with highly informed criticism. Daiches' groundbreaking work is essential reading for all lovers of literature.

    Replete with illustrative scenarios and topics for discussion and writing, this professional title provides the pedagogical overview that ESL/EFL teachers need to teach with Atlas, Go For It!, Listen In, and Expressions!

    Relates French grammatical terms to corresponding terms in English, covering verb conjugation, objects, modifiers, pronouns, prepositions, conjunctions, and gender.

    With searing honesty he describes his conflicting experiences of growing up in a world where innocence was always surrounded by violence. From an early age he found in storytelling the means of reconciling the stark contrasts - between religion and play-acting, between the breathless discovery of a girl called Maureen and the merciless beating of a black boy, between a meeting with a dwarf who lived in a hole in the ground and an encounter with a magician who threatened to teach him what he hadn't bargained for.While living in Paris in the sixties his discovery of a wider artistic life, allied to the exhilaration of the student uprising of 1968, confirmed in him the desire to become a writer. At the same time the tragedy of Sharpeville crystallised his growing political awareness and sparked the decision to return home and oppose the apartheid establishment with all his strength. This resulted in years of harassment by the South African secret police, in censorship, and in fractured relationships with many people close to him. Equally it led to extraordinary friendships sealed by meetings with leaders of the ANC in exile in both Africa and Europe.André Brink tells the story of a life lived in tumultuous times. His long love affair with music, art, the theatre, literature and sport illuminate this memoir as do relationships with remarkable women, among them the poet Ingrid Jonker, who have shared and shaped his life, and encounters with people like Ariel Dorfman, Anna Netrebko, Nadine Gordimer, Günter Grass, Beyers Naudé, Desmond Tutu and Nelson Mandela. Above all, A Fork in the Road is a love song to the country where he was born, and where, despite its recent troubles and tragedies, he still lives.

    Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face.

    This book contains student-friendly Study Tips, Clinical View boxes, and progressive question sets to motivate students to internalize and apply what they've learned.

    s/t: English edition: completely revised on the basis of the Greek text of the Nestle-Aland 26th edition & Greek New Testament 3rd edition: the text is the 2ed edition of the Revised Standard Version

    By the end of the book, you'll understand how to develop a large, maintainable, and performant application with AngularJS.Guided by two engineers who worked on AngularJS at Google, you'll learn the components needed to build data-driven applications, using declarative programming and the Model-view-controller pattern. You'll also learn how to conduct unit tests on each part of your application.Learn how to use controllers for moving data to and from viewsUnderstand when to use AngularJS services instead of controllersCommunicate with the server to store, fetch, and update data asynchronouslyKnow when to use AngularJS filters for converting data and values to different formatsImplement single-page applications, using ngRoute to select views and navigationDive into basic and advanced directives for creating reusable componentsWrite an end-to-end test on a live version of your entire applicationUse best practices, guidelines, and tools throughout the development cycle

    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels