In this iconoclastic book Stuart Sutherland analyses causes of irrationality and examines why we are irrational, the different kinds of irrationality, the damage it does us and the possible cures.

    Memetics is the science of memes, the invisible but very real DNA of human society.

    Every night we surrender it gratefully, only to get it back in the morning. We recognize that we have it, but we can never be sure anyone else does. Consciousness, this unique and perplexing mental state, has been the subject of debate for philosophers and scientists for millennia. And while it is widely agreed within contemporary philosophy that consciousness is a problem whose solutions are likely to determine the fate of any number of other problems, there is no settled position on the ultimate nature of consciousness.What is the most promising way to study this subject? What are the implications that arise from the fact that we have consciousness? What are the ethical and moral issues raised by its presence—or its absence? Questions like these are at the heart of Consciousness and Its Implications, 12 thought-provoking lectures delivered by distinguished philosopher and psychologist Daniel N. Robinson. Rather than merely explain away consciousness, or hide behind such convenient slogans as "it's all in your brain," Professor Robinson reviews some of the special problems that philosophers, psychologists, scientists, and doctors face when taking on such a vexing topic.What Is Consciousness? Much of what we do every day is done without our being directly conscious of the steps taken to complete the task: riding a bicycle, taking a walk, humming a tune. But as natural as this state is, it stands as a very serious threat to any number of core convictions and assumptions in both philosophy and science. One of the overarching goals of this intriguing course is to make clear just what about consciousness serves as such a challenge to these convictions and assumptions.But what makes Consciousness and Its Implications so engaging is more than just the nature of the questions it poses and the issues it tackles. It's the way in which Professor Robinson, the consummate teacher and scholar, conveys this goal in four main points, each of which you explore in depth in these lectures.Consciousness seems to require, for its full understanding, a science not yet available. What distinguishes consciousness from all else is its phenomenology—that is, the act of being conscious is different from all other facts of nature. Conscious awareness is a power that, at times, can be so strong as to greatly affect our senses. The powers of consciousness vary over the course of a lifetime; as such, they can become subject to disease and defect.Throughout the course, Professor Robinson brings this riveting topic vividly to life with real-world examples and striking anecdotes. Review the case of Deep Blue, the IBM computer that in 1997 shocked the world by defeating a human, the chess grand master Garry Kasparov. Does Deep Blue's ability to "outsmart" a human being constitute a kind of consciousness? Or is it a reflection of the human minds that created this complex computer? Consider the case of the sleepwalker, who moves around with purpose and mimics behaviors we see in everyday life, but can remember nothing upon awakening. How does this mental state relate to human consciousness? What would be lost if we lived our entire lives as sleepwalkers?Study the case of a comatose patient who lives in an unbroken sleep state but, after a miraculous recovery, recalls having heard doctors speak about her. How do we interpret this patient's ability to perceive the surrounding world while in a coma? Does the patient's experience reflect some in-between mental state we've yet to define? Look at the case of a child with autism who can perform complicated mental tasks but lacks the most basic human attribute: empathy. How does this inability to imagine other minds affect the child's capacity to enjoy the full experience of human consciousness? Using compelling examples such as these, Professor Robinson weaves a riveting tale of the human condition that will change the way you think about your own mind.Professor Robinson also draws on the wisdom of the world's greatest thinkers—from the ancient Greeks to today's top scientists—to shed light on some of the ethical debates involved in any examination of consciousness. These include John Locke, whose famous "Prince and the Cobbler" hypothesis raised questions about the relationship between one's personal identity and one's body; Ludwig Wittgenstein, whose "Beetle in a Box" scenario holds implications for how we define consciousness both inside and outside ourselves; and Aristotle, who led a pointed discussion on the relationship between the physical world and what he referred to as "real being."You also enter the lab and explore the impact of modern physics and medicine on our understanding of the self. Pondering questions ranging from the most fundamental—"Why are we here?"—to contemporary quandaries about artificial intelligence and the medical decision to prolong life, you'll gain new insights into the complexity of how great minds define consciousness.Consciousness and Its Implications is a chance for you to view this deep and profound subject from all angles. A distinguished scholar in philosophy and neuropsychology, Professor Robinson incorporates many disciplines—psychology, physics, philosophy, medicine—to explore these abiding questions. So embark on a challenging and wholly satisfying exploration of this unique, mysterious, and essential mental faculty. The knowledge you'll gain in this course is not only intriguing—it is crucial to understanding the nature of humanity and the social and ethical obligations that define us all.

