7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone


James C. Crimmins - 2016
    It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

Trial by Battle: The Hundred Years War, Volume 1


Jonathan Sumption - 1990
    The bankruptcy of the French state and a bitter civil war within the royal family were followed by the defeat and capture of the King of France by the Black Prince at Poitiers. A peasant revolt and a violent revolution in Paris completed the tragedy. In a humiliating treaty of partition France ceded more than a third of its territory to Edward III of England. Not for sixty years would the English again come so close to total victory. France's great cities, provincial towns and rural communities resisted where its leaders failed. They withstood the sustained savagery of the soldiers and the free companies of brigands to undo most of Edward III's work in the following generation. England's triumphs proved to be brittle and short-lived.

Killing Pablo: The Hunt for the World's Greatest Outlaw


Mark Bowden - 2001
    Escobar's criminal empire held a nation of thirty million hostage in a reign of terror that would only end with his death. In an intense, up-close account, award-winning journalist Mark Bowden exposes details never before revealed about the U.S.-led covert sixteen-month manhunt. With unprecedented access to important players including Colombian president Cisar Gaviria and the incorruptible head of the special police unit that pursued Escobar, Colonel Hugo Martinez-as well as top-secret documents and transcripts of Escobar's intercepted phone conversations, Bowden has produced a gripping narrative that is a stark portrayal of rough justice in the real world."

100 Ways to Boost Your Self-Confidence: Believe In Yourself and Others Will Too


Barton Goldsmith - 2010
    100 Ways to Boost Your Self-Confidence will literally help you change your life by changing the way you feel about yourself. Not only will you have faith in who you really are, but the people you love and work with will believe in you as well.100 Ways to Boost Your Self-Confidence will show you how to: Discover the essence of your personal power and belief in yourself.Create the life you want with practical "feel good" behaviors.Reduce your doubts, increase your self-worth and make your world a better place.Improve the quality of your relationships by changing the way you think about yourself and how others think about you.Become your best self by employing these easy-to-use techniques.

Instant Pot Italian: 100 Irresistible Recipes Made Easier Than Ever


Ivy Manning - 2018
    And Italian food is a perfect partner for your Instant Pot—think rich and meaty braises, one-pot pastas, risotto, stuffed artichokes, and more. This authorized Instant Pot cookbook offers 100 delicious, sure-to-please recipes for weeknight cooking and beyond. Recipes take advantage of the Instant Pot's many settings, allowing you to perfectly sauté and simmer a variety of dishes with just the push of a button. Long-cooking foods like grains and beans (Fall Farro with Pears and Walnuts, Corona Beans with Tomato and Sage) as well as slow stews and braises (Tuscan Beef Stew, Chicken with Creamy Artichoke Sauce) finish in half the time of stovetop cooking. But other hacks and surprises abound, too—set-it-and-forget it recipes for focaccia, quick pickles, no-oven-required cakes and cheesecakes, and even DIY ricotta.

History of the Second World War


B.H. Liddell Hart - 1968
    H. Liddell Hart's last work as well as his magnum opus, embodies the fruits of twenty years of research and a lifetime of thinking on war. It abounds with controversial judgments, including provocative assertions about the true causes behind France's defeat in 1940, Hitler's failed invasion of Russia, and Japan's stunning victory at Pearl Harbor; the effectiveness of the Allies' strategic bombing of Germany; the questionable necessity of detonating atom bombs over Hiroshima and Nagasaki; and much more. This monumental history is both a crowning achievement and a final summation by one of the greatest military thinkers of the twentieth century.

Clara's Kitchen: Wisdom, Memories, and Recipes from the Great Depression


Clara Cannucciari - 2009
    Her YouTube® Great Depression Cooking videos have an army of devoted followers. In Clara's Kitchen, she gives readers words of wisdom to buck up America's spirits, recipes to keep the wolf from the door, and tells her story of growing up during the Great Depression with a tight-knit family and a "pull yourself up by your bootstraps" philosophy of living. In between recipes for pasta with peas, eggplant parmesan, chocolate covered biscotti, and other treats Clara gives readers practical advice on cooking nourishing meals for less. Using lessons she learned during the Great Depression, she writes, for instance, about how to conserve electricity when cooking and how you can stretch a pot of pasta with a handful of lentils. She reminisces about her youth and writes with love about her grandchildren and great-grandchildren. Clara's Kitchen takes readers back to a simpler, if not more difficult time, and gives everyone what they need right now: hope for the future and a nice dish of warm pasta from everyone's favorite grandmother, Clara Cannuciari, a woman who knows what's really important in life.

The War of 1812: A History From Beginning to End


Hourly History - 2018
    Some saw growing production, manufactures, trade, and merchant ships traversing the globe bringing a vast array of staple and luxury goods to commercial centers and riches to American captains living in cities like the capitals of Europe. Others saw a vast agrarian paradise spreading from the eastern coast into the western wilderness where innumerable American farmers and their families could be independent and equal, free of government impediments and corruption. These incompatible visions of America were held by two opposing political parties. The two halves of America also had incompatible views on the necessity of war that year. Only the Democratic-Republicans were anxious to march into Canada, seize Florida, and take all the western lands they could win or negotiate. Canada survived, but the indigenous peoples, despite their prodigious efforts to get a voice at the peace treaty table, failed to preserve their cultures, as they foresaw would happen. Inside you will read about... - War Hawks and Neutrality - Declaration and Reaction - The Campaign of 1812 and 1813 - 1814: War in the Balance - Final Conflict and Peace And much more! Discover how shifting political ideologies shaped the path forward to 1812 and beyond.

