His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

    Hitman is a charismatic and imposing 235 pounds of super-might on the mat. He has punched, slammed, kicked, pummeled, and crushed his way to five World Heavyweight Championships, with two Intercontinental titles and two World Tag Team titles to his name.One of the most technically proficient and skilled performers in professional wrestling history, Bret Hart consistently dazzles his fans and crushes his opponents. With a contract valued in the millions, his performances significantly contribute to the WCWs Pay-for-View televised audiences, numbering in the millions!Bret "Hitman" Hart is a provocative account of the building of a legend, from Bret's early days with his family, his entrance into amateur wrestling and the pro ranks, and his famous battles and skirmishes, such as his memorable and surprising run-in with Goldberg at the Toronto "Nitro" night -- all lavishly illustrated with photographs (many never seen before) from his early years to the present, including those with celebrities from sports and entertainment. Bret also writes personally about his brother Owen and his tragic death, and the strong bond that existed between them.

    And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns." It's the story of how Walton parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, he never lost the common touch. Here Walton tells his extraordinary story in his own inimitable words. Genuinely modest, but always sure of his ambitions and achievements, Walton shares his thinking in a candid, straight-from-the-shoulder style."Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease."

    Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here

    Madden is a former lineman and head coach for the Oakland Raiders. Anderson is a Pulitzer Prize-winning sports columnist and author.

    Feared, loathed, and admired in equal measure, early on he drew the wrath of many fans, who literally wore their emotions on their sleeve, donning tee-shirts that read: I hate warm beer, cold women, and Darrell Waltrip. As the decade progressed, he won over their hearts and was voted NASCAR's most popular driver in 1989 and 1990-and his popularity has continued to soar ever since. Waltrip retired in 2000, tied for third all-time with eighty-four career victories, and immediately began attracting new fans with his folksy style as a color commentator for FOX Sports' NASCAR coverage. Now, with that same inimitable charm, he shares his memories of his life in racing. It's the tale of a man who lived his dream every time he stepped into a race car, and whose dreams got better every time he climbed out in Victory Lane. But it's also the story of NASCAR, as Waltrip serves as a bridge between its earlier days and its explosion into one of the world's most popular sports. Having raced against immortals like Richard Petty and David Pearson, modern-day legends Dale Earnhardt and Jeff Gordon, and rising stars Tony Stewart and Dale Earnhardt, Jr., Waltrip provides a knowing look at the evolution of the sport and its greatest drivers and personalities.

    Written in conjunction with Samuel Crowther, "My Life and Work" chronicles the rise and success of one of the greatest American entrepreneurs and businessmen. Henry Ford and the Ford Motor Company will forever be identified with early 20th century American industrialism. The innovations to business and direct impact on the American economy of Henry Ford and his company are immeasurable. His story is brilliantly chronicled in this classic American biography.

    By the time he turned sixty, he had lost everything except his Ivy League education and his sense of entitlement. First, he was downsized at work. Next, an affair ended his twenty-year marriage. Then, he was diagnosed with a slow-growing brain tumor, prognosis undetermined. Around the same time, his girlfriend gave birth to a son. Gill had no money, no health insurance, and no prospects. One day as Gill sat in a Manhattan Starbucks with his last affordable luxury—a latté—brooding about his misfortune and quickly dwindling list of options, a 28-year-old Starbucks manager named Crystal Thompson approached him, half joking, to offer him a job. With nothing to lose, he took it, and went from drinking coffee in a Brooks Brothers suit to serving it in a green uniform. For the first time in his life, Gill was a minority--the only older white guy working with a team of young African-Americans. He was forced to acknowledge his ingrained prejudices and admit to himself that, far from being beneath him, his new job was hard. And his younger coworkers, despite having half the education and twice the personal difficulties he’d ever faced, were running circles around him. The other baristas treated Gill with respect and kindness despite his differences, and he began to feel a new emotion: gratitude. Crossing over the Starbucks bar was the beginning of a dramatic transformation that cracked his world wide open. When all of his defenses and the armor of entitlement had been stripped away, a humbler, happier and gentler man remained. One that everyone, especially Michael’s kids, liked a lot better. The backdrop to Gill's story is a nearly universal cultural phenomenon: the Starbucks experience. In How Starbucks Saved My Life, we step behind the counter of one of the world's best-known companies and discover how it all really works, who the baristas are and what they love (and hate) about their jobs. Inside Starbucks, as Crystal and Mike’s friendship grows, we see what wonders can happen when we reach out across race, class, and age divisions to help a fellow human being.

