Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

    What is possible and what is not?Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. The Science of Star Wars addresses 50 topics that span the movies’ universe such as battle technology, alien life, space travel, etc. You’ll find fascinating explorations of the physics of Star Wars, its plausibility, and more. The perfect Star Wars gift for fans of the saga, this book addresses many unanswered, burning questions, including:How long before we get a Star Wars speeder off the ground?What exactly is the Force?How could Kylo Ren stop a blaster shot in mid-air?How could we live on a gas giant like Bespin, or a desert planet like Tatooine?Nature versus nurture: How does it play out in the making of Jedi?How much would it cost to build the Death Star?And much more!We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world? This uncomplicated, entertaining read makes it easy to understand how advanced physics concepts, such as wormholes and Einstein’s theory of relativity, apply to the Star Wars universe. The Science of Star Wars explains to non-technical readers how physics and fantasy might merge to allow for the possibility of interstellar travel; communication with foreign but intelligent lifeforms; human-like robots; alien planets fit for human life; weapons and spacecraft such as laser guns, light sabers, and the Millennium Falcon; and Force-like psychokinetic powers.In the 21st Century, we’re on the edge of developing much of the technology from “a long time ago, in a galaxy far, far away”… These fantasies aren’t as impossible as you might think! Written for every fan of George Lucas’s films, you don’t need to be a Jedi or an astrophysicist at NASA to appreciate all of Mark Brake and Jon Chase’s fun and informative analysis of this classic series in The Science of Star Wars . Prepare your mind to make the jump to light speed and find out about the facts behind one of our favorite modern epics!