    A leather couch. A neatly bearded, scholarly looking gentleman seated off to the side, only rarely speaking, quietly taking notes and occasionally nodding as the couch's supine occupant tells his or her story.In some ways, such a picture would indeed be accurate, a confirmation not only of the importance of Sigmund Freud in the history of psychology but also of the degree Freud dominates the popular perception of this discipline.But the picture would be inaccurate, as well.Freud was a physician, and the majority of psychologists are not. Both the psychoanalytic theory he pioneered and the therapeutic approach it was based onpsychoanalysishave seen their dominance wane in recent years. And psychologists today, as indebted as they may be to Freud's landmark explorations of our psychological landscape, are involved in far more than helping people cope with inner demons.The expansive and varied roles of contemporary psychologists create another common imageof a crowd of white-coated researchers gathered around a maze, carefully recording a white rat's performance. It's another inadequate picture because experimental psychologists today usually work with people, not animals.Moreover, the areas of interest those psychologists are pursuing now encompass every part of the process we use to develop and function as people:How we perceive, remember, and learnHow we select our friends and partners and retain their affection and loveThe things that motivate us as we make our choices in lifeEven how we relate to the vehicles, machinery, computer systems, or workspaces we encounter as we make our livings.

    This time, he teams up with Kathryn Gordon, his wife of 23 years, for a look at what it takes to build strong relationships. In Relationship Grit, the Gordons reveal what brought them together, what kept them together through difficult times, and what continues to sustain their love and passion for one another to this day. They candidly share their mistakes, decisions that almost destroyed their marriage, and successes so you can learn from their experiences and make your relationship stronger.If you're a fan of Jon Gordon's work, you will enjoy learning about the man behind the message, as he and Kathryn share the intimate details of their life together. The direct, transparent, and personal style will draw you in and help you see that, if you are dealing with a challenge in your life and relationship, you are not alone. Working, writing, and raising children hasn't always been easy for the Gordons, but by committing to one another and embracing the principles of G. R. I. T., they emerged from their darkest moments and built a deep and lasting love. In Relationship Grit, they speak candidly about what they have learned and how you can develop the grit to build beautiful relationships.Discover--in their own words--what Jon and Kathryn have learned about staying together during their 23-year marriage Learn the four principles of G. R. I. T. that you can embrace today to build the high quality relationships you want and deserve Find the strength you need to confront your past, overcome your flaws, and change for the better to improve you and your relationship. Embrace the Gordons' practical advice including 22 quick tips for a great relationship--11 from Kathryn and 11 from Jon--and start making your relationship the best it can be Relationships--particularly marriages--are about imperfect people coming together to work on their individual flaws and emerge stronger together. Relationship Grit will inspire and motivate you to engage in this remarkable and rewarding process.

    In this mind-bending book, an esteemed neuroscientist explains why perfectionism is pointless--and argues that mistakes, missteps, and flaws are the keys to success.

    One thing, however, is clear: Sleep is just as essential to life as nutrition and exercise. This course examines the latest research on the crucial phenomenon of sleep.

    But the very existence of consciousness raises profound questions: Why would any collection of matter in the universe be conscious? How are we able to think about this? And why should we?In this wonderfully accessible book, Annaka Harris guides us through the evolving definitions, philosophies, and scientific findings that probe our limited understanding of consciousness. Where does it reside, and what gives rise to it? Could it be an illusion, or a universal property of all matter? As we try to understand consciousness, we must grapple with how to define it and, in the age of artificial intelligence, who or what might possess it. Conscious offers lively and challenging arguments that alter our ideas about consciousness—allowing us to think freely about it for ourselves, if indeed we can.

    Something no other host nation had ever achieved in the next Games.In The Talent Lab, Owen Slot brings unique access to Team GB’s intelligence, sharing for the first time the incredible breakthroughs and insights they discovered that often extend way beyond sport. Using lessons from organisations as far afield as the Yehudi Menuhin School of Music, the NFL Draft, the Royal College of Surgeons and the SAS, it shows how talent can be discovered, created, shaped and sustained.Charting the success of the likes of Chris Hoy, Max Whitlock, Adam Peaty, Ed Clancy, Lizzy Yarnold, Dave Henson, Tom Daley, Jessica Ennis-Hill, Katherine Grainger, the Brownlee Brothers, Helen Glover, Anthony Joshua and the women’s hockey team, The Talent Lab tells just how it was done and how any team, business or individual might learn from it.

