Applied Linguistics


Guy Cook - 2003
    As such it has the difficult task of mediating between academic expertise and lived experience, attempting to reconcile opposed interests and perspectives. This clearly written introduction provides a concise but comprehensive overview of the most pressing and controversial issues surrounding contemporary language use today, including intercultural communication, political persuasion, new technologies, the growth of English, language in education, and foreign language teaching and learning.

The Rough Guide to The Brain


Barry Gibb - 2007
    The Rough Guide to the Brain provides an absorbing and accessible introduction to the science of the mind. From how the human brain evolved over millions of years and how it differs from those of other animals to the power of positive thinking and extrasensory perception hypnosis. Illustrated throughout with photos and diagrams, this Rough Guide is guaranteed to get you thinking.

On the Decay of the Art of Lying


Mark Twain - 1882
    In the essay, Twain laments the dour ways in which men of America's Gilded Age employ man's "most faithfull friend." He concludes by insisting that: "the wise thing is for us diligently to train ourselves to lie thoughtfully, judiciously; to lie with a good object, and not an evil one; to lie for others' advantage, and not our own; to lie healingly, charitably, humanely, not cruelly, hurtfully, maliciously; to lie gracefully and graciously, not awkwardly and clumsily; to lie firmly, frankly, squarely, with head erect, not haltingly, tortuously, with pusillanimous mien, as being ashamed of our high calling."

Poetics


Aristotle
    Taking examples from the plays of Aeschylus, Sophocles and Euripides, The Poetics introduces into literary criticism such central concepts as mimesis (‘imitation’), hamartia (‘error’), and katharsis (‘purification’). Aristotle explains how the most effective tragedies rely on complication and resolution, recognition and reversals, centring on characters of heroic stature, idealized yet true to life. One of the most powerful, perceptive and influential works of criticism in Western literary history, the Poetics has informed serious thinking about drama ever since.Malcolm Heath’s lucid English translation makes the Poetics fully accessible to the modern reader. It is accompanied by an extended introduction, which discusses the key concepts in detail and includes suggestions for further reading.