This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    What I did not anticipate was how my journey would also resonate with men.America knows Jane Fonda as actress and activist, feminist and wife, workout guru and role model. In this extraordinary memoir, Fonda shows that she is much more. From her youth among Hollywood’s elite to her film career and her activism today, Fonda reveals intimate details and personal truths she hopes can provide a lens through which others can see their lives and how they can live them a little differently. Surprising, candid, and wonderfully written, My Life So Far is filled with insights into the personal struggles of a woman living a remarkable life.

    It's not just a list of "superfoods" or trendy exercises; the course takes a rigorous scientific approach to human vitality. Energy is a limited resource; learn to allocate yours in the best way possible to make the most of each day.

    In Never Said Nothing, the latest in Audible’s Words + Music series, Phair charts her unlikely journey from making her first record—one that’s now ensconced on Rolling Stone’s "500 Greatest Albums of All Time"—to a trial by fire (she’d never set foot on stage before its release), to even more improbably, a second and a third, maybe fourth act, depending on how one counts these things.In this honest and disarming look inside her unique career, Phair talks of how her meteoric rise was accompanied by an equally intense case of the dreaded imposter syndrome, discovering music’s strange magic, and her possibly unique ability to chart her future through songs. Although she includes herself in the class of ‘ordinary people doing extraordinary things,’ listening to Never Said Nothing, along with her performances—which include "‘6’1," "Polyester Bride," and "Stars and Planets,"—one can’t help but feel that ‘fearless person doing extraordinary things’ is the better description.

    Unf*ck Your Habitat is for anyone who has been left behind by traditional aspirational systems: The ones that ignore single people with full-time jobs; people without kids but living with roommates; and people with mental illnesses or physical limitations, and many others. Most organizational books are aimed at traditional homemakers, DIYers, and people who seem to have unimaginable amounts of free time. They assume we all iron our sheets, have linen napkins to match our table runners, and can keep plants alive for longer than a week. Basically, they ignore most of us living here in the real world.Interspersed with lists and challenges, this practical, no-nonsense advice relies on a 20/10 system (20 minutes of cleaning followed by a 10-minute break; no marathon cleaning allowed) to help you develop lifelong habits. It motivates you to embrace a new lifestyle in manageable sections so you can actually start applying the tactics as you progress. For everyone stuck between The Life-Changing Magic of Tidying Up and Adulting, this philosophy is decidedly more realistic than aspirational, but the goal is the same: not everyone will have a showcase of a home, but whatever your habitat, you deserve one that brings you happiness, not stress.

    This engaging guide walks readers through the essential elements of every good screenplay, from character development, to creating a story, to writing compelling dialogue, to adopting a screenplay from a different source. It also includes all the specific formatting details that go into writing a visual screenplay from scripting character introductions, to writing the camera into the script, to creating a cinematic collage. In addition, Screenwriting For Dummies covers the important task of selling a screenplay, including tips for getting a spec script into the proper marketing format, protecting intellectual property rights, and securing an agent.

    In this collection, including two never-before-published essays, Nussbaum writes about her passion for television that began with stumbling upon "Buffy the Vampire Slayer"—a show that was so much more than it appeared—while she was a graduate student studying Victorian literature. What followed was a love affair with television, an education, and a fierce debate about whose work gets to be called “great” that led Nussbaum to a trailblazing career as a critic whose reviews said so much more about our culture than just what’s good on television. Through these pieces, she traces the evolution of female protagonists over the last decade, the complex role of sexual violence on TV, and what to do about art when the artist is revealed to be a monster. And she explores the links between the television antihero and the rise of Donald Trump.The book is more than a collection of essays. With each piece, Nussbaum recounts her fervent search, over fifteen years, for a new kind of criticism that resists the false hierarchy that elevates one form of culture over another. It traces her own struggle to punch through stifling notions of “prestige television,” searching for a wilder and freer and more varied idea of artistic ambition—one that acknowledges many types of beauty and complexity, and that opens to more varied voices. It’s a book that celebrates television as television, even as each year warps the definition of just what that might mean.

    Delving into the long, extraordinary life of renowned French fashion designer Coco Chanel, Karen Karbo has written a new kind of book, exploring Chanel's philosophy on a range of universal themes - from style to passion, from money and success to femininity and living life on your own terms.For a live viewing of Chesley McLaren's illustrations you can visit The 4th Wall Gallery.Click here for more info.

    This course explores the archeology, publication, content, and interpretations of the historical period of the scrolls.