    Relativity and quantum physics touch the very basis of physical reality, altering our commonsense notions of space and time, cause and effect. Both have reputations for complexity. But the basic ideas behind relativity and quantum physics are, in fact, simple and comprehensible by anyone. As Professor Wolfson points out, the essence of relativity can be summed up in a single sentence: The laws of physics are the same for all observers in uniform motion. The same goes for quantum theory, which is based on the principle that the "stuff " of the universe-matter and energy-is not infinitely divisible but comes in discrete chunks called "quanta." Profound ... Beautiful ... Relevant Why should you care about these landmark theories? Because relativity and quantum physics are not only profound and beautiful ideas in their own right, they are also the gateway to understanding many of the latest science stories in the media. These are the stories about time travel, string theory, black holes, space telescopes, particle accelerators, and other cutting-edge developments. Consider these ideas: Although Einstein's theory of general relativity dates from 1914, it has not been possible to test certain predictions until recently. The Hubble Space Telescope is providing some of the most striking confirmations of the theory, including certain evidence for the existence of black holes, objects that warp space and time so that not even light can escape. Also, the expansion of the universe predicted by the theory of general relativity is now a known rate. General relativity also predicts an even weirder phenomenon called "wormholes" that offer shortcuts to remote reaches of time and space. According to Einstein's theory of special relativity, two twins would age at different rates if one left on a high-speed journey to a distant star and then returned. This experiment has actually been done, not with twins, but with an atomic clock flown around the world. Another fascinating experiment confirming that time slows as speed increases comes from measuring muons at the top and bottom of mountains. A seemingly absurd consequence of quantum mechanics, called "quantum tunneling," makes it possible for objects to materialize through impenetrable barriers. Quantum tunneling happens all the time on the subatomic scale and plays an important role in electronic devices and the nuclear processes that keep the sun shining. Some predictions about the expansion of the universe were so odd that Einstein himself tried to rewrite the mathematics in order to eliminate them. When Hubble discovered the expansion of the universe, Einstein called the revisions the biggest mistake he had ever made. An intriguing thought experiment called "Schrödinger's cat" suggests that a cat in an enclosed box is simultaneously alive and dead under experimental conditions involving quantum phenomena. From Aristotle to the Theory of Everything Professor Wolfson begins with a brief overview of theories of physical reality starting with Aristotle and culminating in Newtonian or "classical" physics. Then he outlines the logic that led to Einstein's theory of special relativity, and the simple yet far-reaching insight on which it rests. With that insight in mind, you move on to consider Einstein's theory of general relativity and its interpretation of gravitation in terms of the curvature of space and time. Professor Wolfson then shows how inquiry into matter at the atomic and subatomic scales led to quandaries that are resolved-or at least clarified-by quantum mechanics, a vision of physical reality so at odds with our experience that it nearly defies language. Bringing relativity and quantum mechanics into the same picture leads to hypotheses about the origin, development, and possible futures of the entire universe, and the possibility that physics can produce a "theory of everything" to account for all aspects of the physical world. Fascinating Incidents and Ideas Along the way, you'll explore these fascinating incidents and ideas: In the 1880s, Albert Michelson and Edward Morley conducted an experiment to determine the motion of the Earth relative to the ether, which was a supposedly imponderable substance pervading all of space. You'll learn about their experiment, its shocking result, and the resulting theoretical crisis. In 1905, a young Swiss patent clerk named Albert Einstein resolved the crisis by discarding the ether concept and asserting the principle of relativity-that the laws of physics are the same for all observers in uniform motion. Relativity implies that the time order of events can be different in different reference frames. Does this wreak havoc with cause and effect? And why does Einstein assert that nothing can go faster than light? Shortly after publishing his 1905 paper on special relativity, Einstein realized that his theory required a fundamental equivalence between mass and energy, which he expressed in the equation E=mc2. Among other things, this famous formula means that the energy contained in a single raisin could power a large city for a whole day. Historically, the path to general relativity followed Einstein's attempt to incorporate gravity into relativity theory, which led to his understanding of gravity not as a force, but as a local manifestation of geometry in curved spacetime. Quantum theory places severe limits on our ability to observe nature at the atomic scale because it implies that the act of observation necessarily disturbs the thing that is being observed. The result is Werner Heisenberg's famous "uncertainty principle." Are quarks, the particles that make up protons and neutrons, the truly elementary particles? What are the three fundamental forces that physicists identify as holding particles together? Could they be manifestations of a single, universal force? A Teaching Legend On his own Middlebury College campus, Professor Wolfson is a teaching legend with an infectious enthusiasm for his subject and a knack for conveying difficult concepts in a way that fosters true understanding. He is the author of an introductory text on physics, a contributor to the esteemed publication Scientific American, and a specialist in interpreting science for the nonspecialist. In this course, Professor Wolfson uses extensive illustrations and diagrams to help bring to life the theories and concepts that he discusses. Thus we highly recommend our DVD version, although Professor Wolfson is mindful of our audio students and carefully describes visual materials throughout his lectures. Professor Richard Wolfson on the Second Edition of Einstein's Relativity: "The first version of this course was produced in 1995. In this new version, I have chosen to spend more time on the philosophical interpretation of quantum physics, and on recent experiments relevant to that interpretation. I have also added a final lecture on the theory of everything and its possible implementation through string theory. The graphic presentations for the DVD version have also been extensively revised and enhanced. But the goal remains the same: to present the key ideas of modern physics in a way that makes them clear to the interested layperson."

    Astronomy 101 cuts out the boring details and lengthy explanations, and instead, gives you a lesson in astronomy that keeps you engaged as you discover what's hidden beyond our starry sky. From the Big Bang and nebulae to the Milky Way and Sir Isaac Newton, this celestial primer is packed with hundreds of entertaining astronomy facts, charts, and photographs you won't be able to get anywhere else. So whether you’re looking to unravel the mystery behind black holes, or just want to learn more about your favorite planets, Astronomy 101 has all the answers—even the ones you didn’t know you were looking for.

    Along the way she considers how to use a chessboard to plan a worldwide dinner party, how to make a chicken-sandwich sandwich, and how to create infinite cookies from a finite ball of dough. Beyond Infinity shows how this little symbol holds the biggest idea of all. "Beyond Infinity is a spirited and friendly guide--appealingly down to earth about math that's extremely far out." --Jordan Ellenberg, author of How Not to Be Wrong "Dr. Cheng . . . has a knack for brushing aside conventions and edicts, like so many pie crumbs from a cutting board." --Natalie Angier, New York Times

    The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on. Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it. Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit, The Undercover Economist turns "the dismal science" into a true delight.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

    O. Scott) and “the best tennis-writer of all time” (New York Times) Both a onetime "near-great junior tennis player" and a lifelong connoisseur of the finer points of the game, David Foster Wallace wrote about tennis with the authority of an insider, the showmanship of a literary pyrotechnician, and disarming admiration of an irrepressible fan. Including his masterful profiles of Roger Federer and Tracy Austin, String Theory gathers Wallace's five famous essays on tennis, pieces that have been hailed by sportswriters and literary critics alike as some of the greatest and most innovative magazine writing in recent memory. Whiting Award-winning journalist John Jeremiah Sullivan provides an introduction.