With Zeal and with Bayonets Only: The British Army on Campaign in North America, 1775-1783


Matthew H. Spring - 2008
    Now Matthew H. Spring reveals how British infantry in the American Revolutionary War really fought. This groundbreaking book offers a new analysis of the British Army during the American rebellion at both operational and tactical levels. Presenting fresh insights into the speed of British tactical movements, Spring discloses how the system for training the army prior to 1775 was overhauled and adapted to the peculiar conditions confronting it in North America. First scrutinizing such operational problems as logistics, manpower shortages, and poor intelligence, Spring then focuses on battlefield tactics to examine how troops marched to the battlefield, deployed, advanced, and fought. In particular, he documents the use of turning movements, the loosening of formations, and a reliance on bayonet-oriented shock tactics, and he also highlights the army's ability to tailor its tactical methods to local conditions. Written with flair and a wealth of details that will engage scholars and history enthusiasts alike, With Zeal and with Bayonets Only offers a thorough reinterpretation of how the British Army's North American campaign progressed and invites serious reassessment of most of its battles.

Carnage and Culture: Landmark Battles in the Rise of Western Power


Victor Davis Hanson - 2001
    Offering riveting battle narratives and a balanced perspective that avoids simple triumphalism, Carnage and Culture demonstrates how armies cannot be separated from the cultures that produce them and explains why an army produced by a free culture will always have the advantage.

Darkest Hour: How Churchill Brought England Back from the Brink


Anthony McCarten - 2017
    Britain is at war. The horrors of blitzkrieg have seen one western European democracy after another fall in rapid succession to Nazi boot and shell. Invasion seems mere hours away. Just days after becoming Prime Minister, Winston Churchill must deal with this horror—as well as a skeptical King, a party plotting against him, and an unprepared public. Pen in hand and typist-secretary at the ready, how could he change the mood and shore up the will of a nervous people? In this gripping day-by-day, often hour-by-hour account of how an often uncertain Churchill turned Britain around, the celebrated Bafta-winning writer Anthony McCarten exposes sides of the great man never seen before. He reveals how he practiced and re-wrote his key speeches, from ‘Blood, toil, tears and sweat’ to ‘We shall fight on the beaches’; his consideration of a peace treaty with Nazi Germany, and his underappreciated role in the Dunkirk evacuation; and, above all, how 25 days helped make one man an icon. Using new archive material, McCarten reveals the crucial behind-the-scenes moments that changed the course of history. It’s a scarier—and more human—story than has ever been told. “McCarten's pulse-pounding narrative transports the reader to those springtime weeks in 1940 when the fate of the world rested on the shoulders of Winston Churchill. A true story thrillingly told. Thoroughly researched and compulsively readable.”—Michael F. Bishop, Executive Director of the International Churchill Society

Constantine's Sword: The Church and the Jews


James Carroll - 2001
    “Fascinating, brave & sometimes infuriating” (Time), this dark history is more than a chronicle of religion. It's the central tragedy of Western civilization, its fault lines reaching deep into our culture to create “a deeply felt work” (San Francisco Chronicle) as Carroll wrangles with centuries of strife & tragedy to reach a courageous & affecting reckoning with difficult truths.

Sign Painters


Faythe Levine - 2012
    But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our visual landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine, coauthor of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features stories and photographs of more than two dozen sign painters working in cities throughout the United States.

The Republic of Pirates: Being the True and Surprising Story of the Caribbean Pirates and the Man Who Brought Them Down


Colin Woodard - 2007
    In the early eighteenth century, the Pirate Republic was home to some of the great pirate captains, including Blackbeard, "Black Sam" Bellamy, and Charles Vane. Along with their fellow pirates—former sailors, indentured servants, and runaway slaves—this "Flying Gang" established a crude but distinctive democracy in the Bahamas, carving out their own zone of freedom in which servants were free, blacks could be equal citizens, and leaders were chosen or deposed by a vote. They cut off trade routes, sacked slave ships, and severed Europe from its New World empires, and for a brief, glorious period the Republic was a success.

Ardennes 1944: Hitler's Last Gamble


Antony Beevor - 2015
    Although his generals were doubtful of success, younger officers and NCOs were desperate to believe that their homes and families could be saved from the vengeful Red Army approaching from the east. Many were exultant at the prospect of striking back. The allies, taken by surprise, found themselves fighting two panzer armies. Belgian civilians abandoned their homes, justifiably afraid of German revenge. Panic spread even to Paris. While some American soldiers, overwhelmed by the German onslaught, fled or surrendered, others held on heroically, creating breakwaters which slowed the German advance.   The harsh winter conditions and the savagery of the battle became comparable to the Eastern Front. In fact the Ardennes became the Western Front’s counterpart to Stalingrad. There was terrible ferocity on both sides, driven by desperation and revenge, in which the normal rules of combat were breached. The Ardennes—involving more than a million men—would prove to be the battle which finally broke the back of the Wehrmacht.   In this deeply researched work, with striking insights into the major players on both sides, Antony Beevor gives us the definitive account of the Ardennes offensive which was to become the greatest battle of World War II.