From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.* Powerful hooks* Engaging copy* Visually Appealing formatting.

    Baxter's experience from decades as a career martial artist make this book a valuable resource for writers who want to understand what fighting is all about - what it really feels like and what does and doesn't work - and how to factor those things into their writing to make their fight scenes visceral, realistic page turners. Baxter won't tell you how to write, but he will tell you what makes a great fight scene.

    Color photos accompany detailed step-by-step instructions for transforming the original square pattern into rectangles, triangles, and circles with eight wonderful designs. Featuring seven unique projects—including an afghan, a basket, a table runner, a hat, and a scarf—this creative manual illustrates how this perfect, two-round stitch offers versatility of color because of its unique, textured color overlap.

    Concrete Countertops is an essential book for architects, homeowners and contractors who want to learn how to design, form, mix, pour, color, trowel, inlay and finish decorative concrete countertops. Homeowners will be inspired by the 350 color photographs that bring this exciting medium to life.

    Dive into a special section on the health benefits of the craft, catch a glimpse of knitting’s superstars in conversation with Howell, or try your hand at loads of how-tos and projects from the likes of Bristol Ivy, Kaffe Fassett, Diva Zappa, Amy Small, and many more.  “Pick up some yarn, start where you are, get creative” is the message Howell weaves through the book and her online series, The Knit Show. Gathering inspiration from all facets of the knitting universe, the book offers chapters on The Makings (go-to knitted gifts), The Surroundings (cool projects for your knitting space), and The Intention (vibe-y rituals, yoga, and self-care all every knitter—and would-be knitter—craves).

    Irish makes it easy for beginners to learn the creative craft of woodburning in Pyrography Basics. All that aspiring beginners need is this book and an inexpensive woodburning tool to start adorning wood, gourds, leather, paper and more with beautifully burned images and patterns. The author provides a thorough introduction to basic tools, materials and techniques. Readers learn how to set up a practice board to experiment with strokes and settings before moving on to working projects with confidence. Six skill-building projects provide step-by-step exercises in using temperature, time, layering, and texturing to create artistic tonal values.

    Liberating and emboldening the beginning writer are the goals of Ted Kooser and Steve Cox in this spirited book of practical wisdom that brings to bear decades of invaluable experience in writing, teaching, editing, and publishing. Unlike “how to write” books that dwell on the angst and the agony of the trade, Writing Brave and Free is upbeat and accessible. The focus here is the work itself: how to get started and how to keep going, and never is heard a discouraging word such as “no,” “not,” or “never.” Because of the wealth of their experience, the authors can offer the sort of practical publishing advice that novices need and yet rarely find. Organized in brief, user-friendly chapters—on everything from sensory details to a work environment, from creating suspense to revising and taking criticism—the book allows aspiring (and practicing) writers to dip in anywhere and find something of value.

    With inspiring wit and wisdom he will not only teach you how to be a better writer, but a more observant person and a better student in any field. You'll find yourself uncontrollably thinking deep thoughts about writing, film or anything else you are passionate about in life. Foreword by Glen Keane. "Listen to Brian, he has the unique ability to articulate what makes good writing." - Al Higgins, Writer "News Radio," "Malcolm in the Middle" and "Mike & Molly" "If you don't already have a mentor, here's one you'll love, in portable form." -- Steve Englehart novelist and writer of classic versions of dozen of comics series such as Batman and The Avengers "Brian's book is filled with insightful and useful gems for writers of any experience level. The only reason you'll want to put it down is to go start writing yourself." -- J. Elvis Weinstein writer/producer "Freaks and Geeks," "Mystery Science Theater 3000," "Cinematic Titanic" "Brian writes in clear, readily usable ways to improve your screenwriting. Like time-release story capsules they ignite and helped me over many movies and countless story bends. Give him a read, take a couple and repeat as needed." -- Ronnie del Carmen, story supervisor on UP and Finding Nemo, director and writer at Pixar Animation Studios. "I use Brian McDonald's books in my classes because I'm a student of his work. All teachers are students all the time. Brian hasn't forgotten that he occupies both a seat in the classroom and the spot in front of the classroom." -- Shawn Wong Professor, Department of English University of Washington

    Fortunately, Simple Soldering proves that does not need to be the case. This handy how-to guide is complete in its exploration of the craft of creating soldered metal jewelry, including tools, techniques, and 20 beautiful projects that beginners and enthusiasts can make at home.Author and teacher Kate Richbourg demystifies basic soldering for any home crafter, showing how to create sophisticated, polished, and professional-looking jewelry pieces through simple soldering techniques. First, she instructs how to set up a jewelry workspace that fits the confines of your budget and living space. Detailed step-by-step instructions walk you through the basic tools and materials you need, plus how to use them. A sample chapter gives a host of introductory exercises that teach solid skills, allowing you to test these techniques on a small scale. Finally, you'll discover 20 finished projects that include earrings, pendants, rings, bracelets, and clasps that may also include bead or wire embellishment.Kate also demonstrates how to combine and layer techniques to gorgeous effect. She also examines common mistakes, shows how to correct or adapt them, and gives advice on when it’s time to start over. Most of all, having taught thousands of classes on soldering, Kate has a "you can do it!" attitude that shines through to help even the most reluctant jewelry maker fire up the torch with ease.Paired with an instructional DVD, Kate’s expert teaching skills will help projects come alive, right in your own studio.With Simple Soldering, the art of metal working one-of-a-kind jewelry is now at your fingertips.

