Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.

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    Those who kill sheltered animals on the other. Can't we all just get along? Irreconcilable Differences says we can't because shelters act in ways which are the antithesis of the values most Americans hold dear. We are a nation of animal lovers. But the shelters we expect to save animals are instead needlessly killing about four million of them every year. Thankfully, animal lovers all over the U.S. are increasingly rejecting the excuses and blame shifting of shelter administrators used to justify that killing. And it is that rejection of the status quo, propelled by the American public's great love of companion animals, which is explored in this book's essays.

    Includes Robert Silverberg's "How It Was When The Past Went Away"; "The Eve of RUMOKO" by Roger Zelazny and "We All Die Naked" by James Blish.

    Humiliated, penniless, pregnant, and very much alone, J

    The authors have adopted the following daily format for this prayer book: daily invocations, readings, scripture, reflection, prayers, weekly hymns, benedictions and printed psalms. A deluxe gift edition is also available.

    Soon young Dr. Maggie McLain finds herself battling for respect among the farmers, pet owners, and livestock breeders of western Tennessee, while also juggling marriage, kids, and a bevy of loving but rambunctious friends -- both two-footed and four-footed. As the decades pass, Maggie's courage and dedication become legendary. Yet when tragedy strikes her family, Maggie has to make a poignant decision about her future in the profession she adores.