    But how the mind works remains one of humankind's greatest mysteries. With boundless curiosity and enthusiasm, Shannon Moffett, a Stanford medical student, takes us down the halls of neuroscience to the front lines of cutting-edge research and medicine to meet some of today's most extraordinary scientists and thinkers, all grappling with provocative questions: Why do we dream? How does memory work? How do we see? What happens when we think? Each chapter delves into a different aspect of the brain, following the experts as they chart new ground. Moffett takes us to a lab where fMRI scans reveal the multitude of stimuli that our brains unconsciously take in; inside an operating room where a neurosurgeon removes a bullet from a patient's skull; to the lab of Christof Koch, a neuroscientist tracking individual neurons in order to crack the code of consciousness; and to a research lab where scientists are investigating the relationship between dreams and waking life. She also takes us beyond the scientific world—to a Zen monk's zendo, where she explores the effects of meditation on the brain; inside the home of a woman suffering from dissociative identity disorder; to a conference with the philosopher Daniel Dennett, who uses illusions, magic, tricks, and logic to challenge our assumptions about the mind; and to the home of the late Nobel Laureate Francis Crick, co-discoverer with James Watson of DNA's double-helix structure. Filled with fascinating case studies and featuring a timeline that tracks the development of the brain from conception to death, The Three Pound Enigma is a remarkable exploration of what it means to be human.

    Many today are well on their way to becoming a sad statistic in the war on obesity, high blood sugar, and the related diseases—including diabetes—that can result from a diet that’s seriously out of whack. In his previous bestselling book, Overcoming Runaway Blood Sugar, Dennis Pollock shared his personal experience with this deadly epidemic—including his success at lowering his runaway blood sugar to acceptable levels. Now Dennis offers readers the next step in the battle: 60 practical ways to manage their blood sugar without resorting to a bland unsatisfying diet of turnips and tuna fish. In this step by step, change by change plan, readers will learn how to: reduce their intake of carbs, exercise more effectively, and shed excess weight. A must-have book for readers serious about regaining their health while also lowering their weight and increasing their energy.

    Archaeology brings us face-to-face with our distant ancestors, with treasures of the past, and with life as it was lived in long-ago civilizations.Despite the fascinating and often romantic appeal of archaeology, many of us have little idea of what the field actually involves. What, exactly, do archaeologists do? What takes place on an archaeological dig? And how does the reality of the work differ from what we see in Indiana Jones movies?Archaeology: An Introduction to the World's Greatest Sites, taught by renowned archaeologist and National Geographic Explorer Eric H. Cline, answers these questions and more in rich and provocative detail. These 24 thrilling lectures, produced in partnership with National Geographic, introduces you to over 20 of the most significant and enthralling archaeological sites on the planet, providing both in-depth looks at the sites themselves and an insider's view of the history, science, and technology of archaeology. Prepare yourself for a vivid and detailed exploration of archaeology's most magnificent discoveries in the company of an expert archaeologist with decades of experience in the field.

    You might even be worried that these lapses in memory could be an early sign of Alzheimer's or dementia. In reality, for the vast majority of us, these examples of forgetting are completely normal. Why? Because while memory is amazing, it is far from perfect. Our brains aren't designed to remember every name we hear, plan we make, or day we experience. Just because your memory sometimes fails doesn't mean it's broken or succumbing to disease. Forgetting is actually part of being human. In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You'll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You'll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer's (that you own a car). And you'll see how memory is profoundly impacted by meaning, emotion, sleep, stress, and context. Once you understand the language of memory and how it functions, its incredible strengths and maddening weaknesses, its natural vulnerabilities and potential superpowers, you can both vastly improve your ability to remember and feel less rattled when you inevitably forget. You can set educated expectations for your memory, and in doing so, create a better relationship with it. You don't have to fear it anymore. And that can be life-changing.

    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

    But it’s also messy, fallible, and about 50,000 years out of date. We cling to superstitions, remember faces but not names, miss things sitting right in front of us, and lie awake at night while our brains endlessly replay our greatest fears. Idiot Brain is for anyone who has ever wondered why their brain appears to be sabotaging their life—and what on earth it is really up to.A Library Journal Science Bestseller and a Finalist for the Goodreads Choice Award in Science Technology.