The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

    Of course, he has given us glimpses in his aphorisms, short essays, articles, and speeches. But, never before has an entire book been devoted to Kurt Vonnegut, the teacher. Here is pretty much everything Vonnegut ever said or wrote having to do with the art and craft of writing - Plus - a wonderful, healing/nourishing expedition, of which McConnell has outfitted us for the journey, and in these 37 chapters, covers the waterfront of how one American writer brought himself to the pinnacle of the writing art; and the result only serves to benefit us.Kurt Vonnegut was one of the few grandmasters of American literature, whose novels continue to influence new generations about the ways in which our imaginations can help us to live. Few aspects of his contribution have not been plumbed - 14 novels, collections of his speeches, his essays, his letters, his plays - so this fresh view of him, written by a former student, is a bonanza for writers, readers, listeners and Vonnegut fans everywhere.©2019 Trust u/w of Kurt Vonnegut Jr. (P)2019 Highbridge, a division of Recorded Books

    But how does the artist actually create his or her work? What is the source of an artist's inspiration? What is the force that impels the artist to set down a vision that becomes art? In this groundbreaking book, Edward Hirsch explores the concept of duende, that mysterious, highly potent power of creativity that results in a work of art. With examples ranging from Federico García Lorca's wrestling with darkness as he discovered the fountain of words within himself to Martha Graham's creation of her most emotional dances, from the canvases of Robert Motherwell to William Blake's celestial visions, Hirsch taps into the artistic imagination and explains, in terms illuminating and emotional, how different artists respond to the power and demonic energy of creative impulse.