    From 1970 to 1973 he reigned, and with his career record of 32-4-1 with 27 knockouts and an Olympic gold medal, Frazier leaves little question that he is one of the greatest fighters of all time.Well-known, loved and revered as a gentleman and a fierce competitor in the ring, Joe Frazier at last speaks his mind in Smokin' Joe -- about growing up poor to fighting in the first $2.5 million bout; about the early days of his friendship with Muhammad Ali and how their relationship changed; and about the often corrupt world of boxing and what really went on inside and outside the ring. Packed with stories that no one outside his family knows (such as the reason he was not drafted for Vietnam, his role in Ali's reinstatement, his biggest fear), Smokin' Joe will finally answer all the questions his fans have been wondering about -- his thoughts on George Foreman, Don King and Mike Tyson (among others), his training regimen and fight strategies, and much, much more -- thereby telling the tale of what it takes to be a champion and a legend. His good-hearted nature and uncanny ability to make you laugh come through as he weaves this story in his colorful style that is personable, funny and a real delight.The perfect gift for Father's Day, and published to celebrate the 25th anniversary of "The Fight of the Century", Smokin' Joe will entertain and enthrall readers with the account of one of America's strongest treasures.

     Richard Monta�ez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Having taken a job mopping floors at Frito-Lay's California factory to support his family, Monta�ez took his future into his own hands and created the world's hottest snack food: Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta�ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.

    It’s even rarer when that someone is a middle-aged, six-foot three-inch woman whose first exposure to an unsuspecting public is cooking an omelet on a hot plate on a local TV station.  And yet, that’s exactly what Julia Child did.  The warble-voiced doyenne of television cookery became an iconic cult figure and joyous rule-breaker as she touched off the food revolution that has gripped America for more than fifty years. Now, in Bob Spitz’s definitive, wonderfully affectionate biography, the Julia we know and love comes vividly — and surprisingly — to life.  In Dearie, Spitz employs the same skill he brought to his best-selling, critically acclaimed book The Beatles, providing a clear-eyed portrait of one of the most fascinating and influential Americans of our time — a woman known to all, yet known by only a few.At its heart, Dearie is a story about a woman’s search for her own unique expression.  Julia Child was a directionless, gawky young woman who ran off halfway around the world to join a spy agency during World War II.  She eventually settled in Paris, where she learned to cook and collaborated on the writing of what would become Mastering the Art of French Cooking, a book that changed the food culture of America.   She was already fifty when The French Chef went on the air —  at a time in our history when women weren’t making those leaps.  Julia became the first educational TV star, virtually launching PBS as we know it today; her marriage to Paul Child formed a decades-long love story that was romantic, touching, and quite extraordinary. A fearless, ambitious, supremely confident woman, Julia took on all the pretensions that embellished tony French cuisine and fricasseed them to a fare-thee-well, paving the way for everything that has happened since in American cooking, from TV dinners and Big Macs to sea urchin foam and the Food Channel.  Julia Child’s story, however, is more than the tale of a talented woman and her sumptuous craft.  It is also a saga of America’s coming of age and growing sophistication, from the Depression Era to the turbulent sixties and the excesses of the eighties to the greening of the American kitchen.  Julia had an effect on and was equally affected by the baby boom, the sexual revolution, and the start of the women’s liberation movement. On the centenary of her birth, Julia finally gets the biography she richly deserves.  An in-depth, intimate narrative, full of fresh information and insights, Dearie is an entertaining, all-out adventure story of one of our most fascinating and beloved figures.From the Hardcover edition.

    This is both one man's remarkable story and an essential guide for anyone who has a celluloid story to tell and the dreams and determination to see it through.  Part production diary, part how-to manual, Rodriguez unveils how he was able to make his influential first film on only a $7,000 budget.  Also included is the appendix, 'The Ten Minute Film Course,” a tell-all on how to save thousands of dollars on film school and teach yourself the ropes of film production, directing, and screenwriting.

    This is an inspiring book about how to create strength and true beauty in every area of your life, inside and out. The book features inspired personal stories from Khloé and practical how-to advice about building a strong body, mind, heart, and soul in your own life.

    Part entrepreneur, part enfant terrible, Gates has become the most powerful -- and feared -- player in the computer industry, and arguably the richest man in America. In Hard Drive, investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO. More than simply a "revenge of the nerds" story though, this is a balanced analysis of a business triumph, and a stunningly driven personality. The authors have spoken to everyone who knows anything about Bill Gates and Microsoft -- from childhood friends to employees and business rivals who reveal the heights, and limits, of his wizardry. From Gates's singular accomplishments to his equally extraordinary brattiness, arrogance, and hostility (the atmosphere is so intense at Microsoft that stressed-out programmers have been known to ease the tension of their eighty-hour workweeks by exploding homemade bombs), this is a uniquely revealing glimpse of the person who has emerged as the undisputed king of a notoriously brutal industry.

    You'll follow his intensely personal journey through big breaks and broken dreams, desperate dashboard prayers, and limelight glories. Along the way, you'll find the same constant source of strength that he has--hope that is powerful enough to hold you up through whatever trials come your way.