We’re a little taller or shorter than the average, our salary is a bit higher or lower than the average, and we wonder about who it is that is buying the average-priced home. All around us, we think, are the average people—with the average height, the average salary and the average house.But the average doesn’t just influence how we see ourselves—our entire social system has been built around this average-size-fits-all model. Schools are designed for the average student. Healthcare is designed for the average patient. Employers try to fill average job descriptions with employees on an average career trajectory. Our government implements programs and initiatives to serve the average person. For more than a century, we’ve believed that the best way to run our institutions is by focusing on the average person. But when you actually drill down into the numbers, you find an amazing fact: no one is average—which means that our society built for everyone is actually serving no one.In the 1950s, the American Air Force found itself with a massive problem—performance in expensive, custom-made planes was suffering terribly, with crashes peaking at seventeen in a single day. Since the state-of-the-art planes they were flying had been meticulously crafted to fit the average pilot, pilot error was assumed to be at fault. Until, that is, the Air Force investigated just how many of their pilots were actually average. The shocking answer: out of thousands of active-duty pilots, exactly zero were average. Not one. This discovery led to simple solutions (like adjustable seats) that dramatically reduced accidents, improved performance, and expanded the pool of potential pilots. It also led to a huge change in thinking: planes didn’t need to be designed for everyone—they needed to be designed so they could adapt to suit the individual flying them.The End of Average shows how success lies in customizing to our individual needs in all aspects of our lives, from the way we mark tests to the medical treatment we receive. Using principles from The Science of the Individual, it shows how we can break down the average to create individualized success that benefits everyone in the long run. It's time we stopped settling for average, and in The End of Average, Todd Rose will show you how.

    Rosie Pope—maternity fashion designer, pregnancy guru, and star of the hit TV show Pregnant in Heels on Bravo—leads expectant mothers through the ups and downs of pregnancy with her trademark humor and down-to-earth charm, tackling difficult issues with refreshing candor while offering useful information about medical support. The founder of MomPrep—a prenatal and postpartum education center—Rosie makes the journey to motherhood even more memorable with friendly advice, laugh-out-loud stories, and heartfelt, “been-there” insights. Mommy IQ is a must-own handbook for moms-to-be, young moms, and the families of expectant moms.

    This detachment is hard to repair and highly detrimental to a child's development-most children who feel they cannot rely on their parents grow up to become more emotionally insecure and less self-assured than their peers.The Attachment Connection sorts out the facts from the fiction about parent-child attachment and shows how paying attention to the emotional needs of your child, particularly during the first five years of development, can help him or her grow up happy, secure, and confident. You'll discover how your child's brain is developing at each stage of growth and learn to use reasonable, easy-to-implement guidelines based on sound science to foster secure attachment, healthy social skills, and emotional regulation in your child.

    In divorce, where the respect has diminished and the love has often turned into intense dislike, co-parenting cane drive on or both parents to the brink of insanity. Joint Custody with a Jerk offers many proven communication techniques that will help you deal with your difficult ex-husband or ex-wife by describing examples of common problems and teaching you to examine your role in these sticky situations. These strategies for effective mediation are easy to apply, down-to-earth, and innovative.

    Yet parents do not have the information they need to make their baby's life as stimulating as it should be. How Smart Is Your Baby? provides parents with all the information required to help their baby achieve full potential. The authors first explain infant growth, and then guide parents in creating a home environment that enhances brain development. A developmental profile allows parents to track their child's progress, determine strengths, and recognize where additional stimulation is needed.

    Learn the Alphabet and pronunciation as well as useful phrases in 8 categories, such as greetings, travel and directions, making friends to business and emergencies. Download, read and enjoy your vacation like never before.

    Gender is now a global conversation, and one that is constantly evolving. More people than ever before are openly living their lives as transgender men or women, and many transgender people are coming out as neither men or women, instead living outside of the binary. Gender is changing, and this change is gaining momentum. We all want to do and say the right things in relation to gender diversity—whether at a job interview, at parent/teacher night, and around the table at family dinners. But where do we begin? From the differences among gender identity, gender expression, and sex, to the use of gender-neutral pronouns like singular they/them, to thinking about your own participation in gender, Gender: Your Guide serves as a complete primer to all things gender. Guided by professor and gender diversity advocate Lee Airton, PhD, you will learn how gender works in everyday life, how to use accurate terminology to refer to transgender, non-binary, and/or gender non-conforming individuals, and how to ask when you aren’t sure what to do or say. It provides you with the information you need to talk confidently and compassionately about gender diversity, whether simply having a conversation or going to bat as an advocate. Just like gender itself, being gender-friendly is a process for all of us. As revolutionary a resource as Our Bodies, Ourselves, Gender: Your Guide invites everyone on board to make gender more flexible and less constricting: a source of more joy, and less harm, for everyone. Let’s get started.

