A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    

     I include my own thoughts about bravery and what it takes to fly into a HOT Landing Zone and hoover there while determined well-trained warriors do their best to shoot you down. You might have wondered if You have the courage to do that? I believe You do, but you havn't been in a situation where that level of courage was needed. You would be amazed to know the level of YOUR courage when the circumstances call for you to stand up, and like many of us who went through our fear and shot back at the enemy trying to kill us, combat, took on an almost holy quality. The desire to kill your enemy can be a big part of PTSD, many warriors felt it and some even feel it today. Because it was so powerful I discuss it through out the book.

    I lost my brother at a young age, who was just two years younger than me. After his death I suffered at the hands of bullies who laughed and taunted me over his death. I hated my life and the people around me. I wanted out of my city to build a new life with a fresh start but the death of my brother and the impact it had on me, caused me to fail my education. How could I leave the city I hated now? I joined the Armed Forces at the age of 17 and served almost 12 years in a career that saw me lose nine friends. I was blown up twice and after the first IED I continued to lead by example on the frontline unknowingly suffering from a broken neck and surviving on just pain killers. The second IED just over a month later almost killed me, I died in the air above Helmond Province onboard a Military Helicopter and became the first British Soldier serving in Afghanistan to be surgically operated on whilst in the air. I suffered serious life changing injuries which has also left me suffering with Post Traumatic Stress Disorder and severe depression. I wrote the book because I became so fed up with my pain and depression made worse by the lack of help and support that I hated waking up every morning and breathing the air. 2018 saw a large rise in Veteran PTSD related suicides – which has continued to spiral into 2019 and I could have been another. The book will take you on a journey through my eyes and show you what it’s like to be “Broken By War” The book is a powerful read and will take you on a ride full of emotion – from laughter to tears – as you read about friendship, leadership, survival and recovery. It's not about blame or regret - it's about CHANGE. About the Author Anthony witnessed a number of traumatic events in his life as well as suffering life changing injuries. Anthony openly suffers with Post Traumatic Stress Disorder and his book is helping Veterans to reach out. With his own lack of support from the Government, the Military, The Charity's and his own city, Anthony is now devoted to spreading the Awareness of his own failings to help others now in his shoes. Follow Anthony on twitter @Broken_By_War

    Simon's self-sufficient rural life is an inspiration to us all' - Ben Fogle Following a drunken misunderstanding Simon Dawson gave up his job in the city, moved to the wilds of Exmoor and became an accidental self-sufficient smallholder with an array of animals. But that was years ago now. Following up on his first book, PIGS IN CLOVER, this is the story of what happens when he suddenly realises that his life is changing all over again. He's not quite the spring chicken that he used to be: he is, horror of horrors, getting older.With a cast of best friends (some more helpful than others) including Ziggy, a panicked soon-to-be father desperate to grow up, Garth, an annoying teenager, and a rather handsome pig called The General, a plan is hatched to help each other mature (or immature). Heartfelt discoveries and hilarious endeavours ensue as they work through their age-related angsts, all with a fair dose of pigs, chickens, lambs and animal madness along the way. This is Exmoor's uplifting laugh-out-loud antidote to middle age in the mud; a place where you truly realise that the sty's the limit!

    Often called the greatest middleweight boxer of all time, he held the world title for 12 defenses, including bouts with Sugar Ray Leonard, Thomas Hearns, and Roberto Duran which entered fistic folklore. This biography tells the story of Hagler's extraordinary life for the first time, separating truth from myth to get right to the heart of a complex and charismatic man. From his wild early fights in the boxing wilderness of Brockton, Massachusetts, the book follows the blazing trail of Hagler's career: the controversial defeats subsequently avenged, a riot-scarred title win in London, and his unification of the middleweight crown. It also cover the Ring magazine's "greatest round of all time" against Hearns, his ferocious battle with Duran, and the still-controversial loss to his nemesis Leonard.

    I have read it now three times and learned something from every passage."--Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001"With Anders Dahlvig's recommendations, we could solve many of the world's problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool."--Gordon Roddick, cofounder of The Body Shop"The IKEA Edge is a fascinating case study of an entrepreneurial company's growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a 'good, ' value-driven company and managing for profit. Anders Dahlvig proves it can be done."--Antonia Axson Johnson, Chairperson, Axel Johnson ABAbout the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world--all while maintaining its reputation as one of the world's best corporate citizens.In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad--by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.The IKEA Edge serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term--four principles that can be applied in any business, in any industry. social and business agenda--and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever.A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

    Is stoicism right for you? What can you learn from these ancient masters? Stoicism: Ultimate Handbook to Stoic Philosophy, Wisdom and Way of Life describes the core philosophies of the stoics: • Control What You Can • Emotions and Outcomes Exist Within • Honesty is a Virtue • Hope Never Dies • Knowledge Will Save You • Mindfulness is Important • Seek Morals, Not Awards • Stop On Time • Every Day Is A New Day You'll also learn the 4 Cardinal Virtues Of Stoicism: • Wisdom • Courage • Justice • Temperance What can Stoicism do for you in your everyday life? Stoicism: Ultimate Handbook to Stoic Philosophy, Wisdom and Way of Life also describes how Stoicism can help you in today's world. This ancient tradition can help you through tough times by teaching you to build your mental and physical strength and be a great leader. Also, you'll find that most religions agree with the philosophies and practices of Stoicism. Practicing Stoicism can help you cope with many negative emotions: • Stress • Judgment • Anger • Worry • Incompetence • Disappointment Download Stoicism: Ultimate Handbook to Stoic Philosophy, Wisdom and Way of Life NOW to find out about this amazing tradition that has stood the test of time. You'll be so glad you did!

    Benedict was not interested in fame, power, or legacy. He was only interested in living the Christian life to the fullest and helping those around him to do the same. The rest is history—and the work of Providence. St. Benedict is regarded as the Father of the Benedictine Order of both religious men and women that follow his Rule, a key principle of which is ora et labora—pray and work. Today, many people wear holy medals of St. Benedict, invoking his intercession for protection against the powers of evil. Not only consecrated religious but also many lay people find inspiration in his call to balance, discipline, and prayer. Historically, St. Benedict helped bridge the early Church with the medieval period by standing on the shoulders of the fathers of the monastic tradition and bringing that tradition solidly into a new era.