Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    Senator Ben Sasse warns the nation about the existential threat to America's future. Raised by well-meaning but overprotective parents and coddled by well-meaning but misbegotten government programs, America's youth are ill-equipped to survive in our highly-competitive global economy. Many of the coming-of-age rituals that have defined the American experience since the Founding: learning the value of working with your hands, leaving home to start a family, becoming economically self-reliant—are being delayed or skipped altogether. The statistics are daunting: 30% of college students drop out after the first year, and only 4 in 10 graduate. One in three 18-to-34 year-olds live with their parents. From these disparate phenomena: Nebraska Senator Ben Sasse who as president of a Midwestern college observed the trials of this generation up close, sees an existential threat to the American way of life.In The Vanishing American Adult, Sasse diagnoses the causes of a generation that can't grow up and offers a path for raising children to become active and engaged citizens. He identifies core formative experiences that all young people should pursue: hard work to appreciate the benefits of labor, travel to understand deprivation and want, the power of reading, the importance of nurturing your body—and explains how parents can encourage them.Our democracy depends on responsible, contributing adults to function properly—without them America falls prey to populist demagogues. A call to arms, The Vanishing American Adult will ignite a much-needed debate about the link between the way we're raising our children and the future of our country.

    Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: The Man Who Mistook His Wife for a Hat, An Anthropologist on Mars, Musicophilia: Tales of Music and the Brain, Seeing Voices, Migraine, Uncle Tungsten: Memories of a Chemical Boyhood, Awakenings, The Island of the Colorblind, . Source: Wikipedia. Free updates online. Not illustrated. Excerpt: The Man Who Mistook His Wife for a Hat and Other Clinical Tales is a 1985 book by neurologist Oliver Sacks describing the case histories of some of his patients. The title of the book comes from the case study of a man with visual agnosia. The Man Who Mistook His Wife for a Hat became the basis of an opera of the same name by Michael Nyman, which premiered in 1986. The book comprises 24 essays split into 4 sections which each deal with a particular aspect of brain function such as deficits and excesses in the first two sections (with particular emphasis on the right hemisphere of the brain) while the third and fourth describe phenomenological manifestations with reference to spontaneous reminiscences, altered perceptions, and extraordinary qualities of mind found in "retardates." The individual essays in this book include, but are not limited to: Christopher Rawlence wrote the libretto for a chamber opera, directed by Michael Morris with music by Michael Nyman, based on the title story. "The Man Who Mistook His Wife for a Hat" was first produced by the Institute of Contemporary Arts in London in 1986. A television version of the opera was subsequently broadcast in the UK. Peter Brook adapted Sacks's book into an acclaimed theatrical production, "L'Homme Qui...," which premiered at the Theatre des Bouffes du Nord, Paris, in 1993. An Indian theatre company, performed a play The Blue Mug, based on the book, starring Rajat Kapoor, Konkona Sen Sharma, Ranvir Shorey a...More: http: //booksllc.net/?id=3371

    In a way, you already know them. Only you don’t – not really. In a sense, they are you. Only they’re not entirely. They inform and shape the most important decisions in your life. But you’re almost certainly unaware of their intervention. They are the Ten Types of Human. Who are they? What are they for? How did they get into your head? We want to believe that there are some things we would never do. We want to believe that there are others we always would. But how can we be sure? What are our limits? Do we have limits?The answer lies with the Ten Types of Human: the people we become when we are faced with life's most difficult decisions. But who or what are these Types? Where do they come from? How did they get into our heads?The Ten Types of Human is a pioneering examination of human nature. It looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, excavating the forces that shape our thoughts and actions in extreme situations. It begins in a courtroom and journeys across four continents and through the lives of some exceptional people, in search of answers.Mixing cutting-edge neuroscience, social psychology and visceral true stories, The Ten Types of Human is at once a provocation and a roadmap of the hidden parts of us. It is a book to inspire; to refashion our understanding of our many selves and semblances; and ultimately to find fresh ways to be free.

