At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Because MLIS education tends to offer less-than-comprehensive preparation in pedagogy and instructional design, this much-needed book tackles the challenge of effective teaching and training head-on. Char Booth, an avid library education and technology advocate, introduces a series of concepts that will empower readers at any level of experience to become better designers and presenters, as well as building their confidence and satisfaction as library educators.

    Nancy Pearl comes to the rescue with this wide-ranging and fun guide to the best reading new and old. Pearl, who inspired legions of litterateurs with What If All (name the city) Read the Same Book, has devised reading lists that cater to every mood, occasion, and personality. These annotated lists cover such topics as mother-daughter relationships, science for nonscientists, mysteries of all stripes, African-American fiction from a female point of view, must-reads for kids, books on bicycling, chick-lit, and many more. Pearl's enthusiasm and taste shine throughout.

    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

    It is possible to develop significant skills in order to make the writing process much easier than you think. In "Research Strategies," author William Badke offers a clear, simple, and often humorous roadmap for conducting research and navigating the vast new world of information and technology. In this, the fourth edition, Badke details the entire research paper process from start to finish. "Research Strategies" provides a plethora of insightful and helpful information, including:Finding and narrowing a topic Creating an outline Searching databases Understanding metadata Using library catalogs and journal databases Conducting Internet research Organizing research notes Writing the actual paper"Research Strategies" explains the skills and strategies you need to efficiently and effectively complete a research project from topic to finished product. With the information provided here, research doesn't have to be frustrating or boring. Badke's strategies present a sure path through the amazing and complex new world of information.

    He ponders the doomed library of Alexandria and personal libraries of Charles Dickens, Jorge Luis Borges, and others. He recounts stories of people who have struggled against tyranny to preserve freedom of thought—the Polish librarian who smuggled books to safety as the Nazis began their destruction of Jewish libraries; the Afghani bookseller who kept his store open through decades of unrest. Oral “memory libraries” kept alive by prisoners, libraries of banned books, the imaginary library of Count Dracula, a library of books never written.

    Anyone who wants to understand these complex and dynamic institutions—how they are evolving, the contributions they make, the challenges they face, the students they serve, and the faculty and leaders who deliver the services and the curricula—will find The American Community College both essential reading and an important reference book."—George R. Boggs, president and CEO, American Association of Community Colleges"I have been a community college president for over forty-one years and a graduate professor for three decades. This book has been an inspiration to generations of students, faculty members, and administrators. It has become the classic of the field because it has great 'take-home' value to us all."—Joseph N. Hankin, president, Westchester Community College"In this latest edition of The American Community College, the authors continue to manifest their unique, highly knowledgeable perspective about the community college. This book is must-reading for all who desire to understand one of the most important educational institutions in the twenty-first century."—Barbara K. Townsend, professor and director, Center for Community College Research, College of Education, University of Missouri–Columbia"Cohen and Brawer's classic work is the touchstone for a comprehensive overview of the American community college. This is a seminal book for graduate students as well as seasoned professionals for understanding this uniquely American institution."—Charles R. Dassance, president, Central Florida Community College

    Like Henry Petroski's The Pencil, Scrolling Forward takes a common, everyday object, the document, and illuminates what it reveals about us--our work, our values, our relationships--both in the past and as we move into the digital age.

    For over half a century, the MLA Handbook is the guide millions of writers have relied on.The seventh edition is a comprehensive, up-to-date guide to research and writing in the online environment. It provides an authoritative update of MLA documentation style for use in student writing, including simplified guidelines for citing works published on the Web and new recommendations for citing several kinds of works, such as digital files and graphic narratives.Every copy of the seventh edition of the MLA Handbook comes with a code for accessing the accompanying Web site. New to this edition, the Web site provides- the full text of the print volume of the MLA Handbook- over two hundred additional examples- several research-project narratives--stories, with sample papers, that illustrate the steps successful students take in researching and writing papers- searching of the entire site, including the full text of the MLA Handbook- continuous access throughout the life of the seventh edition of the MLA Handbook

    Lesson plans and lecture notes matter less than the special way teachers comprehend the subject and value human learning. Whether historians or physicists, in El Paso or St. Paul, the best teachers know their subjects inside and out--but they also know how to engage and challenge students and to provoke impassioned responses. Most of all, they believe two things fervently: that teaching matters and that students can learn.In stories both humorous and touching, Bain describes examples of ingenuity and compassion, of students' discoveries of new ideas and the depth of their own potential. What the Best College Teachers Do is a treasure trove of insight and inspiration for first-year teachers and seasoned educators.

    Everything Is Miscellaneous: The Power of the New Digital Disorder

    Do What You Are introduces Personality Type - how you process information, make decisions and interact with the world around you - and shows you which of the 16 types describes you best. It lists dozens of occupations that are popular with people of your type. Then, using workbook exercises and real-life examples to highlight the strengths and pitfalls of each personality type, it shows you step-by-step how touse your unique strengths to customise your job search,ensuring the best results in the shortest period of time.And if you plan to stay in your job, Do What You Are provides savvy advice for getting the most out of your current career.Every other career guide offers generic, one-size-fits-all advice. But because it is based on personality type, Do What You Are helps you determine what you need to be more successful and satisfied.

    Using classic examples, Megan asks kids to think about why the trim size of Ludwig Bemelman's Madeline is so generous, or why the typeset in David Wiesner's Caldecott winner,The Three Pigs, appears to twist around the page, or why books like Chris Van Allsburg's The Polar Express and Eric Carle's The Very Hungry Caterpillar are printed landscape instead of portrait. The dynamic discussions that result from this shared reading style range from the profound to the hilarious and will inspire adults to make children's responses to text, art, and design an essential part of storytime.

    The focus has moved from the library as a confined place to one with fluid boundaries that is layered by diverse needs and influenced by an interactive global community. Guiding principles for school library media programs must focus on building a flexible learning environment with the goal of producing successful learners skilled in multiple literacies. Defining the future direction of school library media programs is the purpose of the newest set of guidelines from the American Association of School Librarians (AASL), entitled Empowering Learners: Guidelines for School Library Media Programs