    Parents themselves, they were determined to figure out how to help their children get along. The result was Siblings Without Rivalry. This wise, groundbreaking book gives parents the practical tools they need to cope with conflict, encourage cooperation, reduce competition, and make it possible for children to experience the joys of their special relationship. With humor and understanding—much gained from raising their own children—Faber and Mazlish explain how and when to intervene in fights, provide suggestions on how to help children channel their hostility into creative outlets, and demonstrate how to treat children unequally and still be fair. Updated to incorporate fresh thoughts after years of conducting workshops for parents and professionals, this edition also includes a new afterword.

    Never before in history have we been able to acquire, record, communicate, and use information in so many different forms. Never before have we had access to such vast quantities of data of every kind. This revolution goes far beyond the limitless content that fills our lives, because information also underlies our understanding of ourselves, the natural world, and the universe. It is the key that unites fields as different as linguistics, cryptography, neuroscience, genetics, economics, and quantum mechanics. And the fact that information bears no necessary connection to meaning makes it a profound puzzle that people with a passion for philosophy have pondered for centuries.Table of ContentsLECTURE 1The Transformability of Information 4LECTURE 2Computation and Logic Gates 17LECTURE 3Measuring Information 26LECTURE 4Entropy and the Average Surprise 34LECTURE 5Data Compression and Prefix-Free Codes 44LECTURE 6Encoding Images and Sounds 57LECTURE 7Noise and Channel Capacity 69LECTURE 8Error-Correcting Codes 82LECTURE 9Signals and Bandwidth 94LECTURE 10Cryptography and Key Entropy 110LECTURE 11Cryptanalysis and Unraveling the Enigma 119LECTURE 12Unbreakable Codes and Public Keys 130LECTURE 13What Genetic Information Can Do 140LECTURE 14Life’s Origins and DNA Computing 152LECTURE 15Neural Codes in the Brain 169LECTURE 16Entropy and Microstate Information 185LECTURE 17Erasure Cost and Reversible Computing 198LECTURE 18Horse Races and Stock Markets 213LECTURE 19Turing Machines and Algorithmic Information 226LECTURE 20Uncomputable Functions and Incompleteness 239LECTURE 21Qubits and Quantum Information 253LECTURE 22Quantum Cryptography via Entanglement 266LECTURE 23It from Bit: Physics from Information 281LECTURE 24The Meaning of Information 293

    The notes gathered over a long career and polished to a sharp edge documented the teachings and directions that Hauser shared privately with a host of theatrical and cinematic figures, including Sir Alec Guinness, Richard Burton, Sir Ian McKellen, Dame Judi Dench, Kevin Spacey, and many others who called Hauser their director, mentor, teacher, or boss.Now, the former student has expanded and enhanced his mentor's private notes into a book-length format suitable for anyone searching for the timeless gems of the director s craft. Drawing on years of training, decades of experience, and the distilled wisdom of leading practitioners, Notes on Directing is filled with enduring good advice expressed in assertive, no-nonsense language. More than a how-to, this is a tool for directors looking to better translate the page to the stage or to the screen. With one hundred and thirty directives supported with explanatory commentary, helpful examples, and rare quotes, this deceptively slim volume has the impact of a privileged apprenticeship to a great master.Whether you are a student or a professional, a playgoer, moviegoer, or enthusiast, Notes on Directing provides a thrilling glimpse into the hidden process of creating a live, shared experience.

    Course Lecture Titles1. The Birth of Christianity2. The Religious World of Early Christianity3. The Historical Jesus4. Oral and Written Traditions about Jesus5. The Apostle Paul6. The Beginning of Jewish-Christian Relations7. The Anti-Jewish Use of the Old Testament8. The Rise of Christian Anti-Judaism9. The Early Christian Mission10. The Christianization of the Roman Empire11. The Early Persecutions of the State12. The Causes of Christian Persecution13. Christian Reactions to Persecution14. The Early Christian Apologists15. The Diversity of Early Christian Communities16. Christianities of the Second Century17. The Role of Pseudepigrapha18. The Victory of the Proto-Orthodox19. The New Testament Canon20. The Development of Church Offices21. The Rise of Christian Liturgy22. The Beginnings of Normative Theology23. The Doctrine of the Trinity24. Christianity and the Conquest of Empire