    Now cohosts Dr. Pinsky and Adam Carolla have written a complete guide for their vast audience, giving a generation that's never been afraid to ask everything they need to know.

    Everyone has heard the mantra 'Knitting is the new yoga' but not everyone is lucky enough to have someone to show them the ropes and get them started on their very first row. Unless they have a friend or relative to teach them how to start, often would-be knitters turn to the so-called 'beginners patterns' but these can be confusing, difficult to follow, and more often than not written in 'knit' rather than English. This book will be a tried and tested guide for people at the very beginning of their knitting lives, looking for guidance and patterns for projects that they can use to make that first all-important step to 'Beyond the Scarf'.Contents include: Knitting Basics: Getting Started; Knitter's First Project: The Scarf; Workshops: Decreasing; Creating a Rib; Changing Colour; Increasing; Finishing; Knitting a Flower; Cable: Making a Cable; Making a Cable Bag; Eyelets and so on...

    She’s created 20 new patterns to get readers wearing their own high-quality knits in only two weeks. Each sweater features just the right amount of detail for a beautifully textured look with minimal work. Fewer buttonholes and no-fuss construction make the garments surprisingly simple to finish. Designed with portability in mind, the patterns are easy to memorize, making any spare moment prime knitting time. Marie’s friendly, straightforward instruction and clear technique tutorials have made her patterns a hit with knitters online. In this book, she shares her tested tips and tricks for more efficient knitting and faster results. This collection of cozy pullovers and contemporary cardigans never sacrifices style for speed. Captivating details like cables and stripes are made simple with Marie’s techniques. Readers will find tools to gauge their stitching speed, set a project timeline and achieve the perfect fit for any size. Timeless, comfortable and versatile, these quick sweaters will be readers’ favorites to gift and wear for years to come.

    Kennedy, Jr.’s gang. He had his own famed “Rat Pack,” made up of hard drinking, womanizing individuals like himself—guys like Dean Martin, Sammy Davis, Jr., and Peter Lawford—but the guy “Ol’ Blue Eyes” really wanted to hang with was Lawford’s brother-in-law, the real chairman of the board, John F. Kennedy.In Sinatra and the Jack Pack, Michael Sheridan delves deep into the acclaimed singer’s relationship with the former president. He shares how Sinatra emerged from a working class Italian family and carved out a unique place for himself in American culture, and how Kennedy, also of immigrant stock, came from a privileged background of which the young Frank could only have dreamed.By the time the men met in the 1950s, both were thriving—and both liked the good life. They bonded over their mutual ability to attract beautiful women, male admirers, and adoring acolytes. They also shared a scandalous secret: each had dubious relationships with the mafia. It had promoted Frank’s career and helped Kennedy buy votes. FBI Director J. Edgar Hoover had, over two decades, compiled detailed and damning dossiers on their activities.From all accounts the friendship thrived. Then, suddenly, in March 1962, Frank was abruptly ejected from JFK’s gang. This unique volume tells why. It will release shortly after a television documentary inspired by the book airs, is filled with a beloved cast of characters, and is the compelling, untold story of a tumultuous relationship between two American icons.Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    In The Artful Wooden Spoon, Vogel shares more than 100 gorgeous pieces from his workshop gallery, providing rich visual inspiration along with explaining the principles behind handcrafting spoons and sharing simple instructions and step-by-step photographs—no expertise and very few tools required. With more than 225 photographs of Vogel's stunning specimens, this visual introduction to the craft is an invitation to explore an age-old art and to create a timeless gift.

    Each of the 20 projects in the book teaches a new skill, as well as building upon and consolidating those knitting techniques already learned through preceding projects. With a series of workshop-style masterclasses Erika Knight explains all the essential information--from achieving a perfect tension and substituting yarns or stitch textures, to more advanced cables and shaping--alongside broader design principles, such as building a color palette.Providing a unique opportunity to learn the design secrets of one of the world's most highly-respected knitwear designers, Erika shares her special tricks of the trade within this book. Erika's signature style, for which she has become renowned worldwide, is her sophisticated simplicity. Simple Knitting is the embodiment of that elegant reductivism. Her designs prove that you can make wonderful, original items for your home and yourself--as well as gifts for family and friends--at the same time as mastering a repertoire of skills. Likewise, her preference for a refined natural palette of earthy shades with the odd highlight hue is perfectly in tune with the current mood for relaxed, homely interiors.With inspiring photography by Yuki Sugiura that showcases each of the beautiful designs, supported with clear charts and artwork, Simple Knitting is the ultimate learn-to-knit book.