At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Werner Herzog (Grizzly Man) is one of the most revered and enigmatic filmmakers of our time, and Fitzcarraldo is one of his most honored and admired films.  More than just Herzog’s journal of the making of the monumental, problematical motion picture, which involved, among other things, major cast changes and reshoots, and the hauling (without the use of special effects) of a 360-ton steamship over a mountain, Conquest of the Useless is  a work of art unto itself, an Amazonian fever dream that emerged from the delirium of the jungle.  With fascinating observations about crew and cast - including Herzog’s lead, the somewhat demented internationally renowned star Klaus Kinski - and breathtaking insights into the filmmaking process that are uniquely Werner Herzog, Conquest of the Useless is an eye-opening look into the mind of a cinematic master.

    He is also the winner of more National Coach of the Year awards than any other college coach. Garrido’s former teams at Cal State Fullerton and, more recently, at the University of Texas together have compiled a total of five College World Series championships under his leadership. But despite his unmatched record as a winner, Coach Garrido is not a win-at-all-costs coach. He teaches his players to focus on developing character, being good teammates, mastering all facets of the game, and playing with joy in the moment rather than focusing on the scoreboard. Augie teaches that the challenges faced in the batter’s box or on the pitcher’s mound are universal—and that the lessons learned on the diamond are applicable off the field, too. Life Is Yours to Win follows the coach’s journey of self-discovery and his evolution from being driven by fear to being motivated by passion. His unique and compelling book offers this revered leader’s philosophy on life and his thoughtful approach to helping young men understand both who they are and how they can be successful in their work, their relationships, and their communities. Every individual will find advice worth following including: •BE A PLAYER, NOT A PROSPECT—If you want to be considered a star in your field, whatever that may be, you need to be fully engaged. Augie once had his Labrador retriever demonstrate the joy of play to a team that needed a reminder of why they loved baseball as children. •STEP UP, SUPERMAN—Augie stages a costumed Superhero Scrimmage each Halloween to remind his players that their inner superhero is just waiting for the perfect moment when preparation meets opportunity, potential is fulfilled, and destiny is realized. •THE FEARLESS FIELD—To be successful in the often cruel game of baseball, players must master fear and other emotions so they are energized rather than paralyzed. Augie once rented a hearse and placed a casket on the pitcher’s mound to help a slumping Cal State Fullerton team bury their fears and put losses behind them. •BUDDHA AT BAT—Bunting and other “small ball” skills are not as glorified as home runs and big plays, but Coach Garrido’s teams are known for putting players in scoring position and winning games by following a Zen-like philosophy of claiming small victories during each at bat, in each inning that add up to winning records. Augie’s coaching methods are unconventional, but his creativity and wry humor provide masterful life lessons. His insights will help you both on and off the field by providing fresh approaches to conquering fears, living with joy and passion in each moment, establishing personal principles, and appreciating the value of both losing and winning. This is a book by a beloved college coach but it is packed with Major League insights and anecdotes featuring many of baseball’s greatest players and most inspiring spirits. Life Is Yours to Win will appeal to anyone who appreciates the wisdom of a proven winner in sports and in life.

    With the verve of a novelist, Chris Matthews gives us just that. We see this most beloved president in the company of friends. We see and feel him close-up, having fun and giving off that restlessness of his. We watch him navigate his life from privileged, rebellious youth to gutsy American president. We witness his bravery in war and selfless rescue of his PT boat crew. We watch JFK as a young politician learning to play hardball and watch him grow into the leader who averts a nuclear war.What was he like, this person whose own wife called him “that elusive, unforgettable man”? The Jack Kennedy you discover here wanted never to be alone, never to be bored. He loved courage, hated war, lived each day as if it were his last.Chris Matthews’s extraordinary biography is based on personal interviews with those closest to JFK, oral histories by top political aide Kenneth O’Donnell and others, documents from his years as a student at Choate, and notes from Jacqueline Kennedy’s first interview after Dallas. You’ll learn the origins of his inaugural call to “Ask what you can do for your country.” You’ll discover his role in the genesis of the Peace Corps, his stand on civil rights, his push to put a man on the moon, his ban on nuclear arms testing. You’ll get, more than ever before, to the root of the man, including the unsettling aspects of his personal life. As Matthews writes, “I found a fighting prince never free of pain, never far from trouble, never accepting the world he found, never wanting to be his father’s son. He was a far greater hero than he ever wished us to know.”

    When he heard that Coach Dick Vermeil was holding open tryouts, he decided to give it a shot. Shocking himself and the coaches, he ran an explosive 40-yard-dash in just 4.5 seconds -- a world-class time -- and was offered a contract on the spot. When he joined the team, Papale became the oldest non-kicking rookie in NFL history, a fan favorite who played for four years and was named a team captain. Invincible is Vince Papale's story, and a tie-in to the Disney Pictures film of the same name starring Mark Wahlberg as Papale and Greg Kinnear as Vermeil. But more than just a tie-in, it tells Papale's story in his own words, covering subjects not included in the film. Like Rudy, Glory Road, and Rookie, it is the true story of an ordinary man who achieves an extraordinary goal.

