Help! My Facebook Ads Suck


Michael Cooper - 2017
    I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

The Poetry Home Repair Manual: Practical Advice for Beginning Poets


Ted Kooser - 2005
    In the pages of The Poetry Home Repair Manual, Kooser brings those decades of experience to bear. Here are tools and insights, the instructions (and warnings against instructions) that poets—aspiring or practicing—can use to hone their craft, perhaps into art. Using examples from his own rich literary oeuvre and from the work of a number of successful contemporary poets, the author schools us in the critical relationship between poet and reader, which is fundamental to what Kooser believes is poetry’s ultimate purpose: to reach other people and touch their hearts. Much more than a guidebook to writing and revising poems, this manual has all the comforts and merits of a long and enlightening conversation with a wise and patient old friend—a friend who is willing to share everything he’s learned about the art he’s spent a lifetime learning to execute so well.

Find What You Were Born For: Discover Your Strengths, Forge Your Own Path, and Live The Life You Want - Maximize Your Self-Confidence


Zoe McKey - 2017
     The only route to success is to know yourself, inside and out. Through the framework of Professor Gardner’s multiple intelligence theory, you find your strengths, unique ways to enhance them, and ultimately use them to catapult yourself to success and the life that you’ve always wanted to live. All my life changes started when I understood that I was making a living from rat race jobs I hated and best case I was mediocre in them. By finding my main intelligence type I started doing something I love and I’m good in. Today I am a bestselling author and interpersonal skills coach and created the life I wanted. Now my goal is to help you create the life you want. I particularly understand what drives success and I also know precisely what's holding you back, and I can help. Finding what you were born for empowers you: - Learn about 8+1 types of intelligence and the research proven methods how to improve each of them - How to find and bring out the maximum of your innate strengths - How to make your vocation your profession - How can you divide lifelong success to small and easy day to day tasks You will also learn: - How to build higher quality of life - How to get out of the 9-5 rat race - How to introduce your passion in your life without the risk of losing your livelihood - How to make the best decisions for short and long term success What improvements will you experience if you follow the advice in this book? - You will live a well-balanced, full life - Wake up every day grateful and excited to see what lies ahead. - Know what – when and how to improve in you for maximum results - Be the role model instead of looking for one If you want to discover your strengths, make them your passion and live a meaningful life… Scroll up and click BUY NOW to step onto the road of success and happiness.

Informing the News: The Need for Knowledge-Based Journalism


Thomas E. Patterson - 2013
    Too often, reporters give equal weight to facts and biased opinion, stir up small controversies, and substitute infotainment for real news. Even when they get the facts rights, they often misjudge the context in which they belong. Information is the lifeblood of a healthy democracy. Public opinion and debate suffer when citizens are misinformed about current affairs, as is increasingly the case. Though the failures of today’s communication system cannot be blamed solely on the news media, they are part of the problem, and the best hope for something better. Patterson proposes “knowledge-based journalism” as a corrective. Unless journalists are more deeply informed about the subjects they cover, they will continue to misinterpret them and to be vulnerable to manipulation by their sources. In this book, derived from a multi-year initiative of the Carnegie Corporation and the Knight Foundation, Patterson calls for nothing less than a major overhaul of journalism practice and education. The book speaks not only to journalists but to all who are concerned about the integrity of the information on which America’s democracy depends.

They Say / I Say: The Moves That Matter in Academic Writing


Gerald Graff - 2006
    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

The Elements of Style


William Strunk Jr. - 1918
    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences


Kitty Burns Florey - 2006
    "Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences is a 2006 book by author Kitty Burns Florey about the history and art of sentence diagramming. Florey learned to diagram sentences as a Catholic school student at St. John the Baptist Academy in Syracuse, New York. Diagramming sentences is useful, Florey says, because it teaches us to "focus on the structures and patterns of language, and this can help us appreciate it as more than just a vehicle for expressing minimal ideas". Florey said in a 2012 essay "Taming Sentences":When we unscrew a sentence, figure out what makes it tick and reassemble it, we interact with our old familiar language differently, more deeply, responding to the way its individual components fit together. Once we understand how sentences work (what's going on? what action is taking place? who is doing it and to whom is it being done?), it's harder to write an incorrect one.Sentence diagramming was introduced by Brainerd Kellogg and Alonzo Reid, professors at the Brooklyn Polytechnic Institute, in their book History of English published in 1877."Keywords: KITTY BURNS FLOREY SISTER BERNADETTE DOG BARKING DIAGRAMMING SENTENCES ENGLISH GRAMMAR REFERENCE LANGUAGE

Why Write?: A Master Class on the Art of Writing and Why it Matters


Mark Edmundson - 2016
    So why?Because writing, as celebrated professor Mark Edmundson explains, is one of the greatest human goods. Real writing can do what critic R. P. Blackmur said it could: add to the stock of available reality. Writing teaches us to think; it can bring our minds to birth. And once we're at home with words, there are few more pleasurable human activities than writing. Because this is something he believes everyone ought to know, Edmundson offers us Why Write?, essential reading--both practical and inspiring--for anyone who yearns to be a writer, anyone who simply needs to know how to get an idea across, and anyone in between--in short, everyone.

