A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Yet many may be surprised to learn that the true story behind the making of the film is as captivating as the film itself. In The Making of Slap Shot, veteran sports writer Jonathon Jackson lets fans not only relive just how the film was made, but brings to light surprising facts (i.e., Al Pacino was the first choice for the role of Reggie Dunlop; almost every scene-even the absurd and unbelievable ones-depicts a real life event). With access to those involved in the making of the film, he brings to life some of the magic behind the creation of memorable scenes and characters, especially the Charleston Chiefs, one of the most popular fictional sports teams in history. Based on interviews with over 50 cast members, production staff, and anyone of note involved in the film's creation Destined to be a collectible and keepsake (along with the jerseys, bobbleheads, and other paraphernalia associated with the film), The Making of Slapshot is a must for fans eager to learn even more about their favorite film.

    Written by Moe Howard's daughter, this detailed biography is bursting with photographs Curly traces the life of one wacky Stooge from birth to his final status as a cult hero.

    The students had issued their challenge by calling the beloved American icon a fraud. Wayne, who had his new movie McQ to promote, responded by saying he would be happy to show his film in the pseudo-intellectual swamps of Harvard Square. After the screening, without writers, the former USC footballer delivered a classic performance. When one smart young man asked where he got his phony toupee, Wayne insisted the hair was real. It wasn't his, but it was real. The appreciative underclassmen loved him and after the Q and A session, they all sat down to dinner. Later Wayne, who was suffering greatly from both gout and the after effects of lung cancer (sadly the Duke only had five years to live), said that day at Harvard was the best time he ever had.Just when you thought you've heard everything about Hollywood comes a totally original new book -- a special blend of biography, history and lore.Hollywood Stories is packed with wild, wonderful short tales about famous stars, movies, directors and many others who have been a part of the world's most fascinating, unpredictable industry!What makes the book unique is that the reader can go to any page and find a completely engaging and illuminating yarn. Sometimes people won't realize that they are reading about The Three Stooges or Popeye the Sailor until they come to the end of the story. The Midwest Book Review says Hollywood Stories is, "packed from cover to cover with fascinating tales." Full of funny moments and twist endings, Hollywood Stories features an amazing, all-star cast of legendary characters and icons and will keep you totally entertained!

    Add a famous Hollywood star or two to the mix and the nation is hooked. The Hollywood Book of Scandals provides the full account of 32 big, provocative scandals--complete with all the sexy, scintillating, and often shocking details. Written by veteran show business chronicler James Robert Parish, this book dishes the full dirt on:Bob Crane's mysterious deathElizabeth Taylor's seduction of Eddie FisherRobert Mitchum's arrest for drug possessionJudy Garland's public meltdownErrol Flynn's trial for statutory rapeWinona Ryder's shoplifting trialMore than 100 black-and-white celebrity photos offer readers a close-up look at the leading players in these sordid dramas.

    For more than fifty years she has appeared in classic films (The Manchurian Candidate), in musicals (Gypsy, Sweeney Todd), and, of course, on television for twelve seasons in Murder, She Wrote. She has won five Tonys and has been nominated for three Oscars and twelve Emmys.Balancing Act is Lansbury's triumphant story, in which she has cooperated with noted theater writer and critic Martin Gottfried. Lansbury became established by her late teens in films like The Picture of Dorian Gray. While her career flourished, she was frustrated by continually playing supporting roles, until the musical Mame made her a major star. A string of stage successes followed, and she went on to conquer television in Murder, She Wrote.In Balancing Act Lansbury appears frequently in her own wry voice, sharing thoughts on everything from acting to gardening to her difficulties with raising her children. Here in all its color and drama is the inspiring story of a woman who has truly become a national institution.

    From the legendary producer and author of The Kid Stays in the Picture—one of the greatest Hollywood memoirs ever written—comes a long-awaited second work with all the elements of a star-studded blockbuster: glamour and conflict, giddy highs and near-fatal lows, struggle and perseverance, tragedy and triumph.

    Over the course of his career, he has remained true to a vision of the innocent lost in darkness and confusion, balancing hallucination and surrealism with a sense of Americana that is as pure and simple as his compelling storylines. In this volume, Lynch speaks openly about his films as well as about his lifelong commitment to painting, his work in photography, his television projects, and his musical collaborations with Angelo Badalamenti.

    This insightful book, the most intimate and dispassionate biography of the revolutionary leader to date, shows that neither assessment is true.Leycester Coltman, British ambassador to Cuba in the early 1990s, came as close to personal friendship with Castro as any foreigner was permitted. With frequent contact and regular conversations, Coltman was in a unique position to observe the dictator’s personality in both public and private situations. Here he presents a close-up view of the man who for half a century has been loved, admired, feared, and hated, but seldom really understood.Coltman chronicles the events of the Cuban leader’s extraordinary life from the political activism of his university days in Havana to periods of exile, imprisonment, and guerilla warfare alongside Che Guevara, to the uncertainties of his old age. Drawing on personal observation and archival sources in Cuba and abroad, Coltman explores the contradiction between the private character and the public reputation, and highlights the complexities of the consummate actor who continues to play a crucial role on the international stage.