    Edie Sedgwick exploded into the public eye like a comet. She seemed to have it all: she was aristocratic and glamorous, vivacious and young, Andy Warhol’s superstar. But within a few years she flared out as quickly as she had appeared, and before she turned twenty-nine she was dead from a drug overdose.In a dazzling tapestry of voices—family, friends, lovers, rivals—the entire meteoric trajectory of Edie Sedgwick’s life is brilliantly captured. And so is the Pop Art world of the ‘60s: the sex, drugs, fashion, music—the mad rush for pleasure and fame. All glitter and flash on the outside, it was hollow and desperate within—like Edie herself, and like her mentor, Andy Warhol. Alternately mesmerizing, tragic, and horrifying, this book shattered many myths about the ‘60s experience in America.

    Her home on the border with China gave her some exposure to the world beyond the confines of the Hermit Kingdom and, as the famine of the 1990s struck, she began to wonder, question and to realise that she had been brainwashed her entire life. Given the repression, poverty and starvation she witnessed surely her country could not be, as she had been told “the best on the planet”?Aged seventeen, she decided to escape North Korea. She could not have imagined that it would be twelve years before she was reunited with her family.She could not return, since rumours of her escape were spreading, and she and her family could incur the punishments of the government authorities – involving imprisonment, torture, and possible public execution. Hyeonseo instead remained in China and rapidly learned Chinese in an effort to adapt and survive. Twelve years and two lifetimes later, she would return to the North Korean border in a daring mission to spirit her mother and brother to South Korea, on one of the most arduous, costly and dangerous journeys imaginable.This is the unique story not only of Hyeonseo’s escape from the darkness into the light, but also of her coming of age, education and the resolve she found to rebuild her life – not once, but twice – first in China, then in South Korea. Strong, brave and eloquent, this memoir is a triumph of her remarkable spirit.

    But had this bold and spirited beauty really descended into prostitution, drunkenness, and early death--or did her life, hidden from history, take a different course altogether? Eunice Lipton's search for the answer combines the suspense of a detective story with the revelatory power of art, peeling off layers of lies to reveal startling truths about Victorine Meurent--and about Lipton herself.

    Joyce Maynard's memoir broke a silence concerning her relationship--at age eighteen--with the famously reclusive author J.D. Salinger, then age fifty-three, who had read a story she wrote for "The New York Times" in her freshman year of college and sent her a letter that changed her life.With what some have viewed as shocking honesty, Maynard explores her coming of age in an alcoholic family, her mother's dream to mold her into a writer, her self-imposed exile from the world of her peers when she left Yale to live with Salinger, and her struggle to reclaim her self of sense in the crushing aftermath of his dismissal of her not long after her nineteenth birthday. A quarter of a century later--having become a writer, survived the end of her marriage and the deaths of her parents, and with an eighteen-year-old daughter of her own--Maynard pays a visit to the man who broke her heart. The story she tells--of the girl she was and the woman she became--is at once devastating, inspiring, and triumphant.

    Edited and with a Preface by Gunther Stuhlmann

    Rock and roll made it otherwise. From meeting Elvis, to seeing the Beatles on Ed Sullivan, to producing Del Shannon, backing Bob Dylan, putting together a band with George Harrison, Dylan, Roy Orbison, and Jeff Lynne, making records with Johnny Cash, and sending well more than a dozen of his own celebrated recordings high onto the charts, Tom Petty's story has all the drama of a rock and roll epic. Now in his mid-sixties, still making records and still touring, Petty, known for his reclusive style, has shared with Warren Zanes his insights and arguments, his regrets and lasting ambitions, and the details of his life on and off the stage.This is a book for those who know and love the songs, from "American Girl" and "Refugee" to "Free Fallin'" and "Mary Jane's Last Dance," and for those who want to see the classic rock and roll era embodied in one man's remarkable story. Dark and mysterious, Petty manages to come back, again and again, showing us what the music can do and where it can take us.

    

    During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. The secret to Col. Hadfield's success-and survival-is an unconventional philosophy he learned at NASA: prepare for the worst-and enjoy every moment of it. In An Astronaut's Guide to Life on Earth, Col. Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories filled with the adrenaline of launch, the mesmerizing wonder of spacewalks, and the measured, calm responses mandated by crises, he explains how conventional wisdom can get in the way of achievement-and happiness. His own extraordinary education in space has taught him some counterintuitive lessons: don't visualize success, do care what others think, and always sweat the small stuff. You might never be able to build a robot, pilot a spacecraft, make a music video or perform basic surgery in zero gravity like Col. Hadfield. But his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth-especially your own.

    Her collection is both international and democratic--dime-store pins share pride of place with designer creations and family heirlooms. Included are the antique eagle purchased to celebrate Albright's appointment as secretary of state, the zebra pin she wore when meeting Nelson Mandela, and the Valentine's Day heart forged by Albright's five-year-old daughter. "Read My Pins" features more than 200 photographs, along with compelling and often humorous stories about jewelry, global politics, and the life of one of America's most accomplished and fascinating diplomats.

    It paints a vivid picture of his childhood in Crete, still occupied by the Turks, and then steadily grows into a spiritual quest that takes him to Italy, Jerusalem, Paris, Vienna, Berlin, Russia and the Caucasus, and finally back to Crete again. At different times Nietzsche, Bergson, Buddha, Homer and Christ dominate as his spiritual masters.