    Starting with the island's founder Henry Flagler, and updated for Kindle, "Palm Beach Babylon" chronicles the Kennedys, the Trumps, the Dodges, Helmsleys, Pulitzers, Vanderbilts, Mizners and Madoffs, and many more "Titans of Industry" and "Royalty." "The history is solid, the writing stylish," wrote renowned author Pete Hamill. "Riveting," exclaimed Nicholas Pileggi, author of "Wiseguy" and "Casino." The New York Times declared "Palm Beach Babylon" the best book ever written on the storied tropical island, where the "Rich and Famous" flock every winter to indulge in a world that only money can pierce. "Murray Weiss and Bill Hoffmann have . . . produced an intriguing account of the wagers of too much wealth and too much leisure time," wrote Dominick Dunne, the best selling novelist and true-crime expert. And as one reader posted along with 5-Stars: A REAL PAGE TURNER: I loved this book because it had all the allure of great fiction, yet it was about real people who, although they live in a real place (Palm Beach, FL), seem more like Great Gatsby characters than anything else! It also provides a fascinating historical perspective of the glamorous Palm Beach, how it was built, the man who built it, and the wealthy who flocked to it.

    If you were fat your doc said: "You eat too much." Calorie consumption hit an all-time low. A 25” waist was a clothing size 10. High fructose corn syrup consumed: None.Today: Women of all ages are, on average, overweight. Obesity is now a “disease.” Calorie consumption is at an all-time high. A 25” waist is closer to a clothing size “zero." High fructose corn syrup consumed: 76% of corn sweeteners.Is it really true that American women didn’t get fat in the 1950s? Detailed gender-specific data wasn’t published during the 50s, but an early 1960s government sponsored survey revealed that women aged 20 - 29 were, on average, a little over thirty-four pounds lighter than women in the same age bracket today! Women aged 30 - 39 were about thirty pounds lighter! It's true that women are taller today than the 50s, but not enough to explain the gain. In 1960 the average American woman was 63.1." Today she is 63.8."What did women know or practice back then that kept them immune from an obesity epidemic? Could it be a matter of simply not consuming high fructose corn syrup or fast food? Not so fast. The root of the problem is far more expansive!In this ebook you will be given access to many of the 50s slimming secrets women knew. It reveals pre-BMI medical metrics for healthy weight and eating which were far more stringent and based upon medical studies instead of comparing people to a norm. Also included are vintage US government food recommendations and an examination of the psychological climate and marketing practices to women in the 50s. You’ll find suggestions for integrating “outdated” healthy practices and attitudes into your diet to combat and replace the toxic practices and processed foods prevalent today often mistaken for “progress.” This heavily researched ebook contains over seventy linked citations and scans of vintage source materials."Diet" literally means "the kinds of food that a person, animal, or community habitually eats," and by applying the 1950s diet to her own life author Averyl Hill lost sixteen pounds and four inches around her waist and has kept it off years later. She didn’t join a gym or spend money on branded, pre-packaged diet foods or pills, nor did she start wearing a string of pearls and heels while dusting her home. Going backwards can mean forward thinking!Please note that this book does not contain recipes, nor is it a specific, prescribed diet plan. It gives you tools to help facilitate healthy choices about how you eat, move and think about food, weight-loss and overall fitness. Unlike fad weight loss diets today that haven't made us any slimmer, the 1950s diet worked for millions of American women-- a decade of hard evidence is hard to dispute-- and we can learn to adopt it again today!

    The Americans were outsiders to the sport, the underdogs of the event, a 500-to-1 long shot. But they were also proud and loyal men -- to one another, to their communities, and certainly to their country. Facing almost no time to prepare, opponents with superior training, and skepticism from the rest of the world, this ragtag group of unknowns was inspired to a stunning victory over England and one of the most thrilling upsets in the history of sports.Written by critically acclaimed author Geoffrey Douglas, and now a film directed by David Anspaugh (Hoosiers), The Game of Their Lives takes us back to a time before million-dollar contracts and commercial endorsements, and introduces us to the athletes -- the Americans -- who showed the world just how far a long shot could really go.

    It is readable enough for people with no prior knowledge of economics. Yet the empirical evidence with which it backs up its analysis spans the globe and challenges beliefs across the ideological spectrum.The point of Discrimination and Disparities is not to recommend some particular policy "fix" at the end, but to clarify why so many policy fixes have turned out to be counterproductive, and to expose some seemingly invincible fallacies behind many counterproductive policies.The final chapter deals with social visions and their human consequences.