    What makes evolution such a profoundly provocative concept, so convincing to most scientists, yet so socially and politically divisive? The Theory of Evolution: A History of Controversy is an examination of the varied elements that so often make this science the object of strong sentiments and heated debate. Professor Edward J. Larson leads you through the "evolution" of evolution, with an eye toward enhancing your understanding of the development of the theory itself and the roots of the controversies that surround it. In these lectures you will: Explore pre-Darwinian theories of the origins of life, from Genesis and the ancient Greeks to such 18th- and 19th-century scientists as Georges Cuvier and Chevalier de Lamarck Follow the life and work of Charles Darwin, and the impact of his 1859 masterpiece, On the Origin of Species. Darwin's theory of evolution by natural selection was immediately recognized as a threat to traditional religion, but was quickly accepted (the first printing of Origin of Species sold out on the first day) Examine the history of evolutionary science after Darwin-a fascinating story that includes the "rediscovery," after 35 years, of Gregor Mendel's work on genetic variation; the unearthing of prehominid, or early human, fossils by Raymond Dart in 1925 and the Leakey family in the 1950s; and the confusion created by the sensational, but later discredited, discovery of Piltdown Man-a fake evolutionary "missing link"-in 1912 Trace the history of religious objections to evolution, from those of Darwin's own time to contemporary efforts to teach creation science in American schools. This includes a detailed discussion of the famous Scopes "monkey trial," which in fact was a staged media event, designed to create publicity for the town of Dayton, Tennessee. Are Our Genes more Important than We Are? This course makes it clear that the history of controversy surrounding evolution is not limited to a dispute between science and religion. Even within the scientific community, the fine details of the theory of evolution have long been a matter of passionate dispute. In fact, in the last third of the 19th century, the principal objections were scientific, not religious. Although the fossil record was a key piece of evidence for evolution, it had gaps that could be used to argue against the theory. And both proponents and critics wondered how altruistic human qualities such as love and generosity could possibly have evolved through the competitive, often harsh, processes that Darwin described. From Professor Larson's presentation, you will learn that new ideas in evolution science have often created new controversies. For example, is it truly possible, as some scientists now maintain, that humans exist merely to ensure the survival of their genes? Such research has created disagreement among scientists about the degree to which evolution drives human behavior, and has further alienated many segments of the public. Evolution's "Dark Side": Social Darwinism In these lectures, you will review perhaps the most sinister controversy associated with the theory of evolution: social Darwinism. From the beginning, the Darwinian theory of evolution has been linked to economic and political views. Thomas Malthus's theories of population growth and competition for limited resources even inspired Darwin's thinking on natural selection. Unfortunately, later supporters of evolution carried this line of thinking too far. Beginning with Herbert Spencer, who coined the term "survival of the fittest," Darwin's ideas were used as evidence for a wide range of social beliefs, from laissez-faire capitalism to racism, colonialism, and, in perhaps the worst application, Nazism. In the United States, social Darwinism has served as a basis for the creation of IQ tests and for eugenics programs that resulted in the forced sterilization of thousands of mentally ill or retarded Americans. Unsettling Implications: The Growing Gulf Between Science and Religion During the late 19th century, largely through the efforts of scientists who sought to integrate evolutionary science with spiritual belief, evolution was widely accepted by the religious community in the United States. Today, this is hardly the case. In his last four lectures, Professor Larson examines the trends that have, since 1920, widened the gulf between science and religion. These include an increase in fundamentalist Protestantism, the weakening of liberal Protestantism as a counteracting force, and the growing power of a firmly conservative South. In the 1960s, federally funded neo-Darwinian textbooks provoked a conservative backlash. Beginning with the publication of Henry M. Morris's The Genesis Flood, efforts to gain equal time for the teaching of creation science, based on biblical teachings, gathered strength. Rebuffed by the courts, creationism continues to thrive through the increasing numbers of private Christian schools and through home schooling. The growing gulf between science and religion has unsettling implications for our society. Large segments of the American population reject the naturalism of current evolutionary thinking. Nine of 10 Americans believe in spiritual causes for life, with only 10 percent accepting the purely naturalistic explanations espoused by evolution. Strikingly, these statistics are almost exactly the opposite among the scientific community. A Pulitzer Prize-Winning Teacher As both a historian of science and a professor of law, Professor Edward J. Larson brings exceptional qualifications to this subject. His book, Summer for the Gods: The Scopes Trial and America's Continuing Debate Over Science and Religion, won the 1998 Pulitzer Prize in History. His analysis provides an invaluable perspective on the volatile history of what is arguably the single most significant idea of modern times.

    Central to many spiritual and philosophical traditions and known in English as "meditation," these practices are considered a major means for enhanced awareness and self-mastery. In recent decades, modern science has dramatically confirmed what advanced meditators have long claimed—that meditation, correctly practiced, offers deep and lasting benefits for mental functioning and emotional health, as well as for physical health and well-being.