People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    Written by an all-around tech guru and the coauthor of Windows 8.1 For Seniors For Dummies, it cuts through confusing jargon and covers just what you need to know: navigating the interface with a mouse or a touchscreen, customizing the desktop, managing printers and other external devices, setting up and connecting to simple networks, and storing files in the Cloud. Plus, you'll find helpful instructions on sending and receiving email, uploading, editing, and downloading pictures, listening to music, playing games, and so much more.Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or simply making your life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips.Customize the desktop and set up a simple network Connect with family and friends online Work with apps like a pro Safely protect your data, your computer, and your identity With large-print format for text, figures, and drawings, there's no easier way to get up and running on the new Windows operating system than with Windows 10 For Seniors For Dummies.

    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

    The Newbie's Guide to Publishing contains all of the information you need to understand the writing business and maximize your sales and success.There's over 370,000 words of writing advice, tips, tricks, and observations. That's more than 1100 pages. It's the biggest book on writing and publishing ever put together, featuring hundreds of essays on the following topics:WRITING - More than forty essays, covering everything you need to know to craft fiction.BREAKING IN - Over forty essays on how to find an agent and sell your writing. PUBLISHING - More than twenty essays about the publishing business, and how it works.PROMOTION - Over fifty essays on marketing, advertising, and self-promotion.TOURING - Extensive, in-depth details on how to do book tours and signings.INTERNET - Dozens of essays on how writers can effectively use the world wide web.EBOOKS - Speculation and real-life examples of digital publishing, the Kindle, print on demand, and self-publishing.MOTIVATION - Over fifty essays guaranteed to enlighten and inspire your writing efforts.Plus many, many more.It also includes a foreword and several bonus essays by bestselling author Barry Eisler.About the AuthorJ.A. Konrath has written dozens of novels and hundreds of short stories. His work has been published in over a dozen countries, and there are millions of copies of his fiction in print.His blog, A Newbie's Guide to Publishing, has been named one of Writer's Digest Magazine's Best Web Sites. In a 12 month period, he sold over 35,000 self-published ebooks on Amazon Kindle.He's been featured in Writer's Digest, Forbes, Newsweek, The Wall Street Journal, Publisher's Weekly, Book Page, Entertainment Weekly, and The Huffington Post. Konrath is known as the hardest working author in the business, having toured more than 1200 bookstores. He's done successful blog tours, sent over 7000 letters to libraries, and has been flown all across the country to speak on the topics of publishing, marketing, ebooks, and self-promotion. Under the pen name Jack Kilborn, he wrote the horror novels Afraid, Trapped, Endurance, and Draculas. The Jack Daniels thriller series has houndreds of thousands of books in print around the world. The latest is Shaken, published by AmazonEncore.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    This updated edition of Birnbaum's Walt Disney World Resort takes readers through Disney's biggest resort with ease and flair and includes the most accurate, current information on prices and attractions. What's new in 2016:• The brand-new Frozen attraction, scheduled to burst onto the Epcot scene in 2016,whisks guests on a chilly trip to meet Anna, Elsa, and Olaf. • Our coverage of Disney's Hollywood Studios includes the inside scoop on plans for new Star Wars-themed additions and other shows and attractions.• Experience new shows and attractions, including the Magic Kingdom's popular new parades:Festival of Fantasy and Move It! Shake it! Dance and Play It!• Fastpass+is Walt Disney World's advance reservation system for theme park shows and attractions. We offer tips and strategies for making the most of this free service.• Downtown Disney has morphed into Disney Springs, a bustling waterside enclave teeming with new dining, shopping, and recreational activities. • Our newly-expanded dining chapter details each and every restaurant, and includes menu updates, a "best of wow restaurant roundup", and specialized indexes.• The 2016 Guide has more photos than ever, including brand-new photo hunts for each of the World's four theme parks. Can you find them all?• Baffled by WDW's magic band? Don't be! We give the scoop on maximizing the potential of the band.• A wave of new entertainment has hit World Showcase: we'll tell you where to see new acts featuring lumberjacks, Celtic folk musicians, and flag wavers.• Disney's Polynesian Village resort has been renewed and revitalized, thanks Disney Vacation Club. • Checkout our bonus chapter featuring "Land and Sea vacation" planning advice, perfect for pairing a Disney Cruise with a visit to Walt Disney World.