    Here was Arnold Palmer, the workingman's hero, "sweating, chain-smoking, shirt-tail flying"; Ben Hogan, the greatest player of the fifties, a perfectionist battling twin demons of age and nerves; and, making his big-time debut, a crew-cut college kid who seemed to have the makings of a champion: twenty-year-old Jack Nicklaus.        And of course, the rest: Ken Venturi, Chi Chi Rodriguez, Doug Sanders, Gary Player, and the many other colorful characters who chased around a little white ball--and a dream.        Would Palmer win the mythical Grand Slam of golf? Could Hogan win one more major tournament? Was Nicklaus the real thing? Even more than an intimate portrait of these men and their exciting times, The Eternal Summer is also an entertaining, perceptive, and hypnotically readable exploration of professional golf in America.

    Numerous one-on-one conversations with Ozzy, Tony, Geezer, and Bill, as well as ten interviews with Ronnie James Dio, and additional interviews with supporting musicians such as Tony Martin, Ian Gillan, Glenn Hughes, Vinny Appice, and Neil Murray, make this full-colour retrospective a must for any fan. The drugs, drink, depression, and doom surrounding this band from the start have imbued songs like “The Wizard,” “Paranoid,” “Iron Man” “War Pigs,” “Children of the Grave” and “Heaven and Hell” with an almost supernatural importance among lovers of dark music. In the wider realm, full albums such as Master of Reality, Sabbath Bloody Sabbath, Sabotage, and Heaven and Hell show up with regularity on lists of greatest records of all time. Doom Let Loose explains how such classics came to be. It also deals with their tour history, documenting the places rocked, the bands who supported the Sabs, and most notably the trials and tribulations of the band and they tried to hold it together in the Satan-obsessed, drug-addled America of the Nixon era. Look for all manner of Sabbath photos and artefacts that make this examination of heavy metal’s fearsome foursome as feast for the eyes as well as the enquiring mind.

    In Khaki Files, Neeraj Kumar, a former Delhi Police Commissioner revisits many such high profile police cases of his career -from investigation of one of the biggest lottery frauds in the country to foiled ISI attempt to kill Tarun Tejpal and Anirudh Behal of Tehalka-bringing to light numerous achievements of the country's police force, otherwise largely reviled and ridiculed.

    In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.

    Tudor histories are rife with "facts" about Henry VIII's life and health, but as a medical anthropologist, Kyra Kramer, author of Blood Will Tell, has learned one should never take those "facts" at face value. In Henry VIII's Health in a Nutshell, Kramer highlights the various health issues that Henry suffered throughout his life and proposes a few new theories for their causes, based on modern medical findings. Known for her readability and excellent grasp of the intricacies of modern medical diagnostics, Kyra Kramer gives the reader a new understanding of Henry VIII's health difficulties, and provides new insights into their possible causes.

    When is it still worth it? Law professor Paul Campos answers that question in this book, which gives prospective law students, their families, and current law students the tools they need to make a smart decision about applying to, enrolling in, and remaining in law school. Campos explains how the law school game is won and lost, from the perspective of an insider who has become the most prominent and widely cited critic of the deceptive tactics law schools use to convince the large majority of law students to pay far more for their law degrees than those degrees are worth.DON’T GO TO LAW SCHOOL (UNLESS) reveals which law schools are still worth attending, at what price, and what sorts of legal careers it makes sense to pursue today. It outlines the various economic and psychological traps law students and new lawyers fall into, and how to avoid them. This book is a must-read if you or someone you care about is considering law school, or wondering whether to stay enrolled in one now.

     His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt shows us how these intuitions differ across cultures, including the cultures of the political left and right. He blends his own research findings with those of anthropologists, historians, and other psychologists to draw a map of the moral domain. He then examines the origins of morality, overturning the view that evolution made us fundamentally selfish creatures. But rather than arguing that we are innately altruistic, he makes a more subtle claim—that we are fundamentally groupish. It is our groupishness, he explains, that leads to our greatest joys, our religious divisions, and our political affiliations. In a stunning final chapter on ideology and civility, Haidt shows what each side is right about, and why we need the insights of liberals, conservatives, and libertarians to flourish as a nation.