That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    In Longevity Now, Wolfe exposes the number-one cause of all degenerative illness and aging: calcification. Caused by an excess of calcium and the presence of nanobacteria, calcification can be found in some degree in virtually every adult and even some children. It leads to a plethora of illnesses and manifests as achy joints, hardened arteries, cellulite, cysts, kidney stones, gallstones, dental plaque, cataracts, and bone spurs, among many other health problems. By breaking down calcification and removing parasites, heavy metals, and other "unwanted guests" from your system, you can reverse the aging process and eliminate the prospect of degenerative disease from your future.Part 1 of the Longevity Now Program focuses on supplements to dissolve the buildup of calcium in your system, leading to freer movement, a clearer head, and a lighter step. Part 2 focuses on boosting your immunity, using a variety of supplements to make your body as resilient as possible. Part 3 focuses on rejuvenating each and every cell of your body with nutrient-packed supplements and superfoods. Part 4 focuses on using special electromagnetic grounding technologies to eliminate parasites and reconnect you with the rhythmic cycles of Earth's energy field. Part 5 focuses on deep-tissue bodywork and yoga, so that you can move blocked energy around and break up stagnation in typically unaccessed parts of the body.In addition to all this, Wolfe offers abundant additional information to help you more fully live the Longevity Now lifestyle, such as foods to avoid, healthful alternative sweeteners, delicious recipes, and more tips and tricks to keep you on the path of rejuvenation, radiant health, and full-throttle vitality.From the Hardcover edition.

    Can Congress impose limits to free speech on the Internet? May a doctor or a family member assist a terminally-ill patient to commit suicide? Is it constitutional for a government agency to give preferences to minorities in awarding federal contracts?Covers various Americans' right to the free exercise of religion, freedom of speech, and freedom of the press, discrimination and defendant's rights.

    ... what emotions really influence where your cross goes on the ballot paper? ... whether people are claiming to vote when they haven't? ... which party's supporters are the kinkiest in bed? In the run-up to the most hotly contested and unpredictable election in a generation, this exhilarating read injects some life back into the world of British electoral politics. Sex, Lies and the Ballot Box sheds light on some of our more unusual voting trends, ranging from why people lie about voting to how being attractive can get you elected. Each of the fifty accessible and concise chapters, written by leading political experts, seeks to examine the broader issues surrounding voting and elections in Britain. It is not just about sexual secrets and skewed surveys: it illustrates the importance of women and ethnic minorities; explains why parties knock on your door (and why they don't); and shows how partisanship colours your views of everything, even pets. This fascinating volume covers everything you need to know (and the things you never thought you needed to know) about the bedroom habits, political untruths and voting nuances behind the upcoming election

    Supreme Court unanimously ruled in Gideon v. Wainwright that all defendants charged with a crime punishable by imprisonment of more than a year have the constitutional right to free legal counsel if they cannot afford their own. In the fifty years since the ruling, including the years of the national War on Drugs, the number of prosecutions in America’s courts has skyrocketed, now totaling approximately 13 million each year. Today, an estimated 80 percent of defendants are served by indigent defense.Chasing Gideon by veteran reporter Karen Houppert examines the legacy of this landmark decision, chronicling the cases of defendants across the country who have relied on Gideon’s promise. Houppert’s investigation takes her from Washington state, where overextended public defenders juggle impossible caseloads; and New Orleans, where systemic flaws are so pervasive at every level of the criminal justice apparatus that it occasionally nears collapse; to Georgia, where an underfunded capital defense program jeopardizes the efficacy of counsel in death penalty cases; and Florida, where revisiting the original Gideon lawsuit challenges basic assumptions about the right to legal counsel for the poor. These compelling narratives illuminate reform efforts as well as the critical problems that plague indigent defense in the United States, helping us to understand how and why it is failing, and what can be done to better fulfill Gideon’s promise.A half-century after Anthony Lewis’ award-winning Gideon’s Trumpet chronicled the story of the court case that changed the American justice system, Chasing Gideon picks up where Lewis’s book left off, bringing renewed attention to an essential aspect of our criminal justice system and offering keen insight into how we might save it.