    Mass starvation, long predicted for the fast-growing population, was about to become a reality. A call went out to the world’s scientists to find a solution. This is the story of the two enormously gifted, fatally flawed men who found it: the brilliant, self-important Fritz Haber and the reclusive, alcoholic Carl Bosch. Together they discovered a way to make bread out of air, built city-sized factories, controlled world markets, and saved millions of lives. Their invention continues to feed us today; without it, more than two billion people would starve.But their epochal triumph came at a price we are still paying. The Haber-Bosch process was also used to make the gunpowder and high explosives that killed millions during the two world wars. Both men were vilified during their lives; both, disillusioned and disgraced, died tragically. Today we face the other un­intended consequences of their discovery—massive nitrogen pollution and a growing pandemic of obesity.The Alchemy of Air is the extraordinary, previously untold story of two master scientists who saved the world only to lose everything and of the unforseen results of a discovery that continues to shape our lives in the most fundamental and dramatic of ways.

    Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner to Freud and Jung, and is an essential reference for students and anyone with an interest in how the mind works.

    Czerski provides the tools to alter the way we see everything around us by linking ordinary objects and occurrences, like popcorn popping, coffee stains, and fridge magnets, to big ideas like climate change, the energy crisis, or innovative medical testing. She provides answers to vexing questions: How do ducks keep their feet warm when walking on ice? Why does it take so long for ketchup to come out of a bottle? Why does milk, when added to tea, look like billowing storm clouds? In an engaging voice at once warm and witty, Czerski shares her stunning breadth of knowledge to lift the veil of familiarity from the ordinary.

    . . and then broke? How would you survive? Could you improve on humanity's original timeline? And how hard would it be to domesticate a giant wombat? With this book as your guide, you'll survive--and thrive--in any period in Earth's history. Bestselling author and time-travel enthusiast Ryan North shows you how to invent all the modern conveniences we take for granted--from first principles. This illustrated manual contains all the science, engineering, art, philosophy, facts, and figures required for even the most clueless time traveler to build a civilization from the ground up. Deeply researched, irreverent, and significantly more fun than being eaten by a saber-toothed tiger, How to Invent Everything will make you smarter, more competent, and completely prepared to become the most important and influential person ever.

    From moral ethics to the philosophies of religions, The Philosophy Book sheds a light on the famous ideas and thinkers from the ancient world through the present day. Including theories from Pythagoras to Voltaire and Mary Wollstonecraft to Noam Chomsky, The Philosophy Book offers anyone with an interest in philosophy an essential resource to the great philosophers and the views that have shaped our society.

    Johnson takes us to those times when the world seemed filled with mysterious forces, when scientists were dazzled by light, by electricity, and by the beating of the hearts they laid bare on the dissecting table. We see Galileo singing to mark time as he measures the pull of gravity, and Newton carefully inserting a needle behind his eye to learn how light causes vibrations in the retina. William Harvey ties a tourniquet around his arm and watches his arteries throb above and his veins bulge below, proving that blood circulates. Luigi Galvani sparks electrical currents in dissected frog legs, wondering at the twitching muscle fibers, and Ivan Pavlov makes his now-famous dogs salivate at ascending chord progressions.For all of them, diligence was rewarded. In an instant, confusion was swept aside and something new about nature leaped into view. In bringing us these stories, Johnson restores some of the romance to science, reminding us of the existential excitement of a single soul staring down the unknown.

    James Cleaves II seek to answer the most crucial question in science: How did life begin? They trace the trials and triumphs of the iconoclastic scientists who have sought to solve the mystery, from Darwin’s theory of evolution to Crick and Watson’s unveiling of DNA. This fascinating exploration not only examines the origin-of-life question, but also interrogates the very nature of scientific discovery and objectivity.