    This is the America we believe in a nation of opportunity, constrained only by ability and effort. But during the last twenty-five years we have seen a disturbing opportunity gap emerge. Americans have always believed in equality of opportunity, the idea that all kids, regardless of their family background, should have a decent chance to improve their lot in life. Now, this central tenet of the American dream seems no longer true or at the least, much less true than it was. Robert Putnam about whom The Economist said, "His scholarship is wide-ranging, his intelligence luminous, his tone modest, his prose unpretentious and frequently funny," offers a personal but also authoritative look at this new American crisis. Putnam begins with his high school class of 1959 in Port Clinton, Ohio. By and large the vast majority of those students "our kids" went on to lives better than those of their parents. But their children and grandchildren have had harder lives amid diminishing prospects. Putnam tells the tale of lessening opportunity through poignant life stories of rich and poor kids from cities and suburbs across the country, drawing on a formidable body of research done especially for this book. Our Kids is a rare combination of individual testimony and rigorous evidence. Putnam provides a disturbing account of the American dream that should initiate a deep examination of the future of our country.

    It Takes Two to Talk is written in simple language and is full of beautiful, color illustrations. It shows parents how to help their child communicate and learn language during everyday activities like mealtime, bath time, playtime and book reading. This book is invaluable for parents of children ranging from those who are still at the very earliest stages of communication to those who have begun to talk in short sentences. This edition of It Takes Two to Talk is supported by the most current research. It includes easy-to-use checklists, practical guidelines for choosing communication goals, and a new section on building the foundations for literacy. This book shows parents how to have fun with their children, while turning every interaction into an opportunity for language learning. Parents and professionals will find the new It Takes Two to Talk to be a unique and invaluable resource to promote the communicative development of children with language delays. Rarely do we see a guide that provides information so thoroughly grounded in current research yet so well organized and accessible. Supported by creative illustrations, readers easily find their way from principles to applications in everyday family activities. The Hanen Center's deep knowledge of the field and of families is apparent in every chapter.-Michael J. Guralnick, PhD, Director, Center on Human Development and Disability, Professor of Psychology and Pediatrics University of Washington

    In the past, discoveries often had to wait for the rise of the next generation to see questions in a new light and let go of old truisms. Today, in a world that is defined by a rapid rate of change, staying on the cutting edge has as much to do with shedding outdated notions as adopting new ones. In this spirit, John Brockman, publisher of the online salon Edge.org ("the world's smartest website"—The Guardian), asked 175 of the world's most influential scientists, economists, artists, and philosophers: What scientific idea is ready for retirement?Jared Diamond explores the diverse ways that new ideas emerge * Nassim Nicholas Taleb takes down the standard deviation * Richard Thaler and novelist Ian McEwan reveal the usefulness of "bad" ideas * Steven Pinker dismantles the working theory of human behavior * Richard Dawkins renounces essentialism * Sherry Turkle reevaluates our expectations of artificial intelligence * Physicist Andrei Linde suggests that our universe and its laws may not be as unique as we think * Martin Rees explains why scientific understanding is a limitless goal * Alan Guth rethinks the origins of the universe * Sam Harris argues that our definition of science is too narrow * Nobel Prize winner Frank Wilczek disputes the division between mind and matter * Lawrence Krauss challenges the notion that the laws of physics were preordained * plus contributions from Daniel Goleman, Mihaly Csikszentmihalyi, Nicholas Carr, Rebecca Newberger Goldstein, Matt Ridley, Stewart Brand, Sean Carroll, Daniel C. Dennett, Helen Fisher, Douglas Rushkoff, Lee Smolin, Kevin Kelly, Freeman Dyson, and others.

    Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that “educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life.Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression.Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

    Do your kids sometimes make you feel like your head is going to explode? Have you ever yelled until you were hoarse? Do you ever have days when all you feel like doing is making a run for the airport? Why is it so hard to be the parent you thought you would be?For harassed parents struggling to understand why they end up screaming at their kids and tearing their hair out trying to make them understand that bad behaviour has consequences, here′s the perfect book to help your family make it through the crucial first decade or so and actually enjoy each other’s company.Practical commonsense answers and examples from actual cases, logical and realistic strategies, and innovative behaviour modification tools that work in the real world — all from a parent and family therapist who′s seen almost everything there is to see and offers some hard-won battlefield wisdom.Written in down-to-earth language, this book should be handed out at birth, an essential guide for the struggling parent who knows family life can and should be better.

    As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), “spot the lie” both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

    The book begins with a framework elucidating the transactions between individual development and the child's wider environment, and emphasizing the crucial role of attachment. Key developmental processes and tasks from infancy through middle childhood are then discussed in paired chapters that respectively address how children of different ages typically feel, think, and behave, and how to intervene effectively with those who are having difficulties.

    The world around you is pulling your strings, shaping your innermost instincts and your most private thoughts. And you don't even realize it.Every day and in all walks of life, we overlook the enormous power of situations, of context in our lives. That's a mistake, says Sam Sommers in his provocative new book. Just as a museum visitor neglects to notice the frames around paintings, so do people miss the influence of ordinary situations on the way they think and act. But frames- situations- do matter. Your experience viewing the paintings wouldn't be the same without them. The same is true for human nature.In Situations Matter, Sommers argues that by understanding the powerful influence that context has in our lives and using this knowledge to rethink how we see the world, we can be more effective at work, at home, and in daily interactions with others. He describes the pitfalls to avoid and offers insights into making better decisions and smarter observations about the world around us.