    With a career spanning the entire history of independent India and still going strong, he has managed to command respect and evoke anger in equal measure. But did you know that he is the most pro-Israel politician in Asia one of the founders of the prestigious National School of Law, Bangalore one of the first to raise the issue of corruption in India, founder of the Sunday Guardian in the late eighties, one of the longest-serving parliamentarians and that he is married to two wives at the same time? In The Rebel, A Biography of Ram Jethmalani, Susan Adelman, a longtime friend, presents the most updated, authentic and detailed account of his life. Peppered with personal accounts, unknown facets of his life and insider titbits, the book reveals the man behind the larger than life persona of Ram Jethmalani.

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    Burke makes his case against one Leonard Paradiso. Lenny “The Quahog” was convicted of assaulting one young woman and paroled after three years, but Burke believes that he was guilty of much more – that Paradiso was a serial killer who operated in the Boston area, and maybe farther afield, for nearly fifteen years, assaulting countless young women and responsible for the deaths of as many as seven. Burke takes the reader inside the minds of prosecutors, police investigators, and one very dangerous man who thought he had figured out how to rape and murder and get away with it. The Paradiso Files generated headlines when first published in February 2008. Nine days later, Paradiso died at the age of sixty-five without commenting on any of Burke’s accusations, including that he murdered Joan Webster, a Harvard graduate student who disappeared from Logan Airport in 1981. Boston-area prosecutors announced in September 2008 that Burke’s revelations had led them to reopen the unsolved murder cases of three young women – Melodie Stankiewicz, Holly Davidson, and Kathy Williams. There were “too many similarities between the individual cases to ignore,” a prosecutor involved in the new investigation said. Burke’s account leaves little doubt that Paradiso’s deeds should go down in infamy, alongside those of the Boston Strangler.

    Among the notorious murderers she has examined are Ted Bundy, Arthur Shawcross, and Mark David Chapman, the man who shot John Lennon. Now she shares her groundbreaking discoveries--and the chilling encounters that led to them.From a juvenile court in Connecticut to the psychiatric wards of New York City's Bellevue Hospital, from maximum security prisons to the corridors of death row, Lewis and her colleague, the eminent neurologist Jonathan Pincus, search to understand the origins of violence. Guilty by Reason of Insanity is an utterly absorbing odyssey that will forever change the way you think about crime, punishment, and the law itself.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    Here we see the system through the eyes of the men and women who experience it, not only in the courtroom but in the lockup, the jury room, the judge's chambers, the spectators' gallery. From the daily grind of the court to the highest-profile case of the year, Steve Bogira's masterful investigation raises fundamental issues of race, civil rights, and justice in America.

    This reassuring book debunks the generally-accepted claims about necessary savings rates, which can cause paranoia among those beginning to contemplate retirement. The authors offer greater insight into planning approaches that are not widely understood, demystifies retirement targets (age, savings, income), and outlines concrete approaches to maximizing retirement savings.Offers practical advice for dealing with the changes to Canada's retirement system Includes advice for calculating your Neutral Retirement Income Target Contains solid financial advice in accessible language Written by the Executive Chairman and Chief Actuary of Morneau Shepell Canada's national actuarial consulting firm The Real Retirement offers a down-to-earth guide for preparing for comfortable retirement and shows what it takes to achieve it.

    It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.

    When Conover’s request to shadow a recruit at the New York State Corrections Officer Academy was denied, he decided to apply for a job as a prison officer. So begins his odyssey at Sing Sing, once a model prison but now the state’s most troubled maximum-security facility. The result of his year there is this remarkable look at one of America’s most dangerous prisons, where drugs, gang wars, and sex are rampant, and where the line between violator and violated is often unclear.

    Kennedy. Through Lincoln, crucial evidence ended up in Christopher's hands—evidence that was going to be used to facilitate a new future for America. But the U.S. government's position was clear: that evidence had to be confiscated and classified, and the truth hidden away from the public. Christopher was sent to federal prison for years under a sealed warrant and indictment. The Inheritance, Christopher's personal narrative, shares insider information from his encounters with the Russian Government, President Ronald Reagan, Donald Trump, the Clinton White House, the U.S. Justice Department, the Secret Service, and the Kennedy family themselves. It reveals the true intentions of Evelyn Lincoln and her secret promise to Robert Kennedy—and Christopher's secret promise to John F. Kennedy Jr. The Inheritance explodes with history-changing information and answers the questions Americans are still asking, while pulling them through a gauntlet of some of the worst prisons this country has to offer. This book thrillingly exposes the reality of American power, and sheds light on the dark corners of current corruption within the executive branch and the justice and prison systems.