    Customize your trip with simple planning tools • Top experiences & attractions • Practical advice for getting around • Easy-to-read color regional mapsExplore the Portland, Seattle, British Columbia and beyond • Discerning Fodor’s Choice picks for hotels, restaurants, sights, and more • “Word of Mouth” tips from fellow Fodor’s travelers • Illustrated features on whale-watching, wineries, and Pike's Market Place • Best open-air adventures, local breweries, and regional cuisineOpinions from destination experts • Fodor’s writers reveal their favorite local haunts • Revised annually to provide the latest information

    The Triggering Town is Hugo's now-classic collection of lectures, essays, and reflections, all "directed toward helping with that silly, absurd, maddening, futile, enormously rewarding activity: writing poems." Anyone, from the beginning poet to the mature writer to the lover of literature, will benefit greatly from Hugo's sayd, playful, profound insights and advice concerning the mysteries of literary creation.

    A look at the truth behind some of the world's biggest secrets.

    The text includes full-length selections as well as student essays.

    Through encouraging coaching, shared memories, and open-ended questions, the process of producing a personal history becomes intriguing and engaging.With Legacy the possibilities expand: a personal record is preserved—with its myths, traditions, joys, pains, gains, and losses; a family opens a potential dialogue that will last for generations; the writer has an opportunity for insight and resolution; the culture of a time and place is noted; the tradition of personal story is revitalized, and our present and future find nourishment and knowledge in the past.Either as a gift that can act as a shared experience as the memories are recounted or as a personal way to take account of one’s experiences, often long since forgotten, Legacy is indeed a way to get one’s story down.

    The land mine is me. After the explosion, I spend the rest of the day putting the pieces back together. Now, it's your turn. Jump!"Zest. Gusto. Curiosity. These are the qualities every writer must have, as well as a spirit of adventure. In this exuberant book, the incomparable Ray Bradbury shares the wisdom, experience, and excitement of a lifetime of writing. Here are practical tips on the art of writing from a master of the craft—everything from finding original ideas to developing your own voice and style—as well as the inside story of Bradbury's own remarkable career as a prolific author of novels, stories, poems, films, and plays.Zen in the Art of Writing is more than just a how-to manual for the would-be writer: it is a celebration of the act of writing itself that will delight, impassion, and inspire the writer in you. Bradbury encourages us to follow the unique path of our instincts and enthusiasms to the place where our inner genius dwells, and he shows that success as a writer depends on how well you know one subject: your own life.

    Though the hours were long and the program struggled for funding, sailing gave Vandemoer’s life shape and meaning.But early one morning, everything came crashing down when Vandemoer, still in his pajamas, opened the door to find FBI and IRS agents on his doorstep. He quickly learned that a recruiter named Rick Singer had used him as a stooge in a sophisticated scheme designed to take advantage of college coaches and play to the endless appetite for university fundraising—and wealthy parents looking for an edge for their college-bound children.Vandemoer was summarily fired, kicked out of campus housing, his children booted from campus daycare. The next year of his life was a Kafkaesque hellscape, and though he was an innocent man who never received a dime was the first person to be convicted in what became known as the Varsity Blues scandal.A true story that reads like a suspense novel, Rigged Justice lays bare how a sophisticated scheme could take advantage of college coaches and university money—and how one family became collateral damage in a large government investigation that dominated national headlines.

    In this expanded new edition, Mel Helitzer, named the "funniest professor in the country" by Rolling Stone magazine, and funnyman Mark Shatz pack in even more insight and instruction, including:- Humor writing exercises to punch up your jokes- Extra information on writing for sitcoms and stand-up- Comedic brainstorming techniques using associations and listings- Exclusive tips for writing humor for specific markets like editorials, columns, speeches, advertising, greeting cards, t-shirts, and moreTap into your comedic genius with Comedy Writing Secrets, 2nd edition, and you'll always leave ?em laughing!

    -- M. Carolyn Clark, Department of Educational Human Resource Development, College of Education, Texas A&M University Since Merriam's definitive Case Study Research in Education first appeared in 1988, significant advances have occurred in the field of qualitative research. To meet the demand for a book that reflects these important changes, Merriam has completely revised and updated her classic work.Timely, authoritative, and approachable, Qualitative Research and Case Study Applications in Education is a practical resource that offers the information and guidance needed to manage all phases of the qualitative and case study research process.