    2:  This follow-up book to Cold Cases Solved continues where the first book left off detailing more true stories of criminal cases that went cold and were eventually solved, sometimes many years later. Some of the cases include: Martha Moxley – the case with a Kennedy connection, Jeanine Nicarico – the case that took over 20 years to solve, Sherri Rasmussen – fresh eyes caught the right clue, The 16th Baptist Church Bombing – solved after 14 years, Leslie Long – the young mother kidnapped, raped and murdered, The Outlaw Clubhouse Murders – a motorcycle gang wiped out, and many others. The closure attained by solving these cases must at least provide a modicum of relief for the friends and family of the victims. The authorities involved in the investigations and in bringing the perpetrators to justice must also feel a sense of accomplishment when they are able to successfully close a long-standing case.Grab your copy TODAY and read about more Cold Cases Solved!

    The book traces his immense impact on the portrayal of the leading stars year by year, from his arrival in California in 1925 until his departure in 1943. During that time he photographed all of the greatest personalities, at Metro-Goldwyn-Mayer, Warner Brothers, and Columbia as well as independently. The prints come from the Chapman Collection, one of the most extensive archives of original Hurrell photographs in the world, and they include a number of rarities and surprises. Although some photos by Hurrell are familiar and frequently reproduced, most of the images in this book will come as a revelation, since they have not been published in over half a century. The genesis of the pictures is examined in a remarkable text by Mark A. Vieira, himself a highly regarded portrait photographer, who came to know Hurrell well during the photographer's later years. Vieira explains in detail Hurrell's technical feats of lighting and retouching. And drawing on firsthand accounts, he vividly re-creates the lively interplay between the photographer and his subjects at the shooting sessions in which these portraits were taken.

    

    Iconoclast. Apostate. Drunk. Many words have been used to describe Doug Stanhope, but rarely has “hopeful” been one of them. However, heading into 2016, Stanhope peered through the apocalyptic fog and saw a forecast that was more rainbows than acid rain: His first book was set for release, his new stand-up special was in the can, and he was about to film a television pilot with his friend and confidant Johnny Depp. The sharks of Hollywood were circling, and Stanhope’s pockets were filled with chum. The only thing that could stop Doug was himself, and that’s exactly what he did.First came the booze, then came the pills, then came the stripper, and then, Doug came. A tryst aboard a cruise ship leaves him literally and figuratively adrift when his scorned wife, Bingo, reveals she is in love with another man: a jug-sippin’, guitar-pickin’ hobo. A simple, black-out fling turns out to be a pebble tossed into the lake of you-know-what named 2016, and in No Encore for the Donkey, Stanhope traces the resulting rings.Written and performed by Stanhope, his third memoir follows the veteran comedian on a quest to save his marriage, his wife, and eventually his wife’s life. Our hero's journey finds Stanhope cuddling with Johnny Depp in his Los Angeles mansion, receiving some much-needed TLC from Marilyn Manson, and - most daunting - building a new hour of comedy in the rusted-out hellscapes of post-industrial America.Equal parts love letter, road romp, and harrowing condemnation of the failures of America’s mental health care system, No Encore for the Donkey is a hilarious and heartbreaking account of a man balancing on the edge of damnation. With Bingo in a coma and Trump about to be elected, Stanhope sifts through the ruins of his own personal cataclysm in order to answer the big questions: What does it mean to love someone when you can’t love yourself? What is the point of success if you have no one to share it with? And is the end of the world BYOB?

    She remains the head of state of the United Kingdom, and a group of 16 nations including Canada, Australia, and New Zealand call her queen, and she is the head of the British Commonwealth which includes another 37 countries, including India and South Africa. Throughout her life, she has enjoyed much happiness including a long and happy marriage to Prince Philip, four children, and Silver, Golden, and Diamond Jubilees. Her reign has also been marked by much sadness, including the failed marriages of three of her children, the deaths of close family members and friends, and the markedly difficult death of Princess Diana, which took a toll on both the Royal Family and the nation.Now Life, in a new special edition, takes a nuanced and thoughtful look at the reign of Elizabeth at 90 and what her over-63 years on the throne have meant for her subjects and the world at large, including her early life, the years of World War Ii, her marriage and family, life ruling Great Britain, Windsor family values and much more.With dozens of stunning photos, stories, and analysis, Queen Elizabeth at 90 is a keepsake of both a life well-lived and an historical time on the throne, as well as a captivating collection for any royal watcher.

    Brando Unzipped is the definitive gossip guide to the late, great actor's life New York Daily News. Lurid, raunchy, perceptive, and certainly worth reading, it's one of the best show-biz biographies of the year. London's Sunday Times. Brando Unzipped received an Honorable Mention from Foreword Magazine in its Book of the Year competition, and it won a Silver Ippy award for Best Biography from the Independent Publisher's Association."