Dreyer's English: An Utterly Correct Guide to Clarity and Style


Benjamin Dreyer - 2019
    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

Caetana Says No: Women's Stories from a Brazilian Slave Society


Sandra Lauderdale Graham - 2002
    The slave woman struggled to avoid an unwanted husband and the woman of privilege assumed a patriarch's role to endow a family of her former slaves with the means for a free life. Sandra Lauderdale Graham casts new light on larger meanings of slave and free, female and male, through these compact histories.

The Creative Writing MFA Handbook: A Guide for Prospective Graduate Students


Tom Kealey - 2005
    The handbook includes profiles of fifty creative writing programs, guidance through the application process, advice from current students and professors including George Saunders, Aimee Bender, Tracy K. Smith, and Geoffrey Wolff, and the most comprehensive listings of graduate writing programs in and outside the United States. The handbook also includes special sections about Low-Residency writing programs, Ph.D. programs, publishing in literary journals, and workshop and teaching advice.In a remarkably concise, user-friendly fashion, The Creative Writing MFA Handbook answers as many questions as possible, and is packed with information, advice, and experience.

From Reliable Sources: An Introduction to Historical Methodology


Martha C. Howell - 2001
    Its focus on the basics of source criticism, rather than on how to find references or on the process of writing, makes it an invaluable guide for all students of history and for anyone who must extract meaning from written and unwritten sources.Martha Howell and Walter Prevenier explore the methods employed by historians to establish the reliability of materials; how they choose, authenticate, decode, compare, and, finally, interpret those sources. Illustrating their discussion with examples from the distant past as well as more contemporary events, they pay particular attention to recent information media, such as television, film, and videotape.The authors do not subscribe to the positivist belief that the historian can attain objective and total knowledge of the past. Instead, they argue that each generation of historians develops its own perspective, and that our understanding of the past is constantly reshaped by the historian and the world he or she inhabits.A substantially revised and updated edition of Prevenier's Uit goede bron, originally published in Belgium and now in its seventh edition, From Reliable Sources also provides a survey of western historiography and an extensive research bibliography.

Robert's Rules in Plain English


Doris P. Zimmerman - 2007
    Figuring out what to say and how to say it seems an impossible task. Robert's Rules in Plain English, 2nd edition, is the solution to that problem. Not only does it provide you with the essential, basic rules in simple, straightforward English, it also includes summaries, outlines, charts, and sample dialogues so you can see exactly how these rules work in practice.With an extended glossary and new chapters on electronic meetings and internet usage, Robert's Rules in Plain English, 2nd edition, is an authoritative, modern guide to running a meeting successfully and keeping it on track.

The Seven Basic Plots: Why We Tell Stories


Christopher Booker - 2004
    Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years.This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

Why the Confederacy Lost


Gabor S. Boritt - 1992
    This simple fact, writes James McPherson, has escaped a generation of historians who have looked to faulty morale, population, economics, and dissent as the causes of Confederate failure. These were all factors, he writes, but the Civil War was still a war--won by the Union army through key victories at key moments.With this brilliant review of how historians have explained the Southern defeat, McPherson opens a fascinating account by several leading historians of how the Union broke the Confederate rebellion. In every chapter, the military struggle takes center stage, as the authors reveal how battlefield decisions shaped the very forces that many scholars (putting the cart before the horse) claim determined the outcome of the war. Archer Jones examines the strategy of the two sides, showing how each had to match its military planning to political necessity. Lee raided north of the Potomac with one eye on European recognition and the other on Northern public opinion--but his inevitable retreats looked like failure to the Southern public. The North, however, developed a strategy of deep raids that was extremely effective because it served a valuable political as well as military purpose, shattering Southern morale by tearing up the interior. Gary Gallagher takes a hard look at the role of generals, narrowing his focus to the crucial triumvirate of Lee, Grant, and Sherman, who towered above the others. Lee's aggressiveness may have been costly, but he well knew the political impact of his spectacular victories; Grant and Sherman, meanwhile, were the first Union generals to fully harness Northern resources and carry out coordinated campaigns. Reid Mitchell shows how the Union's advantage in numbers was enhanced by a dedication and perseverance of federal troops that was not matched by the Confederates after their home front began to collapse. And Joseph Glatthaar examines black troops, whose role is entering the realm of national myth.In 1960, there appeared a collection of essays by major historians, entitled Why the North Won the Civil War, edited by David Donald; it is now in its twenty-sixth printing, having sold well over 100,000 copies. Why the Confederacy Lost provides a parallel volume, written by today's leading authorities. Provocatively argued and engagingly written, this work reminds us that the hard-won triumph of the